Latest / The Dr. Randi Show / From Urban Decay to Caliray: Reinventing Clean Beauty — Wende Zomnir

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From Urban Decay to Caliray: Reinventing Clean Beauty — Wende Zomnir · The Dr. Randi Show

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The views expressed in this podcast are for informational
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purposes only and do not constitute medical advice.
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This episode of The Doctor Randy Show is proudly sponsored by New
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Now let's get into the episode. Hello everyone, and welcome to
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the Doctor Randy show, where the most powerful voices in beauty
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and aesthetics come to talk business, brand and bold moves.
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I'm Doctor Randy Boyett and if it's shaping the future of the
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industry, we're talking about it right here.
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She built urban decay into a billion dollar disruptor.
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She launched Callie Rae. We're cleaning beauty meets sexy
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sustainability, and she's setting a higher bar for beauty
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without compromising performance.
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Please welcome Wendy Zomier to the show.
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Hi, thanks for having me, Doctor Randy.
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Absolutely. We're so excited to have you on
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the show. I've watched the cult following
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of your products for many years, so it's exciting to have you on
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today. And if you'd like, we can just
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jump right in. Or if you want to give an intro,
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please feel free to. Well, we can jump right in, but
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the, you know, the quick one too is I started Urban Decay before
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there was an indie beauty industry.
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So I love to, I love the fact that first sort of big brand to
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make it in the indie beauty space really open the doors for
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so many entrepreneurs. Because it has been the joy of
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my life to connect with all of these entrepreneurs and to build
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a business where, you know, you create these amazing teams that
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are like family and then you see them go out into the beauty
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space and be even more successful.
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So it's one of my favorite things about the industry is all
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the amazing connections you make.
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Well, I'm a huge fan of the beauty industry, started my
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career at Dior. So, you know, love the industry,
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could never get enough. So I'm sure you're the same way.
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It it, it once it's in your blood, you can't get it out.
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So agree. So my first question as I was
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researching, you know, doing research for the podcast and so
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excited to have you on is what was the aha moment that sparked
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your idea for Callie Ray? You know, my aha moment was I
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was out surfing with my family and we were in the middle of
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nowhere. We were surfing on a point break
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off of a uninhabited island in the Indian Ocean.
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And I decided to take a little break.
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You know, I've got two boys and a husband that are like real
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surfers. And I'm just a fair weather.
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So I'm like, I'm tired. I paddle into the shore.
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I put my board down. I'm like, I'm going to relax on
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this beautiful island that nobody's on.
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And I turn around and just pass where the sand ends and the the
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foliage begins. It's filled with plastic trash.
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And I just realized like, Oh my God, even in this place, we're
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really dealing with sustainability issues.
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And I started thinking about all those naked pallets that I
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created that are in landfills. And I, like you, love this
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business. I don't want to not be in this
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business, but I thought there must be a better way.
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We must have a way to sort of start thinking about materials
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in a different way. And I had already started doing
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that at Urban. We had looked at molding our
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single eye shadows out of a really innovative corn plastic
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like 18 years ago, and it wasn't really feasible because the
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polymer was made here. I'd have to get shipped to get
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injection molded and then shipped back.
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You lose all of this sort of sustainability savings, but it
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was the beginning of that process for me.
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And then the aha moment was that surf session.
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Wow, isn't it great how just like 1 moment can suddenly, you
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know, change the whole direction of?
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Yeah, it really does. And I had already been in love
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with clean beauty just cuz people don't know this about me.
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But I was sort of. I mean we took the parabens out
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of products at Urban Decay like 18 years ago and no one cared or
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knew what a paraben was. You know, we, we did all kinds
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of things. We had a bio dynamic garden.
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We had like a Wellness like dog program where you could bring
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your dog or foster a dog. So we had I think up to 50 dogs
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a day. We had yoga classes.
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We had, oh, I built the whole office out of non off gassing
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materials. So this whole like Wellness
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clean piece was always really, really important to me.
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And so it was really fun to be able to like have a vision where
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I could pair that with sustainability and talk more
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about the clean piece because Urban, that wasn't the messaging
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for the brand, right? That wasn't what that brand was
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about. We just is a added benefit.
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But now I get to with Callie Ray, really talk about both the
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sustainability and the performance clean formulas that
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I love creating. Well, that's I think what's
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wonderful about having your own business, right as you're able
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to plug in, you know, different passions or things that are near
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and dear to you that you couldn't do if you know you're
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working for another company, right?
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So now you can, you can do whatever your passion is.
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I think that's amazing. So what did you feel was missing
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from the clean beauty space before you launched Cali Ray?
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Well, for a lot of companies claiming clean beauty.
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Yeah, a lot of companies claim clean and a lot of companies do
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do clean beauty. It's really a very doable thing.
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Now, I think my point of view on clean beauty is it shouldn't be.
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You shouldn't have to compromise performance.
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So I'm an athlete. I'm you ask anybody, it's
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usually at least one workout a day, maybe 2, sometimes 3.
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I love to play sports. I love to like do sweaty yoga.
