Latest / Building Your Sales Engine
Dealing with Difficult Conversations with Markku Kauppinen
Mark McGraw sits down with Markku Kauppinen, an expert on conversations and behavioral styles, particularly the DISC model.
To find our handout for this episode, click here.
Markku shares practical strategies for handling difficult conversations and reframing how we think about "difficult people." Learn how to stay calm under pressure, use emotional control to close the deal, and lead more productive sales conversations.
Markku starts by highlighting why the phrase "difficult people" sets us up for conflict. When you reframe it as "different people," you open the door to empathy and better…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.