Latest / Only Fee-Only / #70 - A New Chapter at BC Brokerage: Art meets Insurance - Josh Passler

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#70 - A New Chapter at BC Brokerage: Art meets Insurance - Josh Passler · Only Fee-Only

• 0:05
  Speaker 1: How's it going everyone?
• 0:06
  Speaker 1: Welcome back to the only fee only podcast and, as always, thank you for being here.
• 0:11
  Speaker 1: In this episode, we're going to do things a little bit differently because this is the episode that we are announcing our new team member, josh the fin artist Passler.
• 0:23
  Speaker 1: We're so excited.
• 0:25
  Speaker 1: In this episode, we're going to talk a little bit about what he's going to bring to BC brokerage and why we're so excited to have him on board.
• 0:32
  Speaker 1: It's a quick one it's about 15 minutes, but, as a lot of you probably saw this week, we announced it on different social media channels.
• 0:40
  Speaker 1: So this is you getting to hear from the team about what we're looking to do in the near future.
• 0:46
  Speaker 1: Thanks so much for being here.
• 0:48
  Speaker 1: This is Josh Passler on the only fee only podcast.
• 0:53
  Speaker 2: What's up everyone.
• 0:54
  Speaker 2: Welcome to another episode of the only fee only podcast.
• 0:59
  Speaker 2: I'm Peter Travelo.
• 1:00
  Speaker 2: I'm here with my co-host, brock Buckles.
• 1:02
  Speaker 2: How's it going today, brock?
• 1:04
  Speaker 1: It's going well.
• 1:04
  Speaker 1: Man, I'm excited for the episode.
• 1:06
  Speaker 1: We've got some cool news.
• 1:08
  Speaker 2: Yes, growth onwards and upwards.
• 1:11
  Speaker 2: So today we're so excited to have Josh Passler on the fin artist on once again, but this time for a little bit different of an announcement, as he will be joining the BC team.
• 1:24
  Speaker 2: So, josh, thank you so much for coming on.
• 1:27
  Speaker 2: We really look forward to working with you even more and more.
• 1:30
  Speaker 2: We've been able to develop a relationship over the last few years, but for those who don't know who you are, you want to give a quick overview of who you are and what your experience has been like so far in the financial services industry.
• 1:45
  Speaker 3: Yeah, Thanks again for having me here.
• 1:47
  Speaker 3: I'm excited to join the team.
• 1:48
  Speaker 3: The best way to put me was that I was a former financial advisor for eight and a half years nine years and turned graphic designer over the past 14 months.
• 2:00
  Speaker 3: Man, it's been a fun journey.
• 2:02
  Speaker 3: It started from creating portraits to now creating brand identity for firms and just building a public.
• 2:11
  Speaker 3: It's been a journey and the journey continues.
• 2:16
  Speaker 1: And just got something repost by Willie Nelson.
• 2:19
  Speaker 1: Sick, just got something repost by Willie Nelson.
• 2:22
  Speaker 1: That was super cool, man.
• 2:23
  Speaker 1: Yes, all that, that was a cool thing, I'm sure, for you to see come to fruition.
• 2:30
  Speaker 3: Yeah, definitely unexpected.
• 2:32
  Speaker 3: So for anyone that doesn't know, I'd create a podcast.
• 2:38
  Speaker 3: Art for Carl Richards new podcast.
• 2:41
  Speaker 3: Is it okay if I mention it here?
• 2:43
  Speaker 2: Yeah, dude Go for it.
• 2:45
  Speaker 3: Open for it.
• 2:46
  Speaker 3: It's called 50 Fires and one of the guests that was the or, I guess the latest episode.
• 2:53
  Speaker 3: The guest was Lucas Nelson, who is a musician, songwriter, awesome guitarist.
• 3:01
  Speaker 3: People typically know his father for stardom and his father is William Nelson, and Willie sharing on his Instagram page, like my art, with the link to the podcast cover.