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I love to lift weights. Like I like you name it, I'm
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into it and I need, but I also love to like wear my makeup when
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I do it. Like I'm not one of those like
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scrub clean people. Like I love to have a little
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mascara on or have my skin tint on.
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And I wanted products that would perform at the same time.
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So you know, we really launched our first product, which was
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that tubing mascara which gives you the performance of
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waterproof without the damage to your lashes.
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So that was really kind of where it started with the performance
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clean and we just kind of kept adding into the performance
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piece. Now I've heard the craze about
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the tubing mascara. I haven't tried it yet, but I'm
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excited to try it. But it sounds like you've really
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broken the mold there. That's one of your most popular
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products, right? It's definitely our number one
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seller and it is amazing because in the past tubing mascaras have
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not given you the volume you might want.
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And that was really the nut I had to crack, right?
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Is the no compromise not is it has to be all of those things
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that tubing provides the easy removal, the no damage to
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lashes, the sort of waterproof sweat proof performance and it
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needs to volumize. And so that was really the
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challenge was finding the right brush, you know, creating a
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formula that really did create that volume that you don't get a
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lot with a tubing mascara. So funny you said that about
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taking off a tubing mascara. So the first time I tried a
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tubing mascara, I didn't even know it was a tubing mascara.
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I was traveling for business and just pulled something off the
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shelf and I was in a rush and I went to take it off and I was
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like, my eyelashes are coming out, you know, because it.
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Looks kind of like you have to you.
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Definitely. If you have not taken off a
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tubing mascara before, you may think your eyelashes are coming
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off. Ours tends to roll off a little
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more than tube off. You do get like little black
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balls versus the tubes, but a lot of them do.
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Tube off and you will feel like Oh my God my lashes are going
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down the sink but I promise they're not.
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That's amazing. That's so funny.
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I think, I think all of us have that feeling the first time when
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we're not, we're not quite ready for it.
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So the the quote sexy sustainability, is that
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something you came up with or that's just been attached to
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your brand? Oh, no, that's something like I
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came up with. I just felt like sustainability
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can be such a downer, right? If you think about like, gloom
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and doom. I remember getting like a copy
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of New York Magazine and there was like a picture of the earth
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on the front. It was a whole story about like
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global warming. And I'm, I'm interested in this
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stuff and I almost couldn't bring myself to read it.
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And it's like a passion thing for me.
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But it was, I knew it would be sad.
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And so I thought, well, with Callie Rae, sustainability
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should be like joyful and fun and sexy.
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It should be like this cool thing you do.
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It should bring joy to your life.
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And it should be. We should make it as easy as
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possible. So we partnered with Packed
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Collective. Sephora's also partnered with
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Packed Collective. It makes it really easy to
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return your beauty empties. I think what people don't
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realize about makeup, right? And I'm holding my brand new SPF
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31 gloss here. But what you don't realize about
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things like this, right? This is smaller than a yogurt
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cup. So your curbside recycling, this
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goes right through the screen and into the landfill.
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So what you need to do is take this beauty empty and drop it in
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either an envelope and I'll send you one, or you can go to a
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Sephora store and drop it in there.
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And then that is the through pack collective and they will
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properly recycle those makeup empties.
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So shampoo recycles easily in the curbside recycling.
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Some larger skin care does, but usually makeup is a tougher
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recycling story. So we try to make it easy and
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joyful for everyone. Wow, what a game changer.
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So you really are changing the industry.
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Well, the, the, I mean, if you want to talk about changing the
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industry, we're really pushing on a lot of interesting
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materials like that. So blonde primer you held up at
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the beginning, we started making that out of a non petroleum
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based plastic. It's a sugar cane based plastic.
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It's the byproducts of existing sugar cane fields that are used
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to create the polymer that we mold the tube from.
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So tubes generally they don't get recycled, but at least it's
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not a petroleum based product. But what we've done now is we've
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actually infused that existing, that existing polymer made from
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sugar cane with a, with sequester carbon, I call this
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recycled air. We basically partnered with a
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company that pulls the carbon out of the air and basically
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makes it into little plastic beads.
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And then you infuse your existing material with that and
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it gets, it makes the recycling capacity better so you can
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recycle it more easily. And if it doesn't get recycled,
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you've trapped carbon in that package.
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So even if it is sitting in a landfill, it's holding carbon in
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it. So I know this is very technical
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and crazy, but there's all these cool sustainability things that
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are happening now that I'm so excited to tap into.
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It's my like science nerd self. But it's not, you can tell how
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passionate you are about it, so it it's really nice to watch.
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So when you were launching Cali Ray, did you feel any pressure
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to try to top what you've done at Urban Decay?
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Oh yes, and I haven't, I mean, Urban's huge, right?
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It's a legacy brand now. It kind of freaked me out
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because we had a influencer party when we launched our
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Hideaway Under eye product and there were these two young women
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there that were like 20-3 years old.
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And I realized they have never known a world without urban
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decay, which was really weird to me because I'm like, it's such a
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like indie, like innovative brand.
