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Chuck E. Cheese Pizza War (Encore)

In the late 1970s, a new and unusual concept for a restaurant chain emerged in California—video games plus bad pizza plus animatronic characters. The result was Chuck E. Cheese’s Pizza Time Theatre, an immensely popular chain with a pizza rat for a mascot. But the strangeness only starts there. Decoder Ring dives into the formation of Chuck E. Cheese’s and its rival, ShowBiz Pizza Place; the conflict between the two; and the odd personalities of the mechanical animatronics that inhabited both stores and are still beloved by a select group of adults to this very day.

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