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Usercentrics CEO Donna Dror on why data transparency now carries a price premium
Donna Dror, CEO of Usercentrics, says data transparency has moved onto the P&L: over half of consumers will pay more for brands that are clear about how AI uses their data. She and Greg Kihlström get into what that changes.
Transparency is a pricing input, not a legal cost. Usercentrics research found 47% of consumers have already taken a revenue-affecting action — canceling, switching, cutting spend — over how a brand handles AI and their data.
"Accept all" is in structural decline. Roughly half of consumers click it less often than they did three years ago, which means smaller data sets…
The skinny
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