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It broke the beauty industry, broke the mold.
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And they're kind of like, yeah, it's always been around.
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It's kind of a legacy brand. I'm like so weird.
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I know I personally have a lot of those pallets in my drawer,
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so that's great. But you'll it, it'll get there.
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It'll build. It will.
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Yes. So which just kind of, you know,
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picking your brain on this, which Cali Ray product was the
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hardest to formulate without compromising the clean
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standards? That one there's so you know,
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there's, there's a lot I would probably say maybe the cell
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blown primer it does contain, I mean, I think that's the one
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because it does contain some level of silicone, but it's a
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very inert, it's a non cyclic silicone, which a cyclic
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silicone would compromise. But you know, we really had to
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dance around that to get that smooth feel and to find exactly
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the right kind of, it's just a small amount in there to really
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give you that smoothness and blurring.
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Yes, and here it is and I was just telling you that I remember
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when this launched and it came on TikTok and all of the skin
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fluencers, right, we're talking about this and and I had to go
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grab one and now I have another one.
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So thank you. I think it's phenomenal,
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especially for those 50 and over like myself that, you know, we
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have it's good for everybody, but for me, you know, like it's
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a non negotiable, we have to fill in those lines.
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This is bit this is definitely a big product at, you know, my
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tennis clinics where you have a lot of over 50 ladies and it
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seems to be the thing they get most excited about when I bring
13:42
little samples. They all want a piece of the so
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blown primer because if you haven't tried it, you just need
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a tiny little bit. You don't need a lot and you
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just start here and work your way out and it basically erases
13:55
your pores. It erases these fine lines.
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It just blurs everything out. It kind of looks like a photo
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filter in a tube. And, and you're right, so I do
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think the difference between this and the other primers I've
14:08
used is I almost have to like like use so much of the others,
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right? Like so much.
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And I didn't realize I was under using Primer until I watched an
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influencer put it on. I was like, no wonder I'm not
14:22
getting like a full effect. But this is truly a different
14:25
product. So Congrats.
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It's really different. Like I said, just a tiny amount.
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It's going to smooth everything out.
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I like to let it sit for about 40 to 45 seconds and then I put
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a light layer of skin tint on top of it.
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And you know, if you are 50 plus, I have to tell you, the
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last thing you want to do is use a full heavy foundation.
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And with this, you're not going to need to, it's going to blur
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out the texture. And then what I love to do is
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just take a skin tint and I just put a little on the palm of my
14:54
hand, I warm it up, and then I dip a brush in it and I
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basically just stipple the lightest layer all over.
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That is going to give you the most natural, beautiful effect
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because you blurred out the texture with the primer and now
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all you're doing is just slightly evening out that skin
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tone. And what you don't want is heavy
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cakey makeup on A50 plus complexion.
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Correct, Correct. It sinks into those fine lines
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no matter what you do. No matter what.
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So yes, so blown will help keep it on top, but I really think
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you'll find that if you focus more on blurring versus
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covering, you're going to get a better effect.
15:36
Yes, very true, very true. So what is you know, back to the
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clean? What is 1 ingredient that you
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absolutely refuse to use and why?
15:47
Well, I don't use cyclic silicones, I won't use the
15:52
sunscreens that are hormone disruptors.
15:55
I won't use talc. I mean, I don't know if you guys
15:58
have seen that Netflix documentary, but talc is
16:01
basically mind alongside asbestos.
16:05
So that's why you want to look for talc free products.
16:10
It's not that the talc itself is that bad.
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It's just really hard to make it completely pure because of where
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it's it's found in nature. So it's a mineral and it just
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it's like it's, it grows alongside asbestos so that you
16:25
don't want to be putting on your eyes all over your face.
16:28
So that is why we really stay away from talc.
16:32
That would probably be my #1. Right.
16:35
Wow. And it's funny because we we've
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heard the stories, but I didn't really know like, you know what,
16:40
what that is. So that's interesting.
16:42
So what's 1 product that you might have in the pipeline that
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you're obsessed with right now? Well, I talked about blurring
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earlier and I have something new.
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Guys are well, I know if you love the so blonde, you're going
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to love this. It's coming out in August and
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it's 8th. It's more about again, blurring.
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OK, OK. So get ready super easy
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brightening and blurring or warming and blurring.
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It's going to be. It's all good.
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OK, Congrats, Congrats. And so how many skews are in the
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line right now? I'd say about 30.
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We probably have about 30. I mean we have a few more on our
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website, but I would say it's a four.
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We have about 30 to 32 skews. OK.
17:25
One of my other favorites I love that I love with the so Blown is
17:30
the bronzer, especially for this time of year.
17:33
It has a full dose of Matrixil 3000, which is a super effective
17:37
peptide, really great for your skin.
17:39
And this runner is completely adjustable.
17:41
So you can mix it with the so Blown and get just a basically
17:45
really pretty blown out sun kissed look.
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You can put it all over and get a more bronzy effect.
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I love to just take it in my fingertips and tap it on those
17:54
places where I want a bronze. And it is so hydrating.
