Latest / Something Extra / Family, Leadership, and the Joy of Connection w/ Tim Sater
Transcript
- 0:02Lisa Nichols: Chromosomes.
- 0:03Lisa Nichols: Little strands of nucleic acids and proteins are the fundamental genetic instructions
- 0:08Lisa Nichols: that tell us who we are at birth.
- 0:10Lisa Nichols: Most people are born with forty six chromosomes, but each year in the United
- 0:14Lisa Nichols: States, about six thousand people are born with an extra chromosome, making them a
- 0:18Lisa Nichols: person with Down syndrome.
- 0:20Lisa Nichols: If you've ever encountered someone with Down syndrome, you know that they are some
- 0:24Lisa Nichols: of the kindest, most joyful people you will ever meet.
- 0:27Lisa Nichols: They truly have something extra.
- 0:30Lisa Nichols: My name is Lisa Nichols, and for thirty years, I have been both the
- 0:34Lisa Nichols: CEO of Technology Partners and the mother to Ali.
- 0:38Lisa Nichols: Ali has something extra in every sense of the word.
- 0:41Lisa Nichols: I have been blessed to be by her side as she impacts everyone she
- 0:45Lisa Nichols: meets.
- 0:46Lisa Nichols: Through these two important roles as CEO and mother to Ally, I have
- 0:50Lisa Nichols: witnessed countless life lessons that have fundamentally changed the way I look at the
- 0:54Lisa Nichols: world.
- 0:55Lisa Nichols: While you may not have an extra chromosome, every leader has something extra that
- 0:59Lisa Nichols: defines who you are.
- 1:00Lisa Nichols: Join me as I explore the something extra in leaders from all walks of
- 1:04Lisa Nichols: life and discover how that difference in each of them has made a difference
- 1:08Lisa Nichols: in their companies, their families, their communities, and in themselves.
- 1:12Lisa Nichols: If you like this episode today, please go to Apple Podcasts or wherever you
- 1:16Lisa Nichols: listen and leave us a five star rating.
- 1:20Lisa Nichols: I am thrilled to have Tim Seder on the show today.
- 1:22Lisa Nichols: Tim is the vice president of marketing at AIM Employers Association.
- 1:27Lisa Nichols: Well, Tim, wow.
- 1:29Lisa Nichols: I am so incredibly excited to have you on the Something Extra podcast
- 1:34Lisa Nichols: today, my friend.
- 1:35Lisa Nichols: Thank you for making the time.
- 1:37Tim Sater: The pleasure is mine, and it's an honor.
- 1:40Lisa Nichols: Well, you and I have been friends for a long time.
- 1:41Lisa Nichols: I didn't even know how long we've been friends.
- 1:44Tim Sater: It goes back a few years.
- 1:46Tim Sater: Ten maybe?
- 1:47Lisa Nichols: Maybe ten years.
- 1:50Lisa Nichols: Long time.
- 1:50Lisa Nichols: And you know, you we've talked about this a little bit, but you've been
- 1:54Lisa Nichols: so gracious to invite me in the past to speak at your
- 1:58Lisa Nichols: annual conference, and we're gonna talk about that, the AIM conference.
- 2:02Lisa Nichols: It's always a sold out event.
- 2:05Lisa Nichols: Right?
- 2:06Lisa Nichols: Yes.
- 2:06Tim Sater: It is.
- 2:06Tim Sater: Yes.
- 2:07Tim Sater: We're very fortunate.
- 2:08Lisa Nichols: Very fortunate.
- 2:09Lisa Nichols: But I also just attribute that.
- 2:11Lisa Nichols: You've got lots of passion, lots of energy, and I know there's
- 2:15Lisa Nichols: so much intentionality that you put into that conference.
- 2:18Lisa Nichols: And I think that that's probably why it sells out every year.
- 2:23Lisa Nichols: So yeah.
- 2:24Tim Sater: It's it's a year in the making, and you're right.
- 2:26Tim Sater: It is a it's a labor of love because it it takes an enormous
- 2:29Tim Sater: amount of time and energy.
- 2:31Tim Sater: But it the reward is when people leave the conference and,
- 2:36Tim Sater: they're they're happy, they're fulfilled, they have a renewed sense of purpose, and I'll
- 2:39Tim Sater: check all the boxes.
- 2:41Lisa Nichols: Yeah.
- 2:41Lisa Nichols: And inspired.
- 2:42Lisa Nichols: Right?
- 2:43Lisa Nichols: It's always very inspiring conference because of the people that you have
- 2:47Lisa Nichols: in the room and your speakers.
- 2:49Lisa Nichols: But, you know, the other thing we've talked about this, you've been so wonderful
- 2:53Lisa Nichols: to introduce me to so many amazing guests for the podcast,
- 2:57Lisa Nichols: like Donnie Campbell, who was the coach behind the Ted Lasso
- 3:01Lisa Nichols: series,
- 3:03Lisa Nichols: Jeff Glassbrenner, you know, that has an amazing story.
- 3:06Lisa Nichols: Rich Gunn, you've introduced me to some wonderful podcast guest.
- 3:09Lisa Nichols: So I'm like, I need to have Tim on because
- 3:13Lisa Nichols: you are one of those amazing people as well and inspiring.
- 3:16Lisa Nichols: So, I just can't wait for our listeners to learn from you today, Tim.
- 3:20Tim Sater: Well, thank you.
- 3:21Tim Sater: And, yeah, the I just love connecting people, because I think they
- 3:25Tim Sater: have such a great story that I want I think everybody on planet Earth
- 3:29Tim Sater: should hear their story because of it's inspiring primarily,
- 3:33Tim Sater: but for just hear the warmth and the love and the kindness that oozes
- 3:37Tim Sater: from these people.
- 3:38Tim Sater: And I just think that they should have a platform to tell their story.
- 3:42Lisa Nichols: Mhmm.
- 3:42Lisa Nichols: And I couldn't agree more.
- 3:43Lisa Nichols: That's one of the reasons I love doing this podcast because I meet
- 3:48Lisa Nichols: these amazing people like yourself, and then I'm like, I wanna share this person
- 3:51Lisa Nichols: with everybody, right, in my circle.
- 3:54Lisa Nichols: So let's, tell tell us just a snippet.
- 3:57Lisa Nichols: I don't wanna talk about this too much, but, yeah, I'd love just to
- 4:00Lisa Nichols: have a snippet about your childhood, where you grew up, what you like
- 4:04Lisa Nichols: to do as a little boy.
- 4:06Tim Sater: Well, I I tell you, I'm, again very fortunate.
- 4:10Tim Sater: I look back every day and feel blessed.
- 4:13Tim Sater: I grew up here in St.
- 4:14Tim Sater: Louis.
- 4:15Tim Sater: My parents are from here.
- 4:17Tim Sater: My parents were I I was just so lucky and fortunate because my parents
- 4:21Tim Sater: were just absolutely amazing people.
- 4:24Tim Sater: Very simple, very salt of the earth,
- 4:28Tim Sater: very loving, very kind.
- 4:30Tim Sater: I grew up in a household, I'm the youngest of eight, people who know
- 4:34Tim Sater: me.
- 4:35Tim Sater: So,
- 4:37Tim Sater: and to kind of frame that, my my house had a nickname,
- 4:41Tim Sater: and everyone called it Grand Central Station.
- 4:46Lisa Nichols: That's awesome.
- 4:47Lisa Nichols: I love it.
- 4:48Lisa Nichols: People came to your friends, came to your house and
- 4:51Tim Sater: All the time.
- 4:52Tim Sater: Our house was full.
- 4:53Tim Sater: We had people live with us for periods of time, friends of my brothers
- 4:56Tim Sater: and sisters.
- 4:59Tim Sater: You know, growing up was really special, because my parents were so, like
- 5:03Tim Sater: I said, kind and loving and supportive in every single way.
- 5:08Tim Sater: So much so, I I always tell the story.
- 5:10Tim Sater: My my older brother was, fought in Vietnam,
- 5:15Tim Sater: and my mother for two years that he was in Vietnam in combat,
- 5:19Tim Sater: tried to call the president, tried to write the president to get her
- 5:23Tim Sater: send her son home.
- 5:25Tim Sater: Yeah.
- 5:25Tim Sater: And that's what kinda mom was.
- 5:28Tim Sater: She was very tenacious when it came to her children.
- 5:32Lisa Nichols: She was for you.
- 5:33Lisa Nichols: Right?
- 5:33Tim Sater: Yeah.
- 5:34Tim Sater: And
- 5:34Lisa Nichols: She was for you.
- 5:35Tim Sater: And and I because I'm the youngest of eight, she was, you know, I
- 5:39Tim Sater: will she was forty when I was born.
- 5:40Tim Sater: My dad was almost forty five.
- 5:43Tim Sater: And I say that because my brother and sisters gotta spend a lot more
- 5:46Tim Sater: time with them than I did.
- 5:48Tim Sater: But growing up, I said they made each one of us feel special.
- 5:52Tim Sater: Our house was always full of music.
- 5:54Tim Sater: It was always full of fun and laughter constantly.
