Latest / The Scene Projects / Lazarus on Music, Live Streaming, and Navigating the Modern Industry

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Lazarus on Music, Live Streaming, and Navigating the Modern Industry · The Scene Projects

• 0:02
  Well, welcome in to another exciting episode of the scene.
• 0:04
  I'm your host, Bubba Starts, and with me today is singer songwriter Lazarus.
• 0:08
  Welcome to the show, brother.
• 0:09
  Hello, Bubba.
• 0:10
  Thank you for having me.
• 0:12
  It's it's my pleasure, man.
• 0:13
  Well, I mean, we know that you've risen from the dead.
• 0:16
  No.
• 0:16
  I'm just Why don't you go ahead why don't you go ahead and tell people a little bit about who
• 0:22
  you are and what it is you do, and, we'll get into, you know, what what the present and then
• 0:27
  the future hold.
• 0:29
  Yeah.
• 0:30
  I'm a singer and songwriter, going by Lazarus, was formerly going by I'm Lazarus and kinda
• 0:37
  going through a little bit of a brand change right now.
• 0:38
  That's why you may see conflicting things on the Internet.
• 0:41
  But, also, I'm multi instrumentalists, and I do a few other things.
• 0:46
  Like, I have a Ramones tribute band, and I do some backing musician work for certain
• 0:50
  musicians at times, which might be something we get into today.
• 0:53
  But, yeah, overall, just a singer songwriter at heart.
• 0:57
  That's awesome.
• 0:57
  And where are you from, Las?
• 0:59
  Minneapolis, Minnesota, Saint Paul, Minnesota, born and raised.
• 1:02
  I kinda bounced around the Twin Cities my whole life.
• 1:05
  Yeah.
• 1:05
  That's great.
• 1:06
  And we've definitely been expanding our, you know, our our influence into that area.
• 1:12
  Some good friends up there with the North Star original review.
• 1:15
  Yeah.
• 1:15
  I've been seeing that.
• 1:16
  Yeah.
• 1:16
  Yeah.
• 1:17
  Well and those guys are doing a great thing, and we're happy to really overlap.
• 1:21
  Shout out to AJ Stone there.
• 1:22
  Yeah.
• 1:23
  Yeah.
• 1:23
  Yeah.
• 1:24
  Always, man.
• 1:24
  Always.
• 1:25
  I've been very fortunate.
• 1:26
  So I live in South Dakota, and, we don't really I mean, Sioux Falls is a metro area.
• 1:31
  I'm about 90 outside of Sioux Falls, but it's nothing like the cities are.
• 1:35
  Right?
• 1:35
  So it's been nice for me to grow with a couple different communities.
• 1:39
  I'm also a member of the Midwest Country Music Organization.
• 1:42
  And it's so important in this age of the independent artists to have those communities.
• 1:48
  So you've been bouncing around.
• 1:49
  You've been in the cities for a long time.
• 1:51
  I'm gonna assume that you're fairly well connected with a community of artists and stuff
• 1:56
  up there as well then?
• 1:58
  Oh, yeah.
• 1:58
  Definitely.
• 1:59
  I mean, all throughout the years, there's been different kinda communities and groups that
• 2:03
  have come and gone.
• 2:04
  And, and right now, like you mentioned, like, North Star original review is kinda one of the
• 2:09
  big ones that's really putting on a lot of local music right now and a lot of new music,
• 2:13
  new artists, and and really helping to grow a community of of artists that weren't otherwise
• 2:18
  playing together now now getting to play together.
• 2:21
  And a lot of it has to do with the format of the shows.
• 2:23
  There'll be six, seven artists or bands on per showcase or per show.
• 2:28
  Well, and that's a huge thing because knowing as someone who's performing that day that at
• 2:32
  the very minimum, you're gonna play for those people, right Yeah.
• 2:36
  Regardless of whether crowd.
• 2:37
  And you're here to meet and mingle with with other artists, and that's going to advance your
• 2:41
  career.
• 2:42
  So I think that one thing that can kinda get lost with those type of shows is the the
• 2:47
  personal friendships that you're actually making with other artists as well as, you know,
• 2:52
  playing your music for a few new fans and and, you know, listeners that might be out there as
• 2:56
  well.