17:57
It almost feels like your skin is nourished from within when
18:00
you use it. Non streaky.
18:02
It's just one of the most flexible, pretty products that
18:06
will give your face a just a little lift instantly.
18:09
OK. Well, and bronzing this time of
18:12
year is. Bronzing this time of year it's
18:14
better than than tanning. It's funny you just brought that
18:17
up. I had a bronzer that shall
18:19
remain nameless, but it was a favorite of mine for the last
18:22
several years. And I went to just order it
18:26
about a month ago and realized it was discontinued.
18:29
Why this happens to me, I don't know.
18:31
Like, I have a nap for picking things.
18:32
So I had to do go dive on the deep web, you know, trying to
18:38
find it. And I found a place that had
18:40
four. Yeah, and you buy them all.
18:43
I'm playing with the the some of those Shiseido sun care products
18:48
that are good for sport, the sports BB cream.
18:52
I love that for when I know I'm going to be like in the sun
18:56
playing volleyball in the summer for like 3 hours and I want
19:00
something that basically you got to chip it off after.
19:03
So I do have a layer. I mean, I wear sunscreen every
19:07
day, but there are days when I wear like multiple layers of
19:10
multiple SPFS. And I know that dermatologist
19:13
will tell you like once you get over 30, it's diminishing
19:16
returns. But I do think the layering with
19:19
heavier sunscreen coverage BB and a powder and then setting
19:25
spraying it does just give you that a thicker layer.
19:29
Of sure agreed agreed yes and and when we find out something's
19:34
discontinued forget it you know so then.
19:36
Oh no, you got to go like by them all.
19:38
So I just scored four. Good.
19:41
Yes, I'm. Like, so excited that I found
19:43
it. So, OK, so clean beauty, you
19:48
know, everybody's talking about it.
19:49
Everybody's using the word, but it's not always like an honest
19:54
answer to things, right? So how do you feel about how the
19:59
term is being used today? Not just by you, right, but by
20:02
the industry, You know, what are your feelings about?
20:05
You know, the standards of how clean beauty terms are used?
20:09
Well, what I like is I, I like the Sephora clean program and
20:14
I'm not just saying that because I'm there.
20:16
I like it because it's very clear and the brands are all
20:20
held to a common standard that the retailer or you know,
20:25
Sephora is setting and they're doing it in a worldwide way so
20:29
that you're, when you hear clean, you can research through
20:34
them what their standards are and you know that all of the
20:37
brands are subscribing to that. I also think Credo does a good
20:41
job too. They've we've got a very clear
20:43
list of what is Credo clean and you're clear that you can shop
20:48
there and the brands are adhering to that list.
20:52
So you know at Sephora we have to provide like a dossier and a
20:56
backup for every single product. So there is a real standard and
21:01
a real sort of accountability for saying you are clean.
21:06
So that's why I think it's really in the absence of
21:10
regulation which no one wants more of, I think that the
21:13
retailer standards are really good bar for customers to sort
21:17
of look to. Now, there definitely needs to
21:20
be standards. I I see a lot of things saying
21:22
it's clean, but then I'm like, what does that actually mean?
21:26
And yeah, in the world, natural and clean aren't always the same
21:32
thing. And organic and chemical or
21:36
chemical like man made, whatever you want to call it, they're not
21:41
mutually exclusive. Well, they are mutually
21:43
exclusive. But one isn't like the organic
21:45
like organic lemon essential oil will burn your skin, right?
21:53
But a very inert silicone that we have in so blown will
21:58
actually soothe your skin and calm redness.
22:00
So you have to be really careful just because something's
22:03
marketed as all natural or only natural ingredients.
22:07
That's often a good starting place, but it's maybe not the
22:10
whole story. Sure.
22:12
Yeah, that makes sense. And we and, and consumers, a lot
22:15
of us don't know, don't know the difference.
22:18
So Wendy, you are one of the only founders to have built 2
22:24
defining beauty brands. And I think our listeners and
22:29
watchers would love to know, what is your leadership
22:32
superpower? I would say my leadership
22:35
superpower is I like to build families and I like to empower
22:40
people within that family to do what they do best.
22:44
So that's what I loved about Urban, that's what I love about
22:47
Cali. Ray is like families, the best
22:50
families love each other. They often disagree and they
22:54
find a way to, if there's rupture, they find a way to
22:58
repair. And so I feel like my leadership
23:00
style is to always be fostering. It's fine to disagree, but
23:06
always fostering repair because you just don't want it to get
23:09
too far down the line where you're not in repair mode.
23:13
And that sometimes that means sitting individually with
23:15
people, that means cheerleading people, it means holding hands,
23:18
it means disagreeing, It means, you know, really just being
23:22
completely honest and building the sense that this isn't just
23:27
work. I mean, I do want it to be work
23:29
from a like have your boundaries, have your own life
23:32
standpoint. I don't mean like that, but I
23:34
mean it should feel meaningful to your soul, your work life as
23:39
well. It shouldn't just be, oh, I have
23:41
my personal life and this is work and I just go do this.
