Latest / Making Cents / NZ's Hottest Jobs in 2026… And How to Get Paid More in Any of Them

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NZ's Hottest Jobs in 2026… And How to Get Paid More in Any of Them · Making Cents

• 0:00
  Some
• 0:00
  jobs
• 0:01
  are
• 0:01
  still
• 0:01
  making
• 0:02
  serious
• 0:03
  money
• 0:03
  right
• 0:03
  now,
• 0:04
  even
• 0:04
  though
• 0:04
  it's
• 0:04
  tough
• 0:05
  out
• 0:05
  there,
• 0:05
  because
• 0:06
  let's
• 0:06
  be
• 0:07
  real,
• 0:07
  it
• 0:08
  is
• 0:08
  tough
• 0:09
  out
• 0:09
  there.
• 0:09
  But
• 0:10
  these
• 0:10
  are
• 0:11
  times
• 0:11
  when
• 0:11
  we
• 0:12
  can
• 0:12
  lay
• 0:12
  the
• 0:12
  groundwork
• 0:13
  for
• 0:13
  springing
• 0:14
  ahead
• 0:14
  in
• 0:14
  the
• 0:15
  future
• 0:16
  where
• 0:16
  getting
• 0:17
  strategic
• 0:18
  really
• 0:19
  pays
• 0:19
  off.
• 0:20
  There
• 0:20
  are
• 0:21
  some
• 0:21
  jobs
• 0:21
  still
• 0:22
  booming,
• 0:23
  so
• 0:23
  we're
• 0:23
  talking
• 0:24
  hiring
• 0:24
  up
• 0:24
  nearly
• 0:25
  200%
• 0:27
  in
• 0:27
  a
• 0:27
  year.
• 0:28
  But
• 0:29
  it's
• 0:30
  so
• 0:30
  different
• 0:31
  by
• 0:31
  industry
• 0:32
  and
• 0:33
  by
• 0:33
  skill
• 0:34
  set.
• 0:34
  And
• 0:34
  that's
• 0:34
  the
• 0:35
  key.
• 0:35
  You
• 0:36
  need
• 0:36
  to
• 0:36
  know
• 0:36
  the
• 0:37
  trends.
• 0:37
  When
• 0:38
  we're
• 0:38
  in
• 0:38
  an
• 0:38
  environment
• 0:39
  like
• 0:39
  this,
• 0:40
  when
• 0:40
  you
• 0:40
  know
• 0:41
  what
• 0:41
  is
• 0:41
  happening,
• 0:42
  it
• 0:42
  lets
• 0:42
  you
• 0:43
  make
• 0:43
  the
• 0:43
  moves
• 0:43
  that
• 0:44
  still
• 0:44
  get
• 0:44
  you
• 0:44
  ahead.
• 0:45
  And
• 0:45
  this
• 0:45
  applies
• 0:46
  whether
• 0:46
  you're
• 0:46
  wondering
• 0:47
  about
• 0:47
  changing
• 0:48
  jobs,
• 0:48
  changing
• 0:49
  your
• 0:49
  entire
• 0:50
  career,
• 0:50
  or
• 0:51
  just
• 0:51
  wanting
• 0:52
  a
• 0:52
  pay
• 0:52
  rise.
• 0:53
  Where
• 0:53
  you
• 0:53
  are
• 0:54
  knowing
• 0:54
  what's
• 0:55
  happening
• 0:56
  in
• 0:56
  the
• 0:56
  job
• 0:56
  market
• 0:57
  right
• 0:57
  now
• 0:57
  can
• 0:58
  help
• 0:58
  you
• 0:58
  get
• 0:59
  that
• 0:59
  all
• 0:59
  important
• 1:00
  strategy
• 1:01
  together
• 1:01
  to
• 1:02
  make
• 1:02
  that
• 1:02
  happen.
• 1:03
  Knowledge
• 1:04
  is
• 1:04
  the
• 1:04
  key
• 1:04
  to
• 1:04
  getting
• 1:05
  more
• 1:05
  money
• 1:05
  coming
• 1:05
  in,
• 1:06
  just
• 1:07
  waiting
• 1:07
  for
• 1:07
  things
• 1:07
  to
• 1:08
  get
• 1:08
  better
• 1:08
  and
• 1:08
  land
• 1:09
  in
• 1:09
  your
• 1:09
  lap.
• 1:10
  That's
• 1:10
  not
• 1:10
  it.
• 1:11
  You
• 1:11
  could
• 1:11
  be
• 1:12
  waiting
• 1:12
  a
• 1:12
  long
• 1:13
  time,
• 1:13
  you
• 1:13
  could
• 1:13
  be
• 1:13
  waiting
• 1:14
  forever.
• 1:14
  So
• 1:15
  today
• 1:15
  we're
• 1:15
  getting
• 1:15
  into
• 1:15
  which
• 1:16
  jobs
• 1:16
  are
• 1:16
  making
• 1:17
  the
• 1:17
  most
• 1:17
  money
• 1:18
  right
• 1:18
  now
• 1:18
  and
• 1:19
  what
• 1:19
  that
• 1:19
  tells
• 1:20
  us
• 1:20
  about
• 1:20
  where
• 1:21
  the
• 1:21
  economy
• 1:21
  is
• 1:22
  actually,
• 1:22
  actually
• 1:22
  heading.
• 1:23
  We're
• 1:23
  going
• 1:24
  to
• 1:24
  talk
• 1:24
  about
• 1:24
  AI
• 1:24
  honestly,
• 1:25
  because
• 1:25
  you
• 1:26
  can
• 1:26
  not
• 1:26
  like
• 1:26
  it,
• 1:27
  but
• 1:27
  you
• 1:27
  can't
• 1:27
  really
• 1:28
  ignore
• 1:28
  it
• 1:28
  either.
• 1:29
  And
• 1:29
  then
• 1:29
  we're
• 1:30
  getting
• 1:30
  very
• 1:31
  practical.
• 1:32
  How
• 1:32
  to
• 1:32
  make
• 1:32
  yourself
• 1:33
  the
• 1:33
  person
• 1:34
  your
• 1:34
  employer
• 1:35
  can't
• 1:35
  afford
• 1:35
  to
• 1:35
  lose,
• 1:36
  how
• 1:36
  to
• 1:36
  job
• 1:37
  hunt
• 1:37
  strategically
• 1:38
  in
• 1:38
  a
• 1:38
  market
• 1:39
  that's
• 1:40
  moved,
• 1:41
  and
• 1:41
  how
• 1:41
  to
• 1:42
  ask
• 1:42
  for
• 1:42
  a
• 1:42
  pay
• 1:42
  rise
• 1:43
  with
• 1:43
  actual
• 1:44
  scripts,
• 1:45
  not
• 1:45
  just
• 1:45
  vague
• 1:46
  fluffy
• 1:47
  advice
• 1:47
  about
• 1:47
  knowing
• 1:48
  your
• 1:48
  worth.
• 1:49
  The
• 1:49
  real
• 1:50
  nitty
• 1:50
  gritty
• 1:51
  of
• 1:51
  this.
• 1:51
  So
• 1:52
  welcome
• 1:52
  to
• 1:52
  Making
• 1:52
  Sense.
• 1:53
  It's
• 1:53
  the
• 1:53
  podcast
• 1:53
  for
• 1:54
  people
• 1:54
  who
• 1:54
  want
• 1:54
  financial
• 1:54
  freedom
• 1:55
  without
• 1:55
  giving
• 1:56
  up
• 1:56
  their
• 1:56
  coffee.
• 1:57
  I'm
• 1:57
  Frances
• 1:57
  Cook,
• 1:58
  financial
• 1:58
  journalist
• 1:58
  and
• 1:59
  fellow
• 1:59
  financial
• 1:59
  freedom
• 2:00
  seeker
• 2:00
  who
• 2:00
  makes
• 2:01
  money
• 2:01
  simple
• 2:01
  for
• 2:01
  you.
• 2:02
  I
• 2:03
  want
• 2:03
  to
• 2:03
  help
• 2:03
  as
• 2:03
  many
• 2:04
  people
• 2:04
  as
• 2:04
  possible
• 2:05
  reach
• 2:05
  financial
• 2:05
  freedom
• 2:06
  by
• 2:06
  taking
• 2:07
  control
• 2:07
  of
• 2:07
  their
• 2:08
  money.
• 2:08
  You
• 2:08
  can
• 2:09
  help
• 2:09
  me
• 2:09
  in
• 2:09
  that
• 2:09
  mission
• 2:10
  two
• 2:10
  really
• 2:11
  easy
• 2:11
  ways.
• 2:12
  First
• 2:12
  hit
• 2:13
  subscribe
• 2:13
  wherever
• 2:14
  you
• 2:14
  like
• 2:14
  to
• 2:14
  listen.
• 2:15
  You
• 2:15
  YouTube,
• 2:15
  Spotify,
• 2:16
  Apple,
• 2:16
  podcasts
• 2:17
  or
• 2:17
  any
• 2:17
  other
• 2:17
  podcast
• 2:18
  player.
• 2:19
  Then
• 2:19
  send
• 2:20
  this
• 2:20
  episode
• 2:20
  to
• 2:20
  a
• 2:21
  friend
• 2:21
  so
• 2:21
  we
• 2:21
  can
• 2:21
  all
• 2:22
  level
• 2:22
  up
• 2:22
  together.
• 2:23
  Then
• 2:23
  the
• 2:23
  show
• 2:24
  grows
• 2:24
  and
• 2:24
  I
• 2:24
  can
• 2:25
  keep
• 2:25
  giving
• 2:25
  you
• 2:25
  the
• 2:25
  money
• 2:26
  info
• 2:26
  that
• 2:27
  makes
• 2:27
  a
• 2:27
  difference
• 2:27
  for
• 2:28
  your
• 2:28
  life.
• 2:29
  Okay,
• 2:29
  back
• 2:29
  to
• 2:29
  it.
• 2:30
  Okay,
• 2:31
  let's
• 2:31
  jump
• 2:31
  in
• 2:31
  because
• 2:32
  I
• 2:32
  want
• 2:32
  to
• 2:32
  talk
• 2:32
  about
• 2:32
  what
• 2:33
  you
• 2:33
  can
• 2:33
  actually
• 2:34
  do,
• 2:35
  whatever
• 2:35
  situation
• 2:35
  you're
• 2:36
  in
• 2:36
  to
• 2:36
  get
• 2:37
  yourself
• 2:37
  paid.
• 2:38
  Well,
• 2:38
  but
• 2:39
  before
• 2:39
  we
• 2:39
  can
• 2:39
  do
• 2:40
  that,
• 2:40
  I
• 2:41
  just
• 2:41
  have
• 2:41
  to
• 2:41
  run
• 2:42
  through
• 2:42
  a
• 2:42
  little
• 2:42
  bit
• 2:42
  of
• 2:43
  the
• 2:43
  state
• 2:43
  of
• 2:43
  play
• 2:43
  here
• 2:44
  where
• 2:44
  things
• 2:44
  are
• 2:45
  actually
• 2:45
  at
• 2:46
  currently.
• 2:46
  And
• 2:47
  look,
• 2:48
  it
• 2:48
  is
• 2:48
  A
• 2:48
  little
• 2:49
  bit
• 2:49
  grim.
• 2:49
  Okay.
• 2:51
  We're
• 2:51
  not
• 2:51
  in
• 2:51
  the
• 2:51
  business
• 2:52
  of
• 2:52
  denying
• 2:53
  facts
• 2:53
  here.
• 2:54
  We
• 2:54
  are
• 2:54
  in
• 2:55
  the
• 2:55
  business
• 2:55
  of
• 2:56
  looking
• 2:56
  at
• 2:57
  reality
• 2:58
  and
• 2:58
  then
• 2:58
  taking
• 2:59
  control
• 3:00
  of
• 3:00
  the
• 3:00
  things
• 3:00
  that
• 3:01
  we
• 3:01
  can.
• 3:01
  We've
• 3:02
  got
• 3:02
  the
• 3:02
  latest
• 3:02
  figures
• 3:02
  from
• 3:03
  Stats
• 3:03
  and
• 3:03
  Z
• 3:03
  on
• 3:04
  unemployment.
• 3:04
  On
• 3:05
  the
• 3:05
  surface
• 3:05
  of
• 3:06
  it,
• 3:06
  it's
• 3:07
  probably
• 3:07
  what
• 3:07
  most
• 3:08
  of
• 3:08
  us
• 3:08
  are
• 3:08
  suspecting
• 3:09
  right
• 3:09
  now.
• 3:09
  How
• 3:10
  things
• 3:10
  are
• 3:10
  feeling.
• 3:11
  5.3%
• 3:12
  unemployment
• 3:13
  in
• 3:13
  the
• 3:13
  March
• 3:13
  quarter,
• 3:14
  which
• 3:14
  is
• 3:15
  historically
• 3:16
  not
• 3:16
  a
• 3:16
  great
• 3:17
  number,
• 3:17
  that's
• 3:18
  kind
• 3:19
  medium
• 3:19
  to
• 3:19
  high,
• 3:20
  but
• 3:20
  it
• 3:20
  is
• 3:21
  down
• 3:21
  slightly
• 3:22
  from
• 3:22
  what
• 3:22
  it
• 3:22
  was
• 3:23
  before.
• 3:23
  It
• 3:23
  was
• 3:23
  5.4%
• 3:25
  before
• 3:25
  and
• 3:25
  now
• 3:25
  it's
• 3:26
  5.3%.
• 3:27
  So,
• 3:27
  you
• 3:27
  know,
• 3:27
  heading
• 3:28
  the
• 3:28
  right
• 3:28
  direction.
• 3:28
  But
• 3:29
  unfortunately
• 3:29
  that
• 3:30
  is
• 3:30
  a
• 3:30
  little
• 3:30
  bit
• 3:30
  of
• 3:31
  good
• 3:31
  news
• 3:31
  with
• 3:32
  Devil
• 3:32
  in
• 3:33
  the
• 3:33
  Detail
• 3:33
  because
• 3:33
  remember
• 3:34
  I've
• 3:34
  been
• 3:34
  reading
• 3:34
  these
• 3:35
  reports
• 3:35
  for
• 3:35
  a
• 3:35
  little
• 3:36
  while
• 3:36
  now
• 3:36
  and
• 3:36
  you've
• 3:37
  got
• 3:37
  to
• 3:37
  get
• 3:38
  underneath
• 3:39
  that
• 3:39
  big
• 3:40
  average
• 3:41
  number
• 3:41
  to
• 3:41
  understand
• 3:42
  what's
• 3:42
  actually
• 3:43
  happening.
• 3:44
  And
• 3:45
  there's
• 3:45
  another
• 3:46
  number
• 3:47
  buried
• 3:47
  in
• 3:47
  these
• 3:47
  reports
• 3:48
  called
• 3:49
  underutilization.
• 3:51
  Now
• 3:51
  what
• 3:52
  that
• 3:52
  is
• 3:52
  is
• 3:52
  that's
• 3:53
  people
• 3:53
  who
• 3:53
  want
• 3:54
  to
• 3:54
  be
• 3:54
  doing
• 3:55
  more
• 3:55
  work
• 3:56
  but
• 3:56
  they
• 3:57
  can't,
• 3:57
  they
• 3:57
  can't
• 3:58
  find
• 3:58
  it.
• 3:59
  So
• 3:59
  they
• 3:59
  might
• 3:59
  be
• 4:00
  part
• 4:00
  time
• 4:01
  or
• 4:01
  casual
• 4:02
  when
• 4:03
  what
• 4:03
  they
• 4:03
  really
• 4:04
  want
• 4:04
  and
• 4:04
  probably
• 4:05
  need
• 4:05
  is
• 4:06
  a
• 4:06
  full
• 4:06
  time
• 4:06
  job.
• 4:07
  Now
• 4:07
  the
• 4:07
  underutilization
• 4:09
  rate
• 4:10
  is
• 4:10
  at
• 4:10
  12.9%
• 4:12
  and
• 4:12
  that's
• 4:13
  hundreds
• 4:14
  of
• 4:14
  thousands
• 4:15
  of
• 4:15
  people
• 4:16
  needing
• 4:16
  more
• 4:17
  work
• 4:17
  than
• 4:18
  they
• 4:18
  can
• 4:18
  actually
• 4:18
  get
• 4:18
  right
• 4:19
  now.
• 4:19
  And
• 4:19
  it's
• 4:20
  also
• 4:20
  not
• 4:21
  evenly
• 4:22
  spread
• 4:22
  as
• 4:23
  well.
• 4:23
  So
• 4:23
  if
• 4:23
  you're
• 4:23
  in
• 4:23
  Auckland
• 4:24
  or
• 4:24
  Wellington,
• 4:25
  it's
• 4:26
  worse.
• 4:27
  Unemployment
• 4:27
  in
• 4:28
  both
• 4:28
  those
• 4:28
  big
• 4:29
  cities
• 4:29
  is
• 4:29
  sitting
• 4:30
  above
• 4:31
  6%
• 4:32
  which
• 4:32
  is
• 4:32
  a
• 4:33
  tough
• 4:33
  one
• 4:33
  for
• 4:34
  people
• 4:34
  because
• 4:34
  those
• 4:35
  are
• 4:35
  expensive
• 4:35
  places
• 4:36
  to
• 4:36
  live
• 4:37
  if
• 4:37
  you're
• 4:38
  young.
