Latest / Get Real Rae... Real Business & Life Advice / Why Niching Down Can Be Bad for Business

Transcript

Why Niching Down Can Be Bad for Business · Get Real Rae... Real Business & Life Advice

• 0:00
  Speaker: According to an article in Fast Company in
• 0:02
  Speaker: December 2022, people were leaving their full-time
• 0:06
  Speaker: six-figure income jobs to become full-time
• 0:09
  Speaker: YouTubers.
• 0:11
  Speaker: And with that being said, there are over
• 0:14
  Speaker: 400,000 YouTubers worldwide.
• 0:18
  Speaker: Now, we also looked at an article posted
• 0:22
  Speaker: by CBS News.
• 0:25
  Speaker: And according to CBS News, in March 2023,
• 0:28
  Speaker: people were leaving YouTube.
• 0:29
  Speaker: In fact, one YouTuber named Miss Rachel, who
• 0:33
  Speaker: sang songs for the littles, found herself leaving
• 0:37
  Speaker: due to mental health concerns.
• 0:39
  Speaker: There were angry parents messaging her saying that
• 0:42
  Speaker: how dare she post about pronouns or how
• 0:45
  Speaker: dare she post about, I guess, her upcoming
• 0:49
  Speaker: surgery.
• 0:50
  Speaker: And they didn't even say like what surgery
• 0:52
  Speaker: she was talking about.
• 0:54
  Speaker: So, it could have literally been some typical
• 0:56
  Speaker: kind of surgery that is just common for
• 0:58
  Speaker: kids.
• 0:59
  Speaker: I mean, having a tooth pulled is technically
• 1:01
  Speaker: a surgery if you have to undergo anesthesia.
• 1:03
  Speaker: And so, anyway, we have a grown woman
• 1:06
  Speaker: being driven away from her full-time job
• 1:08
  Speaker: as a YouTuber in order to protect her
• 1:11
  Speaker: mental health.
• 1:12
  Speaker: Yes, it's Ray from Get Real Ray, a
• 1:16
  Speaker: place and space for life and business tips
• 1:19
  Speaker: to hopefully inspire you on your journey or
• 1:22
  Speaker: at the very least provide you with some
• 1:24
  Speaker: laughs.
• 1:25
  Speaker: Let's get real.
• 1:26
  Speaker: Craving real advice?
• 1:28
  Speaker: Tired of feeling like every other small business
• 1:30
  Speaker: owner or solopreneur is raking in the dough
• 1:33
  Speaker: while you just seem to be raking?
• 1:36
  Speaker: Secretly looking for a is not as glamorous
• 1:40
  Speaker: as others make it look.
• 1:42
  Speaker: Whether you're looking to change the game in
• 1:44
  Speaker: your relationships at home or at the workplace,
• 1:47
  Speaker: you've come to the right place.
• 1:49
  Speaker: My name is Ray.
• 1:50
  Speaker: I went from corporate America to running my
• 1:52
  Speaker: own small business to becoming a solopreneur.
• 1:55
  Speaker: I'm a professional actor and dare we say
• 1:57
  Speaker: a professional busybody because this body is about
• 2:01
  Speaker: to be busy all up in your biz.
• 2:03
  Speaker: So, let's get real.
• 2:05
  Speaker: So, this actually is not a video about
• 2:07
  Speaker: YouTube but what it is a video about
• 2:09
  Speaker: it's about making sure that we don't niche
• 2:15
  Speaker: down so much.
• 2:16
  Speaker: We put ourselves in these boxes where we
• 2:19
  Speaker: are at risk of hurting ourselves.
• 2:22
  Speaker: What do I mean?
• 2:23
  Speaker: Hear me out.
• 2:24
  Speaker: Okay, so recently I was going through the
• 2:28
  Speaker: YouTube.
• 2:29
  Speaker: You guys, come on.
• 2:31
  Speaker: I can't be going through Netflix all the
• 2:32
  Speaker: time.
• 2:33
  Speaker: I'm a busy girl.
• 2:34
  Speaker: I ain't got time to watch a full
• 2:35
  Speaker: movie.
• 2:35
  Speaker: I got time for little shorts, little clips,
• 2:38
  Speaker: little YouTube videos.
• 2:39
  Speaker: And with that being said, I was surprised
• 2:41
  Speaker: to see travel vlogger Allison Sharp back in
• 2:46
  Speaker: her van.
• 2:47
  Speaker: So, if you haven't checked out her channel,
• 2:50
  Speaker: I came across it last, okay I guess
• 2:53
  Speaker: earlier this year actually, scrolling the tubes and
• 2:58
  Speaker: she had a van life video where she
• 3:00
  Speaker: was interviewing another van lifer and I thought,
• 3:02
  Speaker: oh that's really interesting.