• 2:57
  Right.
• 2:59
  No.
• 2:59
  Exactly.
• 2:59
  I mean, you said it.
• 3:00
  And especially if you're maybe coming from out of town to play, which there have been, we've
• 3:05
  had a few out of town people come in to do a North Star show, and it's been pretty, you
• 3:09
  know, they've been pretty excited about it and happy with the results.
• 3:12
  Well, and that's gonna be me in April, buddy.
• 3:14
  So looking forward to coming out and
• 3:16
  I'll be there.
• 3:17
  Awesome, man.
• 3:18
  Yeah.
• 3:18
  Well and and that's kinda just the start.
• 3:20
  We all just met each other within the last six months.
• 3:23
  And and for you guys, it's been such a comeback.
• 3:26
  Like, Minneapolis, especially, but the whole state of Minnesota had a much different
• 3:31
  experience during 2019, '20 '20, '20 '20 '1 than we in South Dakota did.
• 3:36
  Like, we never really shut down.
• 3:38
  There was a period where it was up, but everything kinda went very moved very quickly.
• 3:42
  Right?
• 3:42
  Where Yeah.
• 3:43
  Oh, where and and speaking, and I'm not familiar with, you know, your personal
• 3:47
  experience, but what I've heard from all of my friends that were Minneapolis is that that time
• 3:51
  really sucked for y'all.
• 3:53
  You were locked in.
• 3:54
  Nobody was going anywhere.
• 3:55
  There was no music.
• 3:56
  There was nothing.
• 3:57
  So, really, what you're experiencing now is the reemergence of what was a thriving music scene
• 4:03
  there for I mean, since the eighties.
• 4:06
  Right?
• 4:07
  I mean, Prince built built a lot of this scene.
• 4:09
  Right?
• 4:09
  I mean, the scene was there, and Prince kind of, you know, launched from there and really
• 4:12
  gave it a lot of credence.
• 4:14
  But Minnesota, Minneapolis, especially, has always been known for a thriving music scene.
• 4:20
  And then to have that kind of taken away from not just the musician communities, but from the
• 4:25
  communities as a whole for years.
• 4:29
  Right?
• 4:30
  Like, it really did a number on you guys.
• 4:32
  A lot of venues I'm sure are closed that were opened five years ago.
• 4:36
  A lot of these, you know, the smaller places that you wouldn't you know, it's not a first
• 4:40
  half.
• 4:41
  Right?
• 4:41
  But it's it's supporting these artists that are in the beginning, a place like the Sherwood
• 4:45
  Lounge where I've been fortunate enough to play.
• 4:48
  A place like the Midway Saloon, we're very grateful to still have something like that.
• 4:53
  It's such a different experience, and it's been fun for me because I get to kind of be a part
• 5:01
  of that.
• 5:02
  Right?
• 5:03
  Where if it was all still established and was the kind of behemoth that it was, it would be
• 5:07
  much harder for a guy like me coming from well out of town.
• 5:11
  Right?
• 5:11
  I'm five, six hours away.
• 5:13
  Right.
• 5:13
  But to feel to feel at this point, especially, like, well, I am part of that scene.
• 5:18
  I may be a very small part of it.
• 5:20
  Right?
• 5:21
  But I've been accepted into it as an artist, as a podcaster and broadcaster of, you know, and a
• 5:27
  supporter of that.
• 5:27
  So, yeah, man, it's just, it's really, really awesome to see everybody coming back to see
• 5:32
  everybody coming back out, to see live music thriving again, and and
• 5:36
  Act from the dead, you should say.
• 5:39
  Yeah.
• 5:40
  In a lot of ways, Lazarus.
• 5:42
  Like, dude, no doubt.
• 5:44
  No doubt.
• 5:44
  I mean, it was dead for, what, two or three years, essentially.
• 5:47
  It was very strange.
• 5:48
  Yeah.
• 5:49
  It was a very strange time.
• 5:51
  And one good thing that I do remember specifically, and I think a lot of Minneapolis
• 5:55
  Musicians would remember this, and I don't know if this happened everywhere else, but we had a
• 5:59
  a really big live streaming community pop off right around that time.
