High Impact Content Marketing in the Age of AI
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What Is Content?:
Purna Virji and I discuss what motivated her to write the book, how she defines “content” and why she took a very expansive approach to content strategy and marketing. She also discusses the foundation of great content and what digital marketers can learn from traditional marketing.
Creating ‘High Impact’ Content:
What exactly makes a “high impact” content? How do you differentiate your content, especially in a B2B context? Virji explains how to find the overlap between internal company needs and customer needs as the sweet spot and starting point for…
The skinny
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