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LinkedIn Growth Hacks for Clean Energy Professionals with Jacob Lundy · Clean Power Hour

• 0:50
  Tim Montague: Welcome to the Clean Power Hour live. I'm Tim Montague, your host today on the Clean Power Hour LinkedIn growth hacks with myself and Jacob Lundy. Jacob is a 10 year veteran of marketing with an emphasis on clean energy. He was the inaugural LinkedIn advanced advertiser for the LinkedIn ads shows fanatics program, he'll have to explain what that is.
• 1:17
  Tim Montague: And he's also been featured on energy, tech media, and he's the founder and CMO of Mark ketterg, welcome to the show, Jake.
• 1:26
  Jacob Lundy: Yeah. Thanks. Great to be here. Thank you so much.
• 1:30
  Tim Montague: As my listeners know, I am a geek for LinkedIn.
• 1:33
  Tim Montague: It was certainly the earliest social media platform I joined back in, I think, 2003 so I was an early adopter. I had something crazy like 23,000 connections on LinkedIn, because I do a lot of networking on LinkedIn, and I'd love to hear from my listeners on LinkedIn.
• 1:51
  Tim Montague: So if you're listening to this live or auto recording, this will be posted on Clean Power hour.com of course, on our YouTube channel and Spotify and Apple. We would appreciate it if you would give us a like, thumbs up, share and tell your friends about the show. So Jacob, why do we care about LinkedIn in B to B marketing?
• 2:20
  Jacob Lundy: Yeah. Tim. Tim, when it comes to companies, you think about Facebook, Instagram, they're on their own, or YouTube, or Tiktok, those appeal often to ABC level business consumer and appeal to the masses. So hypothetically, stand up foldable that could be controlled literally on white collar. You would do great on those platforms when it comes to coming so much of our effort between relationships, CNI divine diversity and manufacturing facility in Illinois, for example, or Vcc developer, oh yeah. PC, it's all B to B. And LinkedIn has been really, really trying to be the platform beyond and we'll talk more about that. Tim. Tim,
• 3:10
  Tim Montague: yeah, and LinkedIn has some cool features like Sales Navigator, which, if you get a premium subscription to LinkedIn, it unlocks a lot of features and ability to do virtual door knocking, for example, cold outreach, right?
• 3:28
  Tim Montague: You can send an email to a lot of people that you would never be able to reach directly otherwise. So I'm a big fan of Sales Navigator, and I do want to give our listeners just run down on some of the topics we're going to be diving into today, with regard to growth hacks, okay? And there are six that we've identified. We'll talk about these, but also some other features of LinkedIn. Of course, we're going to set the table a little more here before we dive in. But those, those pro hacks involve something called LinkedIn, follower tokens, manual bidding, text ads, document ads, list building for renewable energy clients, like you've done for me, Jacob, and I really appreciate that super is a super powerful feature. And then employee targeting, you know, I like to, I like to say that LinkedIn has created an amazing platform for recruiters and for companies who want to post their jobs. You know, because so many professionals, I would venture that 90% of American professionals now have a LinkedIn profile.
• 4:42
  Jacob Lundy: I don't know what, what? It's so funny. You mentioned. I've talked to companies, and one of organization looking to hire higher infrastructure. And I learned and learned all that there, there's friction sometimes between solar, get the solar, add on selling, selling motor. And so one thing that you hire, hire higher than you do in depth target marketing. You can take a canvas job title, title, and you can actually renewable energy. So, so you can imagine that one example possibilities really are, really are similar.
• 5:25
  Jacob Lundy: Tim,
• 5:28
  Tim Montague: so what else I guess from a high level, before we get into the growth hacks, should our listeners and attendees and thank you all for being here live. I really appreciate you guys being here.
• 5:39
  Tim Montague: I don't do very many lives. I do. I do a live every other week with John Weaver. We're doing clean energy Roundup, and now this on. On LinkedIn growth hacks, and we might do this. If you guys like this, we will do this repeatedly with Jacob Lundy, so that's a possibility.
