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How a Local Movie Theater Beat Streaming With a Cinema Membership
When Main Street Cinema in Ames, Iowa, faced declining attendance due to streaming, they launched a $25 monthly membership: unlimited movies, 20% off concessions, and early access to indie films. In six months, membership grew to 1,200 members, increasing concession revenue by 60% and average visits from 2 to 5 per month. Owner Jenny Chen credits the model for building a loyal community. Lucas and Luna discuss how this theater turned the streaming threat into an opportunity by emphasizing the shared experience and social aspect of movies, and how other local businesses can adapt similar…
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