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The Legacy of DJ Clark Kent · Fire Footwear: Sneakers Talk (with Matt Frates)

• 0:00
  DJ
• 0:00
  Clark
• 0:01
  Kent
• 0:01
  has
• 0:01
  passed
• 0:02
  away,
• 0:02
  and
• 0:02
  the
• 0:02
  sneaker
• 0:03
  community
• 0:03
  mourns.
• 0:04
  We're
• 0:04
  going
• 0:04
  to
• 0:04
  talk
• 0:04
  about
• 0:05
  his
• 0:05
  legacy
• 0:05
  this
• 0:06
  time
• 0:06
  on
• 0:06
  Fire
• 0:06
  Footwear.
• 0:25
  Welcome
• 0:26
  back
• 0:26
  to
• 0:26
  Fire
• 0:26
  Footwear,
• 0:27
  everybody.
• 0:27
  As
• 0:27
  always,
• 0:28
  I'm
• 0:28
  your
• 0:28
  host,
• 0:28
  Matt
• 0:28
  Frates,
• 0:29
  and
• 0:29
  I
• 0:29
  hope
• 0:29
  that
• 0:29
  this
• 0:29
  finds
• 0:30
  you
• 0:30
  well.
• 0:30
  I
• 0:31
  do
• 0:31
  want
• 0:31
  to
• 0:31
  thank
• 0:31
  everybody
• 0:32
  for
• 0:32
  their
• 0:32
  patience
• 0:33
  in
• 0:33
  keeping
• 0:33
  with
• 0:33
  this
• 0:34
  content
• 0:34
  in
• 0:35
  case
• 0:35
  it
• 0:35
  can't
• 0:35
  be
• 0:36
  heard
• 0:36
  from
• 0:36
  the
• 0:36
  sound
• 0:36
  of
• 0:37
  my
• 0:37
  voice.
• 0:37
  I'm
• 0:37
  going
• 0:38
  through
• 0:38
  quite
• 0:38
  a
• 0:38
  bit
• 0:38
  in
• 0:39
  my
• 0:39
  personal
• 0:39
  life.
• 0:40
  My
• 0:40
  parents
• 0:40
  are
• 0:41
  77
• 0:41
  years
• 0:41
  old,
• 0:42
  and
• 0:42
  as
• 0:42
  you
• 0:43
  age
• 0:43
  in
• 0:43
  life,
• 0:43
  things
• 0:44
  happen.
• 0:44
  And
• 0:45
  unfortunately,
• 0:45
  I've
• 0:46
  been
• 0:46
  up
• 0:46
  in
• 0:46
  Massachusetts,
• 0:47
  I
• 0:47
  live
• 0:47
  in
• 0:47
  Virginia,
• 0:48
  and
• 0:48
  I've
• 0:48
  been
• 0:48
  up
• 0:48
  helping
• 0:49
  my
• 0:49
  dad
• 0:49
  out
• 0:49
  because,
• 0:50
  honestly,
• 0:50
  he
• 0:50
  really
• 0:51
  can't
• 0:51
  take
• 0:51
  care
• 0:51
  of
• 0:51
  himself.
• 0:52
  So
• 0:52
  this
• 0:52
  has
• 0:52
  been
• 0:52
  a
• 0:52
  very
• 0:52
  trying
• 0:53
  time,
• 0:53
  and
• 0:54
  it
• 0:54
  has
• 0:54
  really
• 0:54
  thrown
• 0:55
  off
• 0:55
  my
• 0:55
  release
• 0:55
  cadence
• 0:56
  as
• 0:56
  it
• 0:56
  relates
• 0:56
  to
• 0:57
  the
• 0:57
  show
• 0:57
  and
• 0:57
  the
• 0:57
  other
• 0:58
  content
• 0:58
  that
• 0:58
  I
• 0:58
  do.
• 0:59
  And
• 0:59
  so
• 0:59
  I
• 0:59
  do
• 0:59
  apologize
• 1:00
  for
• 1:00
  that.
• 1:00
  But
• 1:00
  I
• 1:01
  do
• 1:01
  want
• 1:01
  to
• 1:01
  say
• 1:01
  thank
• 1:02
  you
• 1:02
  to
• 1:03
  everybody
• 1:03
  who
• 1:03
  has
• 1:03
  reached
• 1:04
  out,
• 1:04
  everybody
• 1:05
  who
• 1:05
  has
• 1:05
  sent
• 1:05
  kind
• 1:06
  words,
• 1:06
  because
• 1:06
  it
• 1:06
  means
• 1:07
  the
• 1:07
  world
• 1:07
  to
• 1:07
  me,
• 1:08
  and
• 1:08
  it
• 1:08
  is
• 1:08
  great
• 1:08
  to
• 1:09
  know
• 1:09
  that
• 1:09
  the
• 1:09
  sneaker
• 1:09
  community
• 1:10
  and
• 1:10
  the
• 1:10
  Fire
• 1:10
  footwear
• 1:11
  community
• 1:11
  is
• 1:11
  still
• 1:12
  behind
• 1:12
  me,
• 1:13
  despite
• 1:13
  the
• 1:13
  fact
• 1:14
  that
• 1:14
  the
• 1:14
  content
• 1:15
  hasn't
• 1:15
  been
• 1:16
  as
• 1:16
  fruitful
• 1:17
  as
• 1:17
  it
• 1:17
  normally
• 1:17
  is.
• 1:18
  But
• 1:18
  we're
• 1:18
  here
• 1:18
  to
• 1:19
  talk
• 1:19
  about
• 1:19
  DJ
• 1:20
  Clark
• 1:20
  Kemp.
• 1:21
  And
• 1:21
  a
• 1:21
  couple
• 1:21
  weeks
• 1:21
  ago,
• 1:22
  I
• 1:22
  think
• 1:22
  it
• 1:22
  was
• 1:22
  three
• 1:22
  weeks
• 1:22
  ago
• 1:23
  now,
• 1:23
  DJ
• 1:23
  Clark
• 1:24
  Kemp
• 1:24
  passed
• 1:24
  away
• 1:24
  at
• 1:25
  the
• 1:25
  age
• 1:25
  of
• 1:25
  58,
• 1:26
  and
• 1:27
  his
• 1:27
  passing
• 1:27
  has
• 1:28
  many
• 1:28
  in
• 1:28
  the
• 1:28
  sneaker
• 1:28
  community
• 1:29
  talking
• 1:29
  about
• 1:30
  his
• 1:30
  legacy.
• 1:31
  And
• 1:31
  legacy
• 1:31
  is
• 1:32
  very,
• 1:32
  very
• 1:32
  important
• 1:32
  in
• 1:33
  life.
• 1:33
  As
• 1:33
  we
• 1:33
  get
• 1:34
  to
• 1:34
  the
• 1:34
  end
• 1:34
  of
• 1:34
  life
• 1:34
  and
• 1:35
  as
• 1:35
  we
• 1:35
  get
• 1:35
  older,
• 1:36
  I
• 1:36
  think
• 1:37
  we
• 1:37
  start
• 1:37
  to
• 1:37
  think
• 1:37
  about
• 1:37
  what
• 1:38
  kind
• 1:38
  of
• 1:38
  a
• 1:38
  legacy
• 1:38
  do
• 1:39
  we
• 1:39
  have?
• 1:39
  And
• 1:40
  in
• 1:40
  the
• 1:40
  sneaker
• 1:40
  world
• 1:41
  and
• 1:41
  in
• 1:41
  sneaker
• 1:42
  culture,
• 1:42
  I
• 1:42
  think
• 1:42
  legacy
• 1:43
  is
• 1:43
  very
• 1:43
  important
• 1:44
  as
• 1:44
  well,
• 1:44
  because
• 1:45
  we
• 1:45
  like
• 1:45
  to
• 1:45
  put
• 1:46
  labels
• 1:46
  on
• 1:46
  people.
• 1:47
  A
• 1:47
  few
• 1:47
  weeks
• 1:47
  ago,
• 1:47
  I
• 1:48
  did
• 1:48
  an
• 1:48
  episode
• 1:48
  about
• 1:48
  Nigo,
• 1:49
  and
• 1:49
  I
• 1:49
  talked
• 1:49
  about
• 1:49
  how
• 1:50
  he
• 1:50
  was
• 1:50
  probably
• 1:50
  on
• 1:51
  a
• 1:51
  lot
• 1:51
  of
• 1:51
  people's
• 1:52
  Mount
• 1:52
  Rushmores,
• 1:53
  and
• 1:53
  that's
• 1:53
  about
• 1:53
  legacy.