- 5:58Tim Sater: We grew up doing a lot of camping activities, but at the core
- 6:02Tim Sater: of it was always about love and laughter.
- 6:06Lisa Nichols: Okay.
- 6:07Lisa Nichols: Now I'm getting teary eyed.
- 6:09Lisa Nichols: I'm getting teary eyed because I just I know
- 6:13Lisa Nichols: from your parents, I'm sure there were times that they were tired.
- 6:16Lisa Nichols: I'm sure that there were times, Tim, where they're thinking,
- 6:20Lisa Nichols: you know, money might be tight, you know, with that many kids.
- 6:23Lisa Nichols: And how do you spread your energy?
- 6:26Lisa Nichols: You know?
- 6:26Lisa Nichols: But you just said to me, they made each of you feel really special.
- 6:30Lisa Nichols: And I just think I mean, that just says so much about your parents
- 6:34Lisa Nichols: and their character because that's not easy.
- 6:36Tim Sater: No.
- 6:36Tim Sater: Not with eight children.
- 6:37Tim Sater: My mom stayed home, obviously, and and my dad was a butcher, a meat
- 6:41Tim Sater: cutter.
- 6:42Tim Sater: And, so I say that because I remember thinking,
- 6:46Tim Sater: he would get paid in meat sometimes.
- 6:49Tim Sater: And I remember saying to my mother when I was a little boy saying,
- 6:52Tim Sater: can we have something other than steak?
- 6:54Tim Sater: Can we just have maybe a hot dog?
- 6:56Lisa Nichols: That's so funny.
- 6:59Lisa Nichols: That's so funny.
- 7:00Lisa Nichols: Oh my goodness.
- 7:01Lisa Nichols: But he did what he could.
- 7:02Lisa Nichols: Right?
- 7:03Lisa Nichols: I mean, sometimes bartering was a big thing back then.
- 7:06Lisa Nichols: Right?
- 7:07Lisa Nichols: It really was.
- 7:08Tim Sater: Glad to say it was very special growing up.
- 7:10Tim Sater: I'm very lucky.
- 7:11Lisa Nichols: Yes.
- 7:12Lisa Nichols: Oh, well, I I always say the same thing to you.
- 7:15Lisa Nichols: I feel like I hit the jackpot with my with my parents who are
- 7:19Lisa Nichols: both now gone.
- 7:20Lisa Nichols: I was telling somebody this morning.
- 7:21Lisa Nichols: I said I think of them every single day, though.
- 7:24Lisa Nichols: And I'm to your point, I'm so grateful because I know that's not
- 7:28Lisa Nichols: always the case, Tim.
- 7:29Lisa Nichols: And so,
- 7:31Lisa Nichols: you know,
- 7:33Tim Sater: yeah.
- 7:33Tim Sater: Yeah.
- 7:33Tim Sater: I agree.
- 7:34Tim Sater: And I remember just it wasn't that long ago when you lost your father,
- 7:36Tim Sater: and I remember you going through it.
- 7:37Tim Sater: And I thought, I know exactly what she's going through.
- 7:40Lisa Nichols: Mhmm.
- 7:41Lisa Nichols: Yeah.
- 7:41Lisa Nichols: And I was a daddy's girl.
- 7:43Lisa Nichols: So whatever my daddy was doing, if he was roofing, putting a new roof
- 7:47Lisa Nichols: on, I'm on the roof with him.
- 7:48Lisa Nichols: I mean, it was a lot of hard work, but whatever he was
- 7:52Lisa Nichols: doing, I did.
- 7:54Lisa Nichols: He was a hunter, And I do remember being a little girl, and
- 7:58Lisa Nichols: he took me one time, not bow hunting, but, you know, shotgun,
- 8:03Lisa Nichols: hunting and, or rifle.
- 8:06Lisa Nichols: I can't remember.
- 8:07Lisa Nichols: One of the two.
- 8:08Lisa Nichols: But I just remember going with him because I just was one whatever he
- 8:12Lisa Nichols: did, I wanted to be with him.
- 8:14Lisa Nichols: And I didn't get invited back
- 8:17Lisa Nichols: because I was too loud and, you know, talking and
- 8:23Lisa Nichols: but anyway but yeah.
- 8:24Tim Sater: You know, just a one more one more point on that is I I
- 8:27Tim Sater: remember, we we called my father George Bailey from
- 8:32Tim Sater: It's a Wonderful Life.
- 8:33Lisa Nichols: I love George Bailey.
- 8:34Lisa Nichols: Yes.
- 8:34Tim Sater: Because he was so much like him.
- 8:37Tim Sater: And,
- 8:39Tim Sater: you know, he was just, an
- 8:43Tim Sater: just a great father, great all through the years.
- 8:47Tim Sater: And I don't wanna belabor the point, but, you know, I think of all
- 8:49Tim Sater: the things about him.
- 8:50Tim Sater: And and he told me one thing, I think this is important, and this
- 8:54Tim Sater: was about his his whole entire life, not just any particular period, but he
- 8:58Tim Sater: said, a rich man is a man that dies with the most friends.
- 9:03Lisa Nichols: Oh, I love that.
- 9:04Tim Sater: And he lived that.
- 9:05Tim Sater: Yeah.
- 9:06Tim Sater: And matter of fact, I would even say I was thinking about this last
- 9:09Tim Sater: night.
- 9:10Tim Sater: My parents were kind of cult.
- 9:13Tim Sater: I mean, they were people loved the cult of them because they were so
- 9:17Tim Sater: kind and generous and thoughtful.
- 9:20Tim Sater: That's why we had a house full all the time.
- 9:22Lisa Nichols: Right.
- 9:22Lisa Nichols: No.
- 9:23Lisa Nichols: And and as you were describing them, Tim, I was thinking they were
- 9:27Lisa Nichols: open people.
- 9:29Lisa Nichols: Open and inclusive people, not closed and so
- 9:33Tim Sater: Very much so.
- 9:34Lisa Nichols: Very much, you know, whatever they could do to support you.
- 9:36Lisa Nichols: That's awesome.
- 9:37Lisa Nichols: Well, I know you have a degree in media communications from Webster.
- 9:41Lisa Nichols: You spent thirty years in marketing, both public, public,
- 9:45Lisa Nichols: private, for profit, nonprofit sectors.
- 9:48Lisa Nichols: But she spent twenty two years, at MEMC Global Wafers,
- 9:52Lisa Nichols: which, semiconductors,
- 9:56Lisa Nichols: you know, type, but then they I think they got into solar energy,
- 10:00Lisa Nichols: right, when they become SunEdison.
- 10:03Lisa Nichols: You spent twenty two years there.
- 10:04Lisa Nichols: What were some of the lessons
- 10:07Lisa Nichols: that you learned about staying relevant because that world, like, changes
- 10:11Lisa Nichols: so much?
- 10:12Lisa Nichols: I mean, what what were some of the things you you learned during your
- 10:16Lisa Nichols: twenty two years at MMC?
- 10:18Tim Sater: Well, I do think we can probably spend an hour just on that, on
- 10:22Tim Sater: that topic alone.
- 10:23Tim Sater: I I look back and it was just the most amazing experience.
- 10:28Tim Sater: We had facilities in Taiwan, Japan, Korea,
- 10:32Tim Sater: Malaysia, all over United States.
- 10:35Tim Sater: And we were the world headquarters, so everyone came to train at our location
- 10:39Tim Sater: in St.
- 10:39Tim Sater: Peter's.
- 10:41Tim Sater: And I got to work with so many, so many wonderful people,
- 10:46Tim Sater: experts in their field in the world.
- 10:49Tim Sater: So every day I literally got a chance to talk to people from all
- 10:52Tim Sater: over the world.
- 10:53Tim Sater: And I enjoyed it so much.
- 10:55Tim Sater: That's why I was there for so long.
- 10:57Tim Sater: Mhmm.
- 10:57Tim Sater: You know, people were so, so professional, so intelligent,
- 11:02Tim Sater: so good at what they did.
- 11:03Tim Sater: And I just felt blessed to be around them because there's a lot to
- 11:07Tim Sater: learn from people who, who are who are in that
- 11:11Tim Sater: position of, you know, it was one of the,
- 11:16Tim Sater: producing wafers is one of the most technically sophisticated products in the world
- 11:20Tim Sater: right next to a a an actual chip, microchip.
- 11:24Tim Sater: But, yeah, I got a chance to be around people.
- 11:28Tim Sater: I never imagined when I was going growing up that I would end up
- 11:31Tim Sater: being in that spot and talking to people.
- 11:33Tim Sater: And I got a chance to visit Taiwan.
- 11:36Tim Sater: That was amazing.
- 11:36Tim Sater: And of itself, I highly recommend it.
- 11:39Tim Sater: Mhmm.
- 11:39Tim Sater: See our plant over there.
- 11:41Tim Sater: I got to see our plants in Italy.
- 11:43Tim Sater: One of my roles was our annual report because we were on the New
- 11:45Tim Sater: York Stock Exchange.
- 11:46Tim Sater: So I had to bring our, photo teams around and get footage
- 11:51Tim Sater: and photographs of all of our technology equipment.
