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From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people
Jim Rucinski, Solution Engineer at the International Fresh Produce Association, runs IFPA's entire digital experience with a team of two — personalization, content management, and platform support included.
He joins Greg Kihlström at Opticon to walk through what a constraint that tight actually forces you to decide.
A two-person team changes the question from what to build to what to refuse. Ruckinski on the test he applies when a request lands, and how much of the week is already claimed by maintenance before anything new gets considered.
Handing content tools to non-technical colleagues…
The skinny
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