• 5:58
  Tim Montague: Let me know in the comments, or just reach out to me on LinkedIn. I love hearing from my listeners on LinkedIn. So Jacob, yes, it is the premier BD to be platform. Everybody in B to B, sales and marketing should be on LinkedIn if you're an executive, if you're a company owner, if you have a stake in the well being of your company and making sure that people are noticing your company. LinkedIn is a great place to do that, because it's a platform that allows you to put information, whether that's posting other news, unique content, that you're creating updates on your company and your employees, so many cool things, right? That it's just not going to get picked up in other news, per se, right? So it's a direct way, and this is why social media has taken off in the United States, and it's double edged. I was having a conversation with some friends this morning about young, young folks in America being depressed because of social media. It does have negative repercussions, but I can't think of a really negative repercussion being on LinkedIn so far, so good. But what else I guess, should people be thinking about when they think about a LinkedIn strategy?
• 7:20
  Jacob Lundy: Tim, one of the ones they should be they should be about is you're, you're a BD, SDR account executive in the C suite. Founder, founder, and your job great education or thought leadership. You really want. You want framework how you enjoy your feed. So if it's alright with right with Tim, I'll Jim. I'll just share kind of what that might look like. An example. If you're scrolling on your feed trying to understand, what should I be? Should I be doing a post in front of me, in front of me and and we're looking at, looking at this post power example, and you have a few options, bead, you can like the post, comment, comments and repost, pose, couple options there, there. But when you think about it, logic, logically, and you're trying to get, trying to know the most traction fraction as an as an executive, think about, about LinkedIn, LinkedIn.
• 8:19
  Jacob Lundy: What's their purpose? They're trying to have conversation, conversation on LinkedIn, LinkedIn. And we'll equate that algorithm. That could be a nebulous term, but when we look at high level, high level. We can rank it like, rank it like this. Tim likes. Likes are gonna be the fastest way. Suppose it's gonna, it's gonna have the original, originality. As you move across, across your tier, get to comment, comments. You get to share, share content. So it's your executive side sign.
• 8:52
  Jacob Lundy: It might just like post that's probably gonna probably visibility in your daily engagements when you go to comment or comment, and that's when you get exposure, exposure.
• 9:04
  Jacob Lundy: This one's really when you go to repost. People might not know about years ago. There's the options, the options and repost, the repos. It's just a quick, quick and done so you can almost like to like, and it's just doesn't really add a lot, really add a lot content. Repost, thought creates additional engagement. Engagement, exposure, exposure. One of the best things listening it's just taste, just the photo, photo, change it, change it. Or do an interpretation your scene. Give your own personal that always gets that always traction.
• 9:42
  Jacob Lundy: Cherry on top, video content, your content to your LinkedIn currently,
• 9:50
  Tim Montague: yeah and yeah and it's, it's it. One of my, one of my challenges as a content creator is, is, I've got, I've got, I'm swimming in content.
• 9:59
  Tim Montague: But then, but then taking the time also, also publish the content on LinkedIn. I neglected that. I that is, that is one area where Tim Montague, I tend to just YouTube, YouTube and on spot on Spotify, Apple, and all the other audio, audio platforms. But Jacob, Jacob, the other, the other thing, before we get, before we get into the hat, tell us a little more about your experience and why we're having, we're having this conversation. Why are you an expert in LinkedIn growth hacks
• 10:34
  Jacob Lundy: appreciate the question. I began my career marketing, marketing. I own my own business, my own business. I transitioned agency to the agency, and I worked with the really got me. Really Got Me.
• 10:49
  Jacob Lundy: Renewable, renewable scene, solar farm, hometown, hometown Soda. Soda and I eventually startup, tech startups. Before I forget to mention the interview, there was a host of the Lincoln ad show, AJ Wilson, CEO of he has a program. That program essentially the 1% 1% in advertisers, advertisers. He's a phenomenal mentor. I've been looking I'm going to learn a lot, learn a lot of the things that I things that I client. His methodology, methodologies and and Mark energy really together, because I noticed that I know we're more cleaner marketing.