- 11:54Tim Sater: So, naturally, I had to coordinate.
- 11:58Tim Sater: Anytime I brought a a film crew in for whatever reason, I had to
- 12:01Tim Sater: coordinate all that, make sure the equipment is up
- 12:05Tim Sater: and running, make sure the area is clean, make sure there's people there that
- 12:08Tim Sater: are willing to handle.
- 12:11Lisa Nichols: Right.
- 12:11Lisa Nichols: Right.
- 12:11Lisa Nichols: Right.
- 12:12Lisa Nichols: Getting all those video releases and things like that.
- 12:15Lisa Nichols: I mean, you learned a lot, you know, as a young man and with
- 12:19Lisa Nichols: a a multinational company like that.
- 12:21Lisa Nichols: Now did it, at one time, Hule spot them.
- 12:24Lisa Nichols: Right?
- 12:25Lisa Nichols: Yes.
- 12:26Lisa Nichols: Schools from Germany.
- 12:27Lisa Nichols: So Right.
- 12:28Lisa Nichols: Yeah.
- 12:28Lisa Nichols: What a what an amazing experience.
- 12:31Lisa Nichols: Well, little little tidbit for you just so you so that we can
- 12:35Lisa Nichols: connect the dots here.
- 12:36Lisa Nichols: So I sold for Ceridian.
- 12:40Lisa Nichols: I sold for Ceridian before Greg and I founded Technology Partners,
- 12:44Lisa Nichols: and MEMC was my account.
- 12:46Lisa Nichols: We did your payroll.
- 12:48Lisa Nichols: We did the payroll and your HR systems, and I can't remember
- 12:52Lisa Nichols: if we did tax filing for you guys or not, but MMC was
- 12:56Lisa Nichols: my account.
- 12:57Lisa Nichols: So I remember going what was it?
- 12:59Lisa Nichols: Seventy nine?
- 13:00Lisa Nichols: Yeah.
- 13:01Lisa Nichols: Seventy nine in Avon and visiting and
- 13:04Tim Sater: On Salt Lake off Salt Lake Road.
- 13:05Tim Sater: Yeah.
- 13:06Lisa Nichols: Oh, Salt Lake Road.
- 13:07Lisa Nichols: Yep.
- 13:07Lisa Nichols: So there's a little little connecting point for you there.
- 13:11Tim Sater: I did not know that.
- 13:12Tim Sater: All this time, I did not know that.
- 13:14Lisa Nichols: I know.
- 13:14Lisa Nichols: But you were in marketing, and, of course, I was talking to the financial
- 13:18Lisa Nichols: people.
- 13:18Lisa Nichols: You know?
- 13:19Lisa Nichols: So we we our paths didn't cross, but they could have.
- 13:23Lisa Nichols: But now you're go ahead, Tim.
- 13:25Tim Sater: I was just saying, the interesting thing there, I got a chance to work
- 13:28Tim Sater: with all the functions.
- 13:30Tim Sater: So I worked with our executive team.
- 13:31Tim Sater: I worked with our, finance team.
- 13:34Tim Sater: I worked with the sales team.
- 13:37Tim Sater: So having been able being in that spot, I got a chance,
- 13:41Tim Sater: of course, exposure to all kinds of leadership styles and,
- 13:46Tim Sater: people were so professional.
- 13:48Tim Sater: I was worked with people who, like I said, experts in the world, in
- 13:52Tim Sater: their field.
- 13:52Tim Sater: And,
- 13:54Tim Sater: you know, I I tried to be a sponge and absorb as much as
- 13:57Tim Sater: I could.
- 13:58Tim Sater: Also too is really interesting.
- 13:59Tim Sater: We used to hire a lot of ex, military people, people exiting
- 14:04Tim Sater: the military, military officers, lot of them.
- 14:08Tim Sater: And I got a chance.
- 14:09Tim Sater: Some of them to this day are some of my good friends.
- 14:11Tim Sater: These guys who ran nuclear subs, they were fighter pilots,
- 14:16Tim Sater: and so on.
- 14:16Tim Sater: So you can understand the caliber of professional that might be.
- 14:21Tim Sater: And they were so experienced and so,
- 14:25Tim Sater: again, dedicated to their their their role and, just
- 14:29Tim Sater: able to be around them and listen and learn, as much as I could.
- 14:33Tim Sater: And that's my takeaway from then.
- 14:35Lisa Nichols: I love that.
- 14:36Lisa Nichols: I love that.
- 14:37Lisa Nichols: And that's such a great lesson for young people.
- 14:39Lisa Nichols: You know, be a sponge.
- 14:42Lisa Nichols: You know, Jim Rohn said you are the the average of the five people
- 14:46Lisa Nichols: you hang around with.
- 14:47Lisa Nichols: Right?
- 14:47Lisa Nichols: And so you're hanging around really smart people and just trying to learn and
- 14:51Lisa Nichols: absorb from them.
- 14:52Lisa Nichols: What a what a gift, you know, as a young professional.
- 14:55Tim Sater: And and not even we didn't even talk about the cultures, you know, because
- 14:57Tim Sater: every area we had world areas and their cultures.
- 15:00Tim Sater: And,
- 15:01Tim Sater: we we strive to be a close
- 15:06Tim Sater: knit organization even though it's ten thousand employees and nine facilities around the world.
- 15:10Tim Sater: So,
- 15:11Tim Sater: just, again, has at at a young age being exposed to cultures,
- 15:16Tim Sater: I think has served me well ever since those days.
- 15:19Lisa Nichols: Oh, I I could not agree more.
- 15:22Lisa Nichols: That's awesome.
- 15:23Lisa Nichols: Well, now you're the VP of marketing for AIM, and our listeners
- 15:27Lisa Nichols: some of our listeners may not understand AIM.
- 15:29Lisa Nichols: Can you can you tell us just a little bit about AIM and what
- 15:33Lisa Nichols: your mission is and why AIM?
- 15:34Lisa Nichols: I think you joined there in twenty twelve.
- 15:38Lisa Nichols: And, you know, I'd love to know just a little bit about AIM.
- 15:41Lisa Nichols: Tell me why you were attracted to that organization, and
- 15:45Lisa Nichols: then I've got lots of other questions for you, Tim.
- 15:48Tim Sater: You know, without sounding too biased, AIM is an amazing organization with,
- 15:52Tim Sater: and brings an amazing value to our to our customers, our clients.
- 15:57Tim Sater: We have a full suite of products and services to help small and medium
- 16:00Tim Sater: sized organizations from every industry to help them hire,
- 16:04Tim Sater: develop, and retain their employees.
- 16:07Tim Sater: More specifically, we provide a wide variety of tools and resources
- 16:11Tim Sater: to HR teams so they can in turn help run their business
- 16:15Tim Sater: more effectively and more efficiently.
- 16:18Tim Sater: Our members have access to world class HR services such
- 16:22Tim Sater: as leadership development, compensation, compliance, benchmark
- 16:26Tim Sater: surveys, background screening, peer roundtables,
- 16:30Tim Sater: HR consulting, and recruiting services, just to name a few.
- 16:34Tim Sater: And that's probably why after a hundred and twenty seven years, the general public
- 16:38Tim Sater: doesn't really recognize our name or know who we are and what we do
- 16:42Tim Sater: because we work almost entirely with HR professionals.
- 16:46Tim Sater: So it's I've been here twelve years, and what attracted
- 16:50Tim Sater: me to it is, honestly, MEMC used
- 16:54Tim Sater: AIM back in the day when I was there.
- 16:57Tim Sater: And I remember thinking the brand had such a high,
- 17:02Tim Sater: high value, high impact, and so it never
- 17:06Tim Sater: even occurred to me that that would be some place I would end up
- 17:10Tim Sater: coming to.
- 17:11Tim Sater: And so when the opportunity presented itself, I I just jumped in
- 17:15Tim Sater: right away.
- 17:17Tim Sater: And and the thought of interacting with so many people and so many organizations,
- 17:22Tim Sater: has really been a a wonderful experience.
- 17:25Lisa Nichols: Right.
- 17:26Lisa Nichols: Because, I mean, you you now you're getting to interact with people across industries,
- 17:31Lisa Nichols: right, and different different levels.
- 17:34Lisa Nichols: So, Tim, tell me, like, how you came in.
- 17:37Lisa Nichols: How how do you believe, I know I could I could summarize
- 17:42Lisa Nichols: a few things, but I wanna hear from you.
- 17:44Lisa Nichols: How do you believe that the brand, the AIM brand, has evolved
- 17:48Lisa Nichols: under your leadership?
- 17:49Lisa Nichols: Because you came in as the VP of marketing.
- 17:51Lisa Nichols: What kinds of things have you done to help the organization grow and
- 17:55Lisa Nichols: to increase their brand awareness?
- 17:58Tim Sater: Yeah.
- 17:59Tim Sater: You know, I knew one reason why, I joined is because I knew it
- 18:03Tim Sater: would be a challenge.