• 6:04
  So actually a local musician musician, Smokin' Joe Scarpolino.
• 6:09
  I believe I said that right.
• 6:10
  Shout
• 6:10
  out to Smokin' Joe.
• 6:12
  Yeah.
• 6:12
  He he actually and he just played a North Star show not too long ago too.
• 6:16
  So he's kind of involved in the whole community.
• 6:18
  But I believe he was the one who started this, like, a Facebook group page where it was just
• 6:22
  like, hey.
• 6:23
  Here's a place to just broadcast your livestreams to maybe other people, other
• 6:27
  musicians, and we all kinda join in.
• 6:29
  Man, it really went off.
• 6:30
  It was like every single day musicians were finding like, we're doing different live
• 6:34
  streams, different combinations.
• 6:35
  And then it it kinda became about who could do the most creative live streams and, like, who
• 6:40
  could do the best high quality live streams.
• 6:41
  And as far as, like, like, live concert performances, like, from your house or from
• 6:46
  your garage or living room or whatever.
• 6:49
  So that was a interesting thing that came of that.
• 6:51
  And and it really kinda went away too, which is also pretty interesting.
• 6:54
  Like, not many people, like, really do that anymore where they just hop on and, like, hey.
• 6:58
  It's Friday night.
• 6:59
  I'm gonna livestream.
• 7:01
  Well, we're all busy playing in the bars again.
• 7:03
  Right.
• 7:04
  Yeah.
• 7:04
  I suppose so.
• 7:05
  That's that's true.
• 7:06
  Well and it was great for what it was.
• 7:09
  It was nice that we had the ability to go online and to build up these communities,
• 7:14
  communities that are still serving us.
• 7:16
  Right?
• 7:17
  I mean, some of these Facebook groups are still alive today, and maybe the live streaming has
• 7:20
  taken a little bit of a backseat, but the community is still there.
• 7:24
  And and I think a lot of probably the North Star Original Review gang, you know, were part
• 7:29
  of that community as well.
• 7:31
  I know I didn't really tap in and play a lot, but was part of that.
• 7:34
  I I was never, really taken off the gig the gig wheel.
• 7:39
  So we we didn't we didn't need to.
• 7:41
  Right?
• 7:42
  We didn't need to as much to dip into that.
• 7:44
  But I think that I mean, you have companies like NUGGS TV.
• 7:49
  You have live streaming services that are out there broadcasting larger scale concerts.
• 7:54
  I think a a evolution of what the scene projects is and teaming up with Northstar and,
• 8:00
  you know, Corey and AJ is to start figuring out how we can broadcast this to the livestream,
• 8:07
  right, whether it's, you know, through our website or through some other things or, you
• 8:11
  know, social media or YouTube page, whatever that is, I think where we're going is how do we
• 8:16
  now broadcast this these events, right, these weekly events?
• 8:20
  How do we start broadcasting these, not posthumously, but live in the moment, and doing
• 8:26
  that as well?
• 8:26
  I have recorded our songwriter showcase.
• 8:29
  We did one at the Midway Saloon back in December, and, you know, we recorded
• 8:33
  everything.
• 8:34
  Broadcast quality looks great.
• 8:35
  Right?
• 8:36
  So now we're just kinda going through the funding portion of it.
• 8:38
  How do we bring this to fruition?
• 8:40
  What what is it?
• 8:41
  Is it a, you know, a YouTube series?
• 8:44
  Because and that's that's kind of the next phase.
• 8:47
  Right?
• 8:47
  I'm trying to build a business, right, and to bring these artists and all of these people
• 8:53
  that work in music but necessarily don't do the business side of it.
• 8:58
  Well, how do we figure out sponsorships?
• 8:59
  How do we figure out some of these other things that make this world go around that places
• 9:05
  like, you know, MTV and these other things that were around when we were kids?
• 9:10
  How do we bring that back but our own thing?
• 9:12
  And what I've said about the scene projects especially is that, like, I wanna be Rolling
• 9:15
  Stone, MTV, VA.
• 9:17
  I wanna be all of that kind of bundled into one one thing.