• 3:12
  Speaker 3: So that was pretty fun, completely unexpected and you know, it's just.
• 3:19
  Speaker 3: It's funny to see how people are starting to talk more openly about money, the emotions, the feelings behind money, and I mean, one of the biggest musicians ever, you know, reposted that, so pretty cool.
• 3:36
  Speaker 2: Yeah, for sure, man.
• 3:37
  Speaker 2: So what's your experience been like so far, making that transition from, say, a more traditional financial advising position to more into advisor marketing?
• 3:48
  Speaker 2: What have been some of your biggest takeaways or biggest things like aha moments that you've had so far?
• 3:55
  Speaker 3: Great question.
• 3:56
  Speaker 3: Well, it's been a journey.
• 3:59
  Speaker 3: The reason I say journeys because there's been a lot of ups and downs.
• 4:03
  Speaker 3: There's been a lot of evolution within my creativity and the designs.
• 4:08
  Speaker 3: The R aspect too, I wouldn't trade it for the world.
• 4:12
  Speaker 3: It's every hardship or every bump of the road that I run into allows me to pivot in a different direction, or to not pivot but maybe understand myself and learn about myself more and more, and so I absolutely love it.
• 4:30
  Speaker 3: And without those hurdles, without the swamps and road, we wouldn't be here today.
• 4:37
  Speaker 3: I would be here today joining the BC team and just building a public and helping people with, I would say with their design needs.
• 4:49
  Speaker 3: Not necessarily the marketing aspect, but it is part of the marketing world.
• 4:53
  Speaker 3: Right, it's been huge, it's been lovely, and the end goal is to create these designs to almost make the client a disruptor in the field and to help educate the world.
• 5:11
  Speaker 3: One visual at a time.
• 5:13
  Speaker 3: Right, and it's been awesome.
• 5:18
  Speaker 1: It's sick team man.
• 5:19
  Speaker 1: And that's why we were so excited as Pete and I were kind of talking about the evolution of the business and what we wanted to do and how we were going to grow.
• 5:25
  Speaker 1: I think originally we had envisioned one of the positions being down the road, maybe another sales person doing something like I do, maybe some demos hopping on things.
• 5:36
  Speaker 1: Then we were like, actually right, 99% of our business is actually content creation, staying in front of people and finding ways to kind of shine a different light on insurance man.
• 5:48
  Speaker 1: So we're really pumped to have you on as the new creative director and helping us kind of do that.
• 5:54
  Speaker 1: So, as we were kind of talking about share some of your ideas for how we're going to share the message of BC and how we're going to switch things up a little bit, Absolutely Well, the best thing is to get rid of that stigma, that negative connotation with insurance.
• 6:15
  Speaker 3: It's going to be there regardless, right?
• 6:16
  Speaker 3: It's hard to get rid of it.
• 6:17
  Speaker 3: It's hard to deter people away from understanding or to get that feeling right and insurance salesmen are just greedy people that they're just trying to get their compensation checks right.
• 6:29
  Speaker 3: But that's not what the BC broker team is all about.
• 6:33
  Speaker 3: We're going to, in the processes, we're going to rebrand to make it more welcoming, more heartfelt and really to break down that wall and to be more transparent and open so that the people will truly understand that insurance really is a transfer of risk, right, and I think that's what people got away from the past 20, 30 years.
• 7:03
  Speaker 3: And we're going to make it more modern, we're going to make it beautiful and we're just really going to enhance the brand itself.
• 7:15
  Speaker 3: Sorry about that, I didn't mean to cough, but it's going to have BC be like the epitome of the insurance to financial planning channels, right?
• 7:29
  Speaker 3: So that's my hopes and my dreams and we're going to make it happen.
• 7:34
  Speaker 2: I love it.
• 7:34
  Speaker 2: Yeah, I think one of the biggest things that we're looking at in this position and one like huge it's on our website, it's one of the main dropdowns is the concept around education, right, and BC brokerage.
