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How Domino's Fixed the Last Mile With One Sensor
In this episode, we break down how Domino’s Pizza transformed its delivery logistics by equipping drivers with Bluetooth proximity sensors in their vehicles. This small hardware tweak, combined with a specific driver incentive program, reduced late deliveries by nearly forty percent and slashed customer complaints about cold food. Lucas and Luna explore the operational mechanics behind the tech, the behavioral economics of real-time feedback, and why simple sensor data often beats complex algorithmic predictions for last-mile efficiency.
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The skinny
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