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Video Killed the Radio Star - Editorial - MSKMag Issue 22 · MSKMag OutLoud

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  This is MSK Mag, October 2025, issue 22.
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  SPEAKER_00: All audio read this month by Jack March.
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  MSK Mag is by PhysioMatters and it is a magazine for those
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  working in the pain and
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  SPEAKER_00: injury discipline of healthcare,
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  SPEAKER_00: best known as musculoskeletal or MSK.
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  SPEAKER_00: This month's authors are Val Jones,
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  SPEAKER_00: Tom Jessen,
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  SPEAKER_00: Rob Bevan,
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  SPEAKER_00: Sue Julians,
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  SPEAKER_00: Mike James and Glenn O'Humeral.
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  SPEAKER_00: But first, editorial by Jack Chew.
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  SPEAKER_00: Video killed the radio star.
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  SPEAKER_00: I was reminded recently about my very first MSK Mag editorial,
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  SPEAKER_00: which I titled A Huge Backward Step,
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  because that was the instinctive reaction of many when we
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  suggested using written
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  SPEAKER_00: words rather than spoken ones for CPD.
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  SPEAKER_00: This summer,
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  SPEAKER_00: we ticked over the 1 million views mark for MSK Mag,
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  SPEAKER_00: so I'm overdue a smug,
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  SPEAKER_00: I told you so,
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  SPEAKER_00: moment,
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  SPEAKER_00: where I swagger around explaining how I came to such a visionary idea.
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  SPEAKER_00: Firstly, it's a blog that we print.
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  SPEAKER_00: Please temper your praise.
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  SPEAKER_00: But also, the better reaction is, why didn't you do it sooner?
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  Why did this non-innovative innovation emerge 10 years after
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  the PhysioMatters
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  SPEAKER_00: podcast,
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  SPEAKER_00: five years after MSK reform,
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  SPEAKER_00: and three years after Therapy Live?
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  SPEAKER_00: I think a decent part of that answer is that culturally,
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  SPEAKER_00: we're so used to chasing technological progress that I assumed the next
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  SPEAKER_00: PhysioMatters Media project would leverage a new medium.
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  SPEAKER_00: But fortunately, I'm so uncool, I'm anti-cool.
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  So teaching neuro assessments as a TikTok dance and shaping
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  taping techniques as a
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  SPEAKER_00: mosaic on Instagram were off the table.
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  SPEAKER_00: And instead,
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  SPEAKER_00: we tried publishing clinical,
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  commercial and professional issues in text form to see if you
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  liked that too.
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  SPEAKER_00: Fortunately, you did.
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  And one million MSK mag views took a few years less time than
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  one million podcast downloads.
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  SPEAKER_00: But I'm left grappling with progress a lot at the moment.
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  SPEAKER_00: Whilst I loathe the blind retention of the status quo as much as ever,
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  I'm confronted with the increasingly obvious errors that have
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  occurred clinically
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  SPEAKER_00: and culturally from ill-considered reforms.
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  I'll leave the cultural ones for another time and another place
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  because my
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  political ranting will be even spicier than that sausage
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  article from a few issues
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  SPEAKER_00: back.
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  SPEAKER_00: But clinically, some examples.
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  Because folk were unjustifiably claiming to feel the relative
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  stiffness of L4 and
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  SPEAKER_00: L5,
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  SPEAKER_00: we then stopped pressing on people's backs from time to time.
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  Because folk were unjustifiably claiming to feel the melting of
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  adhesions under
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  SPEAKER_00: their forearms,
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  SPEAKER_00: we stopped attending to our feel and dexterity when handling patients.
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  I dread to think if someone investigated the plummeting
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  specificity and sensitivity
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  of the Lachman test in a generation who now dismiss every
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  tactile sensation as
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  SPEAKER_00: pareidolia.
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  SPEAKER_00: Maybe I'm projecting a bit here.
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  SPEAKER_00: Maybe some of this is on me and mine.
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  SPEAKER_00: Or as the kids might say, this is all cope, bruv.
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  I think I went in a bit hard at times over the years trying to
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  provoke some change
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  and perhaps it was naive of me to think that the best ideas
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  would triumph rather
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  SPEAKER_00: than simply the loudest or trendiest.