23:44
It should be something that is really meaningful to you and the
23:47
people you work with should be meaningful.
23:49
So it's important that people on those teams are they don't have
23:53
to be besties, but there has to be some fostering of alignment.
23:57
I couldn't agree more. So when I see those LinkedIn
24:01
posts about, there's a lot of negativity sometimes about how
24:05
there's no way that you can become close to the people that
24:08
you work with and they'll always, you know, they'll always
24:11
choose business over the friendship they've built with
24:14
you. I, I don't subscribe to that.
24:16
So I, I subscribe to what you're, what you're talking
24:19
about as well. I agree.
24:21
Yeah, I think there are business decisions that always have to be
24:25
made, but they there's also hard decisions that have to be made
24:29
in a family too, so. Yes, couldn't agree more.
24:34
So what's what is something about being a founder that no
24:39
one prepared you for? Well, ultimately it all falls
24:45
back on you, right? So it's that's really what it
24:49
is. And I think as a founder, what I
24:54
love most about it is that I get to be like that Jack of all
24:58
trades. I'm sort of don't love being a
25:00
specialist. So I love digging into all of
25:03
the weeds of all the different aspects of the business.
25:06
And so I think I wasn't prepared.
25:11
Well, I was a curious person, but I wasn't prepared for how
25:15
curious you really need to be all the time.
25:17
And I think that that is something I've learned
25:20
throughout the years is you always have to be asking
25:22
questions and being really curious and digging in because
25:26
you got to be involved in everything.
25:27
You got to know everything. Yes.
25:29
And you're right, everything is on you.
25:32
And I'm sure you've lived through this where somebody on
25:34
your team makes, you know, some kind of a huge mistake.
25:37
And they're like, oh, just tell them that I did it.
25:40
No, it doesn't matter, right? It's at the end of the day, it's
25:43
you that's, you know, responsible for that, right?
25:46
Yeah. That that excuse doesn't work
25:48
anymore. OK, So what is the one Cali Ray
25:53
product that you use every single day?
25:55
No exception. Well, I think it's the mascara,
25:59
but now, now I'd have to say no. You know what?
26:02
I will go a day or two without mascara.
26:04
This guy. This is the new Lip Guard SPF 31
26:08
gloss. And.
26:10
I have it on, it's in shade Big Sur, but we have 5 shades and I
26:14
just love the idea of a gloss that you would just think of the
26:19
text, the balmy texture and the glossy shine right of your
26:23
favorite gloss. And then it's got SPF 31 because
26:27
you really should be protecting your lips.
26:29
And that is a place on your face that even if you are religious
26:32
about putting on your sunscreen, you probably are not really
26:35
religious about using sort of a cakey UN, you know, yucky
26:40
tasting, thicker kind of gloss. So.
26:46
And his packaging is so beautiful.
26:48
I have one here. Oh yeah, you got the echo.
26:51
It's pretty. So the packaging is beautiful.
26:53
It's, you know, something that I've been like excited to like
26:57
take out of my purse and use, you know, during the packaging
27:00
is beautiful. And I picked this is like the
27:03
other thing I love about being a founder is like everything's
27:05
personal, right? So I picked this shade for the
27:09
cap. It's like a sun bleached pink
27:12
neon, right? And I had this really beautiful,
27:16
beautiful bikini I loved and it was kind of an orangey color.
27:21
And then I left it out in the sun and it had a whole summer's
27:24
worth of wear on it. But by the end of the summer, I
27:26
loved it even more because it had faded to this sun bleached
27:30
neon color. So this is like a throwback to
27:34
one of my favorite summers of and my favorite bikinis.
27:37
That's so fun. So it's very near and dear to
27:40
you so. Everything's personal in my
27:42
line, yeah. Yeah, that's great.
27:45
So what beauty product that might not be yours even has
27:49
stood the test of time for you like you were just mentioning a
27:52
few items? I would say the Skinceutical CE
27:57
Farrillic serum has been on my morning routine for a really
28:04
long time now, and I think the Obashi one's really good too.
28:08
I think any of those vitamin C serums with a really high level
28:11
of C, well, for me, I need, you know, like a 15.
28:15
Some other people may need the 20 if you're oily or 10 if
28:18
you're dryer. But for me, the fifteens like a
28:20
perfect sweet spot. And I just really love both of
28:24
those C serums, but I tend to like end up with the C for like
28:29
more often. So that one is great.
28:32
I also love my Kerastas. What is it there a piece serum?
28:39
It really keeps, you know, my ends in great shape and I love
28:44
my Maison Luin Marie #4 fragrance.
28:46
I don't love overpaying for fragrance but that one smells
28:50
really high end and beautiful. It's a santal based fragrance
28:54
and it's definitely affordable. So on that topic, do you think
28:58
Cali Ray will ever dip into skin care or hair care or anything in
29:04
that? I mean, that was how I
29:06
originally concepted the brand was as a lifestyle story.
