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Santa Monica’s New Billboards Spark Debate | Venice Beach News
Santa Monica is launching a bold new advertising push with 16 massive digital billboards along the Promenade and Santa Monica Place, approved after years of debate and set to generate $3.5M–$7M annually for the city — but at a steep cost: half-million-dollar upfront fees plus 20% of earnings or a minimum guarantee per sign, over 30 years. While aimed at reviving the local economy post-pandemic, the move sparks controversy by overturning longstanding ad bans and potentially undercutting revenue from existing kiosks — all while juggling budget woes and public backlash. Listen in comfort:Get a…
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