#0048: (CCT) A Deep Dive into CRM and Experience Management: How Combining BD and KM Can Accelerate Firm Growth
We are increasingly seeing the merging of these two systems as well as a growing collaboration between knowledge management and business development as firm functions.
In this session, we will explore why combining KM and Business Development capabilities have created a huge competitive advantage for firms by curating firm intelligence around “what we do” with “who we know” to capitalize on growth opportunities.
We will explore themes such as:
1. Factors driving this trend
2. Strategic advantages of building Experience + CRM programs
3. Types of data captured and tools used and the influence…
The skinny
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