• 12:28
  Jacob Lundy: Energy Company got incredible services, products, technology, knowledge, and they're just struggling to get, struggling to the right decision maker, decision maker. So Mark energy was the creative strategy.
• 12:41
  Jacob Lundy: Strategy really, really equate to your engineer for your bottom lines? Bottom line,
• 12:49
  Tim Montague: yeah, I mean ultimately, ultimately, we're trying to, we're trying to build like, like and trust people do, people do business with, people they like, who they like and trust, and and, and so. So you're trying to, trying to rise above the fray and become no known quantity in this digital arena. And both and Jacob, I, I sell. Seldom do business. Do business. Business with company, a company or individual, individual I don't who I don't meet me beyond, beyond LinkedIn.
• 13:23
  Tim Montague: People, people do find me on LinkedIn, and Joel. Joel is here today listening to this. He found me on LinkedIn, and then we had a meeting on Zoom, and then we and then we started some work together, and some work together. I often, I often also, then will meet people at conferences. I go to a lot of clean energy conferences. And if, and if you're looking, if you're looking for events to go to energy, clean energy, go to Clean Power Hour, live out the event. Check out the Events tab.
• 13:51
  Tim Montague: We all of, all of these events, year's events on that tab, you just have to scroll down a bit, but, but anything else, anything else, before we get into the growth hacks themselves. Jacob,
• 14:02
  Jacob Lundy: I think that's really just setting the tone to hear the tone we're gonna talk about, talk about, you would think maybe more exotic type you probably have, probably terminology, terminology. I think the key thing to remember, remember is like, understand the opportunity and the opportunity cost saving, the cost savings, cost effectiveness, and when you build your brand and create your messaging, Create Message. Do these right tactics. Do these right it's all about improving.
• 14:29
  Jacob Lundy: It's all about improving your brand. PC developer excited to jump into it. Just remember not catch everything that's okay, everything that's okay. More on the why, why do all the technical how. Yeah,
• 14:42
  Tim Montague: yeah. And of course we'll, and of course we'll publish this recording, recording show notes. And, and I'm sure, and I'm sure Jacob will be putting this kind of, putting this content out in various formats. He's better, frankly, LinkedIn on LinkedIn than I am. So look follow LinkedIn, follower tokens. I never heard of this before, and I and I got to talking about this. What are LinkedIn follower tokens and why do they matter?
• 15:13
  Jacob Lundy: Yeah, yeah. And follower token, follower, small feature, small feature, extremely valuable, extremely values. Imagine you've got your company page and you're going to post, you're going to post on and on and on and on and on.
• 15:27
  Jacob Lundy: You're thinking in your head, reaching the right people you don't really know, really know all the statistics. Yes, say yes. Developer, developer, founder of this, developer of this. Development, scale, development. My content right here is those artists. See those
• 15:47
  Tim Montague: you put your deck, you put your deck presentation mode, because we see the outline, which takes up a lot of the screen. Screen, yeah,
• 15:54
  Jacob Lundy: absolutely, yeah, absolutely. Tim, you got
• 15:57
  Tim Montague: it there. We got it. There we go. Okay, perfect,
• 15:59
  Jacob Lundy: yeah, no problem.
• 15:59
  Jacob Lundy: So we're talking about, we're talking about company, LinkedIn, company token, token, or your company page, or your company pay. And this answer allows you to go, allowing you to go into LinkedIn. Invite your connection. You mentioned you got like, 1000 plus connection, and you have a couple, you have a couple of different visions of your business, vision, group, consulting. If you're thinking, I'm trying to think more of my hostage, my personal brand, personal to my consulting through my resulting group, to EPCs. EPCs, this speech is really valuable. Speech is really valuable. You go into your network, your network, pull up and pull up, industry into renewable energy, renewable power, solar power. Options.
• 16:41
  Jacob Lundy: Couple options, invite them to the page. They follow them. They follow the pen. You know they're getting, you know they're getting your contents, not just going, I think, something that we're always, something that we're only not sure of in social media. And the beauty of links is a sure pass that will ensure your content on your content on there something to note about anything to note about it?
