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Can You Ask for Money During a Crisis?
Key Takeaways:
Crises don't cancel out other needs. Multiple truths, missions, and urgencies can coexist. When we reject scarcity thinking, we make room for shared impact.
Donors are not fragile. They can care deeply about more than one issue and often feel more compelled to give when reminded of what truly matters. Let them decide what resonates.
Fundraising isn’t about taking, it’s about offering a meaningful way to contribute. Even in challenging times, inviting people to give can be an act of empowerment and connection.
There will never be a “perfect” time to reach out. Don’t let fear or…
The skinny
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