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Moving Retail CRM Beyond Segments With Replenit
What changes when a retailer can make a separate decision for every customer instead of placing thousands of people into the same campaign segment?
In this episode of Startup Builders & Backers, I speak with Ilyas Kurklu, CEO and co-founder of Replenit, about the company’s attempt to move retail CRM beyond fixed audiences, campaign calendars and generic promotions. Replenit calls its product Maestro, an AI CRM Manager designed to decide what should happen next for each customer and pass that decision to the retailer’s existing channel tools.
The distinction between prediction and decision…
The skinny
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