Latest / The SmallBizChat with Melinda Emerson / Hit It Or Quit It with Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert Needham

Transcript

Hit It Or Quit It with Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert Needham · The SmallBizChat with Melinda Emerson

• 0:02
  321.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the smallbizchat lady herself, Melinda Emerson.
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  Have you subscribed to the Small Biz Chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just 20 minutes or so a week, you can get a ton of insight and resources to propel your
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  business forward.
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  Be sure to subscribe to the Small Business Chat podcast today.
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  And what I wanna do now is bring back my other two guests, miss Joanne Iraku and Yvonne
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  Silver, and I'm gonna bring you guys back for a quick little panel that I like to call hit it
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  and quit it.
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  And this is how it works.
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  I'm gonna ask each of you the exact same question.
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  You only have 30 seconds to answer and you cannot not repeat.
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  You cannot steal somebody else off with your head.
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  Okay.
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  I'm gonna bring back Joanne, since you've been waiting the longest, you're gonna get to answer
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  first.
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  So it's gonna go Yvonne.
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  It's gonna go Joanne, Yvonne, and then Robert.
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  That's how we're gonna do the first question.
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  The first question is, what is your favorite podcast?
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  Joanne, favorite podcast.
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  It is, cautionary tales.
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  Cautionary tales is my favorite podcast.
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  I I do not like it is just immersive storytelling and just very well done.
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  That is my favorite podcast.
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  Alright.
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  Yvonne, how about you?
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  What is your favorite podcast?
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  Well, I actually like yours.
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  I like those too.
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  Great advice.
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  Well, thank you.
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  I appreciate the love for that.
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  Doctor doctor Nina, what's your favorite podcast?
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  I like, Joe Rogan, I think his name.
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  I love him.
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  Joe Rogan.
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  Joe Rogan.
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  Alright.
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  Yeah.
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  He's that guy doing, like, the 3 hours a day.
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  You must have some time on your hand.
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  Okay.
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  Alright.
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  Alright.
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  Here's my next question.
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  This one, Yvonne, you're gonna get it first, then you, Robert, and then you, Joanne.
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  What is your favorite business app?
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  Favorite business app.
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  Mindvalley.
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  Mindvalley.
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  Mindvalley is a educational tool for those who wanna take a spiritual transformational
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  journey.
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  K.
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  Alright.
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  Robert, what about you?
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  What's your favorite app?
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  Zoom.
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  Zoom.
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  I use it every day too.
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  Alright.
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  Jillian, what's your favorite app?
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  Canva.
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  I think it is one of the best apps in sliced bread, to be very honest.
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  It just it has democratized the ability to be able to just do all that you need to do for
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  your business.
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  Canva.
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  Yes.
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  Alright.
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  I'm gonna I'm gonna take that.
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  I am not a Campbell lover.
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  I have to tell you.
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  It frustrates me very much, but I think it's because I just don't have the patience.
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  Alright.
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  Alright.
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  Next question.
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  This one's coming to you, Robert, first, and then you, Joanne, and then you and Yvonne.
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  What is your favorite old school marketing tip?
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  Favorite old school marketing tip.
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  Robert?
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  Don't use technology.
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  Use a yellow pad.
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  Would you say don't use technology?
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  Use what?
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  A yellow pad.
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  A yellow pad.
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  Just write it down.
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  Write it down and make it plain.
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  My father believed in yellow rule pads, and I I actually used them all over my office, believe
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  it or not.
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  I don't have any conversation that I don't have notes to.
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  Anyway okay.
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  Alright.
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  Joanne, you're next.
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  What is your favorite old school marketing tip?
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  Take care of the customer.
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  Like, that's it.
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  It's really all about them.
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  Just take care of them.
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  Yeah.
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  Forget all the bells and whistles and just take care of them.
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  Love it.
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  Love it.
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  Great one.
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  Great one.
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  Alright.
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  Yvonne, I know you got a good one.
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  What's your favorite old school marketing tip?
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  Referrals.
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  But asking for referrals is a science.
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  So wait until your customer is having a peak experience.
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  That's the time to ask them, you know, who else do you know?
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  You're having an amazing experience.
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  Who else do you know that could love this kind of result?
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  So it's it's all in the asking timing.
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  The asking timing.
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  That's how to get great referrals.
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  I love that.
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  That's really good advice.
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  Alright.
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  And then the last question, I'm gonna come back to you, Joanne, first, and then you, Yvonne,
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  and then you, Robert.
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  What is the best business book you have ever read?
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  Best business book.
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  That would be oh my god.
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  That is so difficult.
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  It would be any of the strategizer book series, to be very honest, value proposition design,
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  invincible companies.
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  I I think they just made business so visual and so easy.
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  That's my favorite.
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  So which one?
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  You gotta pick 1.
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  Okay.
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  Value proposition design.
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  If I'm to pick 1, that's it.
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  Value proposition design.
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  Proposition design, says the AI expert.
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  Okay.
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  Yvonne, what is your favorite business book you've ever read?
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  Oh, so many to pick from, you know, good to great, fascinate.
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  I think my all time high the one I recommend the most, is attracting the perfect customer,
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  the power of strategic synchronicity.
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  And it's about a concept of instead of chasing customers, being the lighthouse, beaming out a
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  strong clear message that everyone can see, and I prefer to do marketing and sales that way.
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  I like that.
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  I wanna read that.
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  Doctor Needham, what is your favorite business book you've ever read?
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  Following the puzzle of owning a franchise.
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  I wrote it in 2,008.
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  Hey.
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  I'm about a shameless plug.
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  I appreciate you saying that.
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  You can even free on my website.
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  Oh, you can get it free on your website too.
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  Even better.
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  Even better.
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  So we're gonna send people to there at the end of the show.
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  My actual favorite book is 10 x is easier than 2 x by Dan Sullivan, which I love.
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  And and listening to the audio is even is even better.
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  Love that book, and it it changed my life.
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  Listen.
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  Thank you all for being wonderful guests on today's Small Biz Chat podcast.
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  Thank you so much to AI expert Joanne Erick, who don't forget to head over to Small Biz Lady
• 6:58
  University.com to sign up for her masterclass on September 26th at 6 p.
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  M.
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  With me.
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  I'm going to be hosting it with her.
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  I also want you to check out miss Yvonne Silver.
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  She can be reached at yvonne silver dot com.
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  And doctor Nida, if you wanna learn more about what franchise might work for you, he is at
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  collaborative franchise systems dotcom.
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  And thank you all for joining me for this episode of the Small Biz Chat podcast.
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  Don't forget to check out my new membership site, Small Biz Lady Academy.com.
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  If you're a woman who's just starting in business or you're ready to take your business
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  to a next level, we are what you need.
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  So head over to Small Biz Lady Academy.com.
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  We just have a few more spots for our founding members before the price goes up, so you better
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  jump on it.
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  Alright.
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  I the mission of the Small Business Chat podcast is to end small business failure.
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  I leave you with this.
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  Either you win or you learn, but you never lose in business.
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  God bless everybody.
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  Take care.
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  Thanks for listening to the Small Biz Chat Podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeed as your own boss.com.
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  Thanks again for listening, and we'll see you next week.