• 1:54
  And
• 1:55
  really,
• 1:55
  legacy
• 1:55
  for
• 1:55
  DJ
• 1:56
  Clark
• 1:56
  Kent
• 1:56
  is
• 1:57
  complicated,
• 1:57
  not
• 1:57
  in
• 1:58
  a
• 1:58
  bad
• 1:58
  way,
• 1:58
  but
• 1:59
  because
• 1:59
  I
• 1:59
  think
• 1:59
  his
• 1:59
  legacy
• 2:00
  has
• 2:00
  had
• 2:00
  such
• 2:01
  an
• 2:01
  impact
• 2:01
  on
• 2:01
  the
• 2:01
  sneaker
• 2:02
  community
• 2:02
  that
• 2:03
  it's
• 2:04
  not
• 2:04
  easy
• 2:04
  to
• 2:04
  talk
• 2:04
  about
• 2:05
  in
• 2:05
  one
• 2:05
  fell
• 2:05
  swoop,
• 2:05
  but
• 2:05
  we're
• 2:06
  going
• 2:06
  to
• 2:06
  try
• 2:06
  anyway.
• 2:07
  Here's
• 2:07
  the
• 2:07
  thing
• 2:07
  about
• 2:08
  sneakers.
• 2:08
  Hip
• 2:09
  hop
• 2:09
  and
• 2:09
  sneakers
• 2:09
  have
• 2:10
  really
• 2:10
  had
• 2:10
  a
• 2:10
  longstanding
• 2:11
  history
• 2:11
  dating
• 2:11
  way
• 2:12
  back
• 2:12
  to
• 2:12
  the
• 2:12
  1970s,
• 2:13
  and
• 2:13
  sneakers
• 2:14
  are
• 2:14
  a
• 2:14
  lot
• 2:14
  older
• 2:14
  than
• 2:15
  Jordan
• 2:15
  brand.
• 2:16
  I
• 2:16
  think
• 2:16
  a
• 2:16
  lot
• 2:16
  of
• 2:16
  people
• 2:17
  who
• 2:17
  are
• 2:17
  newer
• 2:17
  to
• 2:17
  the
• 2:18
  culture
• 2:18
  because
• 2:18
  Jordans
• 2:19
  have
• 2:19
  been
• 2:19
  around
• 2:19
  for
• 2:19
  so
• 2:20
  long
• 2:20
  and
• 2:20
  because
• 2:20
  Jordans
• 2:21
  are
• 2:21
  so
• 2:21
  prevalent
• 2:22
  in
• 2:22
  the
• 2:22
  culture,
• 2:22
  Now,
• 2:23
  I
• 2:23
  think
• 2:23
  a
• 2:23
  lot
• 2:24
  of
• 2:24
  people
• 2:24
  don't
• 2:25
  know
• 2:25
  that
• 2:25
  before
• 2:26
  Jordan
• 2:26
  brand,
• 2:26
  there
• 2:26
  was
• 2:27
  a
• 2:27
  rich
• 2:27
  history
• 2:27
  of
• 2:27
  sneakers.
• 2:28
  They
• 2:28
  just
• 2:28
  looked
• 2:28
  a
• 2:29
  little
• 2:29
  bit
• 2:29
  different.
• 2:30
  Pumas,
• 2:30
  Adidas,
• 2:31
  Asics,
• 2:32
  things
• 2:32
  like
• 2:32
  that.
• 2:33
  Things
• 2:33
  that
• 2:33
  are
• 2:33
  actually
• 2:33
  big
• 2:34
  now.
• 2:34
  So
• 2:34
  it
• 2:35
  really
• 2:35
  has
• 2:35
  come
• 2:35
  full
• 2:35
  circle.
• 2:36
  But
• 2:36
  artists
• 2:37
  started
• 2:37
  wearing
• 2:37
  sneakers
• 2:38
  as
• 2:38
  self
• 2:38
  expression.
• 2:39
  And
• 2:39
  I'm
• 2:39
  talking
• 2:39
  about
• 2:39
  hip
• 2:40
  hop
• 2:40
  artists
• 2:40
  focusing
• 2:41
  a
• 2:41
  lot
• 2:41
  on
• 2:41
  Adidas
• 2:42
  and
• 2:42
  a
• 2:42
  Puma
• 2:42
  and
• 2:43
  a
• 2:43
  Converse.
• 2:44
  All
• 2:44
  of
• 2:44
  this
• 2:44
  was
• 2:44
  pre
• 2:45
  Jordan
• 2:45
  era,
• 2:45
  of
• 2:45
  course.
• 2:46
  In
• 2:46
  1986
• 2:47
  though,
• 2:47
  a
• 2:47
  lot
• 2:47
  of
• 2:47
  things
• 2:48
  changed.
• 2:48
  And
• 2:48
  that
• 2:48
  was
• 2:48
  when
• 2:48
  Run
• 2:49
  DMC
• 2:49
  was
• 2:49
  credited
• 2:50
  with
• 2:50
  really
• 2:50
  bringing
• 2:51
  sneakers
• 2:51
  into
• 2:51
  the
• 2:51
  hip
• 2:52
  hop
• 2:52
  spotlight.
• 2:52
  Their
• 2:53
  song
• 2:53
  My
• 2:53
  Adidas
• 2:54
  sparked
• 2:54
  their
• 2:54
  deal
• 2:54
  with
• 2:54
  Adidas.
• 2:55
  And
• 2:56
  that
• 2:56
  was
• 2:56
  the
• 2:56
  first
• 2:56
  time
• 2:56
  that
• 2:57
  a
• 2:57
  hip
• 2:57
  hop
• 2:57
  artist
• 2:58
  was
• 2:58
  partnering
• 2:58
  with
• 2:59
  a
• 2:59
  sneaker
• 2:59
  brand.
• 3:00
  Today,
• 3:00
  those
• 3:00
  types
• 3:01
  of
• 3:01
  collaborations,
• 3:02
  those
• 3:02
  types
• 3:02
  of
• 3:02
  partnerships
• 3:03
  are
• 3:03
  very,
• 3:03
  very
• 3:03
  common.
• 3:04
  But
• 3:04
  back
• 3:04
  in
• 3:04
  the
• 3:04
  day,
• 3:04
  it
• 3:05
  was
• 3:05
  not
• 3:05
  so.
• 3:06
  Now
• 3:06
  enters
• 3:06
  DJ
• 3:06
  Clark
• 3:07
  Kent.
• 3:07
  And
• 3:08
  in
• 3:08
  the
• 3:08
  late
• 3:08
  90s,
• 3:09
  going
• 3:09
  into
• 3:10
  the
• 3:10
  2000s,
• 3:11
  he
• 3:11
  started
• 3:11
  to
• 3:11
  hit
• 3:11
  the
• 3:12
  hip
• 3:12
  hop
• 3:12
  scene.
• 3:13
  And
• 3:13
  it
• 3:13
  was
• 3:13
  a
• 3:13
  little
• 3:13
  after
• 3:14
  this,
• 3:14
  I
• 3:14
  think,
• 3:14
  that
• 3:14
  he
• 3:15
  started
• 3:15
  to
• 3:15
  rise
• 3:15
  to
• 3:15
  fame.
• 3:16
  By
• 3:16
  this
• 3:17
  point,
• 3:17
  you
• 3:17
  got
• 3:17
  to
• 3:17
  think
• 3:17
  about
• 3:18
  sneaker
• 3:18
  culture
• 3:18
  now,
• 3:19
  talking
• 3:19
  about
• 3:19
  the
• 3:19
  mid,
• 3:20
  late
• 3:20
  90s,
• 3:21
  early
• 3:21
  2000s.
• 3:21
  We're
• 3:22
  talking
• 3:22
  10,
• 3:23
  15
• 3:23
  years
• 3:24
  of
• 3:24
  Jordan
• 3:24
  brand
• 3:25
  history.
• 3:25
  Now.
• 3:25
  Michael
• 3:26
  Jordan
• 3:26
  is
• 3:27
  out
• 3:27
  of
• 3:27
  the
• 3:27
  league
• 3:27
  or
• 3:28
  about
• 3:28
  out
• 3:28
  of
• 3:28
  the
• 3:28
  league
• 3:29
  at
• 3:29
  that
• 3:29
  point.
• 3:29
  He
• 3:29
  at
• 3:29
  least
• 3:30
  has
• 3:30
  passed
• 3:30
  his
• 3:31
  prime,
• 3:31
  past
• 3:32
  the
• 3:32
  last
• 3:32
  stance,
• 3:32
  past
• 3:33
  all
• 3:33
  of
• 3:33
  the
• 3:33
  championships.
• 3:34
  And
• 3:35
  Jordan
• 3:35
  brand
• 3:35
  is
• 3:36
  not
• 3:36
  this
• 3:36
  burgeoning
• 3:37
  brand.
• 3:37
  It
• 3:37
  is
• 3:37
  an
• 3:37
  established
• 3:38
  brand.
• 3:39
  And
• 3:39
  I
• 3:39
  think
• 3:39
  underneath
• 3:40
  all
• 3:40
  of
• 3:40
  that,
• 3:40
  the
• 3:41
  culture
• 3:41
  is
• 3:41
  building.
