Experience Starts at the Shelf | Ken Kuperstein and Andrew Smith
Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce. In this episode, we dive deep into the store experience with retail and merchandising experts Ken Kuperstein and Andrew Smith. We discuss the modern relationship between the shelf and the store experience and how experiential retail extends beyond the consumer to include areas like store teams and professional shoppers. Guests: Ken Kuperstein leads One Door’s marketing efforts, evangelizing it’s store-centric and…
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