• 9:21
  And, yeah, we'll see if we're able to bring that to fruition as this or if it's another
• 9:25
  project, but I think that's where we're going.
• 9:28
  And it seems very evident that it's it's not only needed, but it's wanted as well.
• 9:34
  Yeah.
• 9:34
  And maybe podcasts and interviews are all kinda wrapped up into it.
• 9:38
  And, there's a new local zine that just started around here called the tumbling rock, you know,
• 9:43
  like Rolling Stone, tumbling rock.
• 9:44
  But they're, you know, they're doing the local music scene as solid, and they're printing out,
• 9:48
  like, really high quality, like, write ups and graphics and, like you know, they only do,
• 9:53
  like, maybe a hundred or 200 copies right now, but it's pretty cool.
• 9:56
  And, like, everyone who sees one or gets one or gets involved is always really impressed by it.
• 10:00
  So maybe things like that too.
• 10:02
  And
• 10:03
  Yeah.
• 10:03
  And when you start going to print, the only thing is money.
• 10:06
  Right?
• 10:06
  It costs money.
• 10:07
  Right.
• 10:07
  It's easy for me to run the online zine.
• 10:09
  We do blog posts and reviews and q and a's on our website, and that's I had always had that
• 10:13
  dream of the, of the, you know, the print version of that.
• 10:18
  Because when I was coming up, you know, early odds, right, there was a magazine like that in
• 10:24
  every town.
• 10:25
  Right?
• 10:25
  Some Minneapolis probably had four of them.
• 10:28
  Right?
• 10:28
  Yeah.
• 10:28
  We and there are two for sure.
• 10:30
  There were two big ones, coming up that yeah.
• 10:32
  It was it was awesome, but there neither of them are around anymore.
• 10:35
  And, yeah, that's it's really, kind of a gap or a, you know, just sort of a void in the scene
• 10:40
  right now.
• 10:41
  But it's also I can see how it's due to the technology changing.
• 10:44
  We're, you know, increasingly in a paperless world.
• 10:47
  So I I get that.
• 10:48
  But there's just like like vinyl, you know, people still have nostalgia for this stuff.
• 10:52
  So I think people still like seeing a physical hard copy magazine.
• 10:55
  They can you know, just like the same way people like to buy physical media sometimes.
• 11:00
  Right.
• 11:00
  We want a visceral world.
• 11:02
  Right?
• 11:02
  Like and I think especially people who go out to live music or, you know, live musicians, you
• 11:07
  know, having a cover on that, right, where it you know, even if it's only 200 copies still
• 11:11
  feels pretty fucking cool.
• 11:13
  Right?
• 11:13
  Like, you know, be it on the local news even though I can call because they're so hurting
• 11:18
  for content and get on there anytime I want to, you know, even though it's kind of it's
• 11:23
  relatively easy for me to do now because I've established that relationship.
• 11:27
  It's still really cool getting to go in there.
• 11:29
  Right?
• 11:30
  It's still really cool seeing yourself on the screen and getting to put that out there.
• 11:33
  So, yeah, I I I hope that they're coming back.
• 11:36
  Right?
• 11:37
  And the financial side of it, the business side of that and that's, I guess, why I've put it on
• 11:41
  myself to kind of learn some of these models.
• 11:44
  Right?
• 11:45
  The there's there's education out there available.
• 11:48
  There's information available.
• 11:49
  It's just having people that are motivated enough by making it about everyone else and not
• 11:55
  necessarily about the money of it or about any of that or the cache or the celebrity of it.
• 12:00
  Right?
• 12:01
  But just that it needs to be done.
• 12:03
  And that was always the heart of the scene projects as a podcast was, you know, I went on
• 12:08
  and had I did a few of podcasts of my friends and was like, well, I have everything to do
• 12:12
  this at home.
• 12:13
  Why aren't I doing it?
• 12:14
  And I
• 12:15
  couldn't come up with a
• 12:16
  good answer.
• 12:17
  Right?
• 12:17
  So it was like, well, anything that you say now is an excuse then.
• 12:21
  So start getting on camera, start getting behind a microphone, which I've done my whole
• 12:26
  life, and just start having conversations.
• 12:28
  And and now look where it's grown to.
