Why Her 'Cheeky' Strategy Is Paying Off
The fastest way to find out if your strategy holds water? Put it in the market.
For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails.
Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she's thinking about Cheeky's next chapter. For CPG founders, it's a compelling case for embracing iteration rather than waiting for perfection.
Show notes:
0:20: April Wachtel…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.