#82 - Mapping the Donor Journey with Empathy with Kedron Rhodes
Kedron Rhodes, Director of Digital Experiences at Crowe LLP, has over 25 years of expertise in optimizing customer journeys. In this insightful episode, he shares a powerful framework for enhancing donor relationships through empathetic experiences. Here are some key topics covered:
Why Cultivating Donor Empathy is Crucial
Kedron emphasizes the importance of stepping outside your own perspective to truly understand how donors feel at each touchpoint. He provides examples of how changing expectations can create mismatched experiences over time.
Building an Empathy Map for Your Donor Persona…
The skinny
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