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  One ill-considered reform that is attributed to me and that I
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  partially regret is
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  SPEAKER_00: CPD going so online.
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  I used to love hearing from hundreds of therapists telling me
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  how our podcast and
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  Twitter feed had saved them from thousands on courses and
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  conferences that used to
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  SPEAKER_00: teach them useless techniques and antiquated reasoning models.
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  SPEAKER_00: But instead of those level 1 to 5 courses shaping up and improving,
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  did they get pushed so far to the fringe that the practical
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  skills they taught by
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  SPEAKER_00: accident got lost for a while?
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  Did learning to win an interprofessional argument about styles
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  of practice get
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  SPEAKER_00: mistaken for clinical expertise and superior outcomes?
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  SPEAKER_00: Questions I'm still pondering.
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  SPEAKER_00: But for now,
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  I'm tickled by my own title because video didn't kill the MSK
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  radio star as our
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  hundreds of hours of webinar content only fuels the popularity
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  of our legacy audio
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  SPEAKER_00: over the PhysioMatters podcast feed.
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  SPEAKER_00: And here you are reading the supposedly archaic written word.
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  So here's a promise of progress to you all as I plan some of
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  our boldest plans yet.
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  2026 will see the most precise and calculated CPD innovations
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  and we will seek to
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  resolve some of the errors that we have witnessed and perhaps
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  even contributed to.
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  SPEAKER_00: Some teasers.
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  SPEAKER_00: The Best Practice Series.
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  SPEAKER_00: TPMP Audio Resurgence.
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  SPEAKER_00: Hybrid Conferences and Courses.
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  SPEAKER_00: The Online and In-Person Sweet Spot.
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  SPEAKER_00: Physiomatters Next Steps.
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  SPEAKER_00: The Antidote to MSK Graduate Undereducation.
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  SPEAKER_00: Physiomappers.
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  SPEAKER_00: The Ultimate Referral Directory.
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  SPEAKER_00: And quality pun.
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  SPEAKER_00: TikTok Neuro Screen Dance Party.
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  Okay,
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  one of the above may be fake news,
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  but I'll tell you what isn't fake news.
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  SPEAKER_00: The news of how brilliant this month's MSK mag is.
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  SPEAKER_00: Yes, I'm aware that I'm getting worse at these transitions.
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  SPEAKER_00: The star of the show is the mighty Val Jones,
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  whose brilliant biceps rupture piece is open access to help
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  boost her fundraiser.
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  SPEAKER_00: Go read my intro and the piece for more info.
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  Tom Jessen once again demonstrates that his writing always
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  transcends the topic's
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  SPEAKER_00: title,
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  SPEAKER_00: his piece about metastatic spinal cord compression,
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  SPEAKER_00: but the learning goes way beyond the condition.
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  SPEAKER_00: Rob Bevan spent a day on his clinic reception,
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  SPEAKER_00: which inspired some excellent reflections on professional identity,
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  SPEAKER_00: competency and patient perception.
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  SPEAKER_00: Sue Julians is at her exposing best with Does Physio Have a Future,
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  SPEAKER_00: musings on AI,
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  SPEAKER_00: health coaching,
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  SPEAKER_00: professional bodies and much more.
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  SPEAKER_00: Mike James is rightly lauded as an exceptional thinker on all things MSK,
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  SPEAKER_00: but his most specialised subject is the management of endurance athletes.
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  His beyond biomechanics piece is absolute belter and is
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  essential in the Ironman era.
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  SPEAKER_00: And finally, our resident rant merchant is back.
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  SPEAKER_00: Glenn O'Humeral turns his scorn on the medics this month.
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  SPEAKER_00: One day we might even release the unedited first draft.
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  SPEAKER_00: And by one day, I mean the day we fancy getting cancelled for good.
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  SPEAKER_00: Until then,
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  this radio star will keep waiting for his demise and you lot
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  can keep your eyes
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  SPEAKER_00: peeled for some damn exciting,
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  SPEAKER_00: but surprisingly tactful,
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  SPEAKER_00: innovations coming soon.