• 17:05
  Jacob Lundy: You're like, just starting.
• 17:05
  Jacob Lundy: You're like, just actually free, naturally free. You get 250 200 tokens every month. Tokens every month. Resubscribe that.
• 17:11
  Jacob Lundy: Resubscribe at the marketing of the month, beyond 100 people, 100 to 250 of the two halfway through the month, halfway month, except the invite to follow your pain, to follow your you get an additional 100. And additional 100 becomes three great feature for growing a great feature for growing your brand.
• 17:31
  Tim Montague: Cool, cool. You want to move on. You want to move on to manual bidding. Oh,
• 17:35
  Jacob Lundy: yeah, let's talk about that. So about that now, now into manual bidding. Manual being the beauty with manual video, with manual bidding is it's taking two. I did two. I'll just take a step back. We'll just take a step think in your head now, LinkedIn ads. You think you LinkedIn ads in LinkedIn. LinkedIn ads. You're a you're a OEM, I am, and you're trying to target, and you're trying to target your solar tractors, or whatever your products, whatever your product.
• 18:06
  Jacob Lundy: And and run ads. You run ads and you pay options on how you options on how you pay for those ads. The option that is automatic, that shows automatically chosen. Called you automated, automated. Okay, and so if an EPC, if an EPC, this dev guy. You targeting that guy?
• 18:22
  Jacob Lundy: You target two in the morning.
• 18:25
  Jacob Lundy: It's two or half away. They're not even fully aware. Maybe looking at, for example, they see your ad and see your ad, and you still pay for a call that, call that, a question.
• 18:38
  Jacob Lundy: Impression of your ad, impression of your ad. If you look at and choose something manually, something called your only pain when they click. So again, automated bidding is automated. Video is the ad view.
• 18:48
  Jacob Lundy: Manual bidding is the most of the meaningful action, meaningful no matter, really, for it comes. So a click could be they click image, they go to a website. Let's do a website.
• 19:01
  Jacob Lundy: It's a small feature. It's a small but in my career and my AB test and AB test, we didn't change any of the creative change, aim. The creative change this bidding strategy, bidding strategy in one week. It's saying one week under dollar,$1,400 you equate that to the course of 100 about nearly$17,000 in a year, dollars that could be saved, that can be saved. Advertising, strategy, advertising stress from this baseline, this baseline adjustment. And it's important to note, too important to know it's not a well done. It's not what bidding is, why you want somebody to do what you want something to do. It'll time.
• 19:39
  Jacob Lundy: Just know like, but just know like, these really makes a big difference. Really makes a big difference.
• 19:45
  Tim Montague: Yeah, and a quick aside, a quick aside, I this is not new. This is not new, but I recently learned about the Google, Google 711, 11 four, rule, four rule and they broke it down for how how customers interact with brands, interact with brands, and what it takes for them to action, take action, or make a buying or make a buying decision. Seven hours of seven hours of 11 touch points with your brand, four separate in four separate locations where they interact with you. So LinkedIn is important. LinkedIn is just a piece, but it's just a piece of the so we have to, so we have to always keep that in mind and and anything else about, anything else about manual bidding, you want to say,
• 20:33
  Jacob Lundy: No, I think just the key point is, just the key thing is small detail, small Do you have the right effect, the right effective strategy? We put this, all these pieces together.
• 20:41
  Jacob Lundy: You all these really cost movement you can get for your movement you can get,
• 20:46
  Tim Montague: I wonder if you, I wonder if you've ever done like an AB test, Jacob, automatic, with automatic versus manual.
• 20:53
  Tim Montague: Yeah. So,
• 20:54
  Jacob Lundy: yeah, what I was mentioning earlier, it was mentioned in my career. I didn't in my career, I did the resurface those. Just resurface those in one week, it's safe for$100 $1,400 over the course over the year, potential series,$73,000 $73,000
• 21:13
  Tim Montague: Nice, nice. All right. Well, let's talk. All right. Well, let's talk about text ads. Yeah, another thing that i Another thing that I didn't know anything about. What is it? So? What is a text ad?