• 7:48
  Speaker 2: We have a Pretty interesting niche, if you will right, because we have that B2B side where we're talking to other planners.
• 7:55
  Speaker 2: We also have a little bit of that B2C side to the consumer, right where they're on our website filling out intake forms and stuff.
• 8:03
  Speaker 2: So a lot of what, josh, what you're gonna be doing for the audience is really, you know, taking some of these sophisticated concepts or Concepts that are emotional.
• 8:15
  Speaker 2: They're hard to talk about, right, I mean talk about death and taxes, right, not a sexy convo.
• 8:20
  Speaker 2: But how can we relay this information to the advisor and the clients?
• 8:26
  Speaker 2: Right, and a lot of advisors we work with they might not have necessarily an insurance background.
• 8:32
  Speaker 2: So, you know, the advisors themselves they need some education, but they might also need, like, content that's reshareable, that they can share to their network.
• 8:42
  Speaker 2: So it's gonna be very cool and we're gonna be very nimble to see, you know, the feedback and the messaging and really trying to, you know, just educate, educate, educate, and we're gonna really double down, not that we already haven't, but double down even more on more Content, more simple images.
• 9:02
  Speaker 2: Right, you don't have to click out of the thing.
• 9:04
  Speaker 2: Very, very simple.
• 9:06
  Speaker 2: I mean, we talked about it earlier.
• 9:07
  Speaker 2: Carl Richards is maybe the og of this right, simple concepts, a sketch, and we're gonna have different mediums and be able to grow from there.
• 9:16
  Speaker 2: So I mean, josh, what have you seen as far as other advisors, like stuff that's working, stuff that might be fading out, like what?
• 9:25
  Speaker 2: Are you just kind of thinking, just not seeing this space and knowing all the advisors that are out there?
• 9:32
  Speaker 3: Great question.
• 9:33
  Speaker 3: Yeah, I think Simplifying I'm well, let me take a step back.
• 9:37
  Speaker 3: I think any advisor that's building in public is a wonderful thing and I think that's a great way to do it.
• 9:42
  Speaker 3: But when it comes down to, how do we, how do we create them?
• 9:49
  Speaker 3: You know, the perfect message for the BB or BDC is by simplifying the message and streamlining it in the best possible way.
• 9:56
  Speaker 3: And and again, you know they.
• 10:00
  Speaker 3: You know, like you said, the advisor may not have, like the, the most experience with selling insurance or explaining insurance.
• 10:07
  Speaker 3: Right, we wanted to make it where it's so easy to hand it off to the BC team that there's really no questions, no, no questions asked.
• 10:16
  Speaker 3: Right, that they feel like it's a instead of a cold transfer, it's more like a warm transfer every single time.
• 10:22
  Speaker 3: Right, and just making a messaging of what you offer, what this team offers to To the clients, to the clients.
• 10:31
  Speaker 3: Clients, as you can say, it's just truly easy to understand and and that's where we go from there it's just making it easy understand, making it a simplified and a streamline so that it just becomes, overall, a very easy, easy way to transfer risk.
• 10:51
  Speaker 1: Yeah, well, I think one of the biggest things, man, that you do really well and obviously I've been putting content out there for the last several years Almost on a daily basis, right, tweeting on week is now LinkedIn five days a week, but I put content out there, right, I feel like I put some pretty good stuff out there.
• 11:08
  Speaker 1: But one of the gifts that I think you have, and what you're gonna add to the team, is you have a way of kind of taking these big, complex topics and putting them to, putting them into really informative Infographics, right.
• 11:20
  Speaker 1: So back to that education piece that Pete was just talking about.
• 11:24
  Speaker 1: Say that we do a Design on disability income insurance, right, and it's like writers you should think about.
• 11:30
  Speaker 1: Then it'll be like cola, you know Fi or whatever the art you know.
• 11:35
  Speaker 1: We feel are the ones that would be pertinent and necessary to put in there.
