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Holiday Special 2025 Highlights
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200+ Conversations Later: Here’s What’s Shaping the Channel
Over the course of 200+ episodes, we’ve had the chance to sit down with some of the smartest voices in the partner ecosystem. And one thing is clear: this space is evolving fast.
We’ve heard how partner marketing is stepping into its role as a strategic growth lever. How partner enablement is getting sharper, more targeted, more measurable. How trust, clarity, and long-term thinking are turning good partnerships into great ones. And how ecosystem strategies are no longer just ideas; they’re business drivers.
In this…
The skinny
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