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Latest / Banking Transformed with Jim Marous

What 3.2 Billion AI Conversations Taught Bank of America

Most banks still treat AI as a chatbot or efficiency tool. Bank of America built something much bigger.

In this live conversation from the Financial Brand Forum, Jorge Camargo, Head of Digital Platforms at Bank of America, explains how Erica evolved from a simple virtual assistant into infrastructure supporting 65 million clients across consumer banking, wealth management, and treasury services. Today, Erica is becoming the foundation for how Bank of America approaches agentic banking.

We discuss what 3.2 billion customer conversations revealed about consumer behavior, why proactive…

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