• 3:42
  The
• 3:42
  culture
• 3:43
  of
• 3:43
  sneakers
• 3:43
  is
• 3:43
  building
• 3:44
  in
• 3:44
  a
• 3:44
  way
• 3:44
  that
• 3:45
  while
• 3:45
  it
• 3:45
  isn't
• 3:45
  in
• 3:45
  the
• 3:45
  main
• 3:46
  spotlight
• 3:46
  the
• 3:46
  way
• 3:46
  that
• 3:46
  it
• 3:46
  is
• 3:47
  today,
• 3:47
  it's
• 3:48
  something
• 3:48
  that
• 3:48
  if
• 3:48
  you
• 3:49
  know,
• 3:49
  you
• 3:49
  know,
• 3:50
  and
• 3:50
  I
• 3:50
  know
• 3:50
  that's
• 3:50
  a
• 3:51
  very
• 3:51
  common
• 3:51
  statement
• 3:52
  now
• 3:52
  with
• 3:52
  younger
• 3:52
  people,
• 3:52
  but
• 3:53
  it
• 3:53
  is
• 3:53
  true.
• 3:53
  Back
• 3:53
  in
• 3:53
  the
• 3:53
  day,
• 3:54
  if
• 3:54
  you
• 3:54
  were
• 3:54
  a
• 3:54
  part
• 3:54
  of
• 3:55
  sneakers,
• 3:55
  you
• 3:56
  knew,
• 3:56
  and
• 3:56
  if
• 3:56
  you
• 3:57
  weren't,
• 3:57
  you
• 3:57
  just
• 3:57
  didn't
• 3:58
  know.
• 3:58
  A
• 3:58
  lot
• 3:58
  of
• 3:58
  people
• 3:59
  saw
• 3:59
  sneakers
• 3:59
  as
• 4:00
  utilitarian.
• 4:01
  And
• 4:01
  even
• 4:01
  so
• 4:01
  today,
• 4:02
  I
• 4:02
  think
• 4:02
  a
• 4:02
  lot
• 4:02
  of
• 4:02
  people
• 4:03
  of
• 4:03
  a
• 4:03
  certain
• 4:03
  age,
• 4:04
  like
• 4:04
  my
• 4:04
  dad,
• 4:04
  for
• 4:04
  instance,
• 4:05
  doesn't
• 4:06
  understand
• 4:06
  having
• 4:06
  sneaker
• 4:07
  collecting.
• 4:08
  So
• 4:08
  as
• 4:08
  DJ
• 4:08
  Clark
• 4:09
  Kent
• 4:09
  is
• 4:09
  rising,
• 4:10
  his
• 4:10
  sneaker
• 4:10
  wearers
• 4:11
  start
• 4:11
  to
• 4:11
  become
• 4:12
  synonymous
• 4:12
  with
• 4:12
  his
• 4:12
  hip
• 4:13
  hop
• 4:13
  style
• 4:14
  and
• 4:14
  obviously
• 4:14
  his
• 4:15
  hip
• 4:15
  hop
• 4:15
  style.
• 4:15
  All
• 4:16
  the
• 4:16
  gigs
• 4:16
  that
• 4:16
  he
• 4:16
  had,
• 4:16
  all
• 4:17
  of
• 4:17
  the
• 4:18
  parties
• 4:18
  that
• 4:18
  he
• 4:18
  DJed,
• 4:19
  things
• 4:19
  like
• 4:19
  that,
• 4:19
  started
• 4:20
  to
• 4:20
  become
• 4:20
  synonymous
• 4:21
  with
• 4:21
  himself,
• 4:22
  and
• 4:22
  therefore
• 4:22
  sneakers
• 4:23
  became
• 4:23
  synonymous
• 4:24
  with
• 4:24
  him.
• 4:24
  And
• 4:25
  that's
• 4:25
  the
• 4:25
  way
• 4:25
  that
• 4:25
  we
• 4:25
  know
• 4:25
  him
• 4:26
  today.
• 4:26
  But
• 4:26
  he
• 4:26
  started
• 4:27
  in
• 4:27
  music.
• 4:27
  But
• 4:27
  you
• 4:28
  got
• 4:28
  to
• 4:28
  remember,
• 4:28
  the
• 4:28
  convergence
• 4:29
  of
• 4:29
  hip
• 4:29
  hop
• 4:29
  and
• 4:30
  sneakers
• 4:30
  was
• 4:30
  really
• 4:31
  starting
• 4:31
  to
• 4:31
  become
• 4:32
  prevalent
• 4:32
  at
• 4:33
  that
• 4:33
  time.
• 4:34
  And
• 4:34
  over
• 4:34
  time,
• 4:35
  as
• 4:35
  sneaker
• 4:36
  culture
• 4:36
  grew,
• 4:37
  collecting
• 4:37
  became
• 4:38
  more
• 4:38
  and
• 4:38
  more
• 4:39
  popular.
• 4:40
  And
• 4:40
  DJ
• 4:40
  Clark
• 4:40
  Kent
• 4:41
  was
• 4:41
  really
• 4:41
  kind
• 4:41
  of
• 4:42
  the
• 4:42
  poster
• 4:42
  child
• 4:42
  for
• 4:43
  collecting
• 4:43
  in
• 4:43
  the
• 4:43
  early
• 4:44
  days.
• 4:44
  And
• 4:44
  as
• 4:45
  his
• 4:45
  collection
• 4:46
  became
• 4:46
  more
• 4:46
  public,
• 4:47
  I
• 4:47
  think
• 4:47
  that
• 4:47
  the
• 4:47
  idea
• 4:48
  of
• 4:48
  being
• 4:48
  a
• 4:48
  collector
• 4:49
  and
• 4:49
  really
• 4:50
  a
• 4:50
  curator
• 4:50
  of
• 4:51
  sneakers
• 4:51
  and
• 4:51
  sneaker
• 4:52
  history
• 4:52
  became
• 4:53
  really
• 4:53
  a
• 4:54
  pastime.
• 4:54
  And
• 4:55
  a
• 4:55
  lot
• 4:55
  of
• 4:55
  people
• 4:55
  collect
• 4:56
  today.
• 4:56
  A
• 4:57
  lot
• 4:57
  of
• 4:57
  people
• 4:57
  collect
• 4:57
  out
• 4:58
  of
• 4:58
  just
• 4:58
  mass
• 4:58
  consumerism.
• 4:59
  But
• 4:59
  I
• 4:59
  think
• 4:59
  there
• 4:59
  are
• 4:59
  a
• 5:00
  ton
• 5:00
  of
• 5:00
  people,
• 5:00
  and
• 5:01
  I
• 5:01
  think
• 5:01
  of.
• 5:01
  I
• 5:01
  think
• 5:01
  it's
• 5:02
  Scott
• 5:02
  Collard
• 5:02
  on
• 5:03
  Instagram,
• 5:03
  a
• 5:04
  guy
• 5:04
  who
• 5:04
  always
• 5:04
  posts
• 5:05
  himself
• 5:05
  way
• 5:06
  when
• 5:06
  he
• 5:06
  was
• 5:06
  younger,
• 5:07
  wearing
• 5:07
  a
• 5:07
  lot
• 5:08
  of
• 5:08
  these
• 5:08
  shoes.
• 5:09
  And
• 5:09
  that's
• 5:09
  really
• 5:09
  curation
• 5:10
  of
• 5:10
  history.
• 5:10
  Even
• 5:11
  though
• 5:11
  it's
• 5:11
  his
• 5:11
  own
• 5:11
  history,
• 5:12
  it's
• 5:12
  still
• 5:12
  curation
• 5:12
  of
• 5:13
  sneaker
• 5:13
  history,
• 5:13
  especially
• 5:14
  Jordan
• 5:14
  Brandon.
• 5:14
  I
• 5:14
  do
• 5:15
  love
• 5:15
  that
• 5:15
  stuff.
• 5:16
  And
• 5:16
  I
• 5:16
  think
• 5:16
  that
• 5:16
  DJ
• 5:16
  Clark
• 5:17
  Kent,
• 5:17
  in
• 5:17
  a
• 5:17
  very
• 5:18
  public
• 5:18
  sense,
• 5:19
  is
• 5:19
  somebody
• 5:19
  who
• 5:19
  is
• 5:20
  known
• 5:20
  for
• 5:20
  sneaker
• 5:21
  history,
• 5:21
  sneaker
• 5:21
  curation.
• 5:22
  He
• 5:23
  really,
• 5:23
  if
• 5:23
  you
• 5:23
  think
• 5:23
  about
• 5:23
  it,
• 5:24
  was
• 5:24
  one
• 5:24
  of
• 5:24
  the
• 5:24
  first
• 5:25
  sneaker
• 5:25
  icons
• 5:26
  and
• 5:26
  possibly
• 5:27
  was
• 5:27
  the
• 5:27
  start
• 5:27
  of
• 5:28
  the
• 5:28
  documentation
• 5:29
  of
• 5:29
  sneaker
• 5:29
  history
• 5:30
  through
• 5:30
  collecting.