• 3:04
  Speaker: And then I just really appreciated her humor
• 3:07
  Speaker: and candor.
• 3:08
  Speaker: I thought I'm gonna go ahead and subscribe
• 3:10
  Speaker: to this nice lady and I was actually
• 3:12
  Speaker: happy that I did.
• 3:14
  Speaker: And I'm still happy that I did.
• 3:17
  Speaker: I don't watch a lot of YouTube videos.
• 3:20
  Speaker: So, when she decided to stop living the
• 3:25
  Speaker: van life and to actually buy a house
• 3:29
  Speaker: or I think she bought a condo or
• 3:30
  Speaker: something and take root in one spot, I
• 3:34
  Speaker: thought, well that's interesting.
• 3:35
  Speaker: How is her channel going to change?
• 3:38
  Speaker: Now, being that I wasn't watching her content
• 3:41
  Speaker: quite that frequently, it was just me kind
• 3:45
  Speaker: of humming and hawing as a business person
• 3:48
  Speaker: and as someone who's just curious about things
• 3:50
  Speaker: in life, okay.
• 3:51
  Speaker: I'm being nosy.
• 3:52
  Speaker: How you gonna change?
• 3:53
  Speaker: I'm curious.
• 3:54
  Speaker: With that being said, her channel did transition
• 4:00
  Speaker: into a lot of videos where she would
• 4:03
  Speaker: sit at a desk and talk to a
• 4:04
  Speaker: camera, you know, ding, sitting at a desk
• 4:06
  Speaker: right now.
• 4:07
  Speaker: And she seemed to be giving advice on
• 4:10
  Speaker: van travel which makes perfect sense because that
• 4:14
  Speaker: was the world she lived for quite some
• 4:16
  Speaker: time.
• 4:16
  Speaker: And she also gave her commentary on other
• 4:21
  Speaker: life events.
• 4:23
  Speaker: And to prepare for this video, I actually
• 4:25
  Speaker: went through her channel just to see what
• 4:27
  Speaker: are some of the other things that she
• 4:28
  Speaker: talked about.
• 4:30
  Speaker: She also did videos where she would purchase
• 4:33
  Speaker: things and unpackage things.
• 4:35
  Speaker: So, it looks like she's trying out a
• 4:37
  Speaker: lot of different areas in order to find
• 4:40
  Speaker: what's her niche, what's the thing that will
• 4:42
  Speaker: allow her to still keep the channel going.
• 4:44
  Speaker: Because you have to remember, for a lot
• 4:48
  Speaker: of YouTubers, or for some YouTubers, when it
• 4:52
  Speaker: comes to making YouTube your full-time job,
• 4:56
  Speaker: you have, or I should say they have,
• 4:59
  Speaker: thousands of followers.
• 5:02
  Speaker: And in order to generate ad revenue, in
• 5:07
  Speaker: order to generate sponsorships, in order to keep
• 5:11
  Speaker: the money coming in, the creator has to
• 5:15
  Speaker: keep creating content that's appealing to their audience.
• 5:18
  Speaker: With that being said, Allison is not alone.
• 5:23
  Speaker: There are many creators who have found themselves
• 5:27
  Speaker: in this position where they wanted to do
• 5:30
  Speaker: something different.
• 5:32
  Speaker: When it came to Allison, I was really
• 5:35
  Speaker: surprised in my subscribe feed when a video
• 5:37
  Speaker: popped up showing her back and her van.
• 5:41
  Speaker: I thought, whoa, this is not good.
• 5:44
  Speaker: If we have niched down so much to
• 5:47
  Speaker: create a world where people know and love
• 5:50
  Speaker: us for, in this case, van life, and
• 5:56
  Speaker: the desire to do something different is not
• 5:59
  Speaker: accepted enough by our audience in order to
• 6:02
  Speaker: allow us to continue to sustain our income,
• 6:07
  Speaker: do we then have to go back to
• 6:09
  Speaker: the thing that we said we needed a
• 6:10
  Speaker: mental health break from and do that just
• 6:14
  Speaker: to please the audience, just to keep the
• 6:16
  Speaker: income coming in?
• 6:17
  Speaker: Now, to be fair, I do not know
• 6:20
  Speaker: Allison.
• 6:21
  Speaker: She may have just been missing living in
• 6:24
  Speaker: a van.
• 6:25
  Speaker: I, myself, have had to take to sleeping
• 6:30
  Speaker: in my car on occasion when I do
• 6:33
  Speaker: long-distance trips for work.
• 6:35
  Speaker: It is not fun.
• 6:38
  Speaker: I tried to make it fun.
• 6:40
  Speaker: I said, I'm going to pack this into,
• 6:43
  Speaker: I'm going to pack this long-distance trip
• 6:44
  Speaker: into stopping off at state parks.