29:10
And I do have so many amazing ideas for, you know, all those
29:17
kinds of products. But right now we're focused on
29:19
makeup. But we might have a few
29:21
surprises on the way, especially on our exclusive.com, our
29:25
website where we have a few exclusives.
29:27
OK I've been trying this the the setting spray yes and loving it.
29:33
I was not really a setting spray girl, but not long ago I went to
29:39
a conference, medical conference, and I knew this
29:43
makeup that I was putting on at 7:00 in the morning was going to
29:46
have to last me until around midnight, right?
29:49
Because I didn't have time to do like a whole, you know, costume
29:52
change in between. And I had bought a setting spray
29:56
to go with me and I And then at the end of the night, I was
29:58
like, my face still looks, you know, like it did this morning.
30:02
And then so then I was like, now I'm diving into better ones.
30:05
And then when I got this last week, I'm blown away by it.
30:08
It's really great. Well, I'm glad you love it.
30:10
We just got a clinical testing back on that and we got 24 hour
30:13
wear on that. It's amazing.
30:16
It's amazing and it really does set your makeup.
30:20
But what I love most about it is I don't know if you know, but I
30:23
invented the all nighter setting spray, which sort of launched
30:25
the category. And you know, my setting spray
30:28
journey is, you know, I'm a girl from Texas and I would spray my
30:33
face with Hairspray. I would literally would take a
30:35
deep breath, spray my face with Hairspray and keep my makeup on.
30:40
But then it switched to finally like I was really into wearing a
30:44
full beat and I was a busy, you know, entrepreneur.
30:47
I needed it to last. So then we invented all nighter
30:50
setting spray in conjunction with Scandinavia and their
30:53
special technology they had. And then we've I've since
30:57
evolved that into this setting spray, which has a lighter mist.
31:02
So you're not feeling like you're getting water droplets on
31:04
your face. You almost feel like it's in
31:06
sort of like a misty kind of environment.
31:08
And then it's got great skin care ingredients in it.
31:11
So it's got niacinamide in it, it's got seawater minerals in
31:15
it, and it's got my favorite not showing up in big spikes on the
31:19
Google search trends. But my personal favorite is it
31:22
has transdermal magnesium in it. And so that is great for skin
31:26
recovery. You know how when you work out
31:27
hard, you go take a magnesium bath with magnesium flakes or
31:30
Epsom salt and it helps your muscles recover through your
31:33
skin, You know, through the transdermal absorption of the
31:36
magnesium, This is the kind of the same thing.
31:38
It helps your skin recovery on your face.
31:40
And it's so lightweight and hydrating that you can just, if
31:45
your face needs a drink direct day, you can just spray it and
31:48
it's, it's going to feel really good and it's going to rehydrate
31:50
your skin. Wow, I did not know about all
31:52
those ingredients but all. Those benefits and ingredients,
31:55
yeah. I love it so.
31:56
Thank you. I call it sprayable skin care,
31:58
but mostly it's a setting spray. Yeah, this and this might last
32:02
me about a year because I only really use setting spray when
32:05
I'm going out, like, you know, I'm not wearing.
32:08
But you might want to try using it throughout your day only
32:12
because it's got such great ingredients.
32:14
Why not set your makeup? Have it last?
32:16
And my tip is if you're using setting spray, always make sure
32:21
I call it spraying the undercarriage, right?
32:23
Everyone does this. Right.
32:26
OK, you got to spray up because you've got angles this way too.
32:30
So I always like just, you know, spray up a couple of sprays to
32:34
make sure I get my lower jawline, I get under my nose,
32:37
right. If you have to blow your nose or
32:39
sneeze, like that's going to get rubbed off and it's going to
32:41
turn red. So you want your makeup to stay
32:43
right there. So spray the great.
32:46
Point. That's a great point.
32:47
I love it. And I feel like it like marries
32:50
all the makeup that you've put on.
32:51
Like anything that's a little powdery, it just kind of blends
32:54
everything in, so I love it so. I even love, I mean give you one
32:58
last setting spray tip. I love to setting spray and then
33:01
I actually will take my powder brush, which isn't I don't re
33:06
dip, but I just re tap here and here and here where I get a
33:10
little bit shiny. So I like set the setting spray
33:14
again with powder in my particular problem area.
33:17
So if you tend to be dry, you wouldn't need to do that.
33:19
But if you tend to be oily, you might want to do sort of the
33:22
lightest brushing ever with a little bit of setting.
33:26
OK, I love these tips. That's great.
33:29
So one last question before we jump into the speed round.
33:33
If you weren't in the beauty industry, what would you be
33:36
doing? Oh my gosh.
33:37
I would be a broadcast journalist.
33:39
That's what I thought I wanted to do after school and got a
33:43
little bit derailed and ended up in beauty, which is great.
33:48
But I really saw myself as like, you know, today you'd say Aaron
33:54
Burnett, right? Yeah, that's great.
33:56
Well, see, and you had an answer ready to go, I mean.
33:59
Oh, no, I'm not making this up. I thought I was going to be news
34:02
girl. Yeah.