• 5:31
  The
• 5:32
  idea
• 5:32
  of
• 5:32
  sneaker
• 5:33
  culture
• 5:33
  at
• 5:33
  its
• 5:34
  core.
• 5:34
  And
• 5:34
  I
• 5:34
  think
• 5:34
  that
• 5:35
  it's
• 5:35
  different
• 5:35
  today,
• 5:36
  but
• 5:36
  I
• 5:36
  think
• 5:36
  as
• 5:36
  it
• 5:37
  was
• 5:37
  starting
• 5:37
  and
• 5:38
  back
• 5:38
  then,
• 5:38
  I
• 5:39
  believe
• 5:39
  the
• 5:39
  idea
• 5:39
  was
• 5:40
  that
• 5:40
  you
• 5:40
  wore
• 5:40
  sneakers
• 5:41
  because
• 5:41
  you
• 5:41
  wanted
• 5:42
  to
• 5:42
  be
• 5:42
  seen
• 5:42
  as
• 5:43
  cooler
• 5:43
  or
• 5:43
  more
• 5:44
  fly
• 5:44
  than
• 5:45
  somebody
• 5:45
  else.
• 5:46
  And
• 5:46
  it
• 5:46
  was
• 5:46
  to
• 5:46
  wear
• 5:47
  something
• 5:47
  that
• 5:47
  was
• 5:48
  going
• 5:48
  to
• 5:48
  get
• 5:48
  you
• 5:48
  noticed
• 5:49
  for
• 5:49
  better
• 5:50
  or
• 5:50
  for
• 5:50
  worse.
• 5:50
  I
• 5:50
  think
• 5:51
  that's
• 5:51
  what
• 5:51
  it
• 5:51
  was
• 5:51
  all
• 5:52
  about.
• 5:52
  And
• 5:52
  over
• 5:53
  the
• 5:53
  years,
• 5:53
  that
• 5:53
  has
• 5:54
  changed.
• 5:54
  The
• 5:54
  trajectory
• 5:55
  of
• 5:55
  why
• 5:55
  people
• 5:55
  wear
• 5:56
  sneakers
• 5:56
  has
• 5:56
  changed.
• 5:57
  You
• 5:57
  could
• 5:57
  make
• 5:58
  the
• 5:58
  argument
• 5:58
  that
• 5:58
  people
• 5:59
  wear
• 5:59
  sneakers
• 6:00
  today
• 6:00
  because
• 6:00
  they
• 6:00
  want
• 6:01
  clout,
• 6:01
  but
• 6:01
  it's
• 6:01
  clout
• 6:02
  of
• 6:02
  a
• 6:02
  different
• 6:02
  kind.
• 6:03
  It's
• 6:04
  almost
• 6:04
  financial
• 6:04
  clout.
• 6:05
  And
• 6:06
  it's
• 6:06
  not
• 6:06
  about
• 6:06
  being
• 6:07
  hip,
• 6:07
  it's
• 6:07
  not
• 6:07
  about
• 6:07
  being
• 6:08
  fly.
• 6:09
  It's
• 6:09
  really
• 6:09
  about
• 6:09
  proving
• 6:10
  to
• 6:10
  other
• 6:10
  people
• 6:11
  that
• 6:11
  I
• 6:11
  have
• 6:11
  something
• 6:12
  that
• 6:12
  you
• 6:12
  don't
• 6:12
  and
• 6:12
  I'm
• 6:13
  better
• 6:13
  than
• 6:13
  you.
• 6:14
  And
• 6:14
  it's
• 6:14
  a
• 6:14
  little
• 6:14
  bit
• 6:15
  more
• 6:15
  malicious,
• 6:15
  I
• 6:16
  think,
• 6:16
  underneath
• 6:17
  than
• 6:17
  it
• 6:17
  used
• 6:17
  to
• 6:18
  be.
• 6:18
  You
• 6:18
  wanted
• 6:19
  to
• 6:19
  walk
• 6:19
  into
• 6:19
  school
• 6:19
  back
• 6:20
  in
• 6:20
  the
• 6:20
  80s
• 6:20
  and
• 6:21
  90s
• 6:21
  with
• 6:21
  the
• 6:21
  freshest
• 6:22
  pair
• 6:22
  of
• 6:22
  Jordans
• 6:22
  because
• 6:23
  you
• 6:23
  want
• 6:23
  people
• 6:23
  to
• 6:23
  say,
• 6:23
  oh,
• 6:24
  my
• 6:24
  God,
• 6:24
  I
• 6:24
  can't
• 6:24
  believe
• 6:24
  you
• 6:25
  have
• 6:25
  those,
• 6:25
  because
• 6:26
  not
• 6:27
  everybody
• 6:27
  had
• 6:27
  Jordans.
• 6:28
  They
• 6:28
  were
• 6:28
  expensive,
• 6:29
  and
• 6:29
  they
• 6:29
  are
• 6:29
  expensive
• 6:30
  today.
• 6:30
  But
• 6:30
  I
• 6:31
  think
• 6:31
  that
• 6:31
  they
• 6:31
  weren't
• 6:32
  so
• 6:32
  mainstream.
• 6:33
  Not
• 6:33
  everybody
• 6:34
  was
• 6:34
  able
• 6:34
  to
• 6:34
  get
• 6:34
  Air
• 6:35
  Jordans.
• 6:35
  Nowadays
• 6:36
  you
• 6:36
  can
• 6:36
  just
• 6:36
  have
• 6:36
  access
• 6:37
  to
• 6:37
  everything.
• 6:38
  And
• 6:38
  there
• 6:38
  is
• 6:38
  so
• 6:39
  many
• 6:39
  of
• 6:39
  them
• 6:39
  now
• 6:40
  that
• 6:40
  it's
• 6:40
  not
• 6:40
  as
• 6:41
  special
• 6:41
  as
• 6:41
  it
• 6:41
  once
• 6:42
  was.
• 6:42
  And
• 6:42
  that's
• 6:43
  why
• 6:43
  I
• 6:43
  say
• 6:43
  I
• 6:43
  believe
• 6:44
  that
• 6:44
  today
• 6:45
  people
• 6:45
  want
• 6:45
  the
• 6:45
  clout,
• 6:46
  and
• 6:46
  it's
• 6:47
  not
• 6:47
  the
• 6:47
  same
• 6:47
  as
• 6:47
  just
• 6:47
  being
• 6:48
  sort
• 6:48
  of
• 6:48
  hip.
• 6:49
  So
• 6:49
  DJ
• 6:49
  Clark
• 6:49
  Kent,
• 6:50
  through
• 6:50
  all
• 6:50
  of
• 6:50
  his
• 6:50
  collecting,
• 6:51
  through
• 6:51
  all
• 6:51
  of
• 6:51
  his
• 6:51
  sneaker
• 6:52
  history,
• 6:53
  one
• 6:53
  of
• 6:53
  the
• 6:53
  things
• 6:54
  that
• 6:54
  stood
• 6:54
  out
• 6:54
  to
• 6:54
  me
• 6:55
  about
• 6:55
  his
• 6:55
  message
• 6:56
  was
• 6:56
  about
• 6:57
  authenticity.
• 6:58
  And
• 6:58
  today
• 6:59
  we
• 6:59
  think
• 6:59
  of
• 6:59
  authenticity
• 7:00
  as
• 7:00
  rep
• 7:00
  versus
• 7:01
  retail,
• 7:01
  fake
• 7:02
  versus
• 7:02
  retail,
• 7:03
  things
• 7:03
  like
• 7:03
  that.
• 7:03
  And
• 7:04
  authenticity
• 7:04
  is
• 7:05
  about
• 7:05
  that.
• 7:06
  And
• 7:06
  StockX
• 7:06
  is
• 7:06
  certainly
• 7:07
  going
• 7:07
  through
• 7:07
  that
• 7:07
  now,
• 7:08
  where
• 7:08
  they
• 7:08
  really
• 7:08
  can't
• 7:09
  prove
• 7:09
  what
• 7:09
  an
• 7:09
  authentic
• 7:10
  sneaker
• 7:10
  is.
• 7:11
  But
• 7:11
  that's
• 7:11
  not
• 7:11
  really
• 7:12
  what
• 7:12
  DJ
• 7:12
  Clark
• 7:12
  Kent
• 7:13
  was
• 7:13
  talking
• 7:13
  about.
• 7:14
  The
• 7:14
  idea
• 7:14
  of
• 7:15
  authenticity
• 7:16
  is
• 7:16
  really
• 7:16
  at
• 7:16
  the
• 7:16
  core
• 7:17
  of
• 7:17
  this
• 7:17
  podcast,
• 7:18
  or
• 7:18
  at
• 7:18
  least
• 7:18
  is
• 7:18
  at
• 7:18
  the
• 7:18
  core
• 7:19
  of
• 7:19
  what
• 7:19
  I
• 7:19
  want
• 7:20
  to
• 7:20
  be
• 7:20
  as
• 7:20
  a
• 7:20
  content
• 7:21
  creator.