• 12:30
  Right?
• 12:31
  I'm getting to talk to Lazarus, and this is not possible without turning things around a little
• 12:36
  bit and saying, hey.
• 12:37
  What can I do to serve my community?
• 12:41
  And my community is artists, man, creative people like you and like AJ and especially, you
• 12:47
  know, people like that are doing it, right, the the North Star, that I wanna feed you as much
• 12:53
  as I can.
• 12:53
  Right?
• 12:54
  I wanna feed you, and I wanna feed off of you as well.
• 12:57
  So, yeah, I really love being tapped into the music scene in Minneapolis, and really good to
• 13:01
  see it coming back.
• 13:03
  It's it's been a long time.
• 13:04
  Yeah.
• 13:05
  Another guy I wanna thank too from North Star is, you mentioned him earlier, Corey Carlson.
• 13:09
  He's really the guy that actually introduced us, or he was the one that, that told me to
• 13:13
  reach out.
• 13:14
  And and then I reached out a while ago and, you know, like, thanks for getting me in kinda
• 13:18
  quick here.
• 13:19
  You know, I know you just got back to me recently, we were able to set something up
• 13:22
  quickly.
• 13:22
  So, yeah, it's good to finally connect now.
• 13:25
  Yeah.
• 13:26
  Well and and we're gonna keep on connecting because you are, you know, with a brand with a
• 13:30
  brand revamp.
• 13:32
  That means that you probably got some new music coming.
• 13:34
  You got things happening.
• 13:35
  So let's let's talk about your music, man.
• 13:37
  I mean Yeah.
• 13:39
  As everyone, I you don't need to pigeonhole yourself into a genre for me, but tell us a
• 13:44
  little bit of, you know, what your music is like and and what you got coming down the
• 13:48
  pipeline.
• 13:49
  Oh, yeah.
• 13:49
  It's it's actually getting easier to you know, it's hard at first to describe yourself, but
• 13:53
  it's getting easier because, it's very Beatles esque and specifically the Paul McCartney
• 13:58
  Beatles escorts, the poppy upbeat sort of jaunty ditties.
• 14:06
  You know?
• 14:07
  Just real fun stuff and and also a lot of, like, ragtime influences, for those who don't
• 14:14
  know that it like, that's like the entertainer on piano.
• 14:23
  Think Charlie Chaplin.
• 14:25
  Shit like that.
• 14:26
  Yeah.
• 14:26
  And so it's like so my stuff is kinda niche and specific like that, but also, you know, I'm
• 14:31
  just a songwriter across the board and, like, that that's just, like, kind of, like, a lot of
• 14:36
  my stuff tends to fall into because I like the real bouncy things.
• 14:39
  But I'm also yeah.
• 14:41
  I'm like, I have a lot of love for just pop music in general.
• 14:44
  Really any music that that catches my ear.
• 14:47
  I mean, it can be anything.
• 14:48
  And as far as new music, yeah, I mean, I'm currently working with Bryn Arnes of Flip who
• 14:54
  around Minnesota, you know, they're pretty well known here in in the metro and even some some
• 14:58
  ways across the country too.
• 15:00
  They had a little bit of a radio hit in the nineties, early '2 thousands.
• 15:05
  Anyway, we're recording constantly every day.
• 15:09
  We're writing and recording, not every day, but we as much as we can get together.
• 15:14
  And I've put out, I think, three songs with him in the last four months.
• 15:18
  Did a Christmas song in December, and we we're only releasing, like, alternate versions of my
• 15:26
  songs right now or just kinda b side stuff because we're recording some a side material
• 15:31
  with the hopes of doing something a little more with it.
• 15:33
  But I released three b sides in the last four months.
• 15:36
  And and then just just a few days ago, like, two or three days ago, I I took a real risk and
• 15:42
  I redid the Mickey Mouse theme song,
• 15:45
  the m s e k e y m o u s e.
• 15:48
  For anyone who's familiar with that, go ahead and head on over to well, you have to actually,
• 15:53
  it's it's not available everywhere.
• 15:55
  It's only on the Rocksteady Records either Bandcamp.
