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Your Website Analytics Are Lying to You: Why 'Good' Data Leads to Bad Decisions – Philippa Gamse
Most businesses don't have a data problem. They have a decision problem.
Philippa Gamse has spent over 25 years working in digital analytics and has reviewed more than 5,000 websites. Across that work, a consistent pattern shows up: the parts of a site that look busiest are not always the ones driving the business forward . Traffic is up. Leads are coming in. Conversion rates look healthy. On the surface, everything appears to be working.
But those numbers often reflect only a small part of what is actually happening. What looks successful in the reports may be attracting interest rather than…
The skinny
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