Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Brittany Charlton, Founder of Ohh! Foods (Part 2)
Transcript
- 0:00Welcome back. Here are the six quick questions. Question number one is what's your why? Why do you wake up every single day and work on this business? Yeah, good question. So my why is around...
- 0:24creating inclusive snacking. So for me, when I was growing up, I, my mom always made sure that I had like Sherbert instead of ice cream, if they're having ice cream day at like at daycare. And I never really felt what it was like to like, you know, be left out because of my food allergies or anything. And so for me,
- 0:46creating inclusive snacking, allowing for people to have snacks, regardless of their food allergies or restrictions is really what gets me up. Like I'm stoked about like what I'm doing and like how we're building out the products that we're building and making. And yeah, I think that's just like what gets me up is just that bigger vision of like, how can we continuously build out this bigger vision of inclusive snacking and like what else like can I create possibly?
- 1:16Yeah, just like the bigger vision of what we're doing and just making it so that people can feel safe and they don't have to compromise on what they're eating just because they can't find it or anything like that. Absolutely. Gosh, amazing. Question number two is what's been your favorite marketing moment so far? I think my favorite marketing moment is.
- 1:44is coming up in January, February, actually, because it's a really cool activation. But I guess one that we did recently was the launch of our frosting. And I think that was a really cool one just from like the PR kit that we launched and then making it accessible to like not only influencers, but like consumers can get a PR kit and just like building out that whole vision. But our frosting was...
- 2:11like literally Betty Crocker, but better for you. And it was, it's amazing. So I think that was a really cool marketing moment for us. Yeah. Question number three is what's your go-to business resource at the moment? If you're having to think about a book or a podcast or a newsletter that you're learning from?
- 2:32Yeah. Masterclass. I, um, I recently just bought it for the team to use and, um, masterclass has been the biggest thing that I've learned. And it's, it's amazing because they have like everyone there possible that you can learn from. So, um, I would say go get that. It's really cool. Isn't it? I quite liked the Jeff Koons episode. Yep. Oh, series, whatever you call it.
- 3:00Do you have a favorite? Who did you love? Yeah, I loved Sarah Blakely was amazing. Yeah, she was amazing. And then the CEO of Starbucks. I cannot remember his name, but he was amazing as well. Just from a standpoint of like speaking about leadership styles and and being accountable to your stakeholders and
- 3:25raising capital and everything and like not to just raise to raise. I thought that was really insightful. Um, yeah, masterclass all the way. Love that. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated? Yeah, good question.
- 3:47Something that gets me really motivated in the morning, getting up and going to the gym, I don't do that enough. I get a routine a lot, especially lately in quarter four, but going to the gym, just that shot that I get from like getting up, getting on a treadmill and then doing my workout brings me so much joy. And then another thing is five minute journal.
- 4:12just taking a minute to be grateful for the things that I'm doing in my life. You know, so many people want to be doing and just making sure that I'm like taking that moment out to, to acknowledge that. And then mind feel is the third one. So whether that's masterclass, a podcast or a book, I always try to finish like a book a month. And so, yeah.
- 4:41I love that. Shout out to Alex and Mimi, who are the creators of the Five Minute Journal. We're such fans over here at Female Startup Club. Question number five, what is your worst money mistake and how much did it cost you? I wouldn't say it was a mistake. I would say any time that we've created like packaging, those have been interesting because then we might have to throw them out.
- 5:10I think the most it's cost me was probably like $2,000, which was unfortunate, but it was just more of like, I could use it, but it was, we just knew it wasn't converting on shelf. And so, yeah, I think that was one mistake, but I cannot remember any other. Honestly, I feel like my days go by so quickly that I often just don't even remember half of the things that go wrong to me.
- 5:40You just breeze on past it. Always like go, go, go. It's the best way to be. Yeah. And question number six, last question. What is just a crazy story you can share from building O Foods, good, bad, or ugly? Hmm.
- 5:56I would say, you know, when we got into Walmart, I think that was a really cool story. But basically, it was like a round table. It was like a dating, speed dating, essentially, within their headquarters. It's through a company called We Connect International, and they connect to different retailers. But when I met our...
- 6:20our buyer for the category that we wanted to be in. She immediately like stopped our like round table conversation, picked up our bag and like ran it to her buyer that she had for like the category. And then came back and she's like, this is like, this needs to launch. It's so cool. So amazing. And just like was so excited about it. And I thought that was like a really cool,
- 6:43moment until this day, even though she doesn't work, the original person that I connected with, she hasn't worked at Walmart anymore, but she's just been an amazing champion. And anytime I see her at a trade show, since she still works in the industry, she's just so excited to see me. And I'm so excited to like share any opportunities that she has with me for anything else that she might want to help us do.
- 7:05Oh my gosh, I love that so much. And that goes back to the power of network, the power of relationships. You know, no matter where someone might go on their professional journey after they've left a certain retailer or a certain store, they're still out there cheering for you and championing you and what you're doing. I love that. So cool. Yeah. Yeah. Thank you. Brittany, this was amazing. Thank you so much for coming on the Female Startup Club podcast and sharing your journey with O Foods and all the cool things that you're up to.
- 7:35Yeah, no, thank you for having me. It was great.
- 7:42Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 8:07And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 8:29As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 8:45Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 9:10And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 9:32As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.