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458 | Breaking into Pakistan’s 6 Billion Dollar Apparel Market Ft. Muneeb Zafar | TBT
Find out more about Endeavor: https://pakistan.endeavor.org
In this episode of Thought Behind Things, we’re joined by Muneeb Zafar, founder of Fitted, one of Pakistan’s fastest-growing men’s fashion brands. From starting without retail stores to building a strong D2C presence through quality fabrics and bold aesthetics, Muneeb shares how he built a sustainable business in a cash-burning fashion industry.
We dive into:
The origin story behind Fitted
How to build a brand without big capital
Sourcing quality fabric locally in Pakistan
Challenges of retail vs online
CAC, marketing strategy, and…
The skinny
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