• 7:22
  You
• 7:22
  should
• 7:22
  get
• 7:22
  the
• 7:22
  most
• 7:23
  genuine,
• 7:23
  authentic
• 7:24
  version
• 7:24
  of
• 7:24
  myself.
• 7:25
  And
• 7:26
  I
• 7:26
  believe
• 7:26
  that
• 7:26
  DJ
• 7:27
  Clark
• 7:27
  Kent,
• 7:27
  through
• 7:28
  this
• 7:28
  message,
• 7:28
  was
• 7:29
  trying
• 7:29
  to
• 7:29
  tell
• 7:29
  people
• 7:29
  in
• 7:30
  sneakers
• 7:31
  to
• 7:31
  be
• 7:31
  authentic
• 7:31
  to
• 7:32
  who
• 7:32
  you
• 7:32
  are.
• 7:33
  Hype
• 7:33
  is
• 7:33
  always
• 7:34
  going
• 7:34
  to
• 7:34
  be
• 7:34
  there.
• 7:34
  Trends
• 7:35
  are
• 7:35
  always
• 7:35
  going
• 7:35
  to
• 7:36
  be
• 7:36
  there.
• 7:36
  And
• 7:37
  I
• 7:37
  think
• 7:37
  far
• 7:37
  too
• 7:38
  often
• 7:38
  we
• 7:38
  get
• 7:38
  caught
• 7:39
  up
• 7:39
  in
• 7:39
  the
• 7:39
  hype.
• 7:39
  We
• 7:40
  get
• 7:40
  caught
• 7:40
  up
• 7:40
  in
• 7:40
  the
• 7:41
  trends,
• 7:41
  and
• 7:42
  we
• 7:42
  want
• 7:42
  to
• 7:42
  wear
• 7:42
  things
• 7:43
  that
• 7:43
  people
• 7:43
  are
• 7:44
  wearing
• 7:44
  as
• 7:44
  well,
• 7:45
  or
• 7:45
  what
• 7:45
  the
• 7:45
  culture
• 7:46
  says
• 7:46
  that
• 7:46
  you
• 7:47
  should
• 7:47
  wear.
• 7:48
  And
• 7:48
  really,
• 7:48
  the
• 7:49
  best
• 7:49
  part
• 7:49
  about
• 7:50
  sneakers
• 7:50
  is
• 7:50
  that
• 7:50
  there
• 7:51
  is
• 7:51
  something
• 7:51
  for
• 7:52
  everybody.
• 7:52
  And
• 7:53
  so
• 7:53
  I
• 7:53
  think
• 7:53
  DJ
• 7:53
  Clark
• 7:54
  Kent
• 7:54
  was
• 7:54
  trying
• 7:54
  to
• 7:55
  tell
• 7:55
  us
• 7:55
  to
• 7:55
  be
• 7:55
  true
• 7:56
  to
• 7:56
  yourself,
• 7:57
  be
• 7:57
  true
• 7:57
  to
• 7:57
  who
• 7:57
  you
• 7:58
  are,
• 7:58
  wear
• 7:59
  what
• 7:59
  you
• 7:59
  like,
• 7:59
  and
• 8:00
  really
• 8:00
  call
• 8:00
  it
• 8:00
  a
• 8:01
  day,
• 8:01
  because
• 8:01
  that
• 8:02
  is
• 8:02
  the
• 8:02
  whole
• 8:02
  point
• 8:02
  of
• 8:02
  the
• 8:03
  culture.
• 8:03
  The
• 8:03
  culture
• 8:03
  is
• 8:04
  all
• 8:04
  about
• 8:04
  living
• 8:05
  in
• 8:05
  it
• 8:05
  the
• 8:05
  way
• 8:05
  that
• 8:05
  suits
• 8:06
  you,
• 8:06
  and
• 8:07
  that
• 8:07
  should
• 8:07
  be
• 8:07
  enough
• 8:07
  for
• 8:08
  you.
• 8:08
  I
• 8:09
  got
• 8:09
  caught
• 8:09
  up
• 8:09
  in
• 8:09
  getting
• 8:10
  into
• 8:10
  the
• 8:10
  hype
• 8:11
  and
• 8:11
  getting
• 8:11
  into
• 8:11
  what
• 8:11
  I
• 8:12
  thought
• 8:12
  I
• 8:12
  should
• 8:12
  be
• 8:12
  wearing
• 8:13
  because
• 8:13
  I
• 8:13
  wanted
• 8:14
  people
• 8:14
  to
• 8:14
  look
• 8:14
  at
• 8:14
  me
• 8:15
  and
• 8:15
  think
• 8:15
  that
• 8:15
  I
• 8:15
  was
• 8:16
  somebody.
• 8:17
  And
• 8:17
  now,
• 8:17
  three
• 8:18
  years
• 8:18
  on,
• 8:18
  I
• 8:19
  don't
• 8:19
  really
• 8:19
  care.
• 8:19
  I
• 8:19
  wear
• 8:20
  what
• 8:20
  I
• 8:20
  like,
• 8:21
  and
• 8:21
  I
• 8:21
  love
• 8:22
  seeing
• 8:22
  people
• 8:22
  also
• 8:23
  wear
• 8:23
  what
• 8:23
  they
• 8:23
  like,
• 8:24
  hype
• 8:24
  or
• 8:24
  not.
• 8:25
  There's
• 8:25
  a
• 8:25
  lot
• 8:25
  of
• 8:25
  people
• 8:25
  who
• 8:25
  wear
• 8:26
  hype
• 8:26
  shoes.
• 8:26
  There's
• 8:26
  a
• 8:26
  lot
• 8:26
  of
• 8:26
  people
• 8:27
  who
• 8:27
  don't
• 8:27
  wear
• 8:27
  hype
• 8:27
  shoes.
• 8:28
  And
• 8:28
  you
• 8:29
  know
• 8:29
  what?
• 8:29
  We're
• 8:29
  all
• 8:30
  doing
• 8:30
  it
• 8:30
  our
• 8:31
  own
• 8:31
  way,
• 8:31
  and
• 8:31
  that's
• 8:32
  okay.
• 8:33
  I
• 8:33
  think
• 8:33
  that
• 8:33
  through
• 8:33
  this
• 8:34
  message
• 8:34
  that
• 8:34
  DJ
• 8:35
  Clark
• 8:35
  Kent
• 8:35
  started
• 8:36
  to
• 8:36
  become
• 8:36
  not
• 8:36
  only
• 8:37
  an
• 8:37
  icon,
• 8:38
  but
• 8:38
  I
• 8:38
  also
• 8:38
  think
• 8:38
  that
• 8:39
  he
• 8:39
  became
• 8:39
  almost
• 8:39
  like
• 8:40
  a
• 8:40
  father
• 8:40
  figure.
• 8:41
  And
• 8:42
  as
• 8:42
  father
• 8:42
  figures
• 8:43
  age,
• 8:43
  obviously
• 8:44
  the
• 8:44
  younger
• 8:44
  generation
• 8:45
  that
• 8:45
  comes
• 8:45
  up
• 8:46
  behind
• 8:46
  them
• 8:46
  thinks
• 8:47
  that
• 8:47
  they
• 8:47
  don't
• 8:47
  know,
• 8:48
  thinks
• 8:48
  that
• 8:49
  they're
• 8:49
  old.
• 8:50
  And
• 8:50
  yes,
• 8:50
  DJ
• 8:50
  Clark
• 8:51
  Kent,
• 8:51
  in
• 8:51
  terms
• 8:51
  of
• 8:52
  sneaker
• 8:52
  culture,
• 8:52
  is
• 8:53
  definitely
• 8:53
  on
• 8:53
  the
• 8:54
  older
• 8:54
  side.
• 8:55
  I'm
• 8:55
  residing
• 8:56
  somewhere
• 8:56
  in
• 8:57
  the
• 8:57
  middle,
• 8:57
  probably
• 8:57
  closer
• 8:58
  to
• 8:58
  the
• 8:58
  older
• 8:59
  range,
• 8:59
  but
• 8:59
  at
• 9:00
  his
• 9:00
  age,
• 9:00
  almost
• 9:00
  60
• 9:01
  years
• 9:01
  old,
• 9:01
  he
• 9:02
  obviously
• 9:02
  is
• 9:03
  getting
• 9:03
  long
• 9:03
  in
• 9:03
  the
• 9:03
  tooth
• 9:04
  as
• 9:04
  it
• 9:04
  relates
• 9:04
  to
• 9:05
  Sneaker
• 9:05
  culture.