• 6:48
  Speaker: I'm going to live a car life for
• 6:50
  Speaker: a hot minute.
• 6:52
  Speaker: I am going to treat myself to a
• 6:56
  Speaker: little takeout or I'm going to buy some
• 6:59
  Speaker: yummies from the grocery store to save some
• 7:01
  Speaker: money and, you know, eat my favorite cold
• 7:07
  Speaker: foods crackers from a box as I take
• 7:10
  Speaker: this trip.
• 7:11
  Speaker: And I will tell you, when it is
• 7:13
  Speaker: hot outside and you are trying to sleep
• 7:18
  Speaker: in a car, it is really uncomfortable.
• 7:22
  Speaker: Not only, and I'm talking a big car,
• 7:24
  Speaker: I'm talking regular little four-door hatchback, actually,
• 7:28
  Speaker: you guys, four-door hatchback.
• 7:30
  Speaker: So, with that being said, trying to find
• 7:34
  Speaker: the right comfortable position to sleep in and
• 7:36
  Speaker: of itself is difficult.
• 7:39
  Speaker: Purchase this inflatable mattress for the rear seat,
• 7:43
  Speaker: which is generally supposed to be like to
• 7:45
  Speaker: make your dog comfortable.
• 7:46
  Speaker: So, yes, I'm sleeping like a dog.
• 7:49
  Speaker: And while that was great to help keep
• 7:50
  Speaker: my legs from kind of having to be
• 7:53
  Speaker: tucked behind the driver's seat, I'm still like
• 7:56
  Speaker: crouched up.
• 7:57
  Speaker: And look, I'm 5'5", almost 5'6".
• 7:59
  Speaker: So, I'm still curled up in the back
• 8:01
  Speaker: seat laying across.
• 8:03
  Speaker: And when it's hot, you have to try
• 8:05
  Speaker: to figure out, can I crack the window
• 8:07
  Speaker: enough to keep air circulating so that I'm
• 8:10
  Speaker: not in here sweating?
• 8:12
  Speaker: Because if it's too hot, you can't sleep
• 8:14
  Speaker: well.
• 8:15
  Speaker: And how do I crack the window so
• 8:18
  Speaker: that people don't know that there's someone in
• 8:20
  Speaker: this car?
• 8:21
  Speaker: Because I don't want anyone coming to tap
• 8:24
  Speaker: on my window.
• 8:26
  Speaker: If the car looks completely abandoned, is it
• 8:29
  Speaker: also at risk of being of interest to
• 8:31
  Speaker: people who just want to create mischief?
• 8:33
  Speaker: Finding places to park is also a thing.
• 8:37
  Speaker: While I wound up taking to parking at
• 8:41
  Speaker: state parks, which is the safest.
• 8:44
  Speaker: If you can park in a state park
• 8:46
  Speaker: and you've paid to park there, that is
• 8:48
  Speaker: really the safest because people are camping, you're
• 8:50
  Speaker: good to go.
• 8:52
  Speaker: However, when you're doing things on the DL,
• 8:54
  Speaker: I've also taken to parking at truck stops.
• 8:57
  Speaker: And that's also fairly safe.
• 8:59
  Speaker: I initially did not want to do truck
• 9:02
  Speaker: stops.
• 9:02
  Speaker: I thought, oh my gosh, what if there's
• 9:04
  Speaker: some trucker out here who's going to attack
• 9:06
  Speaker: me?
• 9:06
  Speaker: And I have to say, trucking community did
• 9:09
  Speaker: not care two cents about me.
• 9:11
  Speaker: Mind you, I did have to do things
• 9:13
  Speaker: in a very discreet manner in order to
• 9:15
  Speaker: not be obvious to anyone.
• 9:17
  Speaker: But a whole separate video, but depending on
• 9:20
  Speaker: like when you're parking and stuff like that,
• 9:21
  Speaker: chances are truckers are sleeping in a truck.
• 9:24
  Speaker: And to be fair, there are other people
• 9:26
  Speaker: doing the same thing you're doing.
• 9:27
  Speaker: They are looking for a place to sleep
• 9:29
  Speaker: and there's nothing wrong with truckers.
• 9:32
  Speaker: Truckers are nice people.
• 9:33
  Speaker: They're just like everyone else.
• 9:35
  Speaker: It's just a job label.
• 9:38
  Speaker: It's not like some special group of people
• 9:41
  Speaker: or a special group of crazy people.
• 9:44
  Speaker: Why do I say truckers?
• 9:45
  Speaker: Because truck stops, rest stops are designed primarily
• 9:48
  Speaker: to take care of them and they do
• 9:51
  Speaker: need it.
• 9:51
  Speaker: They need so much more.