• 11:37
  Speaker 1: But again, now financial planners can take that, they can repurpose the content, they can use it for their clients as well as just keeping advisors educated, because I think that you know, as you know, in the fee only space there's less insurance education and understanding than there had then.
• 11:55
  Speaker 1: There is, you know, obviously with the people that come from the insurance space, so I'm looking forward to coming from a place of education and making it easier for everybody.
• 12:03
  Speaker 3: Definitely, yeah wait to share it.
• 12:08
  Speaker 2: You know, I think, one other thing that people might be curious about you know, bc brokerage.
• 12:13
  Speaker 2: We're coming up, we're completing our fourth year in business, right, and Josh, you and I talked about this when we were at nitrogen, even first discussing this concept of you know, hey, how do we even work together?
• 12:24
  Speaker 2: And you know I was telling you how, hey, you know, brock and I we've been at it now for three and a half, four years.
• 12:29
  Speaker 2: We have a very good feeling on the business.
• 12:32
  Speaker 2: Now, right, like in the first six months, 12 months, you know, like we knew content was important, but we doubled down and the way that Brock has been able to grow On LinkedIn and Twitter, you know we were like, hey, you know what?
• 12:46
  Speaker 2: Not that we need like a brand refresh, we just need a poor, even more gasoline on what Brock is already doing.
• 12:53
  Speaker 2: You know, more images, slightly better content, have that different eye, that different perspective.
• 12:58
  Speaker 2: And you know, brock and I, we're talking like, hey, you know, what's that next position?
• 13:03
  Speaker 2: What do they need to be?
• 13:04
  Speaker 2: What do they need to be?
• 13:06
  Speaker 2: Where do we see BC brokerage going?
• 13:10
  Speaker 2: You know, brock and I, we pride ourselves on being entrepreneurs, but at the end of the day.
• 13:14
  Speaker 2: We are insurance agents.
• 13:15
  Speaker 2: Okay, we are insurance agents, that's how we get paid.
• 13:18
  Speaker 2: But how do we have this environment that's educational.
• 13:23
  Speaker 2: You know people hate the salesiness of it.
• 13:26
  Speaker 2: I mean, I see it all day on LinkedIn and, thankfully, other advisors.
• 13:29
  Speaker 2: They can get in the rat race of calling people out for IULs and things like that.
• 13:34
  Speaker 2: But you know how do we really differentiate ourselves and just educate, be that resource.
• 13:40
  Speaker 2: Even if people don't end up buying insurance from us, we at least want them to be like, hey, you know what?
• 13:45
  Speaker 2: That was a great image.
• 13:46
  Speaker 2: And when people you know you're going to create some great images and stuff, I think the biggest flattery is going to be when people are going to start Reposting this artwork and these images and being like, hey, you know what this is, how insurance is done.
• 14:00
  Speaker 2: Let let us break it down easily and by let us really let the BC team break it down easily, so we can't wait to get these you know abstract concepts and boil them down, simmer them down and put the best image out.
• 14:14
  Speaker 2: So I think that's going to be really exciting within itself too.
• 14:18
  Speaker 3: Yeah, exactly, and uh, you know, which is making it part of the conversation of the overall financial planning process, right?
• 14:25
  Speaker 3: Um, I think that's how we, or you know, bc, differentiates themselves from other agents.
• 14:32
  Speaker 3: Um, you know that, are, you know, trying to sell the IU?
• 14:35
  Speaker 3: Well, you know, you can tell, like, who's selling the product, who's selling the overall planning process, right?
• 14:40
  Speaker 3: Um, you know, we're creating these visuals too and we're creating the.
• 14:46
  Speaker 3: We're creating the visuals by not leading with a product.
• 14:49
  Speaker 3: We're creating the visuals by leading with the idea and how it's really there to protect you and we're not gonna, I mean a lot of them.
• 14:58
  Speaker 3: They focus on one product and one product within, like the IUL, maybe there's like a variable life assurance product, right, and or it's a, I don't know, we can just call it like a variable universal life, right?