34:03
That's phenomenal. So most people don't know what
34:06
they would do if they weren't doing that.
34:07
So that's great. Well, Wendy, thank you so much
34:10
for joining us today. It's been amazing.
34:13
And is there anything else that you want to share with the
34:17
audience about Callie Ray? Not necessarily about Cali Rae,
34:22
but I just love giving beauty tips and I would tell you, you
34:27
know, make sure you curl your eyelashes before you put on that
34:30
that tubing mascara. They will, it will.
34:32
Tubing will keep them lifted all day.
34:34
OK, OK, I love that and I love the beauty tips We do a lot of
34:39
we feature a lot of skin care lines and dermatologist.
34:42
So this has been this has been great.
34:44
We are now going to invite you to do our speed round a few more
34:48
minutes and we're excited for our listeners to get to know you
34:51
a little bit better. OK all.
34:53
Right. I'm excited and scared at the
34:54
same time. OK, don't be scared, they're
34:57
easy questions. OK, Ready Lipstick or gloss?
35:01
Gloss product you never leave home without.
35:05
Gloss. Morning person or night owl?
35:10
Oh my gosh I used to be a night owl and now I'm a morning person
35:14
in the last like 4 years since the pandemic.
35:17
OK, OK, cleanser you are loving right now.
35:21
Oh I have been a fan of the Shuamura cleansing oil for years
35:26
and years and absolutely love it.
35:29
Cleansing oils are making like a huge.
35:31
Renaissance right now. Oh my gosh, it's to me.
35:33
You got a double cleanse, though.
35:35
You got a cleansing oil and then you got to use either a Jelly or
35:39
a surfactant cleanser depending on your skin type.
35:41
I'm a double cleanser myself, so I think that's the key.
35:45
OK Brand, The brand founder that you most admire.
35:50
I would say, I would say Jane Warwent from Dermalogica and
36:00
Laney Crawl from Say and I just, I love Jane.
36:05
She is a real inspiration. She's a really amazing woman and
36:10
it's gotten me involved in a lot of really cool things, like
36:12
really sort of saw a lot in me. I felt like she really took me
36:16
under her wing. And then I just, Laney, I met at
36:20
a Sephora conference she started say she has really taken that
36:24
brand from zero to hero so fast. It's really been impressive to
36:28
watch her digital savvy and brand savvy and she's a lovely
36:33
person too. So I would give a shout out to
36:36
her and say Congrats and blown away by what you've
36:39
accomplished. Yeah, I have a few of her
36:41
products as well. OK, one app you couldn't live
36:45
without. Park Mobile.
36:48
I live in Newport Beach and you got to pay to park everywhere
36:51
you go. OK, last thing that you googled.
36:54
Gosh. What is the last thing I Oh, a
36:58
surf hat? OK.
37:00
Yeah, I found this really cool surf hat from a tiny little
37:02
brand and I googled them there. You go.
37:05
So what would you say is your superpower strength in business?
37:11
I would say my superpower strength is that I have a lot of
37:15
endurance and I'm very resourceful.
37:19
What is your guilty pleasure TV show or streaming show I'm.
37:27
Trying to think I don't watch that much TV, but I did.
37:34
I don't know, that one's hard for me.
37:37
That's OK, we can pass. What's a beauty?
37:40
What did I just recently watch? Well, you know what I do love?
37:44
Actually, I did love streaming. A little guilty pleasure, I
37:46
guess it's the Diplomat. I really like that one.
37:48
OK, there you go. There's one.
37:50
OK. Oh, Handmaid's Tale, that's one.
37:53
OK, there's I. Was thinking Netflix when you
37:56
said streaming. I just went to Netflix but it's
37:57
Hulu so anyway. Yeah, that's OK.
38:00
What is a beauty trend you wish would die?
38:04
I don't like dark lip liner. It's a thing right now again,
38:09
but I didn't like it when it started and I don't like it now.
38:13
OK, what is your dream collab for Cali Ray?
38:18
Oh my gosh, I would say that's a tough one because I have so many
38:26
brands I like. I don't know, that one's hard.
38:28
I can't answer that one. I have so many dream collabs.
38:31
I could just go on it. I go no, wait, that one.
38:34
No, that one, no, that one. Like I would love to do a dream
38:36
collab with this. The brand that makes this little
38:39
sweater I'm wearing, it's called Stone Immaculate.
38:40
You know, like tiny little brand.
38:43
I mean, not tiny, but you know, really cool custom brand
38:46
clothing brand out of Long Beach.
38:49
That would be a really dream collab.
38:51
OK, yeah. What is a scent that instantly
38:54
lifts your mood? Well, I'm going to go back to my
38:57
Maison Louis Marie. But if you're going just like
39:00
pure sense, I love like very citrusy things like Bergamo,
39:05
things like that in my house. Like those to me feel really
39:08
uplifting. OK, if Callie Rae had a theme
39:12
song, what would it be? California Love.
39:16
OK, perfect. All right.
39:20
Most used emoji on your phone right now?
