Latest / Create High Ticket with Justin Benton
Marketing to the Affluent, Part 2: Designing an Affluent Offer
How do you turn your expertise and experience into an offer for affluent clients? In Part 2, Justin Benton and Jackie Lacroix discuss time, access, status, top-down offer design, and underpricing. Jackie shares examples from her own business and explains why character matters more than looking the part. Originally recorded July 30, 2026; references to the economy and specific offers reflect that conversation.
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In this episode:
Time, freedom from worry, status, and access
Designing an offer suite from the top down
Using lived experience to…
The skinny
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