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The Rest Is...Strategic Communications In PR
In the latest episode of The Rest Is...PR, Jacki and Lyle talk through another in the list of types of PR covered in the series - Strategic Communications. The discussion has a bit of a twist, however, as our hosts discuss strategic comms through the prism of a current affairs news story. Namely, the ongoing demonstrations organised by environmental protest organisation - Just Stop Oil. Using this example, Jacki and Lyle define what strategic communications means in the context of PR, how it is important to have a clear message and a call to action whenever you are engaging in this type of…
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