• 9:52
  Speaker: Can we please have like rest stops that
• 9:54
  Speaker: have little hotels available so that these guys
• 9:58
  Speaker: don't have to sleep in their trucks?
• 10:00
  Speaker: I'm just saying that would be awesome.
• 10:02
  Speaker: Sure they can go and park at a
• 10:04
  Speaker: hotel, but that's also like a whole other
• 10:06
  Speaker: huge thing.
• 10:07
  Speaker: But I digress.
• 10:08
  Speaker: Let's just get back to Allison.
• 10:09
  Speaker: And so heat is an issue.
• 10:12
  Speaker: Cold is an issue when you are sleeping
• 10:15
  Speaker: in a vehicle and her van looks like
• 10:18
  Speaker: it's really nicely, nicely tripped out.
• 10:22
  Speaker: I think she mentioned that she had worked
• 10:26
  Speaker: on it with a family member, maybe her
• 10:27
  Speaker: dad or something.
• 10:29
  Speaker: So, you know, insulation definitely can be kept
• 10:32
  Speaker: in mind when someone is creating a van
• 10:35
  Speaker: to be lived in for extended periods.
• 10:38
  Speaker: However, with all this being said, she has
• 10:43
  Speaker: the right to want to do something else.
• 10:46
  Speaker: That's just like any job.
• 10:48
  Speaker: The life of being a YouTuber is just
• 10:49
  Speaker: like any job.
• 10:50
  Speaker: I'm going to take it away from Allison.
• 10:52
  Speaker: She seems like she's a very nice person
• 10:54
  Speaker: and she can do whatever she wants with
• 10:57
  Speaker: her channel.
• 10:57
  Speaker: She can go back to van life if
• 10:59
  Speaker: that's what she wants to do.
• 11:00
  Speaker: And I hope that her decision to part
• 11:02
  Speaker: -time van life, as she's stated on her
• 11:04
  Speaker: channel, is a decision that she's doing for
• 11:08
  Speaker: herself because she misses it and not from
• 11:12
  Speaker: feeling pressure from viewers.
• 11:15
  Speaker: With that being said, I did want to
• 11:17
  Speaker: throw in just a few little notes from
• 11:20
  Speaker: the video that I just mentioned.
• 11:23
  Speaker: I will add that as someone who went
• 11:28
  Speaker: from wanting to enjoy living in the car
• 11:33
  Speaker: to really despising it and doing anything I
• 11:39
  Speaker: could to get together the money for the
• 11:40
  Speaker: hotel so I did not have to sleep
• 11:41
  Speaker: in the car.
• 11:43
  Speaker: I will say that if you've done that
• 11:48
  Speaker: experience of sleeping in a vehicle more than
• 11:51
  Speaker: a handful of times, you will find yourself
• 11:55
  Speaker: or it is easy to find oneself conflicted
• 12:02
  Speaker: and drawn to doing really strange things.
• 12:11
  Speaker: So knowing that you don't really want to
• 12:14
  Speaker: eat in your vehicle by yourself, facing your
• 12:19
  Speaker: steering wheel, but then finding yourself looking for
• 12:24
  Speaker: an excuse to go eat in your vehicle
• 12:27
  Speaker: by yourself, I would eat like boxes of
• 12:31
  Speaker: crackers or peanuts as I'm driving because I
• 12:33
  Speaker: can't stop because it'll take me longer to
• 12:36
  Speaker: get to wherever I'm going.
• 12:37
  Speaker: And so finding myself in my home just
• 12:40
  Speaker: shoving crackers in my mouth like I'm in
• 12:44
  Speaker: a hurry, like I have to go somewhere
• 12:46
  Speaker: and I can't which is not really the
• 12:50
  Speaker: type of behavior that I want to maintain.
• 12:54
  Speaker: Not feeling like my bed is too big
• 12:57
  Speaker: and feeling like maybe it would be more
• 12:59
  Speaker: comfortable to sleep on the floor or in
• 13:04
  Speaker: my closet so that I feel like I
• 13:06
  Speaker: can find space.
• 13:07
  Speaker: This doesn't happen often and I admit that
• 13:10
  Speaker: is weird but weird things happen when you've
• 13:14
  Speaker: adjusted yourself to being very small in order
• 13:20
  Speaker: to live life.
• 13:23
  Speaker: So another YouTuber that I'm going to mention
• 13:27
  Speaker: while I find this video because I I've
• 13:29
  Speaker: lost the video because I'm sorry I was
• 13:31
  Speaker: prepared and then I wasn't prepared.
• 13:32
  Speaker: Another YouTuber I just want to mention real
• 13:34
  Speaker: quick is Kali Mustafa.
• 13:36
  Speaker: This guy he has these YouTube shorts about
• 13:41
  Speaker: the dead herd case that I find hilarious.