• 15:59
  But, yeah, it's really the only place you can get it right now, actually, because I'm we're
• 16:02
  I'm not going to Spotify with a bunch of this stuff, especially that one, because I'll get my
• 16:06
  ass sued into oblivion, I assume.
• 16:09
  And then and if it's not if that's not bad enough, the last line of the song, I
• 16:13
  specifically kinda take a jab at Kanye West.
• 16:15
  So I'm really just doubling down on the hate for this one, you know, like, as far as going
• 16:21
  after big entities.
• 16:23
  But
• 16:23
  Sometimes that's how you make it though, Laz.
• 16:25
  You gotta swing big, man.
• 16:27
  Punch out style.
• 16:28
  I redid it into l a z a r u s.
• 16:32
  Lazarus Lazarus Lazarus Lazarus Lazarus.
• 16:35
  You know?
• 16:35
  Nice.
• 16:36
  And go to the go to the Rock Steady Records Bandcamp.
• 16:39
  Just search Rock Steady Records.
• 16:41
  That's, like, currently the the record label I'm releasing stuff under.
• 16:45
  And you can get the song on Bandcamp, and that's really the only way right now.
• 16:49
  Because, you know, Spotify streaming, it's like, what does that actually do for artists?
• 16:52
  You know, if you, know Less
• 16:54
  and less by the day, lads.
• 16:56
  Less and less by the day.
• 16:58
  You can spare $34.
• 16:59
  You know?
• 17:00
  The track is yours on on Spotify ban or on fuck.
• 17:04
  Bandcamp.
• 17:04
  You see how programmed I am to say Spotify.
• 17:06
  Yeah.
• 17:06
  Hey, man.
• 17:07
  They they they know what they're doing.
• 17:09
  Right?
• 17:09
  And They copy those sons of bitches.
• 17:11
  Yeah.
• 17:11
  Well and we've been running into it now with the podcast world a little bit.
• 17:15
  Our songwriter showcase episodes, obviously, we're playing our music.
• 17:18
  Right?
• 17:19
  But, you know, the Spotify AI is just tagging and being like, oh, that's already over here,
• 17:23
  and we should be getting a penny for that song, and podcasts aren't for music.
• 17:27
  And I was like, look.
• 17:29
  It's not right.
• 17:29
  I'll put it on YouTube.
• 17:30
  YouTube's not hassling us.
• 17:32
  It's a
• 17:32
  live well, and it's live performances of people's songs.
• 17:36
  So we don't know the legalities.
• 17:38
  I know the the artists themselves aren't trying to sue us.
• 17:40
  Right?
• 17:41
  They were all in there.
• 17:41
  So if it's a matter of we just gotta sign, you know, dot some i's and cross some t's, then so
• 17:46
  be it.
• 17:46
  But, yeah, Spotify is, while, you know, our podcast is available there, and I'm, very, very
• 17:53
  happy to have that.
• 17:54
  I mean, monetarily, they're not doing anything for us.
• 17:57
  I got music in Spotify too, but I'm never pushing it really, you know, on Spotify.
• 18:01
  No.
• 18:02
  Well and and why why would you?
• 18:04
  You know what I mean?
• 18:05
  And especially as more and more comes out about it, not to turn this into a whole Spotify
• 18:09
  bashing session, but Oh.
• 18:11
  But, you know, they're they're benefiting from us bringing all of our people to their thing
• 18:17
  because we want you to listen to our song, and then they're feeding the artists that are, you
• 18:22
  know, United Artists, right, or whatever up to the top of that feed, and then those people are
• 18:26
  getting paid for the listener that you brought in.
• 18:28
  Why?
• 18:29
  Why why would I continue to drive people to your platform when you're doing almost next to
• 18:35
  nothing?
• 18:35
  Sounds like a nine to five job.
• 18:37
  Like, that's just making the boss money.
• 18:40
  Well and and that's the, you know, that's the model, and it's just it's getting worse and
• 18:44
  worse as they're getting more greedy.
• 18:46
  And, well, we used to make this.
• 18:48
  And, you know, I think it's gonna lead to some other apps and some other technology coming out
• 18:52
  that is artist centric and does have that.
• 18:55
  And maybe that thing's out there now.