• 9:05
  And
• 9:06
  so
• 9:06
  therefore,
• 9:06
  his
• 9:07
  opinions,
• 9:07
  his
• 9:07
  likes,
• 9:08
  his
• 9:08
  dislikes
• 9:09
  are
• 9:09
  becoming
• 9:10
  outdated
• 9:10
  in
• 9:10
  the
• 9:10
  eyes
• 9:11
  of
• 9:11
  what
• 9:11
  is
• 9:11
  now
• 9:12
  a
• 9:12
  younger
• 9:12
  and
• 9:12
  younger
• 9:13
  crowd
• 9:13
  in
• 9:13
  the
• 9:14
  culture.
• 9:14
  That
• 9:15
  crowd
• 9:15
  wants
• 9:15
  something
• 9:16
  different.
• 9:17
  That
• 9:17
  crowd
• 9:17
  wants
• 9:17
  something
• 9:18
  more
• 9:18
  than
• 9:18
  what
• 9:19
  we
• 9:19
  used
• 9:19
  to
• 9:19
  have.
• 9:20
  It
• 9:20
  doesn't
• 9:20
  mean
• 9:20
  that
• 9:20
  what
• 9:21
  used
• 9:21
  to
• 9:21
  be
• 9:21
  was
• 9:22
  better.
• 9:22
  It
• 9:22
  was
• 9:23
  just
• 9:23
  different.
• 9:24
  But
• 9:24
  DJ
• 9:24
  Clark
• 9:24
  Kent
• 9:25
  has
• 9:25
  become
• 9:25
  a
• 9:25
  father
• 9:26
  figure
• 9:26
  to
• 9:26
  a
• 9:26
  lot
• 9:26
  of
• 9:27
  people
• 9:27
  in
• 9:27
  the
• 9:27
  culture
• 9:28
  that
• 9:28
  are
• 9:28
  of
• 9:28
  a
• 9:28
  certain
• 9:29
  age,
• 9:29
  because
• 9:29
  we
• 9:30
  have
• 9:30
  all
• 9:30
  kind
• 9:30
  of
• 9:30
  come
• 9:31
  up
• 9:31
  in
• 9:31
  it
• 9:31
  together.
• 9:32
  I
• 9:32
  don't
• 9:32
  include
• 9:32
  myself
• 9:33
  in
• 9:33
  that
• 9:33
  category,
• 9:34
  but
• 9:34
  I'm
• 9:34
  just
• 9:34
  saying
• 9:34
  there
• 9:34
  are
• 9:34
  people
• 9:35
  in
• 9:35
  my
• 9:35
  age
• 9:35
  bracket
• 9:36
  or
• 9:36
  a
• 9:36
  little
• 9:36
  bit
• 9:36
  older
• 9:37
  who
• 9:37
  see
• 9:38
  him
• 9:38
  as
• 9:38
  an
• 9:38
  icon
• 9:39
  and
• 9:39
  see
• 9:39
  him
• 9:39
  as
• 9:39
  somebody
• 9:40
  that
• 9:40
  they
• 9:40
  want
• 9:40
  to
• 9:40
  emulate
• 9:41
  in
• 9:41
  the
• 9:41
  way
• 9:41
  of
• 9:41
  that
• 9:42
  authenticity
• 9:42
  that
• 9:43
  I
• 9:43
  talked
• 9:43
  about.
• 9:44
  And
• 9:44
  it's
• 9:44
  not
• 9:44
  as
• 9:45
  if
• 9:45
  it
• 9:45
  was
• 9:45
  just
• 9:45
  about
• 9:46
  him
• 9:46
  wearing
• 9:46
  shoes.
• 9:47
  It
• 9:47
  wasn't
• 9:48
  just
• 9:48
  about
• 9:48
  him
• 9:48
  collecting
• 9:49
  shoes.
• 9:50
  He
• 9:50
  obviously
• 9:50
  had
• 9:51
  his
• 9:51
  hand
• 9:51
  in
• 9:52
  on
• 9:52
  making
• 9:53
  and
• 9:53
  designing
• 9:53
  a
• 9:53
  lot
• 9:54
  of
• 9:54
  shoes.
• 9:54
  And
• 9:55
  we're
• 9:55
  Talking
• 9:55
  about
• 9:55
  the
• 9:56
  112
• 9:56
  pack,
• 9:57
  the
• 9:57
  elephant
• 9:57
  print,
• 9:58
  the
• 9:58
  neon
• 9:59
  details.
• 10:00
  These
• 10:00
  are
• 10:00
  iconic.
• 10:01
  Now.
• 10:01
  You
• 10:01
  see
• 10:01
  these
• 10:02
  types
• 10:02
  of
• 10:02
  things
• 10:02
  all
• 10:02
  over
• 10:02
  the
• 10:03
  place.
• 10:03
  But
• 10:03
  back
• 10:03
  in
• 10:03
  the
• 10:04
  day,
• 10:04
  that
• 10:04
  wasn't
• 10:04
  always
• 10:05
  the
• 10:05
  case.
• 10:06
  These
• 10:06
  stand
• 10:06
  out.
• 10:07
  You
• 10:07
  know
• 10:07
  who
• 10:08
  they
• 10:08
  represent?
• 10:08
  Very
• 10:09
  similar
• 10:09
  to
• 10:09
  what
• 10:09
  Travis
• 10:10
  got.
• 10:10
  Reverse
• 10:10
  Swoosh.
• 10:11
  Now
• 10:11
  you
• 10:12
  know
• 10:12
  what
• 10:12
  that
• 10:12
  represents.
• 10:13
  But
• 10:13
  the
• 10:13
  112
• 10:14
  pack
• 10:14
  with
• 10:14
  the
• 10:14
  Air
• 10:15
  Force
• 10:15
  One,
• 10:15
  the
• 10:15
  Air
• 10:16
  Trainer
• 10:16
  One,
• 10:17
  the
• 10:17
  Air
• 10:17
  Max
• 10:17
  One,
• 10:18
  the
• 10:18
  SB
• 10:18
  Dunk
• 10:19
  Low,
• 10:19
  those
• 10:20
  were
• 10:20
  all
• 10:20
  iconic.
• 10:21
  The
• 10:21
  Air
• 10:21
  Force
• 10:22
  One,
• 10:22
  Black
• 10:22
  Friday,
• 10:23
  that's
• 10:24
  something
• 10:24
  that
• 10:24
  is
• 10:24
  also
• 10:24
  iconic.
• 10:25
  Even
• 10:26
  non
• 10:26
  Nike
• 10:26
  silhouettes,
• 10:27
  Puma
• 10:27
  Clydes,
• 10:28
  Adidas
• 10:28
  superstars,
• 10:29
  these
• 10:29
  are
• 10:30
  of
• 10:30
  old
• 10:30
  silhouettes
• 10:31
  that
• 10:31
  were
• 10:31
  predating
• 10:32
  Jordan
• 10:32
  brand.
• 10:33
  He
• 10:33
  was
• 10:34
  trafficking
• 10:34
  in
• 10:34
  those
• 10:35
  as
• 10:35
  well.
• 10:35
  And
• 10:36
  while
• 10:36
  he
• 10:36
  wasn't
• 10:36
  directly
• 10:37
  related
• 10:37
  to
• 10:37
  this
• 10:38
  design,
• 10:38
  he
• 10:39
  did
• 10:39
  not
• 10:39
  have
• 10:39
  any
• 10:39
  input
• 10:40
  into
• 10:40
  the
• 10:40
  design.
• 10:41
  I
• 10:41
  think
• 10:41
  that
• 10:41
  his
• 10:42
  push
• 10:42
  of
• 10:42
  the
• 10:42
  LeBron
• 10:43
  8
• 10:44
  really
• 10:44
  helped
• 10:44
  the
• 10:45
  South
• 10:45
  Beach
• 10:45
  Colorway
• 10:46
  to
• 10:46
  become
• 10:46
  one
• 10:47
  of
• 10:47
  possibly
• 10:47
  the
• 10:48
  most
• 10:48
  popular
• 10:48
  LeBrons
• 10:49
  of
• 10:49
  all
• 10:49
  time.
• 10:50
  And
• 10:50
  so,
• 10:50
  like
• 10:51
  Nego,
• 10:51
  DJ
• 10:51
  Clark,
• 10:52
  Ken
• 10:52
  is
• 10:53
  an
• 10:53
  icon,
• 10:53
  and
• 10:54
  he
• 10:54
  possibly
• 10:54
  could
• 10:54
  be
• 10:55
  on
• 10:55
  the
• 10:55
  Mount
• 10:55
  Rushmore
• 10:56
  as
• 10:56
  it
• 10:56
  relates
• 10:56
  to
• 10:56
  sneaker
• 10:57
  specific.
• 10:58
  I
• 10:58
  did
• 10:58
  talk
• 10:58
  about
• 10:58
  Nigo
• 10:59
  being
• 10:59
  on
• 10:59
  the
• 10:59
  Mount
• 11:00
  Rushmore,
• 11:00
  but
• 11:00
  I
• 11:00
  think
• 11:01
  maybe
• 11:01
  it's
• 11:02
  more
• 11:02
  toward
• 11:02
  the
• 11:02
  streetwear
• 11:03
  side.