• 4:39
  It
• 4:39
  is
• 4:39
  brutal,
• 4:40
  frankly,
• 4:40
  no
• 4:41
  other
• 4:41
  way
• 4:41
  to
• 4:41
  describe
• 4:41
  it.
• 4:42
  Youth
• 4:42
  unemployment,
• 4:43
  15
• 4:43
  to
• 4:44
  19
• 4:44
  year
• 4:44
  olds,
• 4:45
  that's
• 4:46
  sitting
• 4:46
  at
• 4:46
  nearly
• 4:47
  25%.
• 4:48
  It
• 4:48
  is
• 4:48
  24.9%
• 4:50
  if
• 4:50
  you
• 4:50
  would
• 4:50
  like
• 4:51
  to
• 4:51
  be
• 4:51
  precise.
• 4:52
  So
• 4:53
  that
• 4:53
  is
• 4:53
  one
• 4:53
  in
• 4:54
  four
• 4:54
  of
• 4:55
  the
• 4:55
  15
• 4:55
  to
• 4:56
  19
• 4:56
  year
• 4:56
  olds
• 4:57
  and
• 4:57
  it's
• 4:57
  12.2%
• 4:59
  for
• 4:59
  people
• 5:00
  aged
• 5:00
  20
• 5:01
  to
• 5:01
  24.
• 5:03
  Now
• 5:03
  this
• 5:04
  isn't
• 5:04
  just
• 5:04
  that
• 5:05
  their
• 5:05
  kids
• 5:05
  are
• 5:06
  not
• 5:06
  working
• 5:07
  yet
• 5:07
  to
• 5:08
  be
• 5:08
  counted
• 5:09
  in
• 5:09
  these
• 5:09
  unemployment
• 5:10
  rates
• 5:11
  in
• 5:11
  New
• 5:11
  Zealand,
• 5:11
  you
• 5:12
  have
• 5:12
  to
• 5:12
  be
• 5:13
  without
• 5:13
  a
• 5:13
  paid
• 5:14
  job
• 5:14
  and
• 5:15
  available
• 5:15
  for
• 5:16
  work
• 5:16
  and
• 5:17
  have
• 5:17
  actively
• 5:17
  been
• 5:18
  looking
• 5:18
  for
• 5:19
  work
• 5:20
  in
• 5:20
  the
• 5:20
  past
• 5:20
  four
• 5:21
  weeks.
• 5:22
  So
• 5:22
  just
• 5:22
  looking
• 5:22
  at
• 5:22
  job
• 5:23
  ads
• 5:23
  doesn't
• 5:23
  count.
• 5:24
  You
• 5:24
  have
• 5:24
  to
• 5:24
  have
• 5:24
  actually
• 5:25
  applied
• 5:26
  or
• 5:27
  contacted
• 5:28
  employers.
• 5:29
  So
• 5:29
  it's
• 5:29
  just
• 5:29
  really
• 5:30
  tough
• 5:30
  out
• 5:30
  there.
• 5:31
  Every
• 5:31
  economist
• 5:32
  who
• 5:33
  has
• 5:33
  commented
• 5:34
  on
• 5:34
  these
• 5:34
  numbers
• 5:35
  when
• 5:35
  they
• 5:35
  came
• 5:35
  out
• 5:37
  basically
• 5:37
  said
• 5:38
  the
• 5:38
  same
• 5:38
  thing,
• 5:39
  that
• 5:40
  this
• 5:41
  is
• 5:42
  kind
• 5:42
  of
• 5:42
  okay
• 5:42
  for
• 5:43
  now,
• 5:43
  it's
• 5:43
  looking
• 5:44
  better.
• 5:45
  But
• 5:46
  the
• 5:46
  oil
• 5:47
  shock
• 5:48
  hasn't
• 5:48
  hit
• 5:48
  the
• 5:49
  labor
• 5:49
  market
• 5:49
  yet.
• 5:51
  These
• 5:51
  are
• 5:51
  the
• 5:51
  numbers
• 5:52
  from
• 5:53
  before
• 5:54
  the
• 5:54
  worst
• 5:55
  of
• 5:55
  it.
• 5:56
  And
• 5:56
  businesses
• 5:57
  are
• 5:57
  still
• 5:57
  working
• 5:58
  out
• 5:58
  what
• 5:59
  higher
• 5:59
  fuel
• 5:59
  costs
• 6:00
  means
• 6:00
  for
• 6:00
  them,
• 6:01
  what
• 6:01
  it
• 6:01
  means
• 6:02
  for
• 6:02
  their
• 6:02
  margins,
• 6:03
  what
• 6:03
  it
• 6:04
  means
• 6:04
  for
• 6:04
  their
• 6:04
  headcount.
• 6:06
  Interest
• 6:06
  rates
• 6:07
  are
• 6:07
  starting
• 6:08
  to
• 6:08
  go
• 6:08
  up
• 6:09
  around
• 6:10
  the
• 6:10
  world,
• 6:10
  including
• 6:11
  New
• 6:11
  Zealand.
• 6:12
  And
• 6:12
  businesses
• 6:13
  use
• 6:13
  a
• 6:14
  lot
• 6:14
  of
• 6:14
  debt
• 6:15
  to
• 6:15
  grow
• 6:16
  and
• 6:16
  expand
• 6:16
  and
• 6:16
  to
• 6:17
  hire
• 6:17
  people.
• 6:18
  So
• 6:19
  those
• 6:19
  interest
• 6:19
  rates
• 6:20
  going
• 6:20
  up
• 6:21
  means
• 6:21
  that
• 6:21
  they
• 6:21
  have
• 6:22
  higher
• 6:23
  costs
• 6:23
  and
• 6:24
  they
• 6:24
  get
• 6:24
  more
• 6:25
  cautious
• 6:25
  about
• 6:26
  things
• 6:26
  like
• 6:26
  employing
• 6:27
  people.
• 6:29
  And
• 6:29
  also,
• 6:30
  you
• 6:30
  know,
• 6:30
  it's
• 6:31
  the
• 6:31
  oil
• 6:31
  shock
• 6:33
  of
• 6:33
  right
• 6:34
  now
• 6:34
  hasn't
• 6:35
  really
• 6:35
  fully
• 6:36
  hit
• 6:36
  yet.
• 6:37
  And
• 6:37
  there
• 6:37
  are
• 6:37
  still
• 6:38
  rumblings
• 6:38
  that
• 6:39
  the
• 6:39
  oil
• 6:39
  shock
• 6:40
  is
• 6:40
  going
• 6:40
  to
• 6:40
  keep
• 6:40
  getting
• 6:41
  worse,
• 6:41
  that
• 6:42
  it's
• 6:42
  going
• 6:43
  to
• 6:43
  really
• 6:43
  properly
• 6:43
  start
• 6:43
  to
• 6:44
  hit
• 6:44
  around
• 6:45
  July,
• 6:46
  even
• 6:47
  September.
• 6:48
  So
• 6:48
  this
• 6:49
  is
• 6:49
  a
• 6:49
  little
• 6:49
  bit
• 6:51
  calm
• 6:51
  before
• 6:51
  storm.
• 6:53
  It's
• 6:53
  worth
• 6:54
  knowing,
• 6:54
  it's
• 6:55
  worth
• 6:55
  factoring
• 6:56
  that
• 6:56
  in.
• 6:57
  So
• 6:57
  just
• 6:57
  know
• 6:58
  I
• 6:58
  do
• 6:58
  think
• 6:58
  it's
• 6:59
  a
• 6:59
  little
• 6:59
  bit
• 6:59
  rough
• 7:00
  right
• 7:00
  now
• 7:00
  and
• 7:00
  it's
• 7:01
  possibly
• 7:02
  about
• 7:02
  to
• 7:02
  get
• 7:02
  tougher.
• 7:03
  But
• 7:04
  okay,
• 7:05
  that
• 7:05
  is
• 7:05
  the
• 7:05
  grim
• 7:05
  stuff
• 7:06
  done.
• 7:06
  Because
• 7:06
  that
• 7:06
  is
• 7:07
  exactly
• 7:07
  why
• 7:08
  this
• 7:08
  is
• 7:08
  a
• 7:08
  time
• 7:08
  for
• 7:08
  action.
• 7:09
  Not
• 7:10
  sitting
• 7:10
  around
• 7:10
  and
• 7:11
  waiting
• 7:11
  for
• 7:12
  someone
• 7:12
  to
• 7:12
  rescue
• 7:12
  you,
• 7:13
  because
• 7:13
  they're
• 7:14
  not
• 7:14
  going
• 7:14
  to.
• 7:15
  Everyone's
• 7:16
  going
• 7:16
  to
• 7:16
  be
• 7:16
  worried
• 7:17
  about
• 7:17
  their
• 7:17
  own
• 7:18
  situation.
• 7:19
  But
• 7:20
  there
• 7:20
  are
• 7:20
  still
• 7:21
  absolutely
• 7:22
  some
• 7:23
  strong
• 7:23
  possibilities
• 7:24
  right
• 7:24
  now
• 7:24
  across
• 7:25
  all
• 7:25
  different
• 7:25
  types
• 7:26
  of
• 7:26
  industries.
• 7:27
  And
• 7:27
  if
• 7:27
  you
• 7:27
  can
• 7:27
  get
• 7:28
  strategic,
• 7:29
  then
• 7:29
  you
• 7:29
  can
• 7:30
  actually
• 7:30
  make
• 7:30
  some
• 7:31
  big
• 7:31
  money
• 7:31
  right
• 7:32
  now.
• 7:32
  It's
• 7:33
  just
• 7:33
  really
• 7:34
  not
• 7:34
  going
• 7:34
  to
• 7:34
  happen
• 7:35
  on
• 7:35
  its
• 7:35
  own.
• 7:36
  You're
• 7:36
  going
• 7:36
  to
• 7:36
  need
• 7:36
  a
• 7:37
  strategy.
• 7:37
  So
• 7:38
  bad
• 7:38
  news
• 7:38
  over
• 7:39
  back
• 7:39
  to
• 7:39
  what
• 7:40
  you
• 7:40
  need
• 7:40
  to
• 7:40
  know,
• 7:40
  because
• 7:41
  it
• 7:41
  might
• 7:41
  sound
• 7:41
  grim,
• 7:42
  but
• 7:43
  the
• 7:43
  job
• 7:43
  market
• 7:44
  is
• 7:44
  definitely
• 7:44
  not
• 7:45
  dead.
• 7:45
  Seek
• 7:46
  put
• 7:46
  out
• 7:46
  some
• 7:46
  super
• 7:46
  interesting
• 7:47
  stats
• 7:47
  on
• 7:48
  what
• 7:48
  they're
• 7:48
  seeing.
• 7:48
  And
• 7:49
  first
• 7:49
  up,
• 7:49
  job
• 7:50
  ads
• 7:50
  are
• 7:50
  up
• 7:51
  13%
• 7:53
  year
• 7:53
  on
• 7:53
  year
• 7:54
  across
• 7:55
  the
• 7:55
  whole
• 7:55
  country.
• 7:56
  So
• 7:56
  like
• 7:57
  I
• 7:57
  say,
• 7:57
  that's
• 7:57
  definitely
• 7:58
  not
• 7:59
  a
• 7:59
  dead
• 7:59
  job
• 7:59
  market,
• 8:00
  but
• 8:00
  it
• 8:00
  is
• 8:01
  a
• 8:01
  very
• 8:02
  picky
• 8:03
  one.
• 8:03
  That
• 8:04
  is
• 8:04
  the
• 8:04
  key
• 8:04
  here.
• 8:05
  The
• 8:05
  jobs
• 8:06
  are
• 8:06
  not
• 8:06
  spread
• 8:07
  evenly.
• 8:07
  And
• 8:07
  if
• 8:08
  you're
• 8:08
  looking
• 8:08
  in
• 8:08
  the
• 8:08
  wrong
• 8:09
  places
• 8:10
  or
• 8:10
  waiting
• 8:10
  for
• 8:11
  the
• 8:11
  kind
• 8:11
  of
• 8:11
  role
• 8:12
  that
• 8:12
  was
• 8:12
  everywhere
• 8:13
  three
• 8:13
  years
• 8:13
  ago,
• 8:15
  you're
• 8:15
  gonna
• 8:16
  have
• 8:16
  a
• 8:16
  much
• 8:16
  harder
• 8:17
  time
• 8:17
  than
• 8:18
  you
• 8:18
  maybe
• 8:19
  need
• 8:19
  to
• 8:19
  be
• 8:19
  having.
• 8:20
  So
• 8:20
  let's
• 8:20
  look
• 8:20
  at
• 8:20
  where
• 8:20
  the
• 8:21
  growth
• 8:21
  actually
• 8:22
  is.
• 8:22
  Okay,
• 8:23
  so
• 8:23
  for
• 8:23
  those
• 8:24
  watching
• 8:24
  the
• 8:24
  video,
• 8:25
  I'll
• 8:25
  get
• 8:25
  this
• 8:25
  on
• 8:25
  the
• 8:25
  screen,
• 8:26
  but
• 8:26
  we'll
• 8:27
  talk
• 8:27
  through
• 8:27
  it
• 8:27
  as
• 8:27
  well.
• 8:28
  Seek
• 8:28
  put
• 8:29
  out
• 8:29
  these
• 8:29
  top
• 8:30
  10
• 8:30
  most
• 8:30
  in
• 8:31
  demand
• 8:31
  jobs.
• 8:32
  And
• 8:32
  some
• 8:33
  of
• 8:33
  them
• 8:33
  demand
• 8:33
  is
• 8:34
  way
• 8:34
  up.
• 8:35
  So
• 8:35
  we've
• 8:36
  got
• 8:36
  automation
• 8:36
  engineers,
• 8:37
  that's
• 8:37
  up
• 8:37
  184%.
• 8:39
  Salespeople,
• 8:40
  that's
• 8:41
  up
• 8:41
  145%.
• 8:42
  Truck
• 8:43
  drivers,
• 8:43
  up
• 8:44
  126%.
• 8:46
  H
• 8:46
  vac
• 8:46
  technicians,
• 8:47
  that's
• 8:48
  your
• 8:48
  heating,
• 8:49
  ventilation,
• 8:50
  conditioning
• 8:51
  people,
• 8:51
  that,
• 8:52
  that's
• 8:52
  up
• 8:52
  118%.
• 8:54
  Engineering
• 8:55
  designers
• 8:55
  up
• 8:56
  117%.
• 8:58
  Roofers
• 8:59
  up
• 8:59
  108%.
• 9:00
  And
• 9:01
  then
• 9:01
  further
• 9:02
  down,
• 9:03
  HIAB
• 9:04
  crane
• 9:04
  operators.
• 9:05
  Hope
• 9:05
  I'm
• 9:06
  saying
• 9:06
  that
• 9:06
  right.
• 9:07
  Never
• 9:07
  come
• 9:07
  across
• 9:07
  that
• 9:08
  job
• 9:08
  before.
• 9:09
  Machine
• 9:09
  operators,
• 9:10
  interpreters,
• 9:11
  technical
• 9:11
  leads.
• 9:13
  Fascinating
• 9:14
  list.
• 9:14
  Now
• 9:14
  zoom
• 9:15
  out.
• 9:16
  Have
• 9:16
  a
• 9:17
  little
• 9:17
  think
• 9:17
  about
• 9:17
  that
• 9:17
  list
• 9:17
  and
• 9:18
  what's
• 9:18
  on
• 9:18
  it.
• 9:19
  What
• 9:19
  do
• 9:19
  you
• 9:19
  see?
• 9:20
  Two
• 9:21
  very
• 9:21
  clear
• 9:21
  trends.
• 9:23
  The
• 9:23
  first
• 9:24
  is
• 9:24
  physical
• 9:26
  trades,
• 9:27
  construction,
• 9:28
  logistics.
• 9:29
  Someone
• 9:29
  has
• 9:30
  to
• 9:30
  get
• 9:30
  on
• 9:30
  the
• 9:30
  roof,
• 9:31
  someone
• 9:31
  has
• 9:32
  to
• 9:32
  drive
• 9:32
  the
• 9:32
  truck,
• 9:33
  someone
• 9:34
  has
• 9:34
  to
• 9:35
  wire
• 9:35
  the
• 9:35
  building.
• 9:36
  The
• 9:37
  construction
• 9:37
  sector
• 9:38
  is
• 9:38
  up
• 9:39
  36%
• 9:40
  year
• 9:41
  on
• 9:41
  year.
• 9:41
  Trades,
• 9:42
  services,
• 9:43
  manufacturing,
• 9:44
  logistics,
• 9:45
  they're
• 9:45
  up
• 9:46
  22%.
• 9:48
  So
• 9:48
  basically,
• 9:49
  physical
• 9:50
  jobs
• 9:50
  that
• 9:51
  are
• 9:51
  so
• 9:51
  often
• 9:51
  quite
• 9:51
  skilled
• 9:52
  and
• 9:52
  so
• 9:53
  you
• 9:53
  can
• 9:53
  get
• 9:53
  a
• 9:53
  decent
• 9:53
  pay
• 9:53
  rate,
• 9:54
  but
• 9:54
  they
• 9:55
  need
• 9:55
  a
• 9:55
  warm
• 9:56
  body
• 9:56
  there.