- 18:04Tim Sater: And, without going into too much detail, from my understanding was that
- 18:08Tim Sater: the the previous ten years, prior to my arrival
- 18:12Tim Sater: and my CEO, Phil, is that the organization had
- 18:16Tim Sater: kind of plateaued.
- 18:18Tim Sater: We decided it hit the the wall, so to speak,
- 18:22Tim Sater: and it it needed to be reinvented.
- 18:25Tim Sater: And so when he sat down and talked to me about it and explained
- 18:28Tim Sater: what the challenge was ahead, I just thought it sounded like a an
- 18:32Tim Sater: amazing challenge not not to pass up, because of the reach and the impact
- 18:37Tim Sater: and what
- 18:39Tim Sater: what could be.
- 18:40Tim Sater: Right?
- 18:41Tim Sater: And so we start off kinda small.
- 18:44Tim Sater: Just basically, we used to use the term or the analogy of building
- 18:49Tim Sater: rebuilding the foundation of a home.
- 18:51Tim Sater: You have to have that foundation.
- 18:53Tim Sater: And we thought our foundation had had eroded a little bit.
- 18:57Tim Sater: Nothing dramatic, but enough.
- 18:59Tim Sater: Mhmm.
- 18:59Tim Sater: And so what we just really was this is a relationship business.
- 19:04Tim Sater: I know every business is relationship today, but, it is a relationship business,
- 19:08Tim Sater: and we wanted to rebuild the relationships.
- 19:12Tim Sater: We wanted to inject, quite frankly, a little bit of fun in the organization
- 19:16Tim Sater: and be a little different.
- 19:18Tim Sater: I think before, if I had to put a name on it, we would
- 19:22Tim Sater: it would be very corporate, very structured,
- 19:27Tim Sater: and we thought that it was time for a change.
- 19:31Tim Sater: It had been decades.
- 19:33Tim Sater: Granted, we had served our members well and served our audiences,
- 19:37Tim Sater: but I think it was time to, again, reinvent.
- 19:41Tim Sater: And so we just went back to the foundational elements of it,
- 19:45Tim Sater: it, about how we communicated, what we communicated, when we communicated.
- 19:50Tim Sater: We started doing more live events.
- 19:53Tim Sater: The conference came out of that early on discussion.
- 19:57Tim Sater: We felt that there was a gap, in our workspace,
- 20:01Tim Sater: in our in our universe that we could use that as
- 20:05Tim Sater: a to leverage, our all all the things that we bring to
- 20:09Tim Sater: the table.
- 20:10Tim Sater: And so that was, turns out that was a pretty good decision.
- 20:14Lisa Nichols: It's a very good decision.
- 20:15Lisa Nichols: Well and it doesn't surprise me.
- 20:16Lisa Nichols: How old is the organization again?
- 20:18Lisa Nichols: A hundred and twenty?
- 20:19Tim Sater: Hundred and twenty seven years.
- 20:21Lisa Nichols: Twenty seven years?
- 20:22Tim Sater: Yeah.
- 20:23Lisa Nichols: I mean, there's a great lesson there, Tim.
- 20:25Lisa Nichols: We can't continue to do business the same way that we've always done business
- 20:28Lisa Nichols: and expect the same results.
- 20:31Lisa Nichols: Right?
- 20:31Tim Sater: Right.
- 20:31Lisa Nichols: We've got to evolve.
- 20:33Lisa Nichols: We've got to constantly
- 20:35Lisa Nichols: be looking to make sure that we're you know, our strategy is
- 20:39Lisa Nichols: right.
- 20:39Lisa Nichols: And sometimes, I mean, we do.
- 20:41Lisa Nichols: We need to constantly be reinventing ourself because the world continues to change.
- 20:46Tim Sater: Yeah.
- 20:46Tim Sater: And to illustrate that point, I I can this it always draws makes
- 20:50Tim Sater: people's eyebrows raise.
- 20:52Tim Sater: We decided to give away a car to one of our member organizations, a
- 20:56Tim Sater: a person in a member organization.
- 20:59Tim Sater: And I remember people thinking, why would you do that?
- 21:02Tim Sater: And what is that gonna do for you?
- 21:05Tim Sater: And what happened was we went to a dealer here in St.
- 21:08Tim Sater: Louis.
- 21:08Tim Sater: They didn't say no, but they didn't say yes.
- 21:11Tim Sater: We went to another dealer, told them what we were trying to do.
- 21:14Tim Sater: Ten minutes into the conversation, they handed us the keys to a thirty thousand
- 21:17Tim Sater: dollars car.
- 21:19Tim Sater: And over the course of the year, that raised generated so much
- 21:23Tim Sater: buzz, amongst our members, excitement, buzz,
- 21:27Tim Sater: something that we hadn't experienced, I think, in quite some time.
- 21:30Lisa Nichols: Yeah.
- 21:31Lisa Nichols: Oh, I love that.
- 21:32Lisa Nichols: I love it.
- 21:33Lisa Nichols: Not simple.
- 21:35Lisa Nichols: No.
- 21:35Tim Sater: It wasn't simple.
- 21:36Lisa Nichols: You've gotta get that dealer to to donate the car, but, I mean,
- 21:40Lisa Nichols: just different out of the box thinking.
- 21:42Tim Sater: Yeah.
- 21:43Tim Sater: And it was we really it was we were trying to bring people together,
- 21:46Tim Sater: in whether that be in an email or an event Yes.
- 21:49Tim Sater: Or a video, just try and bring people together and articulate
- 21:53Tim Sater: our values,
- 21:55Tim Sater: so that, you know, people felt that emotional connection again that maybe hadn't
- 21:59Tim Sater: been there for a while.
- 22:00Lisa Nichols: Yeah.
- 22:00Lisa Nichols: That is so good.
- 22:02Lisa Nichols: That is so good.
- 22:05Lisa Nichols: Well, okay.
- 22:06Lisa Nichols: So we've talked a little bit about the leadership conference,
- 22:10Lisa Nichols: but, you know, we've talked a little bit about it being a sold out
- 22:13Lisa Nichols: event.
- 22:14Lisa Nichols: But, you know, if if there's somebody a listener out there that's saying,
- 22:18Lisa Nichols: you know, I'd love to do some sort of conference.
- 22:22Lisa Nichols: You know, what do you believe, Tim?
- 22:26Lisa Nichols: And and one of the things that you said is you start a year
- 22:28Lisa Nichols: ahead of time, so it's time to plan.
- 22:31Lisa Nichols: Right?
- 22:32Lisa Nichols: Intentionality in how you know, my question is how have you
- 22:36Lisa Nichols: continued to have this sold out impactful
- 22:40Lisa Nichols: event?
- 22:41Lisa Nichols: I mean, what other tenants would there be?
- 22:43Lisa Nichols: I mean, I can name a few of those that I think, but I
- 22:46Lisa Nichols: wanna hear if there's anything different.
- 22:49Tim Sater: You know, we ask that question every year, because we
- 22:53Tim Sater: we don't want it to become, same thing, same same.
- 22:57Tim Sater: And so every year, the first thing we talk about is what's on the
- 23:00Tim Sater: table.
- 23:02Tim Sater: How do we you know, the format has proven to be a a good
- 23:05Tim Sater: format where we have, local CEOs
- 23:09Tim Sater: and a a feature keynote, someone who's usually from the inspirational
- 23:13Tim Sater: motivational world.
- 23:15Tim Sater: Plus we have breakout sessions,
- 23:17Tim Sater: on different topics or aspects of leadership.
- 23:21Tim Sater: And, really, the the the purpose is we we would hope that it's something
- 23:24Tim Sater: for everyone.
- 23:25Tim Sater: So whether you're an entry level or you're a, experienced leader,
- 23:30Tim Sater: we there's one of the sessions and one of the speakers should resonate with
- 23:33Tim Sater: you deeply.
- 23:34Tim Sater: And so every year, we we try and put this as strong as
- 23:39Tim Sater: lineup as possible.
- 23:39Tim Sater: Like, what is what is topical in the world of leadership?
- 23:42Tim Sater: What is you know, of course, you know, we talk about emotional intelligence, and
- 23:46Tim Sater: we talk about leading a multigenerational workforce and things like that.
- 23:51Tim Sater: Yes.
- 23:52Tim Sater: Some of those topics are not are are continuous, evolving,
- 23:56Tim Sater: but some topics are new.
- 23:57Tim Sater: So we always try and get new topics.
- 23:59Tim Sater: But,
- 24:01Tim Sater: yeah, we we we talk about that because what we don't wanna do is
- 24:03Tim Sater: people would say, oh, I've been there, done that.
- 24:06Tim Sater: I don't need to do it again.
- 24:08Tim Sater: Matter of fact, I think one of the reasons why we're successful is
- 24:12Tim Sater: is that people who attend the conference know what to expect.
- 24:18Tim Sater: And here again, you know, it's not just about the obviously, it's leadership as
- 24:22Tim Sater: the topic for the day, but one of the things that we try and
- 24:25Tim Sater: do every year, and we really put a lot of time and thought into
- 24:28Tim Sater: this, is how do we make it fun?