• 18:57
  I we just haven't really you know, it hasn't been pushed up to the, you know, the the top of
• 19:01
  the cultural Mhmm.
• 19:03
  You know, the hive mind, if you will, yet.
• 19:06
  But I think that with everything that we're doing in podcasts like this and everything
• 19:11
  that's going on up there, like, that that's probably the next wave.
• 19:14
  Right?
• 19:14
  By the end of this year, we might know a little bit more about, you know, some of these
• 19:18
  companies that are out there because artists and a guy like Ari Hurstan, who's been at the
• 19:24
  top of the scene.
• 19:25
  I know he's a Midwest guy.
• 19:26
  He's gonna be a speaker at our, at our awards show, the Midwest Country Music Awards Show
• 19:30
  weekend.
• 19:32
  But, you know, he's been railing against this from day one.
• 19:35
  Oh, is that the guy with the hair?
• 19:36
  Yeah.
• 19:37
  He got a he's got curly fry.
• 19:38
  Yeah, man.
• 19:39
  Great guy.
• 19:40
  Gives out a ton of free content.
• 19:41
  I've worked with him in the past.
• 19:43
  Oh, yeah.
• 19:43
  God.
• 19:43
  It's been, like, fifteen years now.
• 19:46
  But it was, you know, something that he's been railing against, and you listen to that and
• 19:51
  you're just like, why would I even waste any time or money trying to do that?
• 19:55
  And one thing that he expresses is email addresses.
• 19:58
  You should be getting your people's email addresses.
• 20:00
  You should be selling your music direct to fan, and that's something another company like
• 20:05
  Indiepreneur is always pushing direct to fan marketing and running that.
• 20:09
  And I hope that, you know, this podcast and the conversations that I have, drive more people to
• 20:15
  use these things.
• 20:17
  Right?
• 20:17
  There there's a lot of money on the table out there.
• 20:20
  Build an audience.
• 20:21
  Start your own podcast.
• 20:22
  That's one thing I'm gonna tell everybody listening.
• 20:24
  Like, if you're an artist, you should have your own thing.
• 20:28
  It's not hard.
• 20:29
  It's literally a Zoom call.
• 20:30
  Right?
• 20:31
  Like, isn't hard.
• 20:33
  Yeah.
• 20:34
  But getting it moving, and that's really the focus of what we are doing as not as a podcast
• 20:40
  network is getting people off the sidelines.
• 20:42
  Right?
• 20:42
  And we're talking to business owners and different things like that as well, but it's
• 20:46
  really to try and to build a business platform so that we can assist and empower creators.
• 20:53
  Right?
• 20:53
  So we can come in at a lot lower price point and say, hey.
• 20:56
  This is how you're gonna get this little thing going for you, and then just keep doing it.
• 21:00
  And keep doing it, and it's gonna show dividends.
• 21:02
  Right?
• 21:02
  There's gonna be a return on your investment of your time.
• 21:05
  But, yeah, man.
• 21:07
  A more a more profitable return on that investment of your time to, like, you know, as
• 21:13
  opposed to, like, your Spotify model.
• 21:14
  You know?
• 21:15
  Yeah.
• 21:16
  You're not I mean, you could invest tens of thousands of dollars into Spotify promotions
• 21:20
  and not see anything.
• 21:22
  Yeah.
• 21:22
  Not see anything.
• 21:23
  So don't waste your money on Spotify promotions.
• 21:27
  Yeah.
• 21:28
  We will teach you.
• 21:28
  Follow a guy.
• 21:29
  Definitely go check out Ari Hurston's, the new music business.
• 21:33
  I do believe I read a bunch of his stuff over the years.
• 21:35
  Yeah.
• 21:35
  Books are great, man.
• 21:36
  I just get this inform I mean, these are the people that I went to.
• 21:40
  Right?
• 21:40
  And this is how, you know, people look to us in our community and look to me, especially, you
• 21:45
  know, like, how do I do this?
• 21:46
  How do I do this?
• 21:47
  It's like, man, I learned all this mostly from other people's experiences, not necessarily
• 21:52
  from my own.
• 21:53
  And then I've seen success from them in my own experience.