• 13:46
  Speaker: I know that case was what feels like
• 13:48
  Speaker: ages ago.
• 13:49
  Speaker: It's really like only a year ago guys.
• 13:52
  Speaker: But he is a comedian and he was
• 13:56
  Speaker: on YouTube before that case but he decided
• 14:00
  Speaker: to take footage from the case and make
• 14:02
  Speaker: little reaction shorts and he did a very
• 14:05
  Speaker: nice job of it.
• 14:06
  Speaker: I found myself binge watching some of his
• 14:08
  Speaker: shorts and I was really happy.
• 14:10
  Speaker: I was like oh my gosh I gotta
• 14:11
  Speaker: follow this comedian.
• 14:13
  Speaker: He's funny and I found it interesting when
• 14:19
  Speaker: he actually made a post stating he also
• 14:23
  Speaker: does this daily vlog and he stated in
• 14:25
  Speaker: a video that he did not or he
• 14:32
  Speaker: would not succumb to pressure from people commenting
• 14:36
  Speaker: on his channel saying that he should go
• 14:39
  Speaker: back to just making dead herd shorts and
• 14:42
  Speaker: why doesn't he make more of those and
• 14:44
  Speaker: he needs to make more of those.
• 14:46
  Speaker: The man has the right to run a
• 14:48
  Speaker: vlog if he wants to run a daily
• 14:49
  Speaker: vlog and he has the right to show
• 14:51
  Speaker: all his other comedy because he's a comedian
• 14:53
  Speaker: right?
• 14:54
  Speaker: So he hasn't built his life around making
• 14:57
  Speaker: dead herd shorts.
• 14:58
  Speaker: He built his life around the art form
• 15:01
  Speaker: of comedy and he's created a space where
• 15:05
  Speaker: those who have subscribed to his channel understand
• 15:10
  Speaker: this is a comedy channel um this comedian
• 15:13
  Speaker: does have a life and he will share
• 15:14
  Speaker: real life stuff and so he is balancing
• 15:18
  Speaker: mixing both of those things.
• 15:19
  Speaker: But for someone to have to say oh
• 15:22
  Speaker: this is really frustrating for me that people
• 15:24
  Speaker: are pressuring me to do the specific kind
• 15:27
  Speaker: of content they want that's that's a big
• 15:30
  Speaker: deal.
• 15:31
  Speaker: I'm gonna share with you some of these
• 15:33
  Speaker: sharp comments I'm gonna also not play oh
• 15:38
  Speaker: dear learning how to use a computer is
• 15:40
  Speaker: super fun so um we have already 95
• 15:45
  Speaker: comments this video has only been up for
• 15:47
  Speaker: a day let's see what the views are
• 15:48
  Speaker: on this uh nope can't figure that out
• 15:53
  Speaker: because it's stuck on a commercial so I
• 15:54
  Speaker: will just I will just not worry about
• 15:57
  Speaker: the views but I will say we have
• 15:59
  Speaker: um posted one day ago yay I've been
• 16:02
  Speaker: waiting patiently for you to find another van
• 16:05
  Speaker: adventure in your heart another comment sir I'm
• 16:08
  Speaker: excited for you glad you're back in the
• 16:09
  Speaker: van even part time um it's nice to
• 16:15
  Speaker: see you in this video uh so good
• 16:18
  Speaker: to see you back in the van uh
• 16:21
  Speaker: yes best wishes to the part-time van
• 16:23
  Speaker: life oh gosh living vicariously through your van
• 16:27
  Speaker: life I'm so glad you're getting back into
• 16:30
  Speaker: your van if she don't want to be
• 16:34
  Speaker: in the van she ain't gonna be in
• 16:35
  Speaker: the van but this is the downside to
• 16:38
  Speaker: when you um or when someone amasses a
• 16:43
  Speaker: lot of their followers subscribers um around one
• 16:51
  Speaker: small topic I do like that she's tried
• 16:55
  Speaker: helping other van lifers um in terms of
• 16:57
  Speaker: how to make their transition for their journey
• 16:59
  Speaker: and like I said I I do hope
• 17:02
  Speaker: that she's making her decision based on how
• 17:03
  Speaker: she feels and what she wants and not
• 17:05
  Speaker: pressure or need for income um this video
• 17:09
  Speaker: is not designed to make any assumptions about
• 17:10
  Speaker: her or her life um this video is
• 17:13
  Speaker: designed to talk to you about your business
• 17:17
  Speaker: yes so niching down niching down is something
• 17:22
  Speaker: that I have had uh mentors or business
• 17:27
  Speaker: coaches whatever you want to call it uh
• 17:30
  Speaker: comment to me about oh you have to
• 17:32
  Speaker: niche down you have to niche down I
• 17:33
  Speaker: swear when it comes to being a business
• 17:35
  Speaker: mentor the advice of niching down is like
• 17:39
  Speaker: a therapist saying you need boundaries like okay
• 17:44
  Speaker: tell me why is everyone saying the kind
