Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Touchpoint Most Journey Maps Miss the Pre-Order
In this episode, Lucas and Luna tackle a blind spot in nearly every customer journey map: the pre-order or pre-sale waiting period. They use the example of a limited-edition sneaker drop to show how the anxiety, anticipation, and community chatter that happens between announcement and availability creates a massive touchpoint that drives future loyalty and conversion. Lucas shares data from a 2025 study showing that brands that build a countdown or insider community during this phase see 22% higher repeat purchase rates. Luna pushes back on the resource cost, and together they explore…
The skinny
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