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Latest / Banking Transformed with Jim Marous

Customer Experience, Straight Up, with Jay Baer

Customer experience expert Jay Baer is stepping away from the keynote stage after 17 years and moving deeper into the world of tequila. He joins Jim Marous for a Banking Transformed conversation centered on five pours and five customer-experience questions for banks and credit unions.

Tequilas tasted, in order:

→ Nosotros Blanco

→ Lost Lore Joven

→ Arette Reposado

→ Wild Common Añejo

→ Cazcáñes #7 Extra Añejo

Each tequila opens a different discussion: first impressions, disconnected experiences across channels, the role of AI and automation, the difference between satisfaction and loyalty…

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