• 21:22
  Tim Montague: And why should we know about text ads?
• 21:26
  Jacob Lundy: Yes, text ads pull on the screen now. So screen up now, you are on your laptop, on your tights, and Mobile on your laptop, your office, at your office, you'll notice these little ads. Notice these little corner on the right here, on.
• 21:42
  Jacob Lundy: The right these are called text ads. These are called text ads.
• 21:45
  Jacob Lundy: The value in text ad, the value they're essentially like.
• 21:48
  Jacob Lundy: They're essentially like billboard in the background, right background, when you think about but when you think on a highway, being on Highway plus miles an hour, 60 plus miles an hour, paying for a billboard, maybe for 1000 maybe for a second, for maybe 10 seconds here, here, they scroll on their feet. They see your text. See your text on the right corner and on the right corner.
• 22:11
  Jacob Lundy: Essentially multiple different place, multiple on the LinkedIn platform. On the LinkedIn platform, the hack here is hack here use something called a campaign objective, uh, focus on website. Visit on website again.
• 22:27
  Jacob Lundy: It goes back to the last again.
• 22:27
  Jacob Lundy: It goes back the last thing. We automated and manual. Bid, automated and manual. If you just focus on pain, you just focus on the impression. Click and send it. This is where you get and then brand awareness, or new brand awareness for merely because, if you think about it, this is just always, just always background. People click on it.
• 22:44
  Jacob Lundy: People click on but if you're a BD, but if you're at a cleaner, cleaner, and you hop on, a prospect might be thinking themselves. So you might be thinking, you like, I know bar cutter, do you like I know about where I saw them. Remember, what could be this place? It could be a case study in my career. Study in my target. A lot of the key targeting, a lot of targets for developers, targets for developers consultancies generate around half generated dollars for over the course of definitely something you want to add in, definitely something you want to add into some of your other strategy and advertising strategy. You
• 23:22
  Tim Montague: know on I'm no I'm on LinkedIn right now, the only text, only text ad that I see is a LinkedIn the window name, the Windows app. Why do I not see why do I not see more ads at the top that are at the top, that are just stainless it is very effective that that that address there floats the top of my screen. The top of my screen.
• 23:45
  Tim Montague: It's quite eye catching. Why aren't there more? Why aren't there more?
• 23:52
  Jacob Lundy: Yeah, Tim, let me just pull up quick. Let me just look at that screen. Couple and we'll look it up. Examples here.
• 23:57
  Jacob Lundy: Examples here, locked and loaded here, locked and loaded here.
• 24:02
  Jacob Lundy: Looks like we got the screen up, like we got the screen up there it is. There it is. So as we're talking about, as we're talking about, you've got your feet, scroll down. You scroll down. 84 lumber. You see this. 84 that's gonna be a text ad that's gonna be a time. So if you're not seeing zone, if you're not seeing listening, or watching listening, or one thing you can do. It's just one thing I can do. And often that add place, and often add placement will change another place. Tim that you can another place. Tim that you can also go to your network, and also go to your network. And then you see this bottom line corner. See, this is where you can see another app. This is where you can see another ad. So it doesn't just allow doesn't allow. Some examples, some grow North America. It doesn't just allow for, it doesn't just but it's gonna be multiple so you have your brand top so you have your brand top of mind always.
• 24:56
  Tim Montague: I think maybe I've installed, I think maybe I've installed an ad blocker that is running some of that content, running some of that content.
• 25:03
  Tim Montague: All right. All right, fantastic.
• 25:09
  Tim Montague: This is fantastic. Moving. I want to keep moving. Got a couple more things got through here. Things to get document ads. Document is, what is a document ad, yeah, so
• 25:18
  Jacob Lundy: when you think about document, when you think about document carousel, think about right? If you're on Instagram, if you're on you're not familiar with the carousel ad, you're not familiar with the carousel Abby, one photo, I've got 123452345, cross and see them scroll across and see them for LinkedIn. We're going to look at LinkedIn. We're going to look at document ads here.