• 11:03
  We're
• 11:04
  talking
• 11:04
  about
• 11:04
  Bape
• 11:04
  now.
• 11:05
  I
• 11:05
  think
• 11:05
  DJ
• 11:06
  Clark
• 11:06
  Kent,
• 11:06
  though,
• 11:07
  is
• 11:07
  in
• 11:07
  a
• 11:07
  different
• 11:07
  stratosphere,
• 11:08
  only
• 11:09
  because
• 11:09
  of
• 11:09
  the
• 11:09
  message
• 11:10
  that
• 11:10
  came
• 11:10
  with
• 11:10
  him.
• 11:10
  He
• 11:11
  was
• 11:11
  a
• 11:11
  very
• 11:11
  public
• 11:12
  figure,
• 11:12
  somebody
• 11:13
  who
• 11:13
  was
• 11:13
  still
• 11:14
  talking
• 11:14
  and
• 11:14
  working
• 11:14
  with
• 11:15
  Complex
• 11:15
  up
• 11:15
  until
• 11:16
  his
• 11:16
  death.
• 11:17
  And
• 11:17
  in
• 11:17
  death,
• 11:18
  DJ
• 11:18
  Clark
• 11:18
  Kent's
• 11:19
  legacy
• 11:19
  will
• 11:19
  remain
• 11:20
  as
• 11:20
  that
• 11:20
  father
• 11:21
  figure,
• 11:21
  and
• 11:21
  he
• 11:21
  will
• 11:22
  continue
• 11:22
  to
• 11:22
  be
• 11:22
  seen
• 11:23
  as
• 11:23
  an
• 11:23
  early
• 11:24
  influencer.
• 11:24
  Of
• 11:24
  sneaker
• 11:25
  collecting
• 11:25
  and
• 11:26
  curation.
• 11:26
  And
• 11:27
  this
• 11:27
  podcast,
• 11:27
  Fire
• 11:28
  Footwear,
• 11:28
  much
• 11:29
  like
• 11:29
  him,
• 11:29
  is
• 11:30
  about
• 11:30
  history.
• 11:31
  I
• 11:31
  want
• 11:31
  to
• 11:31
  keep
• 11:32
  that
• 11:32
  history
• 11:32
  alive
• 11:33
  because
• 11:33
  we're
• 11:34
  continuing
• 11:34
  to
• 11:34
  move
• 11:35
  forward
• 11:35
  at
• 11:35
  a
• 11:35
  rapid
• 11:36
  pace
• 11:36
  in
• 11:36
  this
• 11:36
  culture.
• 11:37
  But
• 11:37
  I
• 11:37
  want
• 11:37
  us
• 11:38
  always
• 11:38
  to
• 11:38
  remember
• 11:39
  where
• 11:39
  we
• 11:39
  started,
• 11:40
  because
• 11:40
  it's
• 11:40
  very
• 11:41
  important.
• 11:41
  The
• 11:42
  history,
• 11:42
  while
• 11:43
  it
• 11:43
  doesn't
• 11:43
  need
• 11:43
  to
• 11:44
  be
• 11:44
  revered
• 11:44
  at
• 11:44
  all
• 11:45
  times,
• 11:45
  you
• 11:45
  should
• 11:46
  know
• 11:46
  it.
• 11:46
  You
• 11:47
  should
• 11:47
  want
• 11:47
  to
• 11:47
  know
• 11:47
  it,
• 11:48
  and
• 11:48
  you
• 11:48
  should
• 11:48
  study
• 11:48
  it.
• 11:49
  Because
• 11:49
  then
• 11:49
  when
• 11:49
  something
• 11:50
  comes
• 11:50
  out
• 11:50
  that
• 11:50
  maybe
• 11:51
  you
• 11:51
  think
• 11:51
  is
• 11:51
  whack,
• 11:52
  you
• 11:52
  can
• 11:52
  understand
• 11:53
  what
• 11:53
  it
• 11:53
  meant
• 11:53
  back
• 11:54
  in
• 11:54
  the
• 11:54
  day,
• 11:54
  and
• 11:54
  then
• 11:54
  you
• 11:54
  can
• 11:55
  make
• 11:55
  a
• 11:55
  choice
• 11:55
  as
• 11:55
  to
• 11:55
  whether
• 11:56
  you
• 11:56
  want
• 11:56
  it
• 11:56
  or
• 11:56
  not.
• 11:57
  You
• 11:57
  shouldn't
• 11:57
  necessarily
• 11:58
  always
• 11:58
  want
• 11:59
  to
• 11:59
  have
• 11:59
  things
• 11:59
  that
• 11:59
  we
• 12:00
  had
• 12:00
  in
• 12:00
  the
• 12:00
  past,
• 12:01
  even
• 12:01
  Air
• 12:01
  Jordan
• 12:02
  retros,
• 12:03
  the
• 12:03
  Black
• 12:03
  Cement
• 12:03
  3,
• 12:04
  which
• 12:04
  we're
• 12:04
  going
• 12:04
  to
• 12:04
  talk
• 12:04
  about
• 12:05
  next
• 12:05
  week.
• 12:05
  You
• 12:06
  don't
• 12:06
  have
• 12:06
  to
• 12:06
  like
• 12:06
  them,
• 12:07
  you
• 12:07
  don't
• 12:07
  have
• 12:07
  to
• 12:08
  own
• 12:08
  them,
• 12:08
  but
• 12:08
  you
• 12:08
  should
• 12:09
  understand
• 12:09
  where
• 12:09
  they
• 12:09
  fit
• 12:10
  into
• 12:10
  the
• 12:10
  culture.
• 12:10
  And
• 12:10
  I
• 12:10
  think
• 12:11
  that's
• 12:11
  very
• 12:11
  important.
• 12:12
  And
• 12:12
  I
• 12:12
  think
• 12:12
  that
• 12:12
  DJ
• 12:13
  Clark
• 12:13
  Kent
• 12:13
  himself
• 12:14
  was
• 12:14
  very
• 12:14
  integral
• 12:15
  in
• 12:15
  making
• 12:15
  sure
• 12:15
  that
• 12:16
  history
• 12:16
  was
• 12:17
  a
• 12:17
  vital
• 12:17
  part
• 12:18
  of
• 12:18
  sneaker
• 12:19
  culture
• 12:19
  as
• 12:19
  we
• 12:19
  grew
• 12:20
  older.
• 12:20
  And
• 12:20
  before
• 12:21
  we
• 12:21
  get
• 12:21
  to
• 12:21
  the
• 12:21
  end
• 12:21
  of
• 12:21
  the
• 12:21
  episode,
• 12:22
  let's
• 12:22
  get
• 12:22
  to
• 12:23
  the
• 12:23
  release
• 12:23
  of
• 12:23
  the
• 12:23
  week.
• 12:38
  Release
• 12:38
  of
• 12:38
  the
• 12:38
  week,
• 12:39
  where
• 12:39
  I
• 12:39
  like
• 12:39
  to
• 12:39
  highlight
• 12:40
  a
• 12:40
  shoe
• 12:40
  that
• 12:40
  catches
• 12:41
  my
• 12:41
  eye.
• 12:41
  It's
• 12:41
  not
• 12:41
  always
• 12:42
  hype.
• 12:42
  This
• 12:42
  one
• 12:43
  may
• 12:43
  be
• 12:43
  borderline,
• 12:43
  but
• 12:44
  it's
• 12:44
  just
• 12:44
  something
• 12:44
  that
• 12:44
  I
• 12:44
  want
• 12:45
  you
• 12:45
  to
• 12:45
  know
• 12:45
  about.
• 12:46
  Earlier
• 12:46
  in
• 12:46
  the
• 12:46
  episode,
• 12:47
  I
• 12:47
  talked
• 12:47
  about
• 12:47
  the
• 12:47
  Air
• 12:48
  Jordan
• 12:48
  3
• 12:48
  black
• 12:48
  cement
• 12:49
  colorway,
• 12:49
  and
• 12:49
  I
• 12:50
  said
• 12:50
  that
• 12:50
  it's
• 12:50
  something
• 12:50
  that
• 12:50
  you
• 12:51
  don't
• 12:51
  necessarily
• 12:51
  have
• 12:51
  to
• 12:51
  like,
• 12:52
  but
• 12:52
  you
• 12:52
  should
• 12:53
  understand
• 12:53
  and
• 12:53
  appreciate
• 12:53
  where
• 12:54
  it
• 12:54
  fits
• 12:54
  into
• 12:54
  the
• 12:54
  history.
