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EJ Johnston Explains 3ICE: Hockey’s Fastest Three-on-Three League
3ICE CEO EJ Johnston joins Larry Richert and Jay Caufield to explain how “overtime all the time” became one of hockey’s fastest and most entertaining formats. Johnston shares how his career in Hollywood led him back to sports, the inspiration behind 3ICE, and why two eight-minute periods create nonstop action, fatigue, scoring chances, and dramatic finishes.EJ also breaks down how 3ICE finds its players, the importance of speed and skill, the league’s draft and roster structure, and the significant prize money available to players and coaches. He discusses working alongside commissioner Craig…
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