• 17:48
  Speaker: of throwing out these phrases and can you
• 17:50
  Speaker: tell me what it really means okay so
• 17:53
  Speaker: what does it really mean to niche down
• 17:55
  Speaker: well an example of the youtubers I mentioned
• 17:58
  Speaker: niching down means being so narrow that while
• 18:03
  Speaker: you may amass a group of people interested
• 18:06
  Speaker: in your business or service or product um
• 18:10
  Speaker: initially when interest service product changes or when
• 18:16
  Speaker: interest changes in that service or products you
• 18:19
  Speaker: may find yourself struggling to keep the income
• 18:24
  Speaker: coming in I am someone who has multiple
• 18:28
  Speaker: businesses and one of the things that my
• 18:31
  Speaker: business did was have offered dance classes in
• 18:35
  Speaker: person for young people once of course 2020's
• 18:40
  Speaker: pandy hit I took those online well when
• 18:46
  Speaker: the uh people's when the people's decided no
• 18:50
  Speaker: more things are open we're running out the
• 18:53
  Speaker: door I didn't really want to go out
• 18:55
  Speaker: the door I could have and there were
• 18:58
  Speaker: a lot of people who did they were
• 18:59
  Speaker: like yeah we're back in the studio and
• 19:01
  Speaker: I'm sure their classes were full and you
• 19:04
  Speaker: know more power to them but I really
• 19:06
  Speaker: liked delivering services online and I hung in
• 19:09
  Speaker: there as long as I could to maintain
• 19:11
  Speaker: full-time income delivering that service online with
• 19:14
  Speaker: that being said full-time income doing that
• 19:19
  Speaker: just for myself would have been difficult but
• 19:23
  Speaker: in order to also keep our other contractors
• 19:27
  Speaker: earning money it wasn't viable it wasn't sustainable
• 19:31
  Speaker: and so I had to modify my business
• 19:34
  Speaker: and I am so grateful that I wasn't
• 19:36
  Speaker: so niched down that I couldn't immediately say
• 19:40
  Speaker: oh we offer these other things or my
• 19:42
  Speaker: other business offers this other thing and really
• 19:45
  Speaker: be able to keep income being generated and
• 19:48
  Speaker: sustain a lifestyle without having to resort to
• 19:51
  Speaker: going to do things that I really did
• 19:53
  Speaker: not want to do anymore I set myself
• 19:55
  Speaker: up so that I could change what I
• 19:59
  Speaker: wanted to do and how I want to
• 20:01
  Speaker: generate my income without feeling pressure to do
• 20:06
  Speaker: something that I didn't and that is really
• 20:09
  Speaker: important it's not just the YouTube community at
• 20:11
  Speaker: all by the way when we look at
• 20:14
  Speaker: actors uh the award-winning Oscar award-winning
• 20:18
  Speaker: actor Matthew McConaughey he has commented in several
• 20:21
  Speaker: videos how it was a big leap for
• 20:25
  Speaker: him a big decision for him to stop
• 20:27
  Speaker: doing the rom-coms right because he was
• 20:30
  Speaker: the attractive perfect dreamy boyfriend and every rom
• 20:34
  Speaker: -com he's the you want to get and
• 20:36
  Speaker: as much as I liked his acting rom
• 20:40
  Speaker: -coms generally follow a formula and so I
• 20:42
  Speaker: was like oh you know what why see
• 20:44
  Speaker: another Matthew McConaughey in rom-com uh so
• 20:46
  Speaker: I was certainly taken aback when he came
• 20:49
  Speaker: out with Dallas Buyers Club and then I
• 20:51
  Speaker: think that same year he also did um
• 20:53
  Speaker: was it true true grit the true crime
• 20:57
  Speaker: no true detective oh my gosh I just
• 21:00
  Speaker: mentioned a movie and I think a podcast
• 21:04
  Speaker: okay um so he did true detective and
• 21:08
  Speaker: these performances were nothing like what we had
• 21:11
  Speaker: come to know him for at least what
• 21:12
  Speaker: I had come to know him for and
• 21:14
  Speaker: that decision to take a break to try
• 21:17
  Speaker: something new allowed him the space to then
• 21:20
  Speaker: try many other different types of films and
• 21:23
  Speaker: be the actor he wanted to be so
• 21:26
  Speaker: he had to move away from what he
• 21:27
  Speaker: had niched down to do and refocus at
• 21:31
  Speaker: just being a quality actor doing scripts that
• 21:36
  Speaker: he wants to do now the man has
• 21:39
  Speaker: a lot of money so he made a
• 21:40
  Speaker: lot of money for the rom-coms before
• 21:41
  Speaker: making that transition however how does this apply
• 21:44
  Speaker: to you well first don't niche down so
