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What Zalando & Primark Are Actually Doing With AI | World Retail Signals

“90% of Zalando’s marketing content is now AI generated.”

Fresh from World Retail Congress, Alex sits down with Ian and Niamh to unpack the retail leadership signals shaping the industry’s future.

Featuring insights from Zalando, Primark, Fressnapf, Action and Unhidden, this episode explores how AI is changing organisational structures, marketing execution, customer engagement and long-term growth strategy across global retail.

Topics include:

Why graduate and entry-level retail jobs are shrinking

How AI is compressing traditional organisational structures

Zalando’s AI-powered marketing…

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