• 9:56
  It
• 9:57
  can't
• 9:57
  be
• 9:57
  outsourced,
• 9:58
  it
• 9:58
  can't
• 9:58
  be
• 9:58
  done
• 9:59
  by
• 9:59
  a
• 9:59
  machine,
• 9:59
  at
• 10:00
  least
• 10:00
  not
• 10:00
  yet.
• 10:01
  So
• 10:02
  the
• 10:02
  second
• 10:02
  trend
• 10:02
  here
• 10:03
  is
• 10:04
  technical
• 10:05
  automation
• 10:06
  engineers,
• 10:06
  technical
• 10:07
  leads,
• 10:07
  software
• 10:08
  engineers,
• 10:08
  up
• 10:09
  26%
• 10:10
  year
• 10:10
  on
• 10:10
  year.
• 10:11
  The
• 10:11
  biggest
• 10:11
  businesses
• 10:12
  that
• 10:12
  are
• 10:13
  investing
• 10:14
  right
• 10:14
  now
• 10:15
  are
• 10:15
  investing
• 10:15
  in
• 10:16
  technology
• 10:17
  and
• 10:17
  in
• 10:17
  skilled
• 10:18
  people
• 10:19
  who
• 10:19
  can
• 10:19
  run
• 10:20
  it.
• 10:20
  What's
• 10:21
  not
• 10:21
  on
• 10:21
  this
• 10:22
  list?
• 10:22
  The
• 10:22
  middle.
• 10:23
  Hospitality,
• 10:24
  down.
• 10:24
  Retail,
• 10:25
  down.
• 10:25
  Marketing
• 10:26
  and
• 10:26
  customer
• 10:27
  service,
• 10:27
  way
• 10:28
  down.
• 10:28
  So
• 10:29
  the
• 10:29
  job
• 10:29
  market
• 10:30
  isn't
• 10:31
  broken,
• 10:32
  it's
• 10:32
  just
• 10:34
  moved.
• 10:34
  And
• 10:35
  if
• 10:35
  you
• 10:35
  know
• 10:35
  where
• 10:35
  it's
• 10:35
  moved
• 10:36
  to,
• 10:37
  that
• 10:38
  changes
• 10:38
  everything.
• 10:39
  And
• 10:39
  I
• 10:39
  think
• 10:39
  this
• 10:40
  means
• 10:40
  we
• 10:40
  need
• 10:40
  to
• 10:40
  talk
• 10:41
  properly
• 10:41
  about
• 10:42
  AI,
• 10:42
  because
• 10:43
  it
• 10:43
  is
• 10:44
  really
• 10:44
  the
• 10:44
  elephant
• 10:45
  in
• 10:45
  the
• 10:45
  room
• 10:45
  with
• 10:46
  this
• 10:46
  conversation.
• 10:47
  I
• 10:47
  know
• 10:48
  a
• 10:48
  lot
• 10:48
  of
• 10:48
  people
• 10:49
  are
• 10:49
  really
• 10:50
  anxious
• 10:50
  about
• 10:51
  this
• 10:51
  issue,
• 10:51
  and
• 10:51
  I
• 10:52
  don't
• 10:52
  think
• 10:52
  that's
• 10:52
  an
• 10:53
  irrational
• 10:53
  response
• 10:54
  because
• 10:54
  it
• 10:54
  is
• 10:54
  a
• 10:54
  huge
• 10:55
  change.
• 10:56
  But
• 10:56
  I
• 10:57
  do
• 10:57
  think
• 10:57
  that
• 10:57
  we
• 10:58
  also
• 10:58
  have
• 10:58
  to
• 10:59
  figure
• 10:59
  this
• 10:59
  out
• 11:00
  because
• 11:00
  the
• 11:00
  genie
• 11:01
  is
• 11:01
  out
• 11:01
  of
• 11:01
  the
• 11:01
  bottle.
• 11:02
  You
• 11:02
  can
• 11:03
  say,
• 11:03
  oh,
• 11:04
  I
• 11:04
  refuse
• 11:04
  to
• 11:04
  know
• 11:04
  anything
• 11:05
  about
• 11:05
  AI.
• 11:06
  It's
• 11:06
  evil.
• 11:07
  It's
• 11:07
  bad
• 11:07
  for
• 11:07
  the
• 11:08
  planet.
• 11:08
  It's
• 11:08
  bad
• 11:08
  for.
• 11:10
  Which
• 11:11
  there
• 11:11
  are
• 11:11
  solid
• 11:12
  points
• 11:12
  on
• 11:12
  that
• 11:13
  front,
• 11:13
  solid
• 11:14
  arguments
• 11:14
  on
• 11:14
  that,
• 11:15
  but
• 11:16
  it's
• 11:16
  already
• 11:16
  here.
• 11:17
  Do
• 11:18
  you
• 11:18
  not
• 11:18
  drive
• 11:18
  to
• 11:19
  work
• 11:19
  because
• 11:20
  cars
• 11:20
  are
• 11:20
  bad
• 11:21
  for
• 11:21
  the
• 11:21
  environment
• 11:22
  or
• 11:23
  not
• 11:23
  use
• 11:23
  computers
• 11:24
  because
• 11:25
  they
• 11:25
  use
• 11:25
  electricity?
• 11:26
  And
• 11:26
  some
• 11:26
  electricity
• 11:27
  is
• 11:27
  created
• 11:28
  through
• 11:29
  burning
• 11:29
  fossil
• 11:30
  fuels?
• 11:31
  I
• 11:32
  saw
• 11:33
  a
• 11:33
  quote
• 11:33
  the
• 11:33
  other
• 11:34
  day
• 11:34
  about
• 11:35
  when
• 11:35
  cars
• 11:36
  arrived
• 11:37
  that
• 11:38
  there
• 11:38
  were
• 11:38
  some
• 11:39
  blacksmiths
• 11:39
  who
• 11:40
  worked
• 11:40
  harder
• 11:40
  at
• 11:41
  being
• 11:41
  really
• 11:41
  good
• 11:41
  blacksmiths,
• 11:42
  and
• 11:42
  there
• 11:43
  were
• 11:43
  some
• 11:43
  people
• 11:43
  who
• 11:43
  became
• 11:44
  motor
• 11:44
  mechanics.
• 11:46
  And
• 11:46
  I
• 11:46
  think
• 11:46
  that's
• 11:46
  where
• 11:47
  we're
• 11:47
  at.
• 11:48
  I
• 11:48
  just
• 11:49
  think
• 11:49
  that's
• 11:49
  the
• 11:49
  change
• 11:50
  that's
• 11:50
  underway,
• 11:51
  like
• 11:52
  it
• 11:52
  or
• 11:52
  not.
• 11:52
  I'm
• 11:53
  not
• 11:53
  saying
• 11:54
  whether
• 11:54
  or
• 11:54
  not
• 11:54
  I
• 11:54
  like
• 11:55
  it.
• 11:55
  I
• 11:55
  feel
• 11:56
  pretty
• 11:56
  conflicted
• 11:56
  about
• 11:56
  it,
• 11:57
  if
• 11:57
  I'm
• 11:57
  honest.
• 11:58
  I'm
• 11:58
  still
• 11:58
  not
• 11:58
  sure
• 11:58
  where
• 11:59
  I
• 11:59
  land
• 11:59
  personally,
• 12:01
  but
• 12:02
  it's
• 12:02
  also
• 12:02
  somewhat
• 12:03
  irrelevant
• 12:04
  because
• 12:04
  it's
• 12:04
  here.
• 12:06
  I
• 12:06
  mean
• 12:06
  personally,
• 12:07
  when
• 12:07
  I
• 12:07
  think
• 12:07
  about
• 12:07
  other
• 12:07
  big
• 12:08
  issues,
• 12:08
  right.
• 12:09
  I
• 12:09
  think
• 12:10
  that
• 12:10
  social
• 12:11
  media
• 12:12
  is
• 12:12
  probably
• 12:12
  a
• 12:12
  net
• 12:13
  negative
• 12:13
  for
• 12:14
  our
• 12:14
  society.
• 12:15
  There
• 12:15
  are
• 12:15
  some
• 12:15
  good
• 12:15
  things
• 12:15
  from
• 12:16
  it,
• 12:16
  but
• 12:16
  in
• 12:16
  my
• 12:17
  personal
• 12:17
  opinion,
• 12:18
  more
• 12:18
  bad.
• 12:19
  And
• 12:20
  yet
• 12:20
  I
• 12:20
  still
• 12:20
  use
• 12:21
  it
• 12:21
  extensively
• 12:22
  for
• 12:22
  my
• 12:22
  work
• 12:23
  because
• 12:23
  I
• 12:24
  think
• 12:24
  we
• 12:24
  desperately
• 12:25
  need
• 12:25
  properly
• 12:26
  researched
• 12:27
  true
• 12:27
  money
• 12:28
  information
• 12:28
  on
• 12:29
  social
• 12:29
  media.
• 12:29
  I'm
• 12:30
  not
• 12:30
  just
• 12:30
  a
• 12:30
  bad
• 12:30
  abandoning
• 12:31
  it
• 12:31
  to
• 12:31
  the
• 12:31
  grifters
• 12:32
  so
• 12:33
  that
• 12:33
  they're
• 12:33
  the
• 12:33
  only
• 12:33
  ones
• 12:34
  on
• 12:34
  your
• 12:34
  feed
• 12:34
  talking
• 12:35
  to
• 12:35
  you
• 12:35
  about
• 12:35
  money.
• 12:36
  And
• 12:36
  then
• 12:37
  I
• 12:37
  think
• 12:37
  we
• 12:38
  should
• 12:38
  have
• 12:38
  proper
• 12:39
  controls
• 12:40
  on
• 12:40
  the
• 12:41
  social
• 12:41
  media
• 12:41
  companies
• 12:42
  so
• 12:42
  that
• 12:42
  they
• 12:43
  have
• 12:43
  to
• 12:43
  behave
• 12:43
  more
• 12:44
  responsibly.
• 12:45
  And
• 12:46
  that's
• 12:46
  where
• 12:46
  I
• 12:46
  land
• 12:46
  on
• 12:47
  that.
• 12:47
  It's
• 12:48
  probably
• 12:48
  not
• 12:48
  a
• 12:48
  good
• 12:48
  thing,
• 12:49
  but
• 12:49
  here
• 12:49
  we
• 12:49
  are,
• 12:50
  here
• 12:50
  it
• 12:50
  is
• 12:50
  and
• 12:51
  what
• 12:51
  am
• 12:51
  I
• 12:51
  going
• 12:51
  to
• 12:51
  do
• 12:51
  about
• 12:52
  it?
• 12:53
  And
• 12:53
  I
• 12:53
  feel
• 12:53
  the
• 12:53
  same
• 12:54
  way
• 12:54
  about
• 12:54
  AI.
• 12:55
  There
• 12:55
  are
• 12:56
  some
• 12:56
  huge
• 12:57
  possibilities
• 12:57
  that
• 12:58
  could
• 12:58
  come
• 12:58
  from
• 12:58
  it
• 12:59
  for
• 12:59
  businesses,
• 13:00
  for
• 13:00
  employment,
• 13:01
  for
• 13:01
  being
• 13:01
  smarter
• 13:02
  in
• 13:02
  how
• 13:03
  we
• 13:03
  run
• 13:03
  our
• 13:03
  lives.
• 13:04
  It's
• 13:05
  already
• 13:05
  here.
• 13:06
  We
• 13:07
  should
• 13:07
  learn
• 13:08
  about
• 13:08
  it,
• 13:08
  learn
• 13:09
  how
• 13:09
  to
• 13:09
  use
• 13:09
  it
• 13:09
  smartly
• 13:10
  and
• 13:11
  learn
• 13:11
  about
• 13:12
  its
• 13:12
  very
• 13:12
  real
• 13:13
  dangers
• 13:13
  as
• 13:14
  well
• 13:15
  so
• 13:15
  that
• 13:15
  we
• 13:15
  can
• 13:15
  put
• 13:16
  limits
• 13:16
  on
• 13:16
  it
• 13:17
  before
• 13:17
  it
• 13:17
  gets
• 13:17
  used
• 13:17
  in
• 13:18
  dangerous
• 13:18
  ways.
• 13:20
  I
• 13:20
  am
• 13:20
  a
• 13:20
  really
• 13:20
  strong
• 13:21
  believer
• 13:22
  in
• 13:22
  the
• 13:22
  saying
• 13:22
  that
• 13:22
  if
• 13:23
  you're
• 13:23
  not
• 13:23
  at
• 13:23
  the
• 13:23
  table,
• 13:24
  you're
• 13:24
  on
• 13:24
  the
• 13:25
  menu.
• 13:26
  So
• 13:26
  bare
• 13:27
  minimum,
• 13:27
  I
• 13:28
  think
• 13:28
  we
• 13:28
  need
• 13:28
  to
• 13:28
  understand
• 13:29
  what's
• 13:29
  going
• 13:29
  on
• 13:30
  with
• 13:30
  AI
• 13:31
  and
• 13:31
  understanding
• 13:32
  what
• 13:32
  role
• 13:33
  we
• 13:33
  do
• 13:33
  and
• 13:33
  don't
• 13:34
  want
• 13:34
  it
• 13:34
  playing
• 13:34
  in
• 13:35
  the
• 13:35
  world.
• 13:36
  Anywho,
• 13:37
  that
• 13:37
  is
• 13:37
  a
• 13:37
  slight
• 13:37
  rant.
• 13:38
  Let's
• 13:38
  get
• 13:38
  back
• 13:38
  to
• 13:39
  the
• 13:39
  jobs
• 13:39
  question.
• 13:40
  I
• 13:40
  think
• 13:40
  a
• 13:41
  lot
• 13:41
  of
• 13:41
  AI
• 13:42
  conversations
• 13:43
  are
• 13:43
  either
• 13:44
  panicking
• 13:44
  about
• 13:45
  the
• 13:45
  wrong
• 13:45
  thing
• 13:46
  or
• 13:46
  sticking
• 13:47
  their
• 13:47
  heads
• 13:47
  in
• 13:47
  the
• 13:47
  sand
• 13:48
  entirely.
• 13:49
  Neither
• 13:49
  of
• 13:50
  those
• 13:50
  are
• 13:50
  going
• 13:50
  to
• 13:50
  help
• 13:50
  you.
• 13:51
  So
• 13:51
  here's
• 13:52
  the
• 13:52
  honest
• 13:52
  picture
• 13:53
  SEEK
• 13:53
  data
• 13:54
  shows
• 13:54
  AI
• 13:55
  mentions
• 13:55
  in
• 13:55
  job
• 13:56
  ads
• 13:56
  are
• 13:56
  up
• 13:56
  143%
• 13:58
  in
• 13:59
  the
• 13:59
  past
• 13:59
  year
• 14:00
  and
• 14:00
  it's
• 14:00
  over
• 14:01
  500%
• 14:02
  up
• 14:02
  what
• 14:03
  they
• 14:03
  were
• 14:03
  in
• 14:03
  2019.
• 14:04
  Now
• 14:05
  that
• 14:06
  sounds
• 14:06
  huge,
• 14:07
  doesn't
• 14:07
  it?
• 14:08
  But
• 14:08
  there
• 14:09
  is
• 14:09
  a
• 14:09
  trick
• 14:10
  to
• 14:10
  know
• 14:10
  about
• 14:11
  big
• 14:11
  percentage
• 14:12
  changes.
• 14:13
  It
• 14:13
  can
• 14:13
  be
• 14:14
  easy
• 14:14
  to
• 14:15
  have
• 14:15
  a
• 14:15
  big
• 14:15
  percentage
• 14:16
  jump
• 14:17
  from
• 14:17
  a
• 14:17
  small
• 14:18
  number.
• 14:19
  If
• 14:19
  you
• 14:20
  have
• 14:20
  one
• 14:20
  of
• 14:20
  something
• 14:21
  and
• 14:21
  then
• 14:22
  one
• 14:22
  more,
• 14:23
  that's
• 14:23
  a
• 14:23
  100%
• 14:24
  jump.
• 14:25
  If
• 14:26
  you
• 14:26
  have
• 14:26
  100
• 14:27
  of
• 14:27
  something
• 14:28
  and
• 14:28
  then
• 14:28
  one
• 14:29
  more,
• 14:29
  I.e.
• 14:30
  A
• 14:30
  1%
• 14:30
  jump.
• 14:32
  So
• 14:34
  how
• 14:34
  do
• 14:34
  we
• 14:34
  put
• 14:35
  that
• 14:35
  jump
• 14:35
  in
• 14:36
  perspective?
• 14:37
  Right
• 14:38
  now
• 14:39
  AI
• 14:39
  might
• 14:40
  be
• 14:40
  increasing,
• 14:41
  but
• 14:41
  it
• 14:41
  is
• 14:41
  still
• 14:42
  in
• 14:42
  just
• 14:43
  2.9%
• 14:44
  of
• 14:45
  job
• 14:45
  ads.