• 21:49
  Speaker: much that you pigeon yourself in a box
• 21:51
  Speaker: if you have a business or you are
• 21:53
  Speaker: starting a business maybe you have um a
• 21:57
  Speaker: business where you do t-shirts and you
• 22:00
  Speaker: love doing t-shirts and you your most
• 22:03
  Speaker: popular t-shirts are these t-shirts with
• 22:05
  Speaker: cartoon figures on them don't be afraid while
• 22:08
  Speaker: you're still making the t-shirt various sizes
• 22:11
  Speaker: and maybe you do the little baby onesie
• 22:13
  Speaker: with those cartoon figures don't be afraid to
• 22:17
  Speaker: look at whether or not you can get
• 22:19
  Speaker: your customer to also be interested in having
• 22:23
  Speaker: um leggings or pants or baseball cap with
• 22:26
  Speaker: the same cartoon figures don't just stick to
• 22:30
  Speaker: the t-shirt also look at maybe you
• 22:35
  Speaker: can set up some sort of um blog
• 22:39
  Speaker: or course or workshop or book instructing others
• 22:43
  Speaker: on how to create a business similar to
• 22:45
  Speaker: yours or just maybe you don't even want
• 22:48
  Speaker: people to copy your formula you're like i
• 22:50
  Speaker: worked hard for this you can't copy my
• 22:52
  Speaker: formula so maybe instead you offer um a
• 22:57
  Speaker: book about your experience creating your business you
• 23:01
  Speaker: ain't gotta give the inside business secrets but
• 23:04
  Speaker: what you want to do is set up
• 23:05
  Speaker: something else that you feel good about that
• 23:08
  Speaker: you can be known for that doesn't feel
• 23:10
  Speaker: like a departure from your um the other
• 23:13
  Speaker: part of your business that you love or
• 23:15
  Speaker: just what you love in general and that
• 23:17
  Speaker: you can also continue to have your lifestyle
• 23:22
  Speaker: sustained because things change all the time even
• 23:27
  Speaker: if you are a farmer and you aren't
• 23:30
  Speaker: necessarily depending on the immediate reaction or feelings
• 23:36
  Speaker: from the consumer your crop could be wiped
• 23:39
  Speaker: out your crop infestation or maybe companies are
• 23:48
  Speaker: saying actually we don't want to buy almonds
• 23:51
  Speaker: anymore it looks like um there are so
• 23:54
  Speaker: many nut allergies out there that the demand
• 23:56
  Speaker: for almond milk has declined well if you
• 24:00
  Speaker: gotta kill the almonds what are you gonna
• 24:02
  Speaker: do okay so yes you can take those
• 24:06
  Speaker: almonds use them to make other products you'll
• 24:10
  Speaker: have to look at other vendors to purchase
• 24:12
  Speaker: those almonds you're gonna have to be looking
• 24:14
  Speaker: at a lot of different ways in order
• 24:16
  Speaker: to take that crop and still generate income
• 24:20
  Speaker: from it but then what's next yeah so
• 24:24
  Speaker: maybe what's next is then you could teach
• 24:26
  Speaker: others what to do after um their crop
• 24:29
  Speaker: is no longer in demand now i i
• 24:35
  Speaker: don't know how many farmers are taking my
• 24:36
  Speaker: advice right now but i just use as
• 24:39
  Speaker: example of what could be extreme for form
• 24:43
  Speaker: of providing a specific item and working with
• 24:50
  Speaker: a specific group so being very niche now
• 24:53
  Speaker: with that being said if you are not
• 24:57
  Speaker: starting a business you don't have a business
• 24:59
  Speaker: you have no care for business you don't
• 25:01
  Speaker: have a farm you don't have a nut
• 25:04
  Speaker: allergy then does any of this apply to
• 25:06
  Speaker: you well yeah i think it does because
• 25:09
  Speaker: if you look at your relationships in life
• 25:12
  Speaker: are you only spending your time with those
• 25:15
  Speaker: co-workers who work at clearly you work
• 25:19
  Speaker: together but who work in a specific department
• 25:22
  Speaker: and you guys go out after work together
• 25:26
  Speaker: um you hate eat lunch together at work
• 25:29
  Speaker: if you're only spending your time with that
• 25:32
  Speaker: group of people if you no longer have
• 25:35
  Speaker: that job maybe one of those friends leave
• 25:38
  Speaker: so maybe you leave um maybe you don't
• 25:41
  Speaker: leave voluntarily maybe the company closes then what
• 25:45
  Speaker: do you feel that you'll still spend as
• 25:48
  Speaker: much time with those people well clearly if
• 25:50
  Speaker: you're not having lunch together all the time
• 25:51
  Speaker: then maybe not but how many people do
• 25:53
  Speaker: you feel that you can truly call on