• 25:37
  Jacob Lundy: Document ads. So here's an example. This is just a graph, head on for Mark. But if you apply by same methodology to these carousel ads. Carousel ads, you can get a digital you can get a dis engagement for your admin, free for your add.
• 25:57
  Jacob Lundy: Oh, free. What does that look like? What is that? What does that look like, and what is that? Well, you can see, well, there's a way to scroll left.
• 26:05
  Jacob Lundy: There's a right to scroll right.
• 26:05
  Jacob Lundy: To this example. I just took this example we're talking about right now, about LinkedIn document ads, when you get charged in charge by link for the actual for visit to the website, visit to the website, Mark energy, that's when you would pay. That's when you would pay. Here's the key piece right here. Here's the key means you're not paying. That means you're not paying for this. And that gives you endless possibilities, endless possibilities tell a real story and build a real story and build trust. Or they go to. Your website for the really critical, because that's really critical paid advertisements. Paid advertising called a bounce rate. Something called the bounce rate just means somebody goes website. Somebody goes not there very long, and they're not there very website, and they leave the website without taking it. So if you want to build trust, so you want to build trust time that people on your website, that people are paid ads from music. This is a great way to do it
• 27:07
  Tim Montague: and and let's talk briefly, briefly about what is a meaning. What is a meaningful monthly on a monthly and annual basis and annual basis, to make an effective advertising presence,
• 27:24
  Jacob Lundy: one way to baseline, one way to base, really focus around really focused, couple 1000s. The first one is the first what is your what is your return on investment, or turn on, what revenue you get from a revenue you get company coming in to work with, coming in to work with. So if you're able to generate your $800,000 under one year, client within that's something you're piece into the best, something to piece into the for you determine your budget, for you to determine your budget. Because $50,000 to generate the $1,000 to generate version could be worth it.
• 27:59
  Jacob Lundy: Doubling be worth it because you're still double. Having said all that, what I've said all that baseline a successful start to see what's called statistical statistical science, as you get larger and as you get larger and really spend like, $1,000 plus great way to be able to test, great way testable on a massive basis, on a monthly basis, we're doing a start like, think $1,000 probably a good baseline for you.
• 28:28
  Tim Montague: Yeah, when I, when I, when I advertise events. I run a budget of $15 in advertising to promote like a webinar, promote like a weapon.
• 28:37
  Tim Montague: That's quite, quite a fact.
• 28:39
  Tim Montague: That's quite so you don't have to spend big bucks and millions, millions and millions of dollars of equipment per year. You're going to have a bigger budget.
• 28:48
  Tim Montague: To scale your budget. You need to scale your budget accordingly. Yeah.
• 28:52
  Jacob Lundy: Tim, one thing I found too is that. Thing I found too is people are testing the water or testing the way they obviously want to be caught, obviously want to be and they start with lower budget, and they start with but as soon as people start to see the same as people's sales pipeline is filling my sales the right the right job title, the right company job title, we're getting a lot of traction, many a lot of traction momentum. Suddenly that, like, you know, $1,000 like, month spent $1,000 they want to spend that more, because they people want to keep that momentum up, keep that momentum up and going, yeah, yeah.
• 29:26
  Tim Montague: All right, let's talk about list. All right, let's talk about list building for renewable energy clients.
• 29:30
  Tim Montague: Got it.
• 29:31
  Jacob Lundy: This really is, I think, this really is, I think, bread and butter. Tim as talked about, and we talked some of our conversations early on.
• 29:38
  Jacob Lundy: Conversations early on, I'm gonna first talk about first, talk about, I build. This is clean energy. I build. This is going back to the analogy. Going back to the analogy, you're selling a portable standard.
