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AdRoll's Alison Clark on connecting CTV to an omnichannel approach
What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?
Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.
Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and…
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