• 15:10
  Speaker 3: We're gonna create something to where the advisor wants to share with their clients, right, so that they can understand it.
• 15:19
  Speaker 3: And when you create a visual, you don't want to fill up every empty space or every negative space, right?
• 15:26
  Speaker 3: The visuals there to for them to look at, for, you know, 10, 20 seconds get a pretty good understanding, but the advisor or the agent is there to to, you know, explain it to them, right?
• 15:39
  Speaker 3: Is?
• 15:39
  Speaker 3: The visual is only there to help, right?
• 15:41
  Speaker 3: That's why it's called the visual and not a selling you know, marketing material, right?
• 15:46
  Speaker 3: So that's what we're gonna do here.
• 15:48
  Speaker 3: We're gonna create these visuals so that it helps the clients understand what it is, because they're going to be able to understand a visual within like 20 milliseconds, right.
• 16:00
  Speaker 3: Compared to a paragraph that's gonna take them like 200, or a few words, it's gonna take them like 200 milliseconds to understand.
• 16:08
  Speaker 3: I know that's incredibly fast, but you get the point.
• 16:11
  Speaker 3: The visuals are gonna be easier to understand and faster to understand than a paragraph that explains why life insurance is so important, right?
• 16:19
  Speaker 3: So that's how we're gonna be.
• 16:22
  Speaker 3: That's how we're gonna be effective.
• 16:25
  Speaker 2: Yeah, I love it.
• 16:26
  Speaker 2: I love it.
• 16:27
  Speaker 2: So, to be effective, right, I mean just to give a little bit of a preview for, maybe, what people can expect.
• 16:32
  Speaker 2: You know, josh's work is gonna start coming out on all platforms LinkedIn, twitter, our main ones.
• 16:40
  Speaker 2: Our newsletter is big, so all the great info from the month will be sent out there.
• 16:44
  Speaker 2: Josh will also be joining on some podcasts, which will be very cool.
• 16:49
  Speaker 2: So, whether it's you know the three of us and a guest, or you know us too, or you and Brock, whatever it might be, it'll be very cool to have you join on the only feel and the podcast as well.
• 17:00
  Speaker 2: And who knows?
• 17:00
  Speaker 2: I mean, this is gonna be like a living breathing experiment, right?
• 17:04
  Speaker 2: Some stuff we might think works great and we learn quickly that it doesn't.
• 17:08
  Speaker 2: Other things, you know, we weren't even looking at.
• 17:11
  Speaker 2: And you know, and that's the important thing about being a team and what we're very excited about I think one other kind of category to touch on is that you'll be doing it kind of in that fractional role, right, we've seen this with a lot of other FinTech companies, right, diana Caprice's comes to mind.
• 17:33
  Speaker 2: Right, the chief evangelist.
• 17:36
  Speaker 2: She's there for a few different companies and she's done it very well and we're looking very excited to having you come on and you know you're going to be spending some good time with us, but at the same time, you're still going to be able to serve other clients and continue with your fin art.
• 17:52
  Speaker 2: So this is going to be a great synergy and a great way for us to work together.
• 17:56
  Speaker 2: I agree.
• 17:59
  Speaker 3: I agree.
• 18:02
  Speaker 1: Well, very cool, man.
• 18:03
  Speaker 1: Well, we are pumped.
• 18:03
  Speaker 1: It's going to be exciting.
• 18:05
  Speaker 1: Keep a lookout.
• 18:06
  Speaker 1: Next week I guess this week when, by the time this comes out, it'll be this week and stay on the lookout.
• 18:11
  Speaker 1: We've got a lot of great things ahead and store Super excited to have you on the team, man, and we're going to keep it rocking.
• 18:19
  Speaker 3: Thank you.
• 18:20
  Speaker 3: I'm excited to be part of this.
• 18:21
  Speaker 3: Thanks, guys.
• 18:23
  Speaker 2: Can't wait.
• 18:23
  Speaker 2: Thank you so much, Josh.