DTC Podcast | DTC Customer Acquisition: How O Positiv Scaled TikTok Shop to $70K a Day
How do you lower customer acquisition costs for a DTC brand? Bobby Bitton, co-founder and CEO of O Positiv, says TikTok Shop did more for his CAC than any other channel. He launched it as a side project in November 2023, and within 30 days one SKU went from $2,000 a day to $70,000 a day.Bobby walks through how O Positiv runs more than 100 ads a week through an in-house creative team, how they move what works on TikTok Shop over to Meta, and why retention now gets the same attention as acquisition. He also explains why the brand waited until it was a $100 million business to go into retail…
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