eCommerce, Clearly | Episode 21: Is Social Media Becoming the New Storefront?
Nearly 80% of Indian home shoppers discover products through social media. But does that really mean social media is becoming the new storefront?
In this episode of eCommerce, Clearly, we dig deeper into what this shift actually means for ecommerce — and why the headline is only the starting point.
The discussion is inspired by an ET Retail report on Deloitte’s research into India’s home and household market, which found that nearly 80% of Indian home shoppers discover products through social media, while 60% use ecommerce apps even while shopping in physical stores to research products…
The skinny
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