66: Jimmy DeCicco, CEO of Super Coffee
Today I'm joined by Jimmy DeCicco, CEO of Super Coffee.
In this episode, we discuss the company's journey from college room to Shark Tank and landing an investment from Alex Rodriguez and Jennifer Lopez.
Jimmy also talks about the importance of being action-oriented, building a strong culture and team, and how he thinks about the evolution of the better-for-you food and beverage category.
Let's get into it.
More from Jimmy
Jimmy is the oldest of the three DeCicco brothers who founded Super Coffee in 2015 as tired collegiate student-athletes. Sick of unhealthy bottled coffees and energy…
The skinny
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