• 29:50
  Jacob Lundy: Selling a portable you can reach the masses, and you can reach you wouldn't want to target, you wouldn't want to target any space itself, and it just, pretty much any health. It just, pretty much any household. If you're an EPC and you're trying to read, an EPC developer, read in the state, developer, soda, or even on scale. And then you can do that research. You can find out that research, which company now do? Which company now do? CNI level project, nine, solar project, community solar level projects, and target them at the company. Target them again, that's why it's so valuable. Again, that's why it's so valuable because on Google, because Instagram and target at the company, target at the company level. The thing I want to warn, and I think I want to warn, talk about the growth.
• 30:37
  Jacob Lundy: Thing to warn about is the thing to warn. Imagine all solar companies, right. Think about how many power solar, some in the variation on that. And so whatever that you get, this is like you get company, solar energy systems, solar energy made, solar throughout New York, solar throughout Brooklyn, New York. And then we look at the next screen, and then we look at solar energy system and solar energy systems, and they are out of the country. They are so country. What happens so because there's so much overlap, because in my career, but on average that my career, what I found is 60% match rate. 60% match for companies for now. Imagine if you spent now, imagine if$50,000 in a year, $50,000 and that would mean, if you didn't list, didn't mess, gonna mean that $20,000 that's gonna be$20,000 that's gonna be wasted.
• 31:31
  Jacob Lundy: So what's the value of building a What's the value not building right way your skills, you ensure that you get that 100% 100% got. Right criteria, line criteria. That's a line. Time to do it. You take the time if you don't want to take the time and take no hires industry, no. Find these companies. Industry for you. Find these companies for you. But when you do that, that gives you that trade, that gets you that trade, it just allows you to have, just allows 100% certainty, 100% the right companies you're hitting that I can't decide that enough Tim, that I can't decide enough Tim, Google and meta, meta, that's why, that's why, certainty you hit the right people,
• 32:16
  Tim Montague: and then the last topic, and then the last topic is targeting. And this is also like, this is also like customer target list. So once you have a list that companies target, that you want to target, then have to do you also, then have to do something with that list, right?
• 32:29
  Tim Montague: What I do is, what I do is I use Sales Navigator one click, which has, like a one click feature, where I leaders, you leadership team. You know the leadership team that were exactly what I can't remember exactly what the expression is, basically the C suite and and then you can do, and then you can outreach, do targeted outreach. You can sometimes find their you can sometimes find their emails to sales. There are plugins to sales, navigator email, also that will give me email and phone numbers. Is it Adam? Is it platform? There was one platform I was using for a while with 2t I think it's Adam with 2t but talk about employee targeting.
• 33:09
  Tim Montague: Talk about employee targeting
• 33:11
  Jacob Lundy: and just confirming Tim, and we still see Tim. We still screen here. There it is.
• 33:14
  Jacob Lundy: There it is. Okay. So looking at employee targeting examples, and take ozone renewables. Ozone renewables also doing develop.
• 33:26
  Jacob Lundy: Let's say you want to only hit the company. You want to only hit these two come and you want and ensure want to that your Azure being shown, your browser being shown to book. Well, the EES Corporation. Well, the EES people tab. When you go to their people tab, they've got nearly 6000 nearly registered, 1000 employees, registered with the pay. When we look at ozone renewables, when we look at ozone renewal, we go to the employee. So now imagine, so now that number is two, and you're trying to read Numbers ozone. Do a raffle, but there's 10,000 but there's 10,000 chances that you've numbered, the number chances that you reach those renewables, renewables, you'll eventually reach it, but it just, you'll eventually reach but it just, and I have to time command a heavy time commitment.
• 34:14
  Jacob Lundy: So a great hack is so a great hack, take the employee size, at least, take the employee size of these companies that you can you bracket one set, bracket of 120 employees, of one to 50, and then another set, and then one plus another. So you can break that down further too. And you can break that block to break it down. Use the block keepers.
• 34:34
  Jacob Lundy: Here's the one to 50 employees.
• 34:34
  Jacob Lundy: Here one to 15, when you think about this employee. So I think about this project developer, job title, for example. But they also are tasks. They all market are marketing emergency. So if you're marketing to Regency, the person who's in marketing there person you wouldn't want to them. So targeting again, right way. All the decision making, all these decision makers at some of these smaller companies.