• 14:46
  So
• 14:46
  it's
• 14:47
  got
• 14:47
  a
• 14:47
  pretty
• 14:48
  big
• 14:48
  jump
• 14:49
  in
• 14:49
  how
• 14:49
  many
• 14:49
  times
• 14:50
  it's
• 14:50
  mentioned.
• 14:51
  But
• 14:51
  it
• 14:51
  wasn't
• 14:52
  that
• 14:52
  high
• 14:52
  to
• 14:52
  start
• 14:52
  with
• 14:53
  and
• 14:53
  it's
• 14:53
  concentrated
• 14:54
  in
• 14:55
  ict,
• 14:56
  marketing
• 14:56
  and
• 14:56
  communications
• 14:58
  consulting.
• 14:58
  It
• 14:58
  is
• 14:59
  far
• 15:00
  from
• 15:00
  everywhere.
• 15:02
  However,
• 15:03
  what
• 15:04
  I
• 15:04
  see
• 15:04
  on
• 15:04
  this
• 15:05
  is
• 15:06
  that
• 15:06
  it's
• 15:06
  currently
• 15:06
  still
• 15:06
  small,
• 15:07
  but
• 15:08
  it's
• 15:08
  the
• 15:08
  start
• 15:08
  of
• 15:08
  a
• 15:08
  trend,
• 15:09
  it's
• 15:09
  ramping
• 15:10
  up.
• 15:11
  Where
• 15:11
  does
• 15:11
  that
• 15:11
  leave
• 15:12
  you
• 15:12
  with
• 15:13
  AI?
• 15:14
  I
• 15:14
  think
• 15:15
  there
• 15:15
  are
• 15:15
  two
• 15:16
  smart
• 15:16
  plays
• 15:17
  when
• 15:17
  it
• 15:17
  comes
• 15:17
  to
• 15:17
  AI
• 15:18
  and
• 15:18
  your
• 15:18
  career.
• 15:19
  They're
• 15:19
  quite
• 15:19
  different
• 15:20
  plays
• 15:20
  and
• 15:20
  it
• 15:20
  will
• 15:21
  depend
• 15:21
  a
• 15:21
  bit
• 15:22
  on
• 15:22
  how
• 15:22
  you
• 15:23
  feel
• 15:23
  about
• 15:24
  AI.
• 15:24
  The
• 15:25
  first
• 15:25
  is
• 15:25
  go
• 15:26
  towards
• 15:26
  the
• 15:26
  work
• 15:26
  AI
• 15:27
  genuinely
• 15:28
  can't
• 15:28
  do.
• 15:29
  Look
• 15:29
  back
• 15:29
  at
• 15:30
  that
• 15:30
  seek
• 15:30
  list.
• 15:31
  An
• 15:31
  automation
• 15:31
  engineer,
• 15:32
  yes,
• 15:33
  uses
• 15:33
  technology,
• 15:34
  but
• 15:34
  someone
• 15:34
  has
• 15:35
  to
• 15:35
  physically
• 15:35
  install
• 15:36
  the
• 15:36
  systems.
• 15:37
  A
• 15:37
  roofer,
• 15:38
  a
• 15:38
  truck
• 15:38
  driver,
• 15:39
  an
• 15:39
  H
• 15:39
  vac
• 15:40
  technician.
• 15:41
  AI
• 15:42
  is
• 15:42
  not
• 15:42
  getting
• 15:43
  on
• 15:43
  your
• 15:43
  roof,
• 15:44
  it
• 15:44
  is
• 15:44
  not
• 15:44
  driving
• 15:45
  your
• 15:45
  freight.
• 15:46
  So
• 15:46
  there
• 15:46
  is
• 15:46
  real,
• 15:47
  growing,
• 15:48
  well
• 15:48
  paid
• 15:49
  demand
• 15:49
  for
• 15:49
  people
• 15:50
  who
• 15:50
  work
• 15:50
  with
• 15:50
  their
• 15:50
  hands
• 15:51
  and
• 15:51
  use
• 15:52
  technical
• 15:52
  skills
• 15:53
  in
• 15:53
  the
• 15:54
  physical
• 15:54
  world.
• 15:55
  If
• 15:56
  that
• 15:56
  kind
• 15:56
  of
• 15:56
  work
• 15:56
  appeals
• 15:57
  to
• 15:57
  you
• 15:58
  or
• 15:58
  you're
• 15:58
  considering
• 15:59
  a
• 15:59
  change,
• 16:00
  now
• 16:00
  is
• 16:00
  actually
• 16:01
  a
• 16:01
  really
• 16:01
  good
• 16:02
  time
• 16:03
  to
• 16:03
  look
• 16:03
  seriously
• 16:04
  at
• 16:04
  trades.
• 16:05
  Now
• 16:05
  the
• 16:05
  second
• 16:05
  response
• 16:06
  is
• 16:07
  to
• 16:07
  go
• 16:08
  towards
• 16:08
  AI
• 16:09
  instead
• 16:09
  of
• 16:09
  away
• 16:10
  from
• 16:10
  it.
• 16:11
  And
• 16:11
  I've
• 16:11
  said
• 16:11
  this
• 16:12
  before
• 16:12
  on
• 16:13
  other
• 16:13
  topics,
• 16:14
  but
• 16:14
  getting
• 16:14
  in
• 16:15
  at
• 16:15
  the
• 16:15
  beginning
• 16:15
  of
• 16:15
  something
• 16:16
  is
• 16:16
  often
• 16:17
  a
• 16:17
  good
• 16:17
  idea
• 16:17
  because
• 16:18
  there's
• 16:18
  so
• 16:18
  much
• 16:18
  grace
• 16:19
  to
• 16:20
  figure
• 16:20
  it
• 16:20
  out.
• 16:21
  You
• 16:21
  seem
• 16:21
  to
• 16:22
  be
• 16:22
  smart
• 16:22
  for
• 16:22
  just
• 16:22
  knowing
• 16:23
  a
• 16:23
  few
• 16:23
  little
• 16:23
  things.
• 16:24
  Nobody
• 16:25
  expects
• 16:25
  you
• 16:25
  to
• 16:25
  be
• 16:25
  that
• 16:26
  good
• 16:26
  yet,
• 16:26
  rather
• 16:27
  than
• 16:27
  jumping
• 16:28
  in
• 16:28
  at
• 16:28
  the
• 16:29
  deep
• 16:29
  end
• 16:30
  much
• 16:30
  later
• 16:30
  when
• 16:31
  you
• 16:31
  actually
• 16:31
  have
• 16:32
  to,
• 16:32
  and
• 16:33
  the
• 16:33
  expectations
• 16:33
  by
• 16:34
  then
• 16:34
  are
• 16:34
  way
• 16:35
  higher
• 16:35
  and
• 16:35
  you're
• 16:36
  having
• 16:36
  to
• 16:36
  figure
• 16:36
  it
• 16:36
  out
• 16:37
  fast.
• 16:38
  I
• 16:38
  mean,
• 16:38
  that's
• 16:39
  how
• 16:39
  I
• 16:39
  got
• 16:39
  started
• 16:40
  in
• 16:40
  podcasts
• 16:41
  way
• 16:41
  back
• 16:42
  when,
• 16:42
  when
• 16:42
  I
• 16:43
  didn't
• 16:43
  have
• 16:43
  to
• 16:43
  use
• 16:44
  super
• 16:44
  Strength
• 16:44
  eye
• 16:45
  cream.
• 16:45
  Baby
• 16:46
  Journalist
• 16:46
  me
• 16:47
  started
• 16:47
  the
• 16:48
  very
• 16:48
  first
• 16:48
  podcast
• 16:49
  for
• 16:49
  the
• 16:50
  Herald
• 16:50
  that
• 16:50
  wasn't
• 16:50
  just
• 16:51
  a
• 16:51
  radio
• 16:51
  replay,
• 16:52
  an
• 16:52
  actual
• 16:52
  proper
• 16:53
  podcast,
• 16:54
  and
• 16:55
  nobody
• 16:55
  really
• 16:56
  paid
• 16:56
  attention
• 16:57
  to
• 16:57
  it.
• 16:57
  They
• 16:58
  didn't
• 16:58
  care.
• 16:59
  I
• 16:59
  had
• 17:00
  the
• 17:00
  space
• 17:00
  to
• 17:01
  be
• 17:01
  a
• 17:01
  bit
• 17:01
  rubbish
• 17:02
  with
• 17:02
  it
• 17:02
  and
• 17:02
  to
• 17:02
  have,
• 17:03
  frankly,
• 17:03
  what
• 17:03
  I
• 17:04
  would
• 17:04
  consider
• 17:04
  now
• 17:05
  really
• 17:05
  bad
• 17:06
  numbers.
• 17:07
  And
• 17:07
  I
• 17:07
  could
• 17:08
  just
• 17:08
  figure
• 17:08
  it
• 17:08
  out
• 17:09
  and
• 17:09
  keep
• 17:09
  going
• 17:10
  and
• 17:11
  figure
• 17:11
  out
• 17:11
  how
• 17:12
  it
• 17:12
  worked.
• 17:13
  And
• 17:13
  then
• 17:13
  after
• 17:14
  a
• 17:14
  while
• 17:14
  I
• 17:14
  became
• 17:15
  the
• 17:15
  podcast
• 17:16
  girl
• 17:16
  because
• 17:17
  podcasts
• 17:18
  exploded,
• 17:19
  everyone
• 17:19
  wanted
• 17:20
  one
• 17:20
  and
• 17:20
  suddenly
• 17:21
  here
• 17:21
  I
• 17:21
  was
• 17:21
  with
• 17:22
  a
• 17:22
  few
• 17:22
  years
• 17:22
  of
• 17:22
  track
• 17:23
  record.
• 17:23
  So
• 17:23
  the
• 17:24
  second
• 17:24
  response
• 17:25
  is
• 17:25
  figuring
• 17:25
  out
• 17:26
  how
• 17:26
  AI
• 17:27
  is
• 17:27
  going
• 17:27
  to
• 17:28
  become
• 17:28
  part
• 17:28
  of
• 17:28
  your
• 17:28
  industry
• 17:30
  and
• 17:30
  start
• 17:30
  learning
• 17:31
  the
• 17:31
  skills
• 17:31
  now
• 17:32
  while
• 17:32
  the
• 17:33
  curve
• 17:33
  is
• 17:33
  still
• 17:33
  early,
• 17:34
  the
• 17:34
  people
• 17:35
  who
• 17:35
  got
• 17:35
  into
• 17:35
  social
• 17:35
  media
• 17:36
  marketing
• 17:36
  in
• 17:36
  2010
• 17:37
  looked
• 17:38
  annoying
• 17:39
  and
• 17:39
  ahead
• 17:40
  of
• 17:40
  themselves,
• 17:40
  and
• 17:41
  by
• 17:41
  2015
• 17:41
  they
• 17:42
  were
• 17:42
  running
• 17:42
  departments
• 17:44
  for
• 17:44
  some
• 17:44
  industries.
• 17:45
  The
• 17:45
  same
• 17:45
  thing
• 17:45
  is
• 17:45
  going
• 17:46
  to
• 17:46
  happen
• 17:46
  here.
• 17:47
  So
• 17:47
  I
• 17:47
  think
• 17:47
  that's
• 17:47
  the
• 17:47
  key
• 17:48
  here
• 17:48
  is
• 17:48
  looking
• 17:48
  at
• 17:49
  those
• 17:49
  two
• 17:50
  big
• 17:50
  trends
• 17:51
  and
• 17:51
  then
• 17:51
  looking
• 17:52
  at
• 17:52
  your
• 17:52
  own
• 17:52
  career
• 17:53
  history,
• 17:54
  where
• 17:54
  you've
• 17:54
  been,
• 17:55
  where
• 17:55
  you
• 17:55
  want
• 17:55
  to
• 17:56
  go
• 17:56
  and
• 17:57
  picking
• 17:57
  your
• 17:58
  strategy
• 17:59
  from
• 17:59
  there.
• 18:00
  The
• 18:01
  things
• 18:01
  worth
• 18:01
  learning
• 18:02
  right
• 18:02
  now
• 18:02
  are
• 18:03
  mostly
• 18:03
  pretty
• 18:04
  accessible
• 18:04
  and
• 18:05
  a
• 18:05
  lot
• 18:05
  of
• 18:05
  them
• 18:05
  are
• 18:06
  free
• 18:06
  or
• 18:06
  cheap.
• 18:07
  And
• 18:07
  if
• 18:08
  you're
• 18:08
  in
• 18:08
  the
• 18:08
  physical
• 18:09
  trades
• 18:09
  direction,
• 18:10
  even
• 18:10
  if
• 18:10
  you're
• 18:11
  not
• 18:11
  a
• 18:11
  full
• 18:12
  career
• 18:12
  changer,
• 18:13
  just
• 18:14
  someone
• 18:14
  who
• 18:14
  wants
• 18:14
  to
• 18:14
  be
• 18:14
  more
• 18:15
  valuable
• 18:15
  in
• 18:15
  a
• 18:15
  construction
• 18:16
  or
• 18:16
  logistics
• 18:17
  type
• 18:17
  of
• 18:17
  role.
• 18:18
  Great
• 18:18
  time
• 18:19
  to
• 18:19
  be
• 18:19
  looking
• 18:19
  at
• 18:20
  what
• 18:20
  certifications
• 18:21
  exist
• 18:21
  in
• 18:22
  your
• 18:22
  area.
• 18:23
  Forklift
• 18:23
  license,
• 18:24
  Health
• 18:25
  and
• 18:25
  safety
• 18:25
  qualifications,
• 18:27
  Trade
• 18:27
  certificate?
• 18:28
  These
• 18:28
  things
• 18:28
  are
• 18:29
  relatively
• 18:30
  fast
• 18:30
  to
• 18:30
  get,
• 18:31
  or
• 18:31
  they
• 18:31
  can
• 18:32
  be.
• 18:32
  At
• 18:32
  least
• 18:32
  the
• 18:32
  data
• 18:33
  shows
• 18:33
  employers
• 18:33
  are
• 18:34
  actively
• 18:35
  looking
• 18:35
  for
• 18:36
  them.
• 18:36
  Tight
• 18:37
  job
• 18:37
  market.
• 18:37
  These
• 18:38
  can
• 18:38
  be
• 18:38
  the
• 18:38
  things
• 18:38
  that
• 18:39
  give
• 18:39
  you
• 18:39
  the
• 18:39
  edge.
• 18:40
  If
• 18:40
  you're
• 18:40
  in
• 18:40
  an
• 18:40
  office
• 18:40
  based
• 18:41
  role,
• 18:41
  maybe
• 18:42
  you
• 18:42
  want
• 18:42
  to
• 18:42
  focus
• 18:43
  on
• 18:43
  upskilling
• 18:44
  in
• 18:44
  other
• 18:44
  ways.
• 18:45
  Whatever
• 18:45
  trends
• 18:46
  you've
• 18:46
  seen
• 18:47
  in
• 18:47
  your
• 18:47
  industry,
• 18:48
  maybe
• 18:49
  it's
• 18:49
  AI
• 18:49
  literacy,
• 18:50
  maybe
• 18:50
  it's
• 18:51
  something
• 18:51
  else.
• 18:52
  Get
• 18:52
  your
• 18:52
  ear
• 18:52
  to
• 18:53
  the
• 18:53
  ground
• 18:53
  for
• 18:53
  what
• 18:54
  skills
• 18:55
  your
• 18:55
  employers
• 18:56
  are
• 18:56
  looking
• 18:56
  for
• 18:57
  right
• 18:57
  now.
• 18:57
  Take
• 18:58
  this
• 18:58
  time
• 18:59
  to
• 18:59
  get
• 18:59
  faster
• 19:00
  and
• 19:00
  better
• 19:00
  at
• 19:00
  your
• 19:01
  job.
• 19:02
  When
• 19:02
  there's
• 19:02
  a
• 19:03
  slowdown,
• 19:04
  that
• 19:04
  can
• 19:04
  really
• 19:05
  be
• 19:05
  your
• 19:05
  opportunity
• 19:06
  to
• 19:06
  level
• 19:07
  up.
• 19:07
  HubSpot
• 19:08
  has
• 19:08
  things
• 19:08
  like
• 19:09
  free
• 19:09
  certifications
• 19:10
  in
• 19:10
  marketing
• 19:10
  or
• 19:11
  Coursera
• 19:12
  has
• 19:12
  courses
• 19:12
  on
• 19:13
  everything
• 19:14
  under
• 19:14
  the
• 19:14
  sun.
• 19:15
  LinkedIn
• 19:15
  Learning,
• 19:16
  Google's
• 19:17
  digital
• 19:17
  garage.
• 19:18
  These
• 19:18
  are
• 19:19
  not
• 19:19
  massive
• 19:20
  time
• 19:20
  investments.
• 19:21
  They
• 19:21
  are
• 19:21
  often
• 19:22
  the
• 19:22
  type
• 19:22
  of
• 19:23
  thing
• 19:23
  that
• 19:23
  you
• 19:23
  can
• 19:23
  do
• 19:23
  in
• 19:24
  a
• 19:24
  weekend
• 19:24
  or
• 19:25
  across
• 19:25
  a
• 19:25
  couple
• 19:26
  of
• 19:26
  evenings.
