Episode 6 — Designing Your Trust Architecture: Founder Profile vs. Company Page
Should a B2B company invest more in the founder’s profile or the company page? The real answer is: that is the wrong question.
In this episode, Benny Fluman explains why personal profiles and company pages should not compete with each other. They need to work together as a trust architecture: the founder creates credibility, the company page creates structure, employees expand reach, and content connects the whole system.
The discussion shows why buyers rarely trust a company from one touchpoint. They build confidence through repeated signals across people, content, proof, and consistency…
The skinny
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