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Smart Appliances Aren't What Consumers Want | Toronto News
Appliance makers are betting big on smart tech, but consumers care more about reliability and value—almost 75% of buying decisions hinge on those basics, not flashy features. Even younger buyers prioritize durability and price over connected gadgets. With over 5,000 people surveyed, it’s clear the industry’s tech obsession misses the mark: people want dependable, affordable appliances, not race cars disguised as refrigerators. Complexity and energy efficiency? Not big deal-makers. Bottom line: innovation only wins if it solves real problems or delivers real value. Listen in comfort:Get a…
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