- 24:30Tim Sater: We don't want people to just to show up and sit down, and then
- 24:33Tim Sater: at the end of the day, they leave and say, that was another conference.
- 24:36Tim Sater: And what we try and do is make it fun, as much as we
- 24:40Tim Sater: can, and we've done that any number of ways, games,
- 24:44Tim Sater: contests,
- 24:46Tim Sater: participation from the leaders, who are there, participation
- 24:50Tim Sater: from our keynotes and breakouts.
- 24:52Tim Sater: So one of the things I I give you a little quick insight is
- 24:56Tim Sater: when I was talking to John O'Leary and Orvin Kimbrough, my instruction
- 25:00Tim Sater: to them not instruction, but my advice to them was when you're up on
- 25:04Tim Sater: stage in front of five hundred and forty people, we want you to have
- 25:08Tim Sater: fun because that'll transfer to the audience.
- 25:12Tim Sater: So we say that to all of our speakers.
- 25:14Tim Sater: It's not just me next week.
- 25:16Tim Sater: Have fun, laugh, joke, tell stories because we know after
- 25:20Tim Sater: eleven years that that's what people like.
- 25:23Lisa Nichols: Sure.
- 25:23Tim Sater: Yeah.
- 25:23Tim Sater: Remember that.
- 25:24Tim Sater: And then so next year when they get
- 25:25Lisa Nichols: to stories.
- 25:26Lisa Nichols: Yes.
- 25:27Lisa Nichols: Yes.
- 25:27Tim Sater: They remember.
- 25:28Tim Sater: And so we have a seventy percent, repeat rate
- 25:32Tim Sater: from our organizations.
- 25:34Tim Sater: And I think that's why why that is because they know what they're gonna
- 25:38Tim Sater: get, and they know that it's a high quality event.
- 25:41Tim Sater: And so they're gonna sign up there and bring their team Yes.
- 25:44Tim Sater: Of ten.
- 25:45Lisa Nichols: For sure.
- 25:46Lisa Nichols: So let me ask you a quick question, then we're gonna take a, a
- 25:49Lisa Nichols: break.
- 25:50Lisa Nichols: When is it?
- 25:52Lisa Nichols: How can people if people are still interested in signing up,
- 25:56Lisa Nichols: how can they get involved?
- 25:58Tim Sater: Well, unfortunately, fortunately for us, unfortunately, it is sold
- 26:02Tim Sater: out.
- 26:02Lisa Nichols: It's sold out.
- 26:03Tim Sater: Five hundred and forty seats.
- 26:04Tim Sater: We've been sold out for a couple of weeks now, and, we do have
- 26:08Tim Sater: a waiting list.
- 26:09Tim Sater: And it does you know, between now and the conference, people will have things
- 26:13Tim Sater: come up and have to have to jump out.
- 26:14Tim Sater: But, every year, we have a wait list, and every year, we use the
- 26:18Tim Sater: wait list because the people, like I said, have, you know, maybe something come
- 26:22Tim Sater: up personally.
- 26:23Lisa Nichols: Right.
- 26:24Tim Sater: Yeah.
- 26:24Tim Sater: This year, it's sold out, and we love saying that because it just underscores
- 26:28Tim Sater: again the value and the impact I think it has on the people who
- 26:31Tim Sater: attend.
- 26:32Lisa Nichols: Well, reach out to Tim.
- 26:34Lisa Nichols: Reach out to Tim on LinkedIn and, get your name on the list for
- 26:37Lisa Nichols: next year.
- 26:39Lisa Nichols: If it's
- 26:39Tim Sater: Do it now.
- 26:40Lisa Nichols: Something that you wanna do.
- 26:41Lisa Nichols: Yes.
- 26:42Lisa Nichols: For sure.
- 26:42Lisa Nichols: Because like you said, you have seventy percent of the company's repeat.
- 26:46Lisa Nichols: Right?
- 26:46Lisa Nichols: So, well, we need to take a quick break, and we'll be right back
- 26:50Lisa Nichols: with Tim Sater on the Something Extra podcast.
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- 27:22Lisa Nichols: So welcome back, everyone, to Something Extra podcast.
- 27:25Lisa Nichols: Well, Tim, I've got lots of other things I wanna talk about here, but
- 27:28Lisa Nichols: I wanna pivot over to leadership and just talk about leadership, in particular,
- 27:33Lisa Nichols: people leadership and team building.
- 27:36Lisa Nichols: You've been described,
- 27:38Lisa Nichols: as someone who really builds strong relationships, and I I've been a recipient
- 27:42Lisa Nichols: of that.
- 27:43Lisa Nichols: I can attest to that.
- 27:44Lisa Nichols: But what do you believe is your secret to connecting with people
- 27:48Lisa Nichols: so well?
- 27:50Tim Sater: That's a good one.
- 27:50Tim Sater: I gotta think about that.
- 27:52Tim Sater: I don't think of myself often in those terms.
- 27:56Tim Sater: You know, I think over the years, you know, again, being being around so
- 28:00Tim Sater: many good leaders and trying to absorb and,
- 28:05Tim Sater: the best of the best leaders, I read a lot and,
- 28:09Tim Sater: I read a lot about leadership.
- 28:11Tim Sater: I read a lot about,
- 28:13Tim Sater: people who have overcome adversity,
- 28:16Tim Sater: because to me, that I think
- 28:20Tim Sater: the more you can learn and absorb and being around people like that, I
- 28:24Tim Sater: think it inherently makes you a better leader in person.
- 28:29Tim Sater: I think probably it stems from the fact that, playing sports all
- 28:33Tim Sater: my life and being team oriented, I could never play an individual
- 28:37Tim Sater: sport.
- 28:40Tim Sater: And I like to use analogy in the sports world and to business world
- 28:43Tim Sater: that there's so many parallels, right, in sports and business.
- 28:47Lisa Nichols: For sure.
- 28:48Tim Sater: I think just being a solid communicator,
- 28:52Tim Sater: being a collaborator at heart, but being a team player.
- 28:56Tim Sater: And,
- 28:58Tim Sater: I'd like to think I learned a little bit of integrity from my father
- 29:01Tim Sater: and my my father-in-law and other people I've respected over the years.
- 29:07Tim Sater: So, you know, it's a work in progress, though.
- 29:09Tim Sater: I I think we're all our work in progress, and I think everyone admit
- 29:12Tim Sater: that.
- 29:12Tim Sater: But, just trying to continually
- 29:16Tim Sater: learn and grow.
- 29:18Tim Sater: And, like, I know Dave Peacock said it the other day on on your
- 29:21Tim Sater: podcast, continuous learning, continuous growth, and
- 29:25Tim Sater: I always admired that about him.
- 29:26Tim Sater: Mhmm.
- 29:28Tim Sater: Yeah.
- 29:28Tim Sater: I think just being enthusiastic and positive,
- 29:32Tim Sater: I think, goes a long way, and I think that's what people have described
- 29:36Tim Sater: me.
- 29:37Lisa Nichols: I they have.
- 29:39Lisa Nichols: They have described you that way, because I've read a lot of things that
- 29:42Lisa Nichols: people said about you, and they have described you.
- 29:46Lisa Nichols: And and, really, that's attractive.
- 29:48Lisa Nichols: You know, people wanna be around people that are positive and up you're an
- 29:51Lisa Nichols: uplifter too.
- 29:53Lisa Nichols: You're an uplifter, Tim.
- 29:54Lisa Nichols: Because I know for me, and I'm just personal experience, you're always
- 29:58Lisa Nichols: like, how what can I do to help you?
- 30:01Lisa Nichols: And whether that's getting me on the stage to elevate, you
- 30:05Lisa Nichols: know, what Technology Partners is doing or,
- 30:09Lisa Nichols: you know, what whatever the case, and you're just you're kind.
- 30:13Lisa Nichols: Yeah.
- 30:13Lisa Nichols: I've seen you at Target before.
- 30:16Tim Sater: With Ali.
- 30:18Lisa Nichols: With Ali.
- 30:19Lisa Nichols: And, yeah.
- 30:20Lisa Nichols: I mean, I I just think those are just traits that are attractive, right,
- 30:24Lisa Nichols: to people.
- 30:24Lisa Nichols: And so it's really, important, I think, to be a good relationship
- 30:29Lisa Nichols: builder.
- 30:29Tim Sater: And I think, you know, going back to my childhood, I think you're a
- 30:31Tim Sater: product of your environment, and I think that's what I grew up in.
- 30:34Tim Sater: And to be different from that would be disingenuous, I think.
- 30:38Tim Sater: Mhmm.
- 30:38Tim Sater: But I I really like, I go back to what my father said, you
- 30:41Tim Sater: know, a rich man is a man who dies with the most friends, and
- 30:45Tim Sater: that's why I've always tried to to live by.
- 30:47Tim Sater: But, I really, really enjoy working with people, being around people,
- 30:52Tim Sater: and seeing other people succeed and learning from them.
- 30:54Tim Sater: So
- 30:55Lisa Nichols: Yeah.
- 30:55Lisa Nichols: You get joy in seeing other people succeed and reach their
- 30:59Lisa Nichols: goals and dreams.