• 19:27
  And
• 19:27
  then
• 19:28
  this
• 19:28
  is
• 19:29
  the
• 19:29
  part
• 19:30
  that
• 19:30
  people
• 19:30
  skip.
• 19:31
  Tell
• 19:32
  your
• 19:32
  boss,
• 19:33
  don't
• 19:33
  just
• 19:33
  quietly
• 19:34
  do
• 19:34
  it.
• 19:34
  Hey,
• 19:35
  I've
• 19:35
  been
• 19:35
  learning
• 19:36
  about
• 19:36
  how
• 19:37
  this
• 19:37
  tool
• 19:37
  could
• 19:37
  help
• 19:38
  us
• 19:38
  do
• 19:38
  X
• 19:39
  faster.
• 19:40
  Can
• 19:40
  I
• 19:40
  show
• 19:40
  you
• 19:42
  that
• 19:42
  one
• 19:42
  sentence
• 19:43
  does
• 19:43
  two
• 19:44
  things
• 19:44
  at
• 19:44
  once.
• 19:44
  It
• 19:45
  shows
• 19:45
  initiative
• 19:46
  and
• 19:46
  it
• 19:46
  plants
• 19:46
  a
• 19:46
  flag.
• 19:48
  Quick
• 19:48
  interruption
• 19:49
  to
• 19:49
  say,
• 19:49
  if
• 19:49
  you're
• 19:49
  enjoying
• 19:50
  this
• 19:50
  episode,
• 19:50
  you'll
• 19:51
  love
• 19:51
  the
• 19:51
  Market
• 19:52
  Memo,
• 19:52
  my
• 19:53
  weekly
• 19:53
  newsletter
• 19:54
  where
• 19:54
  I
• 19:54
  teach
• 19:54
  you
• 19:54
  how
• 19:55
  to
• 19:55
  actually
• 19:55
  invest.
• 19:56
  No
• 19:56
  jargon,
• 19:57
  no
• 19:57
  spreadsheets,
• 19:58
  just
• 19:58
  random
• 19:59
  real
• 19:59
  talk
• 19:59
  about
• 19:59
  shares
• 20:00
  and
• 20:00
  how
• 20:00
  to
• 20:01
  make
• 20:01
  your
• 20:01
  money
• 20:01
  work
• 20:02
  for
• 20:02
  you.
• 20:02
  It's
• 20:02
  the
• 20:03
  thing
• 20:03
  I
• 20:03
  wish
• 20:03
  I'd
• 20:03
  had
• 20:04
  when
• 20:04
  I
• 20:04
  was
• 20:04
  starting
• 20:04
  out.
• 20:05
  You
• 20:05
  can
• 20:05
  sign
• 20:06
  up
• 20:06
  for
• 20:06
  free
• 20:07
  at
• 20:07
  Francisco
• 20:08
  Co
• 20:08
  NZ
• 20:09
  Invest.
• 20:10
  That's
• 20:10
  Francisco
• 20:11
  Co
• 20:12
  NZ
• 20:13
  Invest.
• 20:13
  But
• 20:14
  don't
• 20:14
  worry,
• 20:14
  I'll
• 20:14
  put
• 20:15
  the
• 20:15
  link
• 20:15
  in
• 20:15
  the
• 20:15
  show
• 20:15
  notes
• 20:16
  and
• 20:16
  the
• 20:16
  description
• 20:17
  of
• 20:17
  this
• 20:17
  podcast.
• 20:18
  All
• 20:19
  right,
• 20:19
  back
• 20:19
  to
• 20:19
  it.
• 20:21
  Now,
• 20:21
  while
• 20:22
  we're
• 20:22
  talking
• 20:22
  about
• 20:23
  your
• 20:23
  current
• 20:23
  job,
• 20:24
  let's
• 20:24
  talk
• 20:24
  about
• 20:24
  saving.
• 20:25
  Staying
• 20:25
  in
• 20:25
  it.
• 20:26
  Little
• 20:26
  bit
• 20:26
  of
• 20:26
  tough
• 20:27
  love
• 20:27
  here,
• 20:27
  but
• 20:28
  I
• 20:28
  say
• 20:28
  it
• 20:28
  to
• 20:28
  help
• 20:28
  you.
• 20:29
  It's
• 20:30
  an
• 20:30
  unfortunate
• 20:30
  truth
• 20:31
  that
• 20:31
  I
• 20:31
  took
• 20:31
  far
• 20:32
  too
• 20:32
  long
• 20:32
  to
• 20:32
  learn
• 20:33
  myself.
• 20:33
  When
• 20:34
  businesses
• 20:34
  are
• 20:35
  under
• 20:35
  pressure,
• 20:36
  when
• 20:36
  job
• 20:36
  losses
• 20:37
  are
• 20:37
  possible,
• 20:38
  when
• 20:38
  costs
• 20:38
  are
• 20:38
  up,
• 20:39
  the
• 20:40
  people
• 20:40
  who
• 20:40
  get
• 20:40
  protected
• 20:41
  are
• 20:41
  not
• 20:42
  necessarily
• 20:43
  the
• 20:43
  most
• 20:43
  talented.
• 20:44
  It
• 20:44
  is
• 20:45
  not
• 20:45
  always
• 20:46
  the
• 20:46
  people
• 20:46
  who
• 20:46
  are
• 20:46
  best
• 20:47
  at
• 20:47
  their
• 20:47
  job.
• 20:48
  So
• 20:49
  it's
• 20:49
  not
• 20:49
  always
• 20:49
  enough
• 20:50
  to
• 20:50
  be
• 20:51
  really
• 20:51
  good
• 20:51
  at
• 20:51
  your
• 20:51
  job
• 20:51
  and
• 20:52
  assume
• 20:52
  that
• 20:52
  that
• 20:52
  will
• 20:53
  look
• 20:53
  after
• 20:53
  you.
• 20:54
  The
• 20:55
  people
• 20:55
  who
• 20:55
  are
• 20:55
  protected
• 20:55
  are
• 20:56
  often
• 20:56
  the
• 20:56
  ones
• 20:56
  whose
• 20:57
  value
• 20:57
  is
• 20:57
  most
• 20:58
  visible.
• 21:00
  And
• 21:01
  I
• 21:01
  have
• 21:02
  been
• 21:02
  so
• 21:02
  bad
• 21:03
  at
• 21:03
  this
• 21:04
  in
• 21:04
  my
• 21:04
  previous
• 21:05
  career.
• 21:05
  I've
• 21:05
  said
• 21:06
  this
• 21:06
  before,
• 21:06
  but
• 21:06
  when
• 21:06
  I
• 21:07
  was
• 21:07
  back
• 21:07
  in
• 21:07
  a
• 21:07
  regular
• 21:08
  job,
• 21:08
  I
• 21:09
  felt
• 21:09
  like
• 21:09
  flagging
• 21:10
  my
• 21:10
  own
• 21:10
  wins
• 21:11
  was
• 21:11
  annoying.
• 21:12
  Like
• 21:12
  I
• 21:12
  was
• 21:12
  bragging,
• 21:13
  like
• 21:14
  my
• 21:14
  boss
• 21:14
  should
• 21:15
  just
• 21:15
  be
• 21:15
  able
• 21:15
  to
• 21:15
  see
• 21:15
  it.
• 21:16
  And
• 21:17
  that
• 21:17
  was
• 21:17
  enough.
• 21:18
  The
• 21:19
  latter
• 21:19
  years
• 21:19
  of
• 21:19
  my
• 21:20
  career
• 21:20
  and
• 21:20
  in
• 21:20
  the
• 21:20
  actual
• 21:21
  workplace,
• 21:21
  I
• 21:21
  was
• 21:22
  also
• 21:22
  mostly
• 21:22
  work
• 21:23
  from
• 21:23
  home,
• 21:23
  as
• 21:24
  many
• 21:24
  women
• 21:24
  are
• 21:25
  when
• 21:25
  they
• 21:25
  become
• 21:25
  parents.
• 21:26
  And
• 21:26
  then
• 21:27
  this
• 21:27
  became
• 21:28
  even
• 21:29
  more
• 21:29
  important.
• 21:30
  My
• 21:30
  boss
• 21:31
  couldn't
• 21:31
  see
• 21:31
  what
• 21:31
  I
• 21:31
  was
• 21:32
  doing
• 21:32
  to
• 21:33
  create
• 21:33
  results.
• 21:34
  They
• 21:34
  just
• 21:34
  saw
• 21:35
  results
• 21:36
  sometimes
• 21:37
  if
• 21:37
  they
• 21:37
  were
• 21:37
  paying
• 21:38
  attention.
• 21:39
  But
• 21:39
  these
• 21:39
  bosses
• 21:40
  are
• 21:40
  also
• 21:40
  incredibly
• 21:41
  busy.
• 21:42
  They
• 21:42
  are
• 21:42
  managing
• 21:43
  lots
• 21:43
  of
• 21:43
  people
• 21:44
  and
• 21:44
  they
• 21:44
  are
• 21:44
  also
• 21:44
  doing
• 21:45
  other
• 21:45
  things
• 21:45
  beyond
• 21:46
  just
• 21:46
  people
• 21:46
  management.
• 21:47
  They're
• 21:47
  doing
• 21:47
  other
• 21:47
  things
• 21:48
  for
• 21:48
  the
• 21:48
  business
• 21:48
  too.
• 21:49
  I'm
• 21:50
  sorry
• 21:50
  to
• 21:50
  say
• 21:50
  it.
• 21:50
  They're
• 21:51
  actually
• 21:51
  not
• 21:52
  thinking
• 21:53
  about
• 21:53
  you,
• 21:54
  about
• 21:54
  us
• 21:55
  all
• 21:55
  that
• 21:55
  much
• 21:55
  until
• 21:56
  they
• 21:56
  are
• 21:57
  a
• 21:57
  few
• 21:57
  months
• 21:58
  later.
• 21:59
  And
• 21:59
  then
• 22:00
  their
• 22:00
  first
• 22:00
  thought
• 22:01
  is,
• 22:01
  what
• 22:02
  do
• 22:02
  they
• 22:02
  get
• 22:02
  up
• 22:02
  to
• 22:03
  anyway?
• 22:04
  And
• 22:05
  by
• 22:05
  the
• 22:05
  time
• 22:06
  that
• 22:06
  thought
• 22:07
  enters
• 22:07
  their
• 22:07
  head,
• 22:08
  you
• 22:08
  are
• 22:08
  already
• 22:09
  on
• 22:09
  the
• 22:09
  back
• 22:09
  foot
• 22:10
  and
• 22:10
  probably
• 22:10
  fighting
• 22:11
  a
• 22:11
  losing
• 22:11
  fight.
• 22:12
  You
• 22:12
  simply
• 22:13
  do
• 22:13
  not
• 22:14
  want
• 22:14
  that
• 22:14
  thought
• 22:15
  to
• 22:15
  enter
• 22:15
  their
• 22:16
  head
• 22:16
  in
• 22:17
  the
• 22:17
  first
• 22:17
  place.
• 22:18
  Let
• 22:18
  me
• 22:18
  tell
• 22:19
  you
• 22:19
  another
• 22:19
  story
• 22:20
  about
• 22:20
  a
• 22:20
  friend
• 22:20
  I
• 22:21
  had
• 22:21
  who
• 22:21
  dealt
• 22:21
  with
• 22:21
  this
• 22:22
  really
• 22:22
  hardworking
• 22:23
  guy.
• 22:23
  A
• 22:23
  mechanic
• 22:24
  had
• 22:25
  been
• 22:25
  working
• 22:25
  for
• 22:26
  this
• 22:26
  company
• 22:26
  for
• 22:26
  a
• 22:27
  long
• 22:27
  time,
• 22:28
  working
• 22:28
  really
• 22:29
  hard,
• 22:29
  but
• 22:29
  on
• 22:30
  quite
• 22:30
  a
• 22:30
  low
• 22:30
  wage.
• 22:31
  Now
• 22:31
  he
• 22:32
  had
• 22:32
  been
• 22:32
  working
• 22:32
  himself
• 22:33
  up
• 22:33
  for
• 22:33
  months
• 22:34
  to
• 22:35
  ask
• 22:35
  for
• 22:35
  a
• 22:35
  raise.
• 22:36
  Really
• 22:36
  nervous
• 22:37
  to
• 22:37
  do
• 22:37
  it.
• 22:37
  Really
• 22:38
  nervous
• 22:38
  about
• 22:39
  what
• 22:39
  his
• 22:39
  boss
• 22:39
  would
• 22:40
  think.
• 22:40
  I'd
• 22:40
  been
• 22:41
  hyping
• 22:41
  him
• 22:41
  up
• 22:41
  to
• 22:41
  do
• 22:41
  it,
• 22:42
  so
• 22:42
  had
• 22:42
  other
• 22:43
  friends.
• 22:43
  He
• 22:43
  was
• 22:44
  so
• 22:44
  nervous,
• 22:45
  he
• 22:45
  knew
• 22:45
  he
• 22:45
  needed
• 22:46
  to.
• 22:46
  He
• 22:46
  didn't
• 22:47
  really
• 22:47
  want
• 22:47
  to
• 22:47
  have
• 22:47
  that
• 22:48
  conversation.
• 22:48
  Now
• 22:49
  he
• 22:49
  finally
• 22:49
  did
• 22:49
  it
• 22:50
  after
• 22:50
  months.
• 22:52
  And
• 22:52
  his
• 22:52
  boss
• 22:52
  in
• 22:53
  this
• 22:53
  conversation
• 22:53
  goes,
• 22:54
  oh,
• 22:55
  maybe
• 22:56
  what
• 22:56
  do
• 22:57
  you
• 22:57
  want
• 22:57
  currently?
• 22:59
  And
• 22:59
  my
• 22:59
  friend
• 22:59
  tells
• 23:00
  his
• 23:00
  boss
• 23:01
  what
• 23:01
  he
• 23:01
  was
• 23:01
  currently
• 23:01
  being
• 23:02
  paid,
• 23:02
  and
• 23:02
  the
• 23:02
  boss
• 23:03
  was
• 23:04
  horrified.
• 23:05
  That
• 23:05
  was
• 23:06
  their
• 23:06
  apprentice
• 23:07
  wage.
• 23:07
  He
• 23:07
  shouldn't
• 23:08
  have
• 23:08
  been
• 23:08
  on
• 23:08
  that
• 23:08
  at
• 23:08
  all.
• 23:09
  Immediate
• 23:10
  raise,
• 23:11
  no
• 23:11
  problem.
• 23:12
  Boss
• 23:12
  actually
• 23:13
  so
• 23:13
  embarrassed
• 23:14
  that
• 23:14
  that
• 23:15
  situation
• 23:15
  had
• 23:15
  happened.
• 23:16
  But
• 23:17
  his
• 23:17
  boss
• 23:17
  was
• 23:17
  busy.
• 23:18
  It
• 23:18
  was
• 23:19
  one
• 23:19
  of
• 23:19
  those
• 23:19
  workplaces
• 23:19
  where
• 23:20
  you
• 23:20
  just
• 23:20
  clock
• 23:20
  in,
• 23:20
  clock
• 23:21
  out,
• 23:21
  and
• 23:21
  the
• 23:22
  computer
• 23:23
  generated
• 23:23
  the
• 23:24
  paychecks.
• 23:25
  The
• 23:25
  reality
• 23:25
  is
• 23:26
  nobody
• 23:27
  cares
• 23:27
  about
• 23:27
  us
• 23:28
  as
• 23:28
  much
• 23:28
  as
• 23:28
  we
• 23:28
  care
• 23:29
  about
• 23:29
  ourselves.
• 23:29
  So
• 23:30
  we've
• 23:30
  got
• 23:31
  to
• 23:31
  take
• 23:31
  active
• 23:32
  control
• 23:32
  of
• 23:32
  our
• 23:32
  own
• 23:32
  lives
• 23:33
  here.
• 23:33
  So
• 23:34
  a
• 23:34
  few
• 23:34
  things
• 23:35
  that
• 23:35
  actually
• 23:35
  make
• 23:36
  a
• 23:36
  difference,
• 23:37
  especially
• 23:37
  if
• 23:37
  you're
• 23:37
  a
• 23:38
  remote
• 23:38
  worker.
• 23:38
  But
• 23:39
  I
• 23:39
  think
• 23:39
  this
• 23:39
  is
• 23:39
  actually
• 23:40
  a
• 23:40
  good
• 23:40
  thing
• 23:40
  for
• 23:40
  anyone
• 23:41
  to
• 23:41
  do,
• 23:41
  really.
• 23:42
  Send
• 23:43
  a
• 23:43
  weekly
• 23:43
  update
• 23:44
  to
• 23:44
  your
• 23:44
  Manager
• 23:45
  doesn't
• 23:45
  have
• 23:46
  to
• 23:46
  be
• 23:46
  long,
• 23:46
  two
• 23:47
  or
• 23:47
  three
• 23:47
  sentences.
• 23:48
  Here's
• 23:49
  what
• 23:49
  I
• 23:49
  finished.