• 25:54
  Speaker: after the work relationship has ended and have
• 26:01
  Speaker: something in common with do you guys also
• 26:05
  Speaker: have kids do you guys also do a
• 26:07
  Speaker: lot of the same hobbies i mean if
• 26:09
  Speaker: you were on the company sports team on
• 26:13
  Speaker: the weekend then you no longer got the
• 26:17
  Speaker: company sports team to talk about or do
• 26:19
  Speaker: together so make sure that you have relationships
• 26:24
  Speaker: in your life or even relationships with those
• 26:27
  Speaker: co-workers structuring those relationships so that way
• 26:30
  Speaker: it's not just about the company it's not
• 26:33
  Speaker: so niched down that if anything changed you
• 26:37
  Speaker: would be struggling to find yourself your identity
• 26:39
  Speaker: and in this case of the friendships we're
• 26:42
  Speaker: not talking about money coming in we're talking
• 26:45
  Speaker: about our value and ourself and being comfortable
• 26:49
  Speaker: with being able to express ourselves in ways
• 26:52
  Speaker: that we choose without feeling forced to stay
• 26:56
  Speaker: with the company that maybe we no longer
• 26:58
  Speaker: want to be at or ready to grow
• 27:00
  Speaker: away from because we have other skills or
• 27:03
  Speaker: just have an interest in doing different type
• 27:06
  Speaker: of work or in the case of you
• 27:08
  Speaker: being removed from the company per se you
• 27:13
  Speaker: want to be able to feel like you
• 27:17
  Speaker: have friends that will support you emotionally upon
• 27:20
  Speaker: that departure i know that i was heartbroken
• 27:24
  Speaker: when i left a job that i enjoyed
• 27:28
  Speaker: and i felt that i was forced to
• 27:30
  Speaker: leave and the people that i thought were
• 27:33
  Speaker: my friends from that job stopped talking to
• 27:35
  Speaker: me one friend in particular we held i
• 27:40
  Speaker: think one or two conversations post my departure
• 27:43
  Speaker: from the company and i explained to her
• 27:45
  Speaker: my side of things i'm pretty sure management
• 27:49
  Speaker: told her other things and that is understood
• 27:54
  Speaker: and expected they're not going to tell the
• 27:57
  Speaker: employees the private conversations that i had with
• 28:00
  Speaker: them and it was agreed upon um i
• 28:03
  Speaker: i said you don't have to tell them
• 28:05
  Speaker: all the details tell them what you want
• 28:07
  Speaker: right so maybe the company told her something
• 28:11
  Speaker: post my departure that made her think oh
• 28:12
  Speaker: my gosh i can't believe that ray would
• 28:16
  Speaker: do that or is that kind of person
• 28:18
  Speaker: but given that we had a friendship and
• 28:19
  Speaker: i had private conversations with her i thought
• 28:22
  Speaker: our friendship would extend beyond my time with
• 28:25
  Speaker: the company also we did have interactions and
• 28:27
  Speaker: things in common outside that company but when
• 28:31
  Speaker: she no longer responded to messages and when
• 28:34
  Speaker: i saw her again she acted like she
• 28:35
  Speaker: didn't know me uh when i called the
• 28:38
  Speaker: company again it was very um very official
• 28:41
  Speaker: and professional i thought wow i never expected
• 28:46
  Speaker: this especially given the fact that um the
• 28:53
  Speaker: higher-ups of the company weren't so kind
• 28:56
  Speaker: about her when she first started and um
• 28:59
  Speaker: didn't think she was the smartest and or
• 29:02
  Speaker: the brightest bulb in the lampshade um and
• 29:06
  Speaker: i was i was happy for her to
• 29:07
  Speaker: see that her career had changed where she
• 29:10
  Speaker: was given lots of responsibility and treated with
• 29:11
  Speaker: lots of respect but i thought wow that's
• 29:14
  Speaker: so sad that in order to feel good
• 29:17
  Speaker: here you felt like you could no longer
• 29:19
  Speaker: maintain a friendship with me and um there's
• 29:24
  Speaker: that right so i learned from that experience
• 29:29
  Speaker: that i really want to make sure that
• 29:31
  Speaker: i am always looking for ways to create
• 29:37
  Speaker: relationships that are deeper than whatever it is
• 29:40
  Speaker: that initially brought us together now it's not
• 29:43
  Speaker: always possible to expand those relationships let's be
• 29:47
  Speaker: honest everyone has acquaintances friends and then we
• 29:53
  Speaker: have deep meaningful relationships i am all about
• 29:56
  Speaker: having more deep meaningful relationships in my life