The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis
Ever wonder why most bottom-of-funnel content feels generic and fails to convert? In this episode, content strategy advisor Lashay Lewis drops knowledge bombs on the critical gap between product marketing and content marketing. She breaks down why teams are working in silos, how bottom-funnel content fails when the reader knows more than the writer, and why product marketers are the unsung heroes of effective marketing.
Why the knowledge level of the reader being higher than the writer kills bottom-funnel content conversions
The reason most marketing teams fail to create effective…
The skinny
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