• 23:50
  Here's
• 23:50
  what
• 23:50
  I'm
• 23:51
  working
• 23:51
  on.
• 23:51
  Here's
• 23:52
  something
• 23:52
  I
• 23:52
  noticed.
• 23:53
  You
• 23:53
  are
• 23:54
  making
• 23:54
  their
• 23:54
  life
• 23:55
  easier
• 23:56
  and
• 23:56
  making
• 23:56
  your
• 23:57
  value
• 23:57
  visible
• 23:58
  at
• 23:59
  the
• 23:59
  same
• 23:59
  time.
• 24:01
  And
• 24:01
  bring
• 24:01
  solutions,
• 24:02
  not
• 24:02
  problems.
• 24:02
  Everyone
• 24:03
  can
• 24:03
  spot
• 24:03
  a
• 24:03
  problem.
• 24:04
  The
• 24:04
  people
• 24:04
  who
• 24:05
  get
• 24:05
  ahead
• 24:05
  are
• 24:06
  the
• 24:06
  ones
• 24:06
  who
• 24:06
  come
• 24:07
  to
• 24:07
  their
• 24:07
  manager
• 24:08
  with
• 24:08
  a
• 24:08
  problem
• 24:08
  that
• 24:08
  they've
• 24:09
  already
• 24:09
  half
• 24:10
  solved.
• 24:11
  Even
• 24:11
  if
• 24:11
  your
• 24:11
  boss
• 24:11
  doesn't
• 24:12
  use
• 24:12
  your
• 24:12
  solution,
• 24:12
  you've
• 24:13
  shown
• 24:13
  that
• 24:14
  you
• 24:14
  were
• 24:14
  looking
• 24:14
  for
• 24:14
  one.
• 24:15
  And
• 24:16
  think
• 24:16
  about
• 24:16
  what
• 24:16
  makes
• 24:17
  you
• 24:17
  genuinely
• 24:19
  hard
• 24:19
  to
• 24:19
  replace.
• 24:20
  Is
• 24:20
  it
• 24:21
  a
• 24:21
  relationship
• 24:22
  with
• 24:22
  a
• 24:22
  key
• 24:22
  client?
• 24:23
  Deep
• 24:24
  knowledge
• 24:24
  of
• 24:24
  a
• 24:24
  system?
• 24:25
  A
• 24:25
  skill
• 24:26
  nobody
• 24:27
  else
• 24:27
  on
• 24:27
  the
• 24:27
  team
• 24:27
  has?
• 24:28
  Whatever
• 24:29
  it
• 24:29
  is,
• 24:29
  lean
• 24:29
  into
• 24:29
  it,
• 24:30
  develop
• 24:30
  it
• 24:31
  further.
• 24:31
  Make
• 24:32
  yourself
• 24:32
  the
• 24:32
  person
• 24:33
  that
• 24:33
  owns
• 24:34
  that
• 24:34
  thing
• 24:35
  and
• 24:35
  include
• 24:36
  that
• 24:36
  thing
• 24:37
  regularly
• 24:38
  in
• 24:38
  the
• 24:39
  updates
• 24:39
  that
• 24:39
  you're
• 24:39
  sending
• 24:40
  to
• 24:40
  your
• 24:40
  manager.
• 24:41
  You
• 24:41
  want
• 24:41
  it
• 24:41
  to
• 24:41
  be
• 24:42
  so
• 24:43
  obvious
• 24:44
  how
• 24:44
  hard
• 24:45
  you
• 24:45
  would
• 24:45
  be
• 24:45
  to
• 24:45
  replace.
• 24:47
  Doesn't
• 24:47
  have
• 24:47
  to
• 24:47
  be
• 24:47
  long,
• 24:48
  doesn't
• 24:48
  have
• 24:48
  to
• 24:48
  be
• 24:49
  bragging.
• 24:49
  It's
• 24:50
  just
• 24:50
  communication.
• 24:51
  Because
• 24:51
  now
• 24:52
  that
• 24:52
  I'm
• 24:52
  on
• 24:52
  the
• 24:52
  other
• 24:52
  side
• 24:53
  of
• 24:53
  things
• 24:53
  and
• 24:53
  I
• 24:53
  actually
• 24:53
  employ
• 24:54
  people,
• 24:55
  let
• 24:55
  me
• 24:55
  tell
• 24:55
  you,
• 24:55
  silence
• 24:56
  is
• 24:56
  super
• 24:57
  annoying.
• 24:58
  I
• 24:58
  am
• 24:58
  juggling
• 24:59
  way
• 24:59
  more
• 24:59
  things
• 24:59
  than
• 25:00
  I
• 25:00
  want
• 25:00
  to
• 25:00
  be.
• 25:00
  I
• 25:01
  do
• 25:01
  not
• 25:01
  have
• 25:01
  time
• 25:02
  to
• 25:02
  be
• 25:02
  constantly
• 25:03
  monitoring
• 25:04
  other
• 25:04
  people.
• 25:05
  Just
• 25:05
  give
• 25:06
  me
• 25:06
  the
• 25:06
  brief
• 25:06
  of
• 25:06
  what's
• 25:07
  going
• 25:07
  on
• 25:07
  in
• 25:07
  your
• 25:08
  neck
• 25:08
  of
• 25:08
  the
• 25:08
  woods.
• 25:08
  It
• 25:08
  is
• 25:08
  actually
• 25:09
  so
• 25:09
  helpful.
• 25:10
  And
• 25:11
  why
• 25:11
  do
• 25:11
  we
• 25:12
  document
• 25:12
  these
• 25:13
  things?
• 25:13
  Why
• 25:13
  do
• 25:14
  we
• 25:14
  stay
• 25:14
  front
• 25:14
  of
• 25:14
  mind?
• 25:15
  It's
• 25:16
  not
• 25:16
  just
• 25:16
  to
• 25:16
  protect
• 25:16
  our
• 25:17
  job.
• 25:17
  It's
• 25:17
  also
• 25:18
  to
• 25:18
  get
• 25:18
  ahead
• 25:19
  with
• 25:20
  pay
• 25:20
  rises,
• 25:21
  maybe
• 25:21
  even
• 25:22
  a
• 25:22
  promotion.
• 25:23
  Because,
• 25:23
  yes,
• 25:24
  I
• 25:24
  go
• 25:24
  to
• 25:25
  work
• 25:25
  for
• 25:25
  money.
• 25:25
  If
• 25:26
  you
• 25:26
  stop
• 25:26
  paying
• 25:27
  me,
• 25:27
  I'll
• 25:28
  stop
• 25:28
  coming
• 25:28
  in.
• 25:29
  This
• 25:29
  isn't
• 25:29
  a
• 25:29
  charity.
• 25:30
  This
• 25:30
  is
• 25:30
  a
• 25:31
  value
• 25:31
  exchange.
• 25:32
  You
• 25:32
  pay
• 25:32
  me,
• 25:32
  I
• 25:33
  do
• 25:33
  stuff
• 25:33
  for
• 25:33
  you.
• 25:34
  That's
• 25:34
  fine.
• 25:35
  We've
• 25:35
  all
• 25:35
  got
• 25:35
  bills
• 25:36
  to
• 25:36
  pay.
• 25:36
  We
• 25:37
  do
• 25:37
  good
• 25:37
  work,
• 25:37
  we
• 25:38
  deliver
• 25:38
  results,
• 25:39
  and
• 25:39
  we're
• 25:39
  paid
• 25:40
  appropriately.
• 25:40
  That
• 25:41
  is
• 25:41
  the
• 25:41
  whole
• 25:41
  deal.
• 25:42
  I
• 25:42
  don't
• 25:43
  know
• 25:43
  why
• 25:43
  it's
• 25:43
  so
• 25:44
  weird
• 25:44
  to
• 25:44
  say
• 25:45
  that,
• 25:45
  but
• 25:47
  fair
• 25:47
  enough.
• 25:47
  It's
• 25:48
  not
• 25:48
  always
• 25:48
  an
• 25:49
  easy
• 25:49
  conversation.
• 25:50
  So
• 25:51
  fluffy
• 25:51
  stuff
• 25:51
  like
• 25:52
  know
• 25:52
  your
• 25:53
  worth
• 25:53
  and
• 25:54
  advocate
• 25:55
  for
• 25:55
  yourself
• 25:56
  is
• 25:56
  not
• 25:57
  all
• 25:57
  that
• 25:57
  helpful.
• 25:58
  This
• 25:58
  is
• 25:59
  actually
• 25:59
  one
• 25:59
  bit
• 25:59
  I
• 26:00
  was
• 26:00
  really
• 26:00
  good
• 26:01
  at
• 26:01
  when
• 26:01
  I
• 26:01
  was
• 26:01
  still
• 26:02
  an
• 26:02
  employee.
• 26:02
  I
• 26:02
  was
• 26:03
  really
• 26:03
  good
• 26:03
  at
• 26:04
  at
• 26:04
  getting
• 26:04
  a
• 26:04
  raise.
• 26:05
  So
• 26:05
  let's
• 26:06
  talk
• 26:06
  about
• 26:06
  how
• 26:06
  you
• 26:07
  actually
• 26:07
  do
• 26:08
  this.
• 26:08
  The
• 26:08
  proper
• 26:08
  roadmap
• 26:09
  first
• 26:10
  is
• 26:10
  timing.
• 26:11
  The
• 26:11
  worst
• 26:12
  time
• 26:12
  to
• 26:12
  ask
• 26:13
  for
• 26:13
  a
• 26:13
  pay
• 26:13
  rise
• 26:13
  is
• 26:14
  when
• 26:14
  you
• 26:14
  need
• 26:14
  one.
• 26:15
  The
• 26:15
  best
• 26:16
  time
• 26:17
  is
• 26:17
  when
• 26:17
  you've
• 26:17
  just
• 26:18
  delivered
• 26:18
  something
• 26:19
  visible.
• 26:21
  A
• 26:21
  project
• 26:21
  has
• 26:21
  finished,
• 26:22
  a
• 26:22
  problem
• 26:23
  has
• 26:23
  been
• 26:23
  solved,
• 26:24
  a
• 26:24
  win
• 26:25
  that
• 26:25
  your
• 26:25
  boss
• 26:25
  is
• 26:26
  still
• 26:26
  feeling
• 26:26
  really
• 26:26
  good
• 26:26
  about.
• 26:27
  Ride
• 26:28
  that
• 26:29
  wave.
• 26:30
  Also,
• 26:30
  think
• 26:30
  about
• 26:31
  the
• 26:31
  business
• 26:31
  cycle.
• 26:32
  If
• 26:32
  your
• 26:32
  company
• 26:33
  has
• 26:33
  just
• 26:33
  had
• 26:33
  a
• 26:34
  rough
• 26:34
  quarter
• 26:34
  or
• 26:35
  there's
• 26:35
  a
• 26:35
  hiring
• 26:35
  freeze,
• 26:36
  or
• 26:36
  your
• 26:36
  manager
• 26:37
  is
• 26:37
  clearly
• 26:37
  quite
• 26:37
  stressed
• 26:38
  about
• 26:38
  costs,
• 26:39
  it's
• 26:39
  not
• 26:39
  necessarily
• 26:40
  the
• 26:40
  moment
• 26:40
  to
• 26:41
  ask
• 26:41
  for
• 26:41
  more
• 26:41
  money.
• 26:42
  You
• 26:42
  got
• 26:42
  to
• 26:43
  do
• 26:43
  a
• 26:43
  little
• 26:43
  bit
• 26:43
  of
• 26:43
  a
• 26:44
  wait
• 26:44
  and
• 26:44
  a
• 26:44
  watch
• 26:44
  and
• 26:45
  a
• 26:45
  pick
• 26:45
  your
• 26:45
  moment.
• 26:46
  Don't
• 26:47
  use
• 26:47
  that
• 26:47
  as
• 26:47
  an
• 26:48
  excuse
• 26:48
  to
• 26:48
  do
• 26:49
  nothing
• 26:49
  because
• 26:50
  I
• 26:50
  think
• 26:50
  we
• 26:50
  can
• 26:50
  talk
• 26:50
  ourselves
• 26:51
  out
• 26:51
  of
• 26:51
  this
• 26:52
  quite
• 26:52
  easily.
• 26:52
  And
• 26:53
  you
• 26:53
  know,
• 26:53
  there's
• 26:53
  always
• 26:54
  stuff
• 26:54
  going
• 26:54
  on
• 26:55
  with
• 26:55
  the
• 26:55
  business.
• 26:56
  It's
• 26:56
  just
• 26:57
  more
• 26:57
  of
• 26:57
  a
• 26:57
  reminder
• 26:58
  to
• 26:58
  watch
• 26:58
  and
• 26:58
  be
• 26:59
  aware.
• 26:59
  Try
• 26:59
  to
• 27:00
  try
• 27:00
  to
• 27:01
  read
• 27:01
  the
• 27:01
  room
• 27:02
  if
• 27:03
  your
• 27:03
  job
• 27:03
  comes
• 27:03
  with
• 27:04
  annual
• 27:04
  reviews,
• 27:05
  if
• 27:05
  that's
• 27:05
  part
• 27:06
  of
• 27:06
  the
• 27:06
  plan,
• 27:06
  which
• 27:07
  hopefully
• 27:07
  it
• 27:07
  should
• 27:07
  be.
• 27:08
  But
• 27:08
  I
• 27:08
  know
• 27:08
  that's
• 27:09
  not
• 27:09
  always
• 27:09
  the
• 27:09
  case.
• 27:10
  You
• 27:10
  don't
• 27:11
  actually
• 27:11
  have
• 27:11
  to
• 27:11
  wait
• 27:12
  for
• 27:12
  the
• 27:12
  annual
• 27:13
  review
• 27:13
  to
• 27:13
  bring
• 27:13
  up
• 27:13
  your
• 27:14
  pay.
• 27:14
  In
• 27:14
  fact,
• 27:14
  I
• 27:15
  would
• 27:15
  actually
• 27:15
  say
• 27:15
  that's
• 27:16
  not
• 27:16
  what
• 27:16
  you
• 27:16
  want
• 27:17
  to
• 27:17
  do.
• 27:18
  Two
• 27:18
  or
• 27:18
  three
• 27:18
  months
• 27:19
  before,
• 27:20
  shoot
• 27:21
  your
• 27:21
  boss
• 27:21
  an
• 27:21
  email,
• 27:22
  say,
• 27:23
  hey,
• 27:23
  do
• 27:24
  you
• 27:24
  have
• 27:24
  a
• 27:24
  moment
• 27:24
  when
• 27:25
  we
• 27:25
  could
• 27:25
  have
• 27:25
  a
• 27:25
  private
• 27:26
  conversation?
• 27:27
  And
• 27:27
  then
• 27:27
  in
• 27:28
  that
• 27:28
  conversation
• 27:28
  you
• 27:29
  say
• 27:29
  something
• 27:29
  like,
• 27:30
  I
• 27:30
  would
• 27:30
  love
• 27:30
  to
• 27:30
  be
• 27:30
  considered
• 27:31
  for
• 27:31
  a
• 27:31
  pay
• 27:31
  rise.
• 27:32
  What
• 27:33
  do
• 27:33
  you
• 27:33
  need
• 27:33
  to
• 27:33
  see
• 27:33
  from
• 27:34
  me
• 27:34
  in
• 27:34
  order
• 27:35
  for
• 27:35
  that
• 27:35
  to
• 27:35
  happen?
• 27:36
  And
• 27:36
  then
• 27:37
  you
• 27:37
  have
• 27:37
  a
• 27:37
  few
• 27:37
  months
• 27:38
  to
• 27:38
  lock
• 27:38
  in
• 27:39
  those
• 27:39
  wins.
• 27:39
  And
• 27:39
  when
• 27:40
  the
• 27:40
  review
• 27:40
  comes,
• 27:41
  your
• 27:41
  manager
• 27:42
  already
• 27:42
  knows
• 27:43
  that
• 27:43
  that's
• 27:44
  part
• 27:44
  of
• 27:44
  your
• 27:44
  plan.
• 27:45
  They've
• 27:45
  already
• 27:45
  got
• 27:46
  that
• 27:46
  in
• 27:46
  their
• 27:47
  head
• 27:48
  now.
• 27:48
  Second,
• 27:49
  preparation.
• 27:50
  You
• 27:50
  need
• 27:51
  three
• 27:51
  things
• 27:52
  when
• 27:52
  you
• 27:52
  go
• 27:52
  into
• 27:52
  that
• 27:53
  pay
• 27:53
  rise
• 27:53
  conversation.
• 27:54
  One
• 27:54
  is
• 27:55
  an
• 27:55
  idea
• 27:55
  of
• 27:56
  what's
• 27:56
  happening
• 27:57
  in
• 27:57
  your
• 27:58
  job
• 27:58
  right
• 27:59
  now.
• 27:59
  Particularly
• 28:01
  what
• 28:01
  are
• 28:01
  people
• 28:01
  in
• 28:02
  similar
• 28:02
  jobs
• 28:03
  to
• 28:03
  yours
• 28:03
  being
• 28:04
  paid
• 28:04
  right
• 28:04
  now?