• 12:55
  Well,
• 12:55
  lucky
• 12:55
  for
• 12:55
  you,
• 12:56
  if
• 12:56
  you're
• 12:56
  somebody
• 12:56
  who
• 12:56
  likes
• 12:57
  it,
• 12:57
  somebody
• 12:58
  who
• 12:58
  wants
• 12:58
  it
• 12:58
  and
• 12:58
  does
• 12:59
  not
• 12:59
  have
• 12:59
  a
• 12:59
  version
• 13:00
  of
• 13:00
  this
• 13:00
  shoe,
• 13:01
  November
• 13:01
  23rd
• 13:02
  is
• 13:02
  your
• 13:03
  day.
• 13:03
  There
• 13:03
  was
• 13:03
  a
• 13:03
  shock
• 13:03
  drop
• 13:04
  earlier
• 13:04
  this
• 13:04
  week,
• 13:05
  but
• 13:05
  US$220,
• 13:07
  it
• 13:07
  can
• 13:08
  be
• 13:08
  yours
• 13:08
  on
• 13:08
  the
• 13:08
  Sneakers
• 13:09
  app
• 13:09
  and
• 13:09
  probably
• 13:09
  a
• 13:10
  bunch
• 13:10
  of
• 13:10
  other
• 13:10
  places.
• 13:11
  Personally,
• 13:12
  it's
• 13:12
  not
• 13:13
  my
• 13:13
  favorite
• 13:13
  air
• 13:13
  Jordan
• 13:14
  3.
• 13:14
  It
• 13:14
  is
• 13:14
  for
• 13:15
  a
• 13:15
  lot
• 13:15
  of
• 13:15
  people.
• 13:15
  For
• 13:15
  a
• 13:15
  lot
• 13:16
  of
• 13:16
  people,
• 13:16
  it
• 13:16
  is
• 13:16
  their
• 13:17
  favorite
• 13:17
  Air
• 13:17
  Jordan
• 13:18
  of
• 13:18
  all
• 13:18
  time.
• 13:19
  And
• 13:19
  you
• 13:19
  know
• 13:19
  what?
• 13:20
  You
• 13:20
  should
• 13:20
  go
• 13:20
  after
• 13:20
  it.
• 13:21
  You
• 13:21
  should
• 13:21
  have
• 13:21
  it,
• 13:21
  you
• 13:22
  should
• 13:22
  wear
• 13:22
  it,
• 13:22
  rock
• 13:22
  it,
• 13:23
  beat
• 13:23
  it,
• 13:23
  whatever
• 13:23
  it
• 13:23
  is.
• 13:24
  But
• 13:24
  if
• 13:24
  that's
• 13:25
  your
• 13:25
  shoe,
• 13:25
  then
• 13:26
  November
• 13:26
  23rd
• 13:27
  is
• 13:27
  your
• 13:27
  date
• 13:27
  and
• 13:28
  I
• 13:28
  want
• 13:28
  to
• 13:28
  see
• 13:28
  you
• 13:28
  go
• 13:29
  after
• 13:29
  it
• 13:29
  and
• 13:29
  I
• 13:29
  want
• 13:29
  to
• 13:29
  see
• 13:30
  you
• 13:30
  posting
• 13:30
  and
• 13:30
  letting
• 13:31
  me
• 13:31
  know
• 13:31
  that
• 13:32
  you
• 13:32
  copped
• 13:32
  it.
• 13:33
  What
• 13:33
  do
• 13:33
  you
• 13:33
  think
• 13:33
  of
• 13:33
  DJ
• 13:34
  Clark
• 13:34
  Kent
• 13:35
  and
• 13:35
  how
• 13:35
  do
• 13:35
  you
• 13:35
  feel
• 13:36
  about
• 13:36
  his
• 13:36
  legacy?
• 13:37
  Get
• 13:37
  in
• 13:37
  touch
• 13:37
  with
• 13:37
  me.
• 13:38
  The
• 13:38
  Fire
• 13:38
  Footwear
• 13:39
  Hotline
• 13:39
  is
• 13:39
  where
• 13:40
  you
• 13:40
  can
• 13:40
  do
• 13:40
  that.
• 13:40
  Area
• 13:41
  code
• 13:41
  202-643-9170.
• 13:45
  If
• 13:45
  you're
• 13:45
  an
• 13:45
  Instagram
• 13:46
  user,
• 13:46
  I
• 13:46
  do
• 13:47
  have
• 13:47
  a
• 13:47
  group
• 13:47
  chat
• 13:48
  on
• 13:48
  there
• 13:48
  for
• 13:48
  people
• 13:48
  who
• 13:49
  have
• 13:49
  reached
• 13:49
  out
• 13:50
  that
• 13:50
  have
• 13:50
  found
• 13:50
  the
• 13:50
  podcast
• 13:51
  at
• 13:52
  FirefootWearPod
• 13:53
  is
• 13:53
  the
• 13:53
  handle
• 13:53
  to
• 13:53
  find
• 13:54
  me
• 13:54
  there.
• 13:54
  If
• 13:55
  you
• 13:55
  want
• 13:55
  to
• 13:55
  find
• 13:55
  some
• 13:55
  reels,
• 13:56
  you
• 13:56
  can
• 13:56
  find
• 13:56
  me
• 13:56
  on
• 13:56
  TikTok,
• 13:57
  the
• 13:57
  same
• 13:57
  username.
• 13:58
  We
• 13:58
  have
• 13:58
  a
• 13:59
  YouTube
• 13:59
  channel
• 13:59
  where
• 13:59
  I
• 14:00
  like
• 14:00
  to
• 14:00
  do
• 14:00
  different
• 14:00
  things
• 14:01
  and
• 14:01
  if
• 14:01
  you
• 14:01
  missed
• 14:01
  last
• 14:02
  week's
• 14:02
  or
• 14:02
  two
• 14:02
  weeks
• 14:02
  ago's
• 14:03
  chat
• 14:03
  with
• 14:03
  Chris
• 14:03
  Chase
• 14:04
  from
• 14:04
  Wear
• 14:04
  Testers,
• 14:04
  you
• 14:05
  can
• 14:05
  find
• 14:05
  it
• 14:05
  there.
• 14:05
  Fire
• 14:06
  Footwear
• 14:06
  sneakers
• 14:07
  talk.
• 14:07
  You
• 14:07
  want
• 14:08
  to
• 14:08
  hit
• 14:08
  subscribe,
• 14:08
  like
• 14:09
  all
• 14:09
  that
• 14:09
  good
• 14:09
  stuff.
• 14:10
  I'd
• 14:10
  love
• 14:10
  to
• 14:10
  see
• 14:10
  you
• 14:11
  there
• 14:11
  and
• 14:11
  I'd
• 14:11
  love
• 14:11
  to
• 14:11
  be
• 14:12
  putting
• 14:12
  out
• 14:12
  new
• 14:13
  content
• 14:13
  there
• 14:14
  because
• 14:14
  it's
• 14:14
  another
• 14:15
  avenue
• 14:15
  in
• 14:15
  which
• 14:15
  I
• 14:15
  can
• 14:16
  make
• 14:16
  Fire
• 14:16
  Footwear
• 14:17
  an
• 14:17
  even
• 14:17
  larger
• 14:18
  community.
• 14:18
  I
• 14:19
  hope
• 14:19
  this
• 14:19
  finds
• 14:19
  everybody
• 14:19
  well,
• 14:20
  fam.
• 14:20
  I
• 14:20
  hope
• 14:20
  this
• 14:20
  finds
• 14:21
  everybody
• 14:21
  safe.
• 14:21
  I
• 14:21
  want
• 14:21
  to
• 14:22
  thank
• 14:22
  you
• 14:22
  again
• 14:22
  for
• 14:22
  your
• 14:23
  patience
• 14:23
  and
• 14:23
  I
• 14:23
  will
• 14:24
  see
• 14:24
  you
• 14:24
  next
• 14:24
  time.
• 14:24
  This
• 14:25
  is
• 14:25
  Fire
• 14:25
  Footwear.
• 14:43
  The
• 14:43
  opinions
• 14:44
  and
• 14:44
  viewpoints
• 14:45
  expressed
• 14:45
  on
• 14:45
  Fire
• 14:46
  Footwear
• 14:46
  are
• 14:47
  those
• 14:47
  of
• 14:47
  Matt
• 14:47
  Fraits
• 14:48
  and
• 14:48
  his
• 14:48
  guest
• 14:49
  and
• 14:49
  not
• 14:49
  necessarily
• 14:50
  those
• 14:50
  of
• 14:50
  the
• 14:50
  Maddie
• 14:51
  Ice
• 14:51
  Media
• 14:51
  Network.
• 14:53
  Fire
• 14:53
  Footwear
• 14:54
  is
• 14:54
  exclusively
• 14:55
  owned
• 14:55
  by
• 14:55
  Matt
• 14:55
  Fraits
• 14:56
  and
• 14:56
  is
• 14:56
  brought
• 14:56
  to
• 14:57
  you
• 14:57
  by
• 14:57
  the
• 14:57
  Maddie.