The Category Error of Better — Why Superior Products Still Lose
The claim that "a better product can still lose" is commonly framed within engineering cultures as a market paradox or cynical corporate wisdom. It is neither; it is the predictable consequence of an antecedent category error: the belief that "better" constitutes an observer-independent property that can be statically measured in advance. When technical teams mistake internal scorecards for reality, commercial losses are defensively dismissed as political distortion or irrational theater, preserving an obsolete evaluation function while discarding vital feedback as noise.
"Better" was never…
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