• 28:05
  You
• 28:05
  can
• 28:06
  use
• 28:06
  seek
• 28:07
  LinkedIn
• 28:08
  salary
• 28:08
  insights,
• 28:09
  MB's
• 28:10
  wage
• 28:10
  data.
• 28:11
  There's
• 28:11
  a
• 28:11
  great
• 28:12
  website
• 28:12
  actually
• 28:12
  called
• 28:13
  whatsthesalary.com
• 28:15
  and
• 28:15
  if
• 28:15
  you
• 28:15
  put
• 28:15
  a
• 28:16
  job
• 28:16
  ad
• 28:16
  into
• 28:17
  that,
• 28:17
  you
• 28:17
  know
• 28:18
  they
• 28:18
  often
• 28:18
  don't
• 28:18
  put
• 28:19
  the
• 28:19
  salary
• 28:20
  on
• 28:20
  the
• 28:20
  job
• 28:21
  ad
• 28:21
  these
• 28:21
  days.
• 28:22
  So
• 28:22
  annoying.
• 28:23
  But
• 28:23
  if
• 28:23
  you
• 28:23
  put
• 28:24
  it
• 28:24
  into
• 28:24
  what's
• 28:24
  the
• 28:24
  salary.com,
• 28:26
  put
• 28:26
  the
• 28:26
  job
• 28:26
  ad
• 28:26
  into
• 28:27
  that,
• 28:27
  it
• 28:27
  shows
• 28:28
  the
• 28:28
  hidden
• 28:28
  salary
• 28:28
  band
• 28:29
  that
• 28:29
  is
• 28:30
  actually
• 28:30
  entered
• 28:30
  behind
• 28:31
  the
• 28:31
  scenes
• 28:31
  on
• 28:31
  that
• 28:32
  job.
• 28:33
  Hot
• 28:33
  tip.
• 28:34
  So
• 28:34
  it's
• 28:34
  really
• 28:35
  important
• 28:35
  to
• 28:35
  know
• 28:35
  what
• 28:36
  other
• 28:36
  people
• 28:36
  are
• 28:36
  being
• 28:36
  paid
• 28:37
  so
• 28:37
  you
• 28:37
  can
• 28:37
  know
• 28:37
  how
• 28:37
  you
• 28:38
  compare
• 28:38
  and
• 28:38
  it
• 28:39
  shows
• 28:39
  you
• 28:39
  what
• 28:39
  you
• 28:39
  can
• 28:40
  reasonably
• 28:40
  expect.
• 28:42
  2.
• 28:42
  You
• 28:43
  need
• 28:43
  to
• 28:43
  have
• 28:43
  your
• 28:43
  wins.
• 28:44
  You
• 28:44
  should
• 28:44
  have
• 28:44
  a
• 28:44
  running
• 28:45
  document,
• 28:45
  whether
• 28:46
  it
• 28:46
  is
• 28:46
  a
• 28:46
  file
• 28:47
  on
• 28:47
  your
• 28:47
  computer
• 28:48
  or
• 28:48
  a
• 28:48
  note
• 28:49
  on
• 28:49
  your
• 28:49
  phone
• 28:49
  or
• 28:50
  a
• 28:50
  physical
• 28:51
  notebook.
• 28:52
  You
• 28:52
  need
• 28:53
  a
• 28:53
  record
• 28:53
  of
• 28:53
  the
• 28:54
  wins
• 28:54
  you've
• 28:54
  delivered
• 28:55
  for
• 28:55
  your
• 28:55
  company
• 28:56
  because
• 28:56
  you
• 28:56
  will
• 28:57
  forget.
• 28:57
  You
• 28:57
  won't
• 28:58
  believe
• 28:58
  it,
• 28:58
  but
• 28:58
  you
• 28:58
  will.
• 28:59
  Particularly
• 29:00
  anything
• 29:01
  where
• 29:01
  you
• 29:01
  might
• 29:01
  have
• 29:01
  saved
• 29:02
  them
• 29:02
  money
• 29:03
  or
• 29:03
  even
• 29:03
  better,
• 29:04
  made
• 29:04
  them
• 29:04
  Money,
• 29:05
  but
• 29:05
  just
• 29:06
  wins.
• 29:07
  Where
• 29:07
  you've
• 29:07
  made
• 29:07
  their
• 29:08
  life
• 29:08
  easier.
• 29:08
  Have
• 29:09
  them
• 29:09
  written
• 29:10
  down
• 29:10
  before
• 29:11
  the
• 29:11
  conversation.
• 29:12
  Specific
• 29:13
  things
• 29:13
  that
• 29:14
  you
• 29:14
  delivered.
• 29:15
  Problems
• 29:15
  you
• 29:16
  solved,
• 29:16
  value
• 29:17
  you
• 29:18
  added,
• 29:18
  not
• 29:18
  just
• 29:19
  a
• 29:19
  vague
• 29:19
  sense
• 29:19
  of,
• 29:20
  hey,
• 29:20
  I've
• 29:20
  been
• 29:20
  working
• 29:20
  really
• 29:21
  hard.
• 29:21
  Actual
• 29:22
  examples
• 29:23
  so
• 29:23
  you
• 29:23
  can
• 29:23
  walk
• 29:24
  into
• 29:24
  there
• 29:24
  with
• 29:24
  it
• 29:25
  fresh,
• 29:25
  top
• 29:25
  of
• 29:26
  mind.
• 29:26
  And
• 29:26
  you
• 29:26
  say
• 29:27
  things
• 29:27
  like,
• 29:27
  I
• 29:28
  led
• 29:29
  X
• 29:29
  project,
• 29:30
  which
• 29:30
  delivered
• 29:31
  why
• 29:31
  Outcome.
• 29:33
  Something
• 29:33
  nice
• 29:33
  and
• 29:34
  concrete
• 29:34
  like
• 29:35
  that.
• 29:35
  Three
• 29:36
  is
• 29:37
  you'll
• 29:37
  need
• 29:37
  a
• 29:37
  number.
• 29:38
  Now,
• 29:38
  I
• 29:39
  always
• 29:39
  like
• 29:39
  if
• 29:39
  you're
• 29:39
  going
• 29:40
  for
• 29:40
  a
• 29:40
  new
• 29:41
  job,
• 29:41
  I
• 29:42
  like
• 29:42
  them
• 29:42
  to
• 29:42
  say
• 29:43
  the
• 29:43
  first
• 29:43
  number
• 29:44
  for
• 29:44
  pay
• 29:44
  when
• 29:44
  you're
• 29:45
  negotiating
• 29:45
  that
• 29:46
  new
• 29:46
  job.
• 29:47
  But
• 29:48
  when
• 29:48
  you're
• 29:48
  asking
• 29:49
  for
• 29:49
  a
• 29:49
  raise
• 29:49
  in
• 29:50
  a
• 29:50
  job,
• 29:50
  you
• 29:50
  already
• 29:51
  have
• 29:52
  this
• 29:53
  kind
• 29:53
  of
• 29:53
  flips.
• 29:54
  Generally
• 29:54
  speaking,
• 29:55
  it
• 29:55
  is
• 29:55
  better
• 29:56
  when
• 29:56
  you're
• 29:56
  asking
• 29:57
  for
• 29:57
  a
• 29:57
  raise.
• 29:58
  Go
• 29:58
  in
• 29:58
  with
• 29:58
  a
• 29:59
  specific
• 29:59
  number
• 29:59
  or
• 30:00
  a
• 30:00
  range
• 30:00
  that
• 30:01
  you've
• 30:01
  researched
• 30:02
  and
• 30:02
  you
• 30:02
  can
• 30:02
  justify
• 30:03
  it.
• 30:03
  It
• 30:04
  is
• 30:04
  easier
• 30:05
  for
• 30:05
  a
• 30:05
  manager
• 30:05
  to
• 30:06
  say
• 30:06
  yes
• 30:06
  to
• 30:07
  something
• 30:07
  specific
• 30:08
  than
• 30:09
  for
• 30:09
  them
• 30:09
  to
• 30:10
  generate
• 30:10
  a
• 30:10
  number
• 30:11
  out
• 30:11
  of
• 30:11
  thin
• 30:11
  air
• 30:12
  on
• 30:12
  your
• 30:12
  behalf.
• 30:12
  That's
• 30:13
  why
• 30:14
  the
• 30:14
  research
• 30:15
  you
• 30:15
  did
• 30:15
  earlier
• 30:16
  is
• 30:16
  helpful.
• 30:17
  If
• 30:17
  you
• 30:17
  know
• 30:17
  that
• 30:18
  you're
• 30:18
  being
• 30:18
  underpaid
• 30:19
  compared
• 30:19
  to
• 30:19
  market
• 30:19
  rate
• 30:20
  for
• 30:20
  the
• 30:20
  rest
• 30:20
  of
• 30:20
  your
• 30:20
  industry,
• 30:21
  that's
• 30:22
  really
• 30:22
  useful
• 30:22
  to
• 30:22
  know.
• 30:24
  Now,
• 30:24
  the
• 30:24
  conversation
• 30:24
  itself,
• 30:25
  again
• 30:25
  with
• 30:25
  some
• 30:25
  mild
• 30:26
  tough
• 30:26
  love,
• 30:27
  but
• 30:27
  this
• 30:27
  is
• 30:27
  because
• 30:27
  I
• 30:28
  actually
• 30:28
  want
• 30:29
  you
• 30:29
  to
• 30:29
  win
• 30:29
  here.
• 30:30
  This
• 30:30
  conversation
• 30:31
  is
• 30:31
  about
• 30:32
  you,
• 30:32
  but
• 30:32
  it's
• 30:33
  also
• 30:33
  kind
• 30:33
  of
• 30:33
  not
• 30:34
  because
• 30:35
  it's
• 30:35
  about
• 30:35
  how
• 30:36
  useful
• 30:37
  you
• 30:37
  are
• 30:38
  to
• 30:38
  the
• 30:38
  company.
• 30:40
  So
• 30:40
  you
• 30:40
  want
• 30:40
  the
• 30:40
  conversation
• 30:41
  to
• 30:41
  focus
• 30:41
  on
• 30:42
  your
• 30:42
  contribution,
• 30:43
  not
• 30:43
  your
• 30:43
  needs.
• 30:45
  It's
• 30:45
  not,
• 30:46
  I
• 30:46
  really
• 30:46
  need
• 30:47
  more
• 30:47
  money
• 30:47
  because
• 30:48
  everything
• 30:48
  is
• 30:48
  so
• 30:48
  expensive
• 30:49
  right
• 30:49
  now,
• 30:50
  even
• 30:50
  though
• 30:50
  that
• 30:50
  is
• 30:51
  almost
• 30:51
  certainly
• 30:51
  true.
• 30:53
  But
• 30:53
  you
• 30:53
  convince
• 30:54
  people
• 30:55
  by
• 30:55
  negotiating
• 30:56
  from
• 30:56
  their
• 30:57
  point
• 30:57
  of
• 30:57
  view,
• 30:58
  what
• 30:59
  matters
• 31:00
  to
• 31:00
  them,
• 31:01
  and
• 31:01
  you
• 31:01
  lead
• 31:01
  with
• 31:02
  that.
• 31:03
  Something
• 31:03
  like,
• 31:04
  I
• 31:05
  wanted
• 31:05
  to
• 31:05
  talk
• 31:05
  to
• 31:05
  you
• 31:05
  about
• 31:06
  my
• 31:06
  salary.
• 31:07
  I've
• 31:07
  been
• 31:07
  looking
• 31:07
  at
• 31:07
  what
• 31:08
  the
• 31:08
  market
• 31:08
  is
• 31:08
  paying
• 31:09
  for
• 31:09
  this
• 31:09
  kind
• 31:09
  of
• 31:10
  role,
• 31:10
  and
• 31:11
  I
• 31:11
  think
• 31:11
  that
• 31:11
  there
• 31:11
  is
• 31:11
  a
• 31:12
  gap
• 31:12
  here.
• 31:13
  And
• 31:13
  I
• 31:13
  also
• 31:13
  wanted
• 31:14
  to
• 31:14
  walk
• 31:14
  you
• 31:14
  through
• 31:14
  some
• 31:15
  of
• 31:15
  what
• 31:15
  I've
• 31:15
  delivered
• 31:15
  this
• 31:16
  year
• 31:16
  because
• 31:16
  I
• 31:17
  feel
• 31:17
  like
• 31:18
  this
• 31:18
  is
• 31:18
  a
• 31:18
  good
• 31:19
  time
• 31:19
  to
• 31:19
  have
• 31:19
  that
• 31:20
  conversation.
• 31:21
  And
• 31:22
  then
• 31:22
  you
• 31:22
  lay
• 31:22
  out
• 31:22
  your
• 31:22
  wins
• 31:23
  and
• 31:24
  then
• 31:24
  you
• 31:24
  name
• 31:24
  your
• 31:24
  number.
• 31:25
  And
• 31:26
  then
• 31:27
  this
• 31:27
  is
• 31:27
  the
• 31:27
  bit
• 31:27
  that
• 31:28
  people
• 31:28
  often
• 31:28
  mess
• 31:29
  up.
• 31:29
  Stop
• 31:30
  talking.
• 31:31
  Stop
• 31:32
  talking.
• 31:34
  You've
• 31:34
  made
• 31:34
  your
• 31:34
  case.
• 31:36
  Let
• 31:36
  them
• 31:37
  respond.
• 31:38
  Silence
• 31:39
  feels
• 31:39
  really
• 31:39
  uncomfortable.
• 31:41
  Motor
• 31:41
  mouth
• 31:42
  is
• 31:43
  very
• 31:43
  common,
• 31:44
  but
• 31:45
  filling
• 31:45
  that
• 31:46
  silence
• 31:46
  yourself
• 31:47
  undermines
• 31:48
  your
• 31:48
  position.
• 31:50
  Just
• 31:50
  make
• 31:50
  your
• 31:50
  case,
• 31:52
  make
• 31:52
  it
• 31:52
  well.
• 31:53
  State
• 31:53
  your
• 31:54
  ask
• 31:55
  and
• 31:55
  let
• 31:56
  them
• 31:56
  respond.
• 31:58
  If
• 31:59
  they
• 31:59
  say
• 31:59
  yes,
• 31:59
  great.
• 32:00
  Get
• 32:00
  it
• 32:00
  in
• 32:00
  writing.
• 32:01
  Well
• 32:01
  done,
• 32:01
  you.
• 32:02
  If
• 32:03
  they
• 32:03
  say
• 32:03
  not
• 32:04
  right
• 32:04
  now,
• 32:05
  you
• 32:05
  want
• 32:05
  to
• 32:06
  ask
• 32:06
  two
• 32:06
  things.
• 32:08
  One,
• 32:08
  what
• 32:09
  would
• 32:09
  need
• 32:09
  to
• 32:09
  change
• 32:10
  for
• 32:10
  this
• 32:10
  to
• 32:10
  be
• 32:11
  possible?
• 32:12
  And
• 32:12
  two,
• 32:14
  when
• 32:14
  can
• 32:14
  we
• 32:14
  Revisit
• 32:15
  it.
• 32:16
  You
• 32:16
  want
• 32:16
  a
• 32:16
  concrete
• 32:17
  deadline
• 32:17
  here,
• 32:18
  not
• 32:18
  just
• 32:18
  a
• 32:19
  vague,
• 32:19
  yeah,
• 32:19
  we'll
• 32:20
  see.
• 32:20
  We'll
• 32:20
  come
• 32:20
  back
• 32:20
  to
• 32:20
  it
• 32:21
  soon.
• 32:22
  And
• 32:22
  if
• 32:22
  they
• 32:23
  say
• 32:23
  no
• 32:23
  outright,
• 32:24
  with
• 32:24
  absolutely
• 32:25
  no
• 32:25
  pathway
• 32:25
  forward,
• 32:26
  then
• 32:26
  that
• 32:27
  is
• 32:27
  also
• 32:28
  information.
• 32:29
  It
• 32:29
  might
• 32:29
  be
• 32:29
  time
• 32:30
  to
• 32:30
  look
• 32:30
  at
• 32:30
  what
• 32:30
  else
• 32:31
  is
• 32:31
  out
• 32:31
  there.
• 32:32
  Where
• 32:32
  your
• 32:32
  skills
• 32:33
  could
• 32:33
  take
• 32:33
  you
• 32:34
  and
• 32:34
  where
• 32:34
  they're
• 32:35
  staying
• 32:36
  is
• 32:36
  still
• 32:36
  the
• 32:36
  right
• 32:36
  call.
• 32:37
  And
• 32:37
  that
• 32:38
  is
• 32:38
  why
• 32:38
  we
• 32:38
  take
• 32:38
  the
• 32:38
  time
• 32:39
  to
• 32:39
  know
• 32:39
  what's
• 32:39
  going
• 32:39
  on
• 32:39
  in
• 32:40
  our
• 32:40
  industry
• 32:41
  and
• 32:42
  whether
• 32:43
  there
• 32:43
  might
• 32:43
  be
• 32:43
  options
• 32:44
  elsewhere.
• 32:45
  Where's
• 32:46
  running
• 32:46
  hot?
