Stop Making More Ads — Fix THIS Instead
In the words of Andrew Foxwell, "It's just the guys" and they framed this episode around one big shift: 2025 was the year of creative diversity and raw ad volume, and 2026 is the year that questions, "what is all this volume actually pointing at?" Call it a return to intentionality, and the part of the funnel many brands have been ignoring while chasing creative volume: the landing page.
Brad opens by reacting to a Twitter conversation where operators sounded burnt out on the volume game, then reframes the discussion around what you can improve outside of ad creative. The crew works through…
The skinny
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