CPG Exit Strategy: How to Build a Consumer Brand Strategics Will Acquire | Keith Levy Part 2

M&A Science · Apr 30, 2026 · 57m

Keith Levy, Operating Partner at Sonoma Brands Capital

Roughly $50 million in top-line revenue, with EBITDA approaching double digits. That's the minimum Keith Levy says a consumer brand needs before a strategic acquirer takes it seriously.

Keith has sat in the buyer's seat. He led the Kind acquisition at Mars Wrigley and now positions brands for that kind of exit at Sonoma Brands Capital.

In Part 2, he gives his three exit criteria: a brand that stands for something, a product that fills an unmet need, and real scale. He explains why you have to reach the operators who feel the gap as well…