Latest / Online Reputation Management Podcast / Get Your Tweets Ranking on Google | James Dooley x Jesper Nissen
Transcript
- James Dooley: How to rank tweets in Google. Today I am joined with Jesper Nissen. Whether you call it Twitter or whether you call it X, this is about physically trying to get a tweet URL ranking in Google. How do you do it? Jesper Nissen: It is relatively simple. When it comes to X or Twitter, but when it comes to X, it is relatively simple. You need to have an account, you need to have some followers, and you need to be active. Then, in most cases, you do not need to do anything. Your tweets actually will get indexed. Jesper Nissen: What that means is that, especially in the case of you and me, I do not know how many followers you have on X. I have 4,500 followers and I am trying to grow my brand there. I see that for most of my tweets, I do not need to do anything. They do show up in Google after a day or two, or sometimes in an hour or two. It is crazy with X. Jesper Nissen: In my experience, X is the most frequently crawled social media platform out there, next to YouTube. Of course, YouTube is special, but we are not talking about YouTube. X is the most frequently crawled. What you need to consider is that the first 7 to 12 words that you use in the post will be used as the SEO title. So that is the keyword you are going to rank for in Google. Jesper Nissen: So, how to do SEO for local companies, how to do SEO for local businesses, or how to do local SEO for plumbers. If you start your post with that, that will be the SEO title when it ranks in Google. Jesper Nissen: That also means that, if you are watching this video and you want to rank your tweets in Google for your local business, you need to observe that fact and write exactly what you want to rank for. Jesper Nissen: X is special because, when you compare it to Facebook, X also has paid subscriptions. I think there are three or four levels. I do not have the free version. I have the second highest paid plan, or one of the more expensive ones. I do not remember exactly. It is not the most expensive, but the one that I have actually allows me to write articles. Jesper Nissen: That is special with X because articles are kind of like a long-form blog post editor, like WordPress. It allows you to set the SEO title. It allows you to set headers, subheaders, insert images and links. They will not be dofollow, but they will not be redirects either. So if you insert a link in a tweet when it indexes, you can hover the mouse over it and see that it is a t.co link. James Dooley: Yes. T.co. Jesper Nissen: Yes, t.co. It is a Twitter redirect. It is still a link, of course, but it is a redirect link. So it is not a direct link to the destination. But that is different in the article writer. Jesper Nissen: This becomes interesting because, even though it is a nofollow link, it is still coming from the DA 90, or whatever X is these days. It is a super powerful domain. It is a nofollow link, but it is super powerful. When it comes to ranking power, what I see is that when you do it like this, where you have an SEO title, you have the subheader with the question, and then you reply to the question just beneath it, it ranks well. It can also get cited in the AI overview in Google. Jesper Nissen: I am not so sure about ChatGPT, Claude and Perplexity. I have not seen too much of X in there, but in the AI overview it can actually get cited in two minutes, I have seen. So I post about something, send it to my indexer, and then I can flip the AI overview in two minutes. That is crazy with X. James Dooley: That is absolutely crazy. Do you do anything with regard to the tweet? First of all, do you find that a small tweet ranks better than an article, or does an article rank better than a tweet? Jesper Nissen: I actually see that Google seems to be changing the rules when it comes to X. I would not say all the time, but it changes regularly. Sometimes, in some periods, I see small-form tweets, just 10, 20 or 30 words, rank well. Sometimes I see articles rank well. I would not say it depends, because I do not know what it depends on. It just changes sometimes. So I do not know if there is a rule there. James Dooley: Could you just do both? Jesper Nissen: No, actually. I write all of my social media posts myself. I almost never write articles because it is just like writing. I start every morning writing social media posts. I spend at least two hours every morning writing my posts. Spending 30 minutes writing an X article is just too much. I would much rather prefer to write, let us say, 10 tweets instead of one article, so I get the most out of my time. James Dooley: Yes. Do you do anything, or have you ever checked anything, with regard to favourites, retweets or replying to the comments? Does that help in any way with the actual ranking? Jesper Nissen: No. The interesting thing with X is that, regardless of how many followers or interactions you have, the tweets still rank. When it comes to X, it does not matter how many comments you get or how many likes you get, it still ranks. What I have experimented with is setting up a series of brand new X accounts, posting on them, sending them to my indexer, just to see if they rank. They rank almost just as well and just as fast, within two minutes. James Dooley: That is crazy. Jesper Nissen: What I do most of the time is have two, three or four active X accounts, and I post the same content verbatim to these accounts, send them to the indexers, and then one of them will rank. James Dooley: Yes. Jesper Nissen: Not all four, of course, because Google will not do that, but one of them will rank. James Dooley: So the actual power of the profile does not matter. Have you ever added any images into them, or not yet? Is that something for image ranking that could happen, or embedding a video and seeing what happens? Jesper Nissen: No. Actually, X used to dampen your reach if you inserted links, but they removed that dampener. They used to do that. But when it comes to ranking in Google, it does not matter if you insert links, videos, images or whatever. It does not matter at all. I have not seen any difference in ranking power. Although, as we also talked about in the Facebook video, if you insert an image, it can rank in image search. You do need to do some image SEO on the image. I do that before I upload. I insert all of the EXIF data and make sure that it is correct. I also name the image. It is very important to name the image. Then I upload it as a JPEG, and then it can rank in image search. Jesper Nissen: One thing I noticed is that sometimes, and I have not seen the pattern, although normally X takes the first seven words as the SEO title, if you want to force the SEO title to be something else, because sometimes, and this is annoying, Google does not take the SEO title for tweets, you can just insert a URL. Then what Google will do is take the SEO title of that URL and use that as the keyword you want to rank for. I do not know why it works like that. That is just something I noticed. Sometimes, if I want to rank for something and I am not sure if Google will actually produce the SEO title that I want, I can insert a link to a blog post that has that SEO title, and then Google just uses that. James Dooley: That is crazy. For anyone who is looking to rank tweets in Google, obviously we have gone through all the different strategies. There are also other social media platforms like Facebook, LinkedIn and Instagram. They are all working well as a parasite SEO strategy, but also it is just typical branding. I hope you liked the video on this, Jesper Nissen. If someone wants to reach out to you, what is the best way to reach out? Also, you mentioned indexing. What indexing tool are you using? Jesper Nissen: I am using my own platform called Prime Indexer. That is what I am using, and it indexes these links in two minutes. If you want to reach out to me, you can find me on X, LinkedIn and Facebook, and on my website, jespernissen.com. James Dooley: Perfect. I hope you liked the video on how to rank tweets in Google.