Latest / The Jon and Marc Podcast
Marketing as a Profit Center: Why Your Law Firm Brand is Compounding
Key Takeaways:
Operations vs. IT: Distinguish between infrastructure and "technology-wrapped" processes by hiring specialized roles like Digital Operations Managers and Salesforce Architects.
Marketing as a Profit Center: Treat marketing as a revenue driver rather than an expense by hiring elite talent from high-volume industries outside of law.
The Brand Compounding Effect: Personal and firm branding are long-term plays that yield massive results over time through consistent, authentic communication.
Maximum Impact Giving: Move beyond writing checks by offering your firm’s professional…
The skinny
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