Alternative Exit #71 | The Jerry Maguire Letter That Started an EOT with Aaron Schroeder
In 2022, Aaron Schroeder sat down after work and wrote what he calls his “Jerry Maguire letter” to his team. In it he committed to moving Brightspot Climate, the climate consultancy he founded in 2015, to employee ownership once the right structure existed. Canada’s Employee Ownership Trust legislation arrived in 2024, and in April 2025 Brightspot became one of the first companies in the country to use it.
Aaron explains how the team built financial literacy ahead of the transition, why the transition year carries an asterisk in the company’s books, and why every bank asked him for a personal…
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