- 31:00Lisa Nichols: So that's that's beautiful, and I'm sure that that is your team sees that
- 31:04Lisa Nichols: too, and that's why you've been able to build such a strong team.
- 31:08Lisa Nichols: But we've talked about mentoring a little bit.
- 31:11Lisa Nichols: I think you do enjoy giving back, and you've had a mentor in your
- 31:15Lisa Nichols: life.
- 31:15Lisa Nichols: You were, you know, in, a car wash business,
- 31:20Lisa Nichols: and, you've told me about John Jansky
- 31:24Tim Sater: Right.
- 31:24Lisa Nichols: I think.
- 31:25Lisa Nichols: Yep.
- 31:26Lisa Nichols: And he was a mentor to you.
- 31:28Lisa Nichols: Can you can you think of, one or two things, Tim, that he
- 31:32Lisa Nichols: taught you?
- 31:33Lisa Nichols: I mean, I love what your dad taught you, and you've see, you've carried
- 31:36Lisa Nichols: that forward with you, you know, that a rich man is the one that
- 31:39Lisa Nichols: dies with most friends.
- 31:40Lisa Nichols: Can you think of one or two things that John,
- 31:43Lisa Nichols: taught you that that you've carried forward with you?
- 31:46Tim Sater: Yeah.
- 31:46Tim Sater: You know, I, a lot of good memories from back in those days.
- 31:50Tim Sater: And, I worked in and around his organization for twenty five years,
- 31:54Tim Sater: and, you know, he was very demanding.
- 31:57Tim Sater: He was hard to work for, and I think anybody else in my shoes
- 32:00Tim Sater: would say the same thing.
- 32:02Tim Sater: But the one thing about him and and, you know, Dave Peacock mentioned this
- 32:05Tim Sater: the other day when I was listening to the podcast where he writes letters
- 32:09Tim Sater: to people.
- 32:10Lisa Nichols: Yes.
- 32:11Tim Sater: And,
- 32:12Tim Sater: I was fortunately the recipient of many of those from him and some others,
- 32:17Tim Sater: but they meant a lot to me, when he would write a handwritten note
- 32:21Tim Sater: saying outstanding job on this project, whatever.
- 32:23Tim Sater: And it meant so much to me, the acknowledgment.
- 32:27Tim Sater: Right?
- 32:28Tim Sater: I didn't mind putting the time and and energy into it, but it was
- 32:31Tim Sater: just extra special to have someone, a senior leader recognize
- 32:35Tim Sater: that and and and reward,
- 32:38Tim Sater: me for that.
- 32:39Tim Sater: And so he was always also, one of those people, very
- 32:43Tim Sater: tough leader, like I said, but he was very caring.
- 32:47Tim Sater: I can tell you one time, my son was rushed to the emergency room,
- 32:51Tim Sater: and I just left out the room out the door, and, my
- 32:55Tim Sater: phone was ringing just two minutes later.
- 32:57Tim Sater: And he said, what's happening?
- 32:58Tim Sater: And I told him, well, what can I do?
- 33:00Tim Sater: How can I help?
- 33:02Tim Sater: Let me know how he's doing.
- 33:04Tim Sater: When someone,
- 33:06Tim Sater: you know, expresses that much care for you as a
- 33:10Tim Sater: person, it resonated deeply with me.
- 33:14Tim Sater: Now he had done that before that moment in time, but that's one that
- 33:16Tim Sater: sticks out to me.
- 33:18Tim Sater: He was always wanting to know how's my family, how's my how's everything
- 33:22Tim Sater: going, how am I doing.
- 33:24Tim Sater: And so it was constant feedback.
- 33:27Tim Sater: We had we enjoyed a lot of laughs over that time,
- 33:31Tim Sater: because we we were kinda like birds of a feather to a lot of
- 33:35Tim Sater: degree.
- 33:35Tim Sater: And so but I can go to him.
- 33:37Tim Sater: The thing the other thing I remember about him is I can go to
- 33:39Tim Sater: him and literally talk about anything.
- 33:42Tim Sater: There was nothing that I couldn't bring to the table,
- 33:46Tim Sater: whatever that was.
- 33:47Tim Sater: And Right.
- 33:48Tim Sater: So yeah.
- 33:49Tim Sater: I mean,
- 33:50Lisa Nichols: a safe place.
- 33:51Tim Sater: Yeah.
- 33:51Tim Sater: Very much so.
- 33:52Lisa Nichols: A safe place to talk about whenever that good or bad, probably.
- 33:57Lisa Nichols: I love that.
- 33:58Lisa Nichols: Well, you know, Jeff Henderson, another just amazing
- 34:03Lisa Nichols: amazing leader that wrote the book for I'll never forget because he was the
- 34:07Lisa Nichols: CMO.
- 34:07Lisa Nichols: He he started at Chick fil A.
- 34:10Lisa Nichols: And he didn't start there.
- 34:11Lisa Nichols: He was, like, Atlanta Braves and then Chick fil A.
- 34:14Lisa Nichols: And he said one of his first jobs was to drive
- 34:19Lisa Nichols: Truett Cathy around.
- 34:21Lisa Nichols: And he said he is a young man, and he said he was so
- 34:24Lisa Nichols: nervous.
- 34:24Lisa Nichols: It's like, what is he gonna ask me?
- 34:27Lisa Nichols: I don't really even know that much about business yet.
- 34:30Lisa Nichols: And he said all Truett wanted to talk to him about was his family.
- 34:34Lisa Nichols: Tell me about your family.
- 34:35Lisa Nichols: Tell me about your kids.
- 34:36Lisa Nichols: Tell me about you know?
- 34:37Lisa Nichols: And, he said that made such an impression because Truett cared about him
- 34:42Lisa Nichols: as a person, not just what he could do for the company.
- 34:45Lisa Nichols: So, yeah, I love I love that.
- 34:48Tim Sater: You talk about inspirational leaders and and another person comes to my mind,
- 34:52Tim Sater: my father-in-law, who's no longer with us.
- 34:54Tim Sater: But my father-in-law was a senior, executive with a Fortune one hundred
- 34:58Tim Sater: company and had a wonderful, amazing forty
- 35:02Tim Sater: year career.
- 35:03Tim Sater: And he and I were very close, and we would sit for hours and
- 35:07Tim Sater: talk about business and talk about the functions and the roles.
- 35:11Tim Sater: And, I know from talking to him, I admired
- 35:15Tim Sater: him as a leader.
- 35:18Tim Sater: Disregard the fact that he was my father-in-law, but as a person, as a
- 35:21Tim Sater: leader, I was always very I was just
- 35:25Tim Sater: amazed at his his ability and his his way with
- 35:29Tim Sater: people.
- 35:29Tim Sater: And but he was at the core, a deeply caring person.
- 35:33Tim Sater: Mhmm.
- 35:33Lisa Nichols: And
- 35:34Tim Sater: he cared about the people that worked for him, and he let them know
- 35:36Tim Sater: that.
- 35:38Lisa Nichols: Yeah.
- 35:38Lisa Nichols: That's that is so special.
- 35:40Lisa Nichols: Well, here, I want I want to, I wanna move into this.
- 35:44Lisa Nichols: I've got a lot of other things that we can talk about, but I
- 35:46Lisa Nichols: know we're kind of running out of time here.
- 35:49Lisa Nichols: But, you've been deeply involved with DASA.
- 35:53Tim Sater: Yes.
- 35:53Lisa Nichols: Right?
- 35:54Lisa Nichols: And the Saint Louis Sports Commission.
- 35:56Lisa Nichols: What drives your passion?
- 35:58Lisa Nichols: And for our listeners who don't know about DASA, why don't you tell them
- 36:01Lisa Nichols: what that is, adaptive sports?
- 36:04Lisa Nichols: And then what what drives your passion for that in the disability community?
- 36:08Lisa Nichols: Because you are you do the sled hockey, team.
- 36:12Lisa Nichols: You do a lot around that that world and so what drives
- 36:16Lisa Nichols: that team?
- 36:17Tim Sater: Yeah.
- 36:17Tim Sater: And I also serve on the board, and it's been an absolute pleasure.
- 36:21Tim Sater: It's been one of those things I look back over the last seven years,
- 36:24Tim Sater: it's gone by in a blink.
- 36:26Tim Sater: And what happened was it was never on my radar screen, but DASA is
- 36:30Tim Sater: an organization here in St.
- 36:31Tim Sater: Louis.
- 36:31Tim Sater: It's about twenty six years old, founded by Kelly Bellman, who's our executive
- 36:35Tim Sater: director.
- 36:36Tim Sater: She's a physical therapist by trade.
- 36:40Tim Sater: And years ago, she realized that there wasn't an outlet
- 36:44Tim Sater: for all people, children and adults, to
- 36:48Tim Sater: to get into a sport,
- 36:51Tim Sater: to increase their,
- 36:53Tim Sater: their their well-being.
- 36:56Tim Sater: And so she founded it, and now we serve over three thousand athletes and
- 36:59Tim Sater: families in the greater metro area.