• 32:46
  Moving
• 32:47
  on
• 32:47
  from
• 32:47
  a
• 32:48
  pay
• 32:48
  rise,
• 32:48
  you
• 32:48
  might
• 32:48
  be
• 32:48
  actively
• 32:49
  looking
• 32:49
  or
• 32:50
  thinking
• 32:50
  about
• 32:50
  a
• 32:50
  new
• 32:50
  job
• 32:51
  because
• 32:51
  maybe
• 32:52
  you've
• 32:52
  done
• 32:52
  all
• 32:52
  of
• 32:53
  that
• 32:53
  good
• 32:53
  stuff
• 32:53
  that
• 32:54
  should
• 32:54
  get
• 32:54
  you
• 32:54
  a
• 32:54
  raise,
• 32:54
  but
• 32:55
  your
• 32:55
  boss
• 32:55
  doesn't
• 32:55
  care
• 32:56
  for
• 32:57
  whatever
• 32:57
  reason,
• 32:58
  then
• 32:58
  it
• 32:59
  is
• 32:59
  time
• 32:59
  to
• 32:59
  jump.
• 32:59
  And
• 33:00
  I
• 33:00
  have
• 33:00
  people
• 33:00
  say
• 33:00
  that
• 33:00
  to
• 33:00
  me
• 33:01
  all
• 33:01
  the
• 33:01
  time.
• 33:01
  Well,
• 33:01
  my
• 33:01
  boss
• 33:01
  has
• 33:01
  said
• 33:02
  no
• 33:02
  three
• 33:02
  times.
• 33:02
  And
• 33:02
  I'm
• 33:02
  like,
• 33:03
  well,
• 33:03
  why
• 33:03
  are
• 33:03
  you
• 33:03
  still
• 33:03
  there?
• 33:04
  Go.
• 33:05
  They've
• 33:06
  made
• 33:06
  it
• 33:06
  clear.
• 33:07
  Your
• 33:07
  turn
• 33:08
  now.
• 33:09
  Look,
• 33:09
  I
• 33:09
  know
• 33:09
  it's
• 33:10
  easier
• 33:10
  said
• 33:10
  than
• 33:10
  done,
• 33:11
  I
• 33:11
  do
• 33:12
  know
• 33:12
  that.
• 33:13
  But
• 33:14
  sometimes
• 33:14
  you've
• 33:15
  just
• 33:15
  got
• 33:15
  to
• 33:15
  get
• 33:15
  moving.
• 33:15
  So
• 33:16
  how
• 33:16
  do
• 33:16
  we
• 33:16
  go
• 33:16
  about
• 33:17
  that?
• 33:18
  First,
• 33:18
  the
• 33:18
  most
• 33:19
  important
• 33:19
  thing
• 33:20
  I
• 33:20
  can
• 33:20
  tell
• 33:20
  you,
• 33:21
  most
• 33:22
  jobs
• 33:22
  are
• 33:22
  never
• 33:23
  advertised.
• 33:24
  We've
• 33:24
  talked
• 33:25
  about
• 33:25
  this
• 33:25
  before
• 33:25
  on
• 33:25
  the
• 33:25
  podcast.
• 33:26
  Research
• 33:27
  puts
• 33:27
  the
• 33:27
  hidden
• 33:27
  job
• 33:28
  market
• 33:28
  at
• 33:28
  somewhere
• 33:29
  between
• 33:29
  70
• 33:30
  and
• 33:30
  80%
• 33:30
  of
• 33:31
  all
• 33:31
  jobs.
• 33:32
  And
• 33:32
  those
• 33:32
  go
• 33:33
  to
• 33:33
  things
• 33:33
  like
• 33:34
  internal
• 33:34
  promotions,
• 33:35
  personal
• 33:36
  referrals,
• 33:37
  people
• 33:37
  found
• 33:38
  through
• 33:38
  networks.
• 33:39
  Employers
• 33:40
  love
• 33:41
  that
• 33:42
  because
• 33:43
  a
• 33:43
  warm
• 33:43
  referral
• 33:44
  saves
• 33:45
  them
• 33:45
  time.
• 33:46
  Comes
• 33:46
  with
• 33:47
  a
• 33:47
  personal
• 33:47
  endorsement,
• 33:48
  which
• 33:48
  means
• 33:49
  if
• 33:49
  you're
• 33:49
  only
• 33:50
  applying
• 33:50
  to
• 33:51
  job
• 33:51
  ads,
• 33:52
  you're
• 33:53
  fishing
• 33:53
  in
• 33:53
  20
• 33:54
  to
• 33:54
  30%
• 33:54
  of
• 33:55
  the
• 33:55
  pond.
• 33:56
  So
• 33:57
  what
• 33:57
  do
• 33:58
  you
• 33:58
  do
• 33:58
  about
• 33:58
  the
• 33:59
  rest?
• 33:59
  You
• 33:59
  get
• 34:00
  back
• 34:00
  in
• 34:00
  front
• 34:00
  of
• 34:00
  people.
• 34:01
  Not
• 34:01
  in
• 34:01
  a
• 34:01
  cringy
• 34:02
  networking
• 34:03
  way.
• 34:03
  Just
• 34:04
  see
• 34:04
  people,
• 34:05
  Go
• 34:06
  to
• 34:06
  industry
• 34:06
  events,
• 34:07
  have
• 34:07
  coffee
• 34:08
  with
• 34:08
  former
• 34:08
  colleagues,
• 34:09
  be
• 34:09
  findable
• 34:09
  and
• 34:09
  friendly
• 34:10
  on
• 34:10
  places
• 34:11
  like
• 34:11
  LinkedIn.
• 34:12
  Sorry
• 34:12
  to
• 34:12
  say
• 34:12
  it,
• 34:13
  but
• 34:13
  it
• 34:13
  is
• 34:13
  useful.
• 34:14
  Comment
• 34:15
  on
• 34:15
  things
• 34:15
  in
• 34:16
  your
• 34:16
  industry.
• 34:17
  The
• 34:18
  weak
• 34:18
  ties,
• 34:19
  the
• 34:19
  people
• 34:19
  you
• 34:20
  sort
• 34:20
  of
• 34:20
  know,
• 34:21
  who
• 34:21
  you
• 34:22
  bump
• 34:22
  into
• 34:22
  occasionally.
• 34:23
  Those
• 34:24
  are
• 34:24
  often
• 34:24
  the
• 34:24
  ones
• 34:25
  who
• 34:25
  end
• 34:25
  up
• 34:26
  saying,
• 34:26
  oh,
• 34:27
  actually,
• 34:28
  I
• 34:28
  think
• 34:28
  I
• 34:28
  know
• 34:29
  someone.
• 34:29
  Let
• 34:29
  me
• 34:29
  shoot
• 34:30
  them
• 34:30
  a
• 34:30
  message.
• 34:31
  And
• 34:32
  when
• 34:32
  you
• 34:32
  are
• 34:32
  applying
• 34:33
  for
• 34:33
  roles,
• 34:34
  be
• 34:34
  targeted.
• 34:36
  Look
• 34:36
  at
• 34:36
  things
• 34:36
  like
• 34:36
  that.
• 34:37
  Seek
• 34:37
  data,
• 34:38
  look
• 34:38
  at
• 34:38
  where
• 34:38
  the
• 34:39
  growth
• 34:39
  is.
• 34:39
  If
• 34:40
  you're
• 34:40
  in
• 34:40
  marketing,
• 34:41
  the
• 34:41
  ICT
• 34:42
  sector
• 34:42
  is
• 34:42
  hiring.
• 34:44
  Logistics
• 34:44
  companies
• 34:45
  are
• 34:45
  growing
• 34:46
  fast
• 34:46
  and
• 34:46
  need
• 34:47
  operations.
• 34:47
  People,
• 34:48
  think
• 34:49
  about
• 34:49
  where
• 34:49
  your
• 34:49
  skills
• 34:50
  translate
• 34:51
  into
• 34:51
  a
• 34:51
  growing
• 34:52
  sector,
• 34:53
  not
• 34:53
  just
• 34:53
  the
• 34:53
  obvious
• 34:54
  equivalent
• 34:55
  of
• 34:55
  your
• 34:55
  current
• 34:56
  role.
• 34:56
  Look
• 34:57
  at
• 34:57
  the
• 34:57
  trend
• 34:57
  you're
• 34:58
  seeing
• 34:58
  and
• 34:59
  think,
• 34:59
  okay,
• 34:59
  even
• 34:59
  if
• 34:59
  that
• 35:00
  doesn't
• 35:00
  apply
• 35:00
  to
• 35:00
  my
• 35:01
  current
• 35:01
  industry,
• 35:03
  does
• 35:03
  it?
• 35:04
  In
• 35:04
  a
• 35:05
  way
• 35:05
  that
• 35:05
  I
• 35:05
  haven't
• 35:05
  considered
• 35:06
  before.
• 35:07
  Is
• 35:07
  there
• 35:08
  going
• 35:08
  to
• 35:08
  be
• 35:09
  a
• 35:09
  sideways
• 35:09
  move
• 35:10
  here
• 35:10
  that's
• 35:10
  running
• 35:10
  hot.
• 35:12
  Tailor
• 35:12
  your
• 35:12
  applications
• 35:14
  to
• 35:14
  what
• 35:14
  specific
• 35:15
  employers
• 35:16
  are
• 35:16
  worried
• 35:17
  about
• 35:18
  right
• 35:18
  now.
• 35:20
  Costs,
• 35:20
  efficiency,
• 35:21
  technology,
• 35:22
  what's
• 35:22
  going
• 35:22
  on.
• 35:24
  If
• 35:24
  you
• 35:24
  can
• 35:25
  show
• 35:25
  you
• 35:25
  understand
• 35:26
  their
• 35:26
  pressures
• 35:26
  and
• 35:26
  have
• 35:27
  something
• 35:27
  to
• 35:27
  offer
• 35:27
  against
• 35:28
  those
• 35:28
  pressures,
• 35:29
  you
• 35:29
  stand
• 35:30
  out
• 35:30
  immediately.
• 35:32
  Because
• 35:33
  I
• 35:33
  think
• 35:33
  the
• 35:33
  important
• 35:34
  thing
• 35:34
  to
• 35:34
  remember
• 35:34
  at
• 35:35
  a
• 35:35
  moment
• 35:35
  like
• 35:35
  this
• 35:35
  is
• 35:36
  that
• 35:36
  tough
• 35:37
  markets
• 35:38
  can
• 35:39
  actually
• 35:39
  create
• 35:40
  movement.
• 35:42
  It
• 35:42
  can
• 35:42
  force
• 35:44
  creativity
• 35:45
  and
• 35:45
  change,
• 35:46
  and
• 35:47
  that
• 35:48
  creativity
• 35:48
  and
• 35:49
  change
• 35:49
  can
• 35:49
  be
• 35:49
  unsettling.
• 35:50
  But
• 35:50
  it
• 35:50
  can
• 35:51
  also
• 35:52
  be
• 35:52
  an
• 35:52
  opportunity,
• 35:54
  but
• 35:54
  only
• 35:55
  for
• 35:55
  the
• 35:55
  people
• 35:55
  who
• 35:56
  are
• 35:56
  paying
• 35:56
  attention
• 35:57
  and
• 35:57
  actually
• 35:58
  doing
• 35:58
  something,
• 35:59
  being
• 35:59
  active
• 36:00
  on
• 36:00
  this.
• 36:01
  The
• 36:01
  numbers
• 36:01
  show
• 36:01
  us
• 36:02
  jobs
• 36:02
  are
• 36:02
  being
• 36:03
  created
• 36:04
  in
• 36:04
  trades
• 36:04
  and
• 36:05
  logistics,
• 36:05
  in
• 36:06
  technology
• 36:06
  and
• 36:06
  automation.
• 36:07
  The
• 36:07
  question
• 36:08
  is
• 36:09
  whether
• 36:09
  you're
• 36:10
  positioned
• 36:11
  to
• 36:11
  access
• 36:11
  them.
• 36:12
  And
• 36:13
  the
• 36:13
  people
• 36:13
  who
• 36:13
  come
• 36:13
  out
• 36:13
  ahead
• 36:14
  after
• 36:14
  times
• 36:15
  like
• 36:15
  this
• 36:15
  are
• 36:15
  pretty
• 36:16
  much
• 36:16
  never
• 36:17
  the
• 36:17
  ones
• 36:18
  who
• 36:18
  waited
• 36:19
  for
• 36:19
  things
• 36:19
  to
• 36:20
  feel
• 36:20
  better
• 36:21
  before
• 36:21
  making
• 36:21
  a
• 36:22
  move.
• 36:22
  They're
• 36:23
  the
• 36:23
  ones
• 36:23
  who
• 36:24
  updated
• 36:24
  their
• 36:25
  skills,
• 36:26
  had
• 36:26
  a
• 36:26
  conversation,
• 36:27
  asked
• 36:28
  for
• 36:28
  the
• 36:28
  thing
• 36:29
  that
• 36:29
  they
• 36:29
  wanted,
• 36:30
  made
• 36:30
  themselves
• 36:31
  valuable
• 36:32
  somewhere
• 36:33
  new.
• 36:34
  Small
• 36:34
  actions
• 36:35
  taken
• 36:36
  now
• 36:37
  and
• 36:37
  it
• 36:37
  turns
• 36:38
  into
• 36:39
  real
• 36:39
  dollars.
• 36:40
  It
• 36:41
  is
• 36:41
  the
• 36:41
  same
• 36:41
  as
• 36:41
  when
• 36:42
  I
• 36:42
  talk
• 36:42
  about
• 36:42
  investing
• 36:43
  and
• 36:43
  the
• 36:43
  momentum
• 36:44
  you
• 36:44
  can
• 36:44
  build
• 36:44
  with
• 36:45
  $5
• 36:45
  a
• 36:45
  week
• 36:46
  doing
• 36:47
  little
• 36:47
  things
• 36:48
  on
• 36:48
  your
• 36:48
  career.
• 36:49
  It
• 36:49
  feels
• 36:49
  like
• 36:49
  you're
• 36:50
  doing
• 36:50
  nothing
• 36:50
  until
• 36:50
  it
• 36:51
  all
• 36:51
  happens
• 36:51
  at
• 36:51
  once
• 36:51
  and
• 36:52
  that
• 36:52
  it
• 36:52
  is
• 36:53
  real
• 36:53
  money
• 36:54
  at
• 36:54
  the
• 36:54
  end
• 36:54
  of
• 36:54
  it.
• 36:55
  So
• 36:55
  pick
• 36:56
  one
• 36:56
  thing
• 36:57
  from
• 36:57
  today.
• 36:58
  One
• 36:59
  skill
• 36:59
  to
• 37:00
  look
• 37:00
  into,
• 37:00
  one
• 37:01
  conversation
• 37:02
  to
• 37:02
  have,
• 37:02
  one
• 37:03
  message
• 37:03
  to
• 37:04
  send.
• 37:04
  It
• 37:04
  can
• 37:04
  be
• 37:04
  just
• 37:05
  one,
• 37:05
  but
• 37:06
  pick
• 37:06
  it,
• 37:06
  do
• 37:07
  it.
• 37:07
  Move.
• 37:08
  And
• 37:08
  do
• 37:09
  one
• 37:09
  thing
• 37:10
  either
• 37:11
  every
• 37:11
  day
• 37:11
  or
• 37:12
  every
• 37:12
  week
• 37:13
  to
• 37:13
  keep
• 37:13
  building
• 37:14
  on
• 37:15
  that
• 37:15
  momentum.
• 37:15
  Put
• 37:16
  it
• 37:16
  in
• 37:16
  your
• 37:16
  calendar.
• 37:17
  Make
• 37:18
  sure
• 37:18
  you're
• 37:18
  doing
• 37:19
  one
• 37:20
  thing
• 37:20
  regularly.
• 37:21
  Just
• 37:22
  nudge
• 37:22
  that
• 37:23
  needle
• 37:23
  forward.
• 37:24
  Now.
• 37:25
  If
• 37:25
  this
• 37:25
  episode
• 37:25
  was
• 37:26
  helpful
• 37:26
  to
• 37:26
  you,
• 37:26
  send
• 37:27
  it
• 37:27
  to
• 37:27
  a
• 37:27
  friend
• 37:27
  so
• 37:27
  we
• 37:27
  can
• 37:28
  all
• 37:28
  level
• 37:28
  up
• 37:28
  together.
• 37:28
  Until
• 37:29
  next
• 37:29
  time,
• 37:30
  have
• 37:30
  a
• 37:30
  great
• 37:30
  day.
• 37:32
  This
• 37:32
  podcast
• 37:33
  can
• 37:33
  only
• 37:33
  give
• 37:33
  you
• 37:34
  general
• 37:34
  information
• 37:34
  about
• 37:35
  how
• 37:35
  things
• 37:35
  work
• 37:36
  in
• 37:36
  most
• 37:36
  situations.
• 37:37
  It's
• 37:38
  not
• 37:38
  individual
• 37:38
  financial
• 37:39
  advice.
• 37:40
  If
• 37:40
  you're
• 37:40
  after
• 37:40
  that,
• 37:41
  a
• 37:41
  financial
• 37:41
  advisor
• 37:42
  is
• 37:42
  always
• 37:43
  the
• 37:43
  best
• 37:43
  bet.