Cost vs. Value: The Psychology Behind What We Buy and Sell
What if the real cost of going cheap isn't in your wallet, but in your reputation, your results, and your peace of mind? In this episode of Quest for Success, psychologist and best-selling author Dr. Jerry Cunningham breaks down why we often confuse low cost with real value and how that mindset keeps us stuck.
You'll discover why your brain gets a rush from clearance stickers, why offering your work too cheap can backfire, and how giving something valuable for free can actually build trust that lasts. From the $5 toaster that cost more in the long run to the power of psychological…
The skinny
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