- 37:02Tim Sater: We have recreational sport programs, we have competitive sport programs,
- 37:07Tim Sater: You name it.
- 37:08Tim Sater: We have track, wheelchair basketball, wheelchair soccer, wheelchair
- 37:12Tim Sater: rugby, sled hockey, as you said, I coached for six years.
- 37:16Tim Sater: We have also too is we have an ability gym, we call it
- 37:20Tim Sater: at the Mid Rivers Mall where our office is, and
- 37:25Tim Sater: it's a gym that's especially built for people who are in in a wheelchair
- 37:29Tim Sater: and, people who have traumatic brain injury, people who have amputations,
- 37:33Tim Sater: people who have had strokes.
- 37:35Tim Sater: It really, serves everyone.
- 37:36Tim Sater: But
- 37:39Tim Sater: I kinda stumbled in it by accident, and, I once I once I got
- 37:43Tim Sater: exposed to it,
- 37:45Tim Sater: I had I had to be in it.
- 37:47Tim Sater: And it's been very rewarding.
- 37:49Tim Sater: I I I've been rewarded more than I've given.
- 37:51Tim Sater: I can tell you that.
- 37:53Lisa Nichols: Mhmm.
- 37:53Lisa Nichols: Yeah.
- 37:54Lisa Nichols: Well, I
- 37:56Lisa Nichols: speaking from a parent who has a special needs child, Tim, I just appreciate
- 38:00Lisa Nichols: you putting your passion and your energy there because,
- 38:04Lisa Nichols: these special people need to feel like they belong.
- 38:07Lisa Nichols: And and to your point, it's it's for their well-being, you know, having something
- 38:11Lisa Nichols: like that that they, you know, can meet new friends and try new skills.
- 38:15Lisa Nichols: Right?
- 38:16Lisa Nichols: It's just so important.
- 38:18Lisa Nichols: It's so important.
- 38:19Tim Sater: You know, to see people, it's not just the the children and the adults
- 38:22Tim Sater: that, in both competitive and recreational programs, but it's their parents and their support
- 38:26Tim Sater: system.
- 38:27Lisa Nichols: Absolutely.
- 38:28Tim Sater: I I gotta tell you a story real quick.
- 38:30Tim Sater: Just a couple weeks ago, we had a power soccer tournament here in Saint
- 38:34Tim Sater: Louis.
- 38:34Tim Sater: People came from all over.
- 38:36Tim Sater: And I was, photography is one of my backgrounds and passions, so I
- 38:40Tim Sater: like to go and shoot pictures.
- 38:42Tim Sater: And, this one girl on our team, young girl in
- 38:46Tim Sater: a wheelchair, I you could tell that she probably wasn't the most talented
- 38:50Tim Sater: person on the team, but she tried a hundred percent, gave her a hundred
- 38:53Tim Sater: percent.
- 38:54Tim Sater: Well, anyway, she scored a goal at towards the end of the match.
- 38:58Tim Sater: And the emotion that poured out of her and the emotion that poured out
- 39:02Tim Sater: of the family in the stands was something I'll never forget.
- 39:06Tim Sater: Mhmm.
- 39:06Tim Sater: We we call that a mission moment.
- 39:07Tim Sater: Right?
- 39:08Lisa Nichols: Yes.
- 39:08Tim Sater: And, and you could tell she contributed to the team.
- 39:12Tim Sater: She scored a goal that probably she doesn't get a chance to do very
- 39:15Tim Sater: often.
- 39:16Tim Sater: But that moment, I've experienced so many more moments like that
- 39:20Tim Sater: in my seven or eight years with NASA.
- 39:23Lisa Nichols: That's so awesome.
- 39:23Tim Sater: Why I do it.
- 39:25Tim Sater: I go to sleep at night, and I sleep pretty well.
- 39:26Tim Sater: I have to tell you.
- 39:28Lisa Nichols: I am sure.
- 39:28Lisa Nichols: I am sure you do.
- 39:30Lisa Nichols: Well, let me ask you this.
- 39:32Lisa Nichols: I know you're a man of very strong faith, Tim.
- 39:34Lisa Nichols: How has your faith really guided you both in your personal and your
- 39:38Lisa Nichols: professional life?
- 39:40Tim Sater: Yeah.
- 39:40Tim Sater: You know,
- 39:43Tim Sater: I I would have to say so I I I grew up Catholic.
- 39:47Tim Sater: Obviously, with my eight kids, you know, people say, oh, you're Catholic.
- 39:51Tim Sater: Funny joke there.
- 39:53Tim Sater: But my mother and father are very, devout to their faith
- 39:57Tim Sater: and I think it rubbed off on me.
- 40:01Tim Sater: I do believe in certainly there's a higher power and I do
- 40:05Tim Sater: believe the universe is much more complex than most people realize it is.
- 40:09Tim Sater: Mhmm.
- 40:09Tim Sater: And I know that there's something else beyond us, beyond our understanding that
- 40:13Tim Sater: drives us and motivates us and shapes and molds us.
- 40:17Tim Sater: Do unto others, of course, classic,
- 40:22Tim Sater: statement.
- 40:22Tim Sater: And and so I've always believed in that.
- 40:24Tim Sater: And I just try and live every day as best I can with Right.
- 40:28Tim Sater: My my family and friends and neighbors and what impact I can make.
- 40:33Lisa Nichols: Right.
- 40:33Lisa Nichols: Yeah.
- 40:34Lisa Nichols: You you would I I can't remember if we talked about this on the
- 40:37Lisa Nichols: show, but you told me about JR Martinez
- 40:41Lisa Nichols: and how his sister appeared to him and said, you know, you're
- 40:45Lisa Nichols: you're not going to die today.
- 40:47Lisa Nichols: You know?
- 40:47Lisa Nichols: So, I mean yeah.
- 40:48Lisa Nichols: I mean, you hear stories like that, and you're like, how can you not
- 40:50Lisa Nichols: believe in a higher power?
- 40:52Tim Sater: You know?
- 40:52Tim Sater: And I not to go into detail, but I I think looking back, I've
- 40:56Tim Sater: been through a lot in my life challenges,
- 41:00Tim Sater: I think more than most.
- 41:03Tim Sater: And without the faith and the confidence that
- 41:07Tim Sater: there is a higher power, I don't think I would be sitting here,
- 41:11Tim Sater: going through some of the things that I've experienced in the past.
- 41:14Tim Sater: One of which was my wife's cancer battle.
- 41:17Tim Sater: And anybody's experienced that, you you know exactly what I'm talking about.
- 41:21Lisa Nichols: Mhmm.
- 41:22Lisa Nichols: Yes.
- 41:24Lisa Nichols: Is she okay?
- 41:25Lisa Nichols: Is she in remission now?
- 41:26Tim Sater: Eleven years.
- 41:27Lisa Nichols: Eleven years.
- 41:28Tim Sater: Wow.
- 41:28Tim Sater: And, she they they at the oncology department, they call her the miracle patient.
- 41:33Lisa Nichols: Wow.
- 41:33Tim Sater: She had ovarian cancer, very deadly, and, she's eleven years out.
- 41:37Tim Sater: But watching her go through it and the strength
- 41:42Tim Sater: that she displayed, the courage, the strength, it just fuels me.
- 41:46Lisa Nichols: Mhmm.
- 41:47Lisa Nichols: Yeah.
- 41:47Tim Sater: You know?
- 41:48Tim Sater: And and, like like, going back to DASA and seeing these kids and adults
- 41:52Tim Sater: with, things that they have to wrestle with every day, challenges every day.
- 41:56Tim Sater: And, you know, it sometimes you're like, it's easy
- 42:00Tim Sater: to get, oh, woe is me, you know, this is going on, that's going
- 42:03Tim Sater: on.
- 42:03Tim Sater: But then you put yourself in a situation like that that they're in, you're
- 42:06Tim Sater: like, it's nothing.
- 42:08Lisa Nichols: Right.
- 42:09Lisa Nichols: We my daughter and I my middle daughter and I say, it's just not
- 42:13Lisa Nichols: that big.
- 42:14Lisa Nichols: Some of the things that
- 42:16Tim Sater: For statement.
- 42:17Tim Sater: When I
- 42:17Lisa Nichols: go, it's just not that big comparatively.
- 42:20Lisa Nichols: Right?
- 42:21Lisa Nichols: So I have a quick question for you, a fun question.
- 42:23Lisa Nichols: You're a die hard Blues fan.
- 42:27Lisa Nichols: I mean, die hard.
- 42:29Lisa Nichols: How did it feel for you, Tim, in twenty nineteen
- 42:34Lisa Nichols: watching our blues win the Stanley Cup?
- 42:36Tim Sater: Oh, it was an out of body experience.
- 42:38Tim Sater: It was super emotional.
- 42:41Tim Sater: I've been a fan since the seventy season because of my older brothers.
- 42:43Tim Sater: I have four older brothers, and they were all fans.
- 42:47Tim Sater: So, yeah.
- 42:48Tim Sater: Everybody knows me, knows I'm a Blues fan.
- 42:50Tim Sater: I've I've played and coached hockey my whole life.
