349: Why Consumers Buy Beef for the Experience, Not Just the Meal with Cheryl DeVuyst
On today’s episode of the podcast, Lauren is joined by Dr. Cheryl DeVuyst of the Cattlemen’s Beef Board to discuss how consumer expectations are changing and what that means for the future of beef demand. From the refresh of the Beef. It’s What’s For Dinner. campaign to summer grilling season, digital marketing, retail partnerships, and family traditions, Cheryl shares why consumers are increasingly looking for more than just a meal—they're looking for an experience. The conversation explores how the beef industry is connecting with today's consumers, building trust, and creating the memories…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.