• 21:57
  So, yeah, we just keep building.
• 21:59
  I mean, our email list isn't huge, but we got 500 people on there that, you know, now I use
• 22:03
  the podcast as a reason to talk to them every day.
• 22:06
  I have daily podcast episodes coming out, so now I'm able to reach out
• 22:08
  to them.
• 22:09
  And my my songs are at the front and the back of our podcast.
• 22:13
  Right?
• 22:13
  And I think these are just things that, you know, most artists don't think of.
• 22:17
  Right?
• 22:18
  Is that you people are being introduced to you and your music through this other thing.
• 22:23
  And it's okay that you're just talking, and it's okay that maybe you're just talking about
• 22:27
  your dog.
• 22:28
  Right?
• 22:28
  Like, maybe you're just talking about your dog who's asleep at your feet.
• 22:31
  You got a bulldog or what?
• 22:32
  I can hear him snoring a little bit.
• 22:34
  I got two oh, okay.
• 22:35
  I was gonna ask if you could hear that.
• 22:36
  I'm so sorry.
• 22:37
  I didn't know.
• 22:37
  Oh, I got two pit bulls sleeping at my feet here.
• 22:40
  One of them sauntered off just a little bit, but the other one see, because the sun is
• 22:43
  coming in right now.
• 22:44
  It's like my favorite time of day is when the sun is hitting the floor right
• 22:47
  here.
• 22:47
  I love it.
• 22:48
  Yeah.
• 22:48
  Especially if you're apartment living or a small place.
• 22:50
  Right?
• 22:51
  You got that one spot that my cat sits in the same places, brother.
• 22:54
  And that's what's beautiful about getting to have these conversations, and especially for me
• 22:59
  who I'm so far away from anyone.
• 23:01
  My town is a thousand people.
• 23:03
  I'm ninety minutes from a town that has over 15,000 people, and then I'm five hours from
• 23:08
  anything that has over, you know, over 200,000 people.
• 23:12
  Right?
• 23:13
  So seconds away on a Zoom call.
• 23:15
  Exactly.
• 23:16
  And it's totally opened up my world to all of these different artists, and it's kinda
• 23:20
  starting with the Midwest and Minneapolis, but this thing's just gonna keep growing.
• 23:24
  And we're not even a year in.
• 23:25
  We're not even a year into doing this.
• 23:28
  So, yeah, encourage everyone.
• 23:30
  Get on a Zoom call.
• 23:31
  Start talking to your friends.
• 23:32
  Put that stuff on your YouTube channel.
• 23:34
  Don't be afraid of the word podcast.
• 23:37
  Don't think too hard about it.
• 23:39
  Just start having conversations with your friends and talking music, and and things can
• 23:43
  grow from there.
• 23:45
  But Right.
• 23:45
  It's a great it's the vessel.
• 23:47
  It is how it's done these days.
• 23:48
  So, yeah, with I'll get off my soapbox now.
• 23:51
  Laz
• 23:52
  I know.
• 23:52
  I mean, I'm on I'm right on that soapbox with you.
• 23:56
  Lazarus, why don't you go ahead and share, where everybody can find you, and I'll let you
• 24:00
  get out of here.
• 24:01
  Sure.
• 24:02
  Yeah.
• 24:02
  Like I as I mentioned, I was I'm rebranding, from I'm Lazarus, the letters I, the letters m.
• 24:08
  I'm Lazarus or I am Lazarus, however you wanna say that, because that was my cheeky joke.
• 24:13
  Because back in the day, you didn't DM somebody, you IM'd them an instant message.
• 24:18
  So the joke made sense then.
• 24:20
  But it's become too convoluted.
• 24:22
  Anyways, the point is I'm just going by Lazarus now, but you can still find all my music and
• 24:27
  all my social media at I'm I'm Lazarus music.
• 24:35
  I'm Lazarus music anywhere on the Internet.
• 24:38
  So that's me.
• 24:39
  Thank you.
• 24:40
  Awesome, brother.
• 24:41
  No.
• 24:41
  I I appreciate you.
• 24:42
  And, Lazarus, thanks for being part of the scene.
• 24:45
  Thank you.
• 24:45
  Thank you for having me.