- 42:53Tim Sater: I coached my two sons and and their hockey career.
- 42:57Tim Sater: And, yeah, watching them go through it.
- 42:59Tim Sater: And I've been disappointed, quite frankly, so many times before twenty
- 43:04Tim Sater: nineteen.
- 43:04Tim Sater: So it was hard to get all in on that.
- 43:07Tim Sater: But, you know, there actually was a point in time I remember thinking, this
- 43:10Tim Sater: is it.
- 43:11Tim Sater: It's gonna happen.
- 43:12Lisa Nichols: It's gonna happen.
- 43:13Lisa Nichols: Yeah.
- 43:13Lisa Nichols: We did too.
- 43:14Tim Sater: Because I
- 43:14Lisa Nichols: was that was amazing.
- 43:16Lisa Nichols: It was just a huge lift, I think, for anyone in Saint Louis.
- 43:20Tim Sater: I I was actually at Ballpark Village the night they won.
- 43:23Lisa Nichols: Were you?
- 43:23Tim Sater: And I was with my wife and my son and his, now wife.
- 43:27Tim Sater: And, it was I'll never ever forget that night.
- 43:31Tim Sater: Yeah.
- 43:32Lisa Nichols: Mom, really special.
- 43:34Lisa Nichols: Well, let me ask you this.
- 43:36Lisa Nichols: What do you believe, Tim, is this something extra that every
- 43:40Lisa Nichols: leader needs?
- 43:45Tim Sater: You know, there I could I could come up with ten ten
- 43:49Tim Sater: words, ten adjectives.
- 43:51Tim Sater: It it's I don't think it's that simple.
- 43:54Tim Sater: I thought about this last night and, you know,
- 43:58Tim Sater: communication skills, being a great communicator, I think, serves
- 44:02Tim Sater: a lot of leaders well.
- 44:05Tim Sater: Authenticity,
- 44:08Tim Sater: being people know who you are and how you're gonna be every
- 44:12Tim Sater: day.
- 44:15Tim Sater: Humility,
- 44:16Tim Sater: integrity, curiosity.
- 44:19Tim Sater: I think if you just came up with a and smashed all those
- 44:24Tim Sater: words together, that would be my answer.
- 44:27Tim Sater: I know that's that's not what you're looking for.
- 44:30Lisa Nichols: No.
- 44:30Lisa Nichols: I I completely agree with every one of those.
- 44:33Lisa Nichols: In fact, you know, when we were talking about you and how
- 44:37Lisa Nichols: you know, I ask you how do you build relationships so well, the word
- 44:41Lisa Nichols: that popped in my head when we were talking is you're a curious person.
- 44:46Lisa Nichols: You're not curious just for the sake of Tim learning.
- 44:50Lisa Nichols: Obviously, that you're a growth mindset person.
- 44:54Lisa Nichols: But you're curious not just about things, but about people.
- 44:59Tim Sater: Yeah.
- 44:59Tim Sater: I've always been
- 45:00Lisa Nichols: curious.
- 45:01Lisa Nichols: Yes.
- 45:01Lisa Nichols: I think and I think that is a huge, piece of relationship
- 45:06Lisa Nichols: building.
- 45:06Lisa Nichols: It's I I've always told people, be more interested
- 45:12Lisa Nichols: than interesting.
- 45:14Lisa Nichols: Try to be more interested in that person than interesting.
- 45:17Lisa Nichols: And, you know, we've all had the flip side of that, haven't we?
- 45:21Lisa Nichols: Where we've been with people and they're just trying to be really interesting, and
- 45:25Lisa Nichols: it's kinda like, oh, you know, but no.
- 45:27Lisa Nichols: Be interested, and that's you.
- 45:29Lisa Nichols: You know, you wanna learn about people.
- 45:31Lisa Nichols: You wanna learn
- 45:32Tim Sater: Yeah.
- 45:32Tim Sater: I'm curious about it.
- 45:33Lisa Nichols: About your father-in-law.
- 45:35Tim Sater: Where the what they've done.
- 45:36Tim Sater: You know, my father-in-law came from Quincy, Illinois.
- 45:38Tim Sater: Small family, nondescript, you know, very humble beginnings, and he
- 45:43Tim Sater: became a senior executive with a Fortune one hundred company.
- 45:46Tim Sater: And that his story always fascinated me.
- 45:48Tim Sater: I'm like because there's all those points in the journey
- 45:52Tim Sater: where you could have gone left or right instead of straight or vice versa.
- 45:56Lisa Nichols: Absolutely.
- 45:57Tim Sater: And, you know, I I saw an interview a couple years ago.
- 45:59Tim Sater: I don't remember the person's name, but she was an executive with Facebook, I
- 46:03Tim Sater: believe.
- 46:03Tim Sater: And they asked a similar question and her answer
- 46:08Tim Sater: stuck with me and she said that she always hired people that had a
- 46:12Tim Sater: high degree of curiosity.
- 46:14Tim Sater: And she said it never failed her because people who are curious
- 46:18Tim Sater: are going to strive to excel because they want to learn.
- 46:22Tim Sater: And so she said it it never ever failed her one time.
- 46:25Tim Sater: And that was one of the sole,
- 46:28Tim Sater: characters that she looked for in a in a Yeah.
- 46:30Tim Sater: New hire.
- 46:31Tim Sater: Yeah.
- 46:32Tim Sater: The only thing too is I I I think in like yourself, positivity,
- 46:36Tim Sater: that's really the first thing that came to my mind because I think, you
- 46:39Tim Sater: know, I I think of again, going back into the sports world, and,
- 46:43Tim Sater: yes, there are many ways to be successful as a coach in professional
- 46:47Tim Sater: sports or amateur sports.
- 46:50Tim Sater: One is a positive and what that impact is and one can be
- 46:54Tim Sater: something different than that that could still be effective and and work.
- 46:58Tim Sater: But, you know, I I I think just based on my upbringing and all
- 47:02Tim Sater: the people I've been around and the the people I know that I respond
- 47:05Tim Sater: to, the the positivity,
- 47:07Tim Sater: people like Jeff Glassbinder
- 47:09Lisa Nichols: Yes.
- 47:10Tim Sater: And people like Donnie Campbell
- 47:12Lisa Nichols: Mhmm.
- 47:12Lisa Nichols: Who
- 47:13Tim Sater: we talked about earlier.
- 47:14Lisa Nichols: Donnie Campbell.
- 47:16Lisa Nichols: Positivity on steroids.
- 47:18Lisa Nichols: Right?
- 47:18Tim Sater: Right.
- 47:19Lisa Nichols: Believe.
- 47:19Lisa Nichols: Believe.
- 47:21Tim Sater: You know, I could sit and talk to him for hours and hours.
- 47:24Lisa Nichols: Yes.
- 47:25Tim Sater: And, you know, that it's what he exudes.
- 47:27Tim Sater: It's that that confidence and that that that caring personality,
- 47:32Tim Sater: but the positivity, like, you can accomplish anything.
- 47:35Lisa Nichols: Mhmm.
- 47:36Tim Sater: And, you know, those are the people I tend to gravitate towards
- 47:41Tim Sater: and hopefully learn from it and reflect.
- 47:44Lisa Nichols: Absolutely.
- 47:45Lisa Nichols: Absolutely.
- 47:46Lisa Nichols: You know?
- 47:46Lisa Nichols: And, hopefully, when we spend time with people like that, we're influenced
- 47:51Lisa Nichols: to be better versions of ourselves in that time.
- 47:54Lisa Nichols: So
- 47:55Tim Sater: Yeah.
- 47:55Tim Sater: You know
- 47:55Lisa Nichols: better version of me, Tim, because I know you.
- 47:59Lisa Nichols: Thank you so much for your time today.
- 48:02Lisa Nichols: It has been just a real pleasure, and, I'm so excited
- 48:07Lisa Nichols: for the AIM conference.
- 48:08Lisa Nichols: I know it's gonna be I know it's just gonna
- 48:12Lisa Nichols: rock.
- 48:13Lisa Nichols: It's gonna be so it's gonna be on fire.
- 48:15Lisa Nichols: It's gonna be so good with the speakers that you have.
- 48:18Tim Sater: Thank you.
- 48:18Tim Sater: I told someone the other day, it's like me being a kid waiting for
- 48:21Tim Sater: Christmas morning.
- 48:22Lisa Nichols: Yeah.
- 48:23Lisa Nichols: It's gonna be good.
- 48:24Lisa Nichols: It's gonna be good.
- 48:25Lisa Nichols: Well, thank you again, my friend.
- 48:27Tim Sater: Thank you so much.
- 48:29Announcer: Thank you for listening to today's show.
- 48:31Announcer: Something extra with Lisa Nichols is a Technology Partners production.
- 48:35Announcer: Copyright Technology Partners Inc, two thousand and nineteen.
- 48:38Announcer: For show notes or to reach Lisa, visit tpi dot co
- 48:42Announcer: slash podcast.
- 48:43Announcer: Don't forget to leave a review on Apple Podcasts, Google Play, or wherever
- 48:48Announcer: you listen.