39:24
Oh, it's the crazy face where the thing has one eyeball bag
39:27
and sticking its tongue out like everything's crazy.
39:30
And that's a good one. That's a really good one.
39:32
If you could have dinner with any woman in beauty, who would
39:36
it be? Well, I am really lucky because
39:39
I can't have dinner with any woman in beauty, so I can't
39:43
answer that question. But I did just have dinner last
39:46
week with Artemis Patrick, the CEO of Sephora.
39:49
The week before that I had dinner with Tara Simon, the
39:52
president of Estee Lauder, and I'm scheduled to have dinner
39:57
with Carol Hamilton, who is the president of L'Oreal US.
40:01
So are, you know, the luxe division.
40:03
So I'm. I'm not meaning to name drop
40:06
here or exclude anybody who I'm very good friends with in the
40:09
industry, but I can have dinner with anybody you.
40:12
Live the dream. OK, I got the dream and I'm just
40:16
going to tell you right now, all those people I mentioned are
40:18
amazing and I'm not just having dinner with them because of that
40:22
job title. I'm having dinner with them
40:23
because I adore them. Sure.
40:26
That's great. That's good to know.
40:28
All right. Glossy skin or matte finish?
40:32
Well, I would say neither. Natural skin finish all the way.
40:36
OK. Glossy is hard to wear unless
40:39
you're 20 and Matt just feels dry and aging.
40:44
Like why not have a beautiful natural skin finish?
40:48
OK, what is a beauty trend that you may have fully embraced at
40:52
one point but you cringe at now? Maybe the Hairspray on the face,
40:55
I don't know. Yeah, Hairspray on the face or,
40:59
you know, I would tell you it was round.
41:01
I call it round eyeshadow. So.
41:03
So now we go up with our shadow, right?
41:07
We know to go up. And there's a really great
41:10
makeup artist called Mr. Makeup Artist.
41:13
His name's Trevor Teed. If you want great makeup tips
41:15
for women over 40 about how to lift up, follow Trevor.
41:20
But in the 90s and early 2000s, when I was starting Urban Decay,
41:26
I was really into round eyeshadow.
41:28
So it's like everything felt really.
41:30
I look at pictures, I'm like, it's ashy and it's rounds.
41:33
Like, how did this happen? And how was I calling myself a
41:36
beauty expert at that time? But.
41:38
Yeah. We live and learn and we evolve
41:40
so. How long does it take you to get
41:43
ready in the morning? It depends.
41:46
If I am either big events, big TV appearance, something like
41:51
that. It could take a while.
41:54
If you're just saying makeup, you know, I could, I could spend
41:56
an hour on my makeup, but I can also be out the door and looking
42:01
fairly decent in five to seven minutes.
42:04
Wow. Be just a very pared down like.
42:07
We want to record that, Wendy. I can record it and show you
42:11
watch it. Yeah.
42:12
It's you know, you got your you got got your go to stash and you
42:16
have it ready and your brushes and everything ready and you
42:19
really can be out the door. Yeah.
42:22
Pretty quickly, the key things to get out the door fast, and
42:26
I'm again talking like over 4550 is you want to reduce redness.
42:32
That really redness ages you. So I use a neutral shadow all
42:36
over my lid. I don't even try to do some of
42:38
the highlighting or you know, like shadowing.
42:41
You just use a neutral shadow that matches your skin tone.
42:43
You you like, run it under your eye to get rid of that under eye
42:47
redness too. You do a black pencil on the
42:50
upper inner waterline. You toss on some mascara, maybe
42:55
a thin little layer of skin, tint and a gloss and go.
42:59
That's it. Oh, and setting spray to keep it
43:01
on. Wouldn't that be a great video
43:02
or feature? I think it'd be great too.
43:04
I can do 1. It's a 7 minute beauty routine.
43:08
So yeah, you'd be great at it. I mean, you of all people like
43:11
the beauty icon. It'd be great.
43:13
So OK. And I, I think that's Lucy.
43:17
We have one more question. What is in your bag that would
43:20
surprise people in your makeup bag?
43:25
Always it's not that surprising, but always tiny baby nail
43:30
Clippers and a file. And it's because I have very
43:34
thin fragile nails and since the pandemic I have not put gels
43:38
really or even Polish on my nails.
43:40
I have one sort of organic Polish I use for special
43:43
occasions but it does non acetone based, non
43:45
nitrocellulose based, and but I do tend to like chip in pretty
43:51
easily so I always have a nail file.
43:53
OK, OK, beauty emergency. Well, thank you so much for
43:57
joining us today. It's been an absolute pleasure.
43:59
And thank you for educating us on all things Clean Beauty Cali
44:04
Ray and what made you amazing success in the industry.
44:07
Thanks for having me, it was really fun.
44:10
Great. Thanks so much, Wendy.
44:12
Doctor Randy Boyett holds a PhD and is a recognized leader in
44:15
the aesthetics and medical industry.
44:18
She is not a licensed medical doctor.
44:20
All commentary and product recommendations are based on
44:23
industry expertise and are provided for informational
44:26
purposes only.