• 35:07
  Tim Montague: All right, all right. I want to do, I do want to do just a little bit of Q, a couple of highlighted, a couple of questions, in males. In males, how do you feel about in males? How do you feel about InMail? Ryan, why are mine? And what is an InMail and strategy?
• 35:30
  Tim Montague: Is there a strategy for getting them noticed? Yeah,
• 35:36
  Jacob Lundy: in mail, you can think about in mail. You can think about message on LinkedIn, message and with different and with the subscriptions for LinkedIn, you might you might get five, you might get more LinkedIn, more depending on how much piece here is before you connect, is before you connect with this music in mail to reach them. So connection requests, you don't exception requests, and they can then send a message to get in front and then send the message again. One thing I found is that one thing I found can be in specific use cases, in the best way to connect cases to actually, what I mean by that, like, and what do I think one of the best ways, if you're connecting with one of the best ways, clean energy, fellow clean that's how I love to do an intro when I mean, that's how I love to do an intro. They're in marketing. They're in clean energy marketing. Clean Energy I'm in marketing. I'm not looking to sell them anything.
• 36:30
  Jacob Lundy: I'm not looking I want to provide value to them. Let me just start with that message.
• 36:36
  Jacob Lundy: Let me just start with that message. People might not realize this too people might not realize this too quick. I'm just going to share my just so we. Can look at the so we can look at the capabilities you can do here, capabilities you can do here. So I'm gonna put, can I put somebody that was recommended in my memory, that was recommended on the spot me?
• 37:00
  Jacob Lundy: But here's the key thing, so let's say, I want to say, connect with this person.
• 37:04
  Jacob Lundy: Connect with the message button.
• 37:07
  Jacob Lundy: That's where you message mail, because we haven't connected. If you click more though, and you click, click More though, and you click, connect, also have the option to send, and you also have the option. So if you're thinking, I've only got so five, only got five, I really want to save those for some I still want to connect with this person.
• 37:25
  Jacob Lundy: They still want to connect. You can still add a note that's gonna add a note. 100 that, 300 characters. 200 300 characters, depending on your subscription with LinkedIn,
• 37:38
  Tim Montague: yeah, the the inmate. The inmate is a bit of a gamble. You know, not everybody you know, not everybody their inbox watches their inbox. But so you know it's like any, any you know it's like any, any strategy for email you can apply. Keep it short and sweet, a catchy subject, a catchy subject line, and then be, you know, have some content, you know, have some content or offer that's relevant. What frustrates me? I guess, you know, what frustrates me, I guess, LinkedIn. Right about Jacob?
• 38:11
  Tim Montague: LinkedIn, right now, Jacob is all of the service providers, all of the service providers who are pestering me day in and day out, especially consult, especially with Coach consultants who work with coaches. For example, I have a coach. I help solar installers residents grow from residential, large, small commercial into large. CNI with tools and technology consulting, and I do project consulting. And most of these people have no idea. Most of these people have no idea what I do. They just see that I'm a business coach in my profile, and they start messaging, sending me automated and then my box gets and then my box gets very crowded with mostly noise. So this is one of the double edges. So this is one of the double edges, like, if you're going to be active on them, to deal with some of you're going to have to deal with some of this noise, and you just ignore it. I don't know the cold message, most of the cold message, I make many valuable connections, but I make many valuable connections on LinkedIn, trust me in that regard, and you and I connected you and I connected on LinkedIn.
• 39:12
  Tim Montague: I mean you and I you and I interacted you and I interacted around it, a interview that I did last year or two years ago, last year or two years ago, I can't remember it was Yeah. So, yeah, go
• 39:29
  Jacob Lundy: ahead, before I just Yeah. So, of course we're looking at in males. Of course we're looking at in males. One thing that is a great free resource, you're trying to ramp up your email. To ramp up you want a creative gets. You want a creative, catchy way you can use something that is you can use something com, subject, SUV, J, E, C, T, S, U, wine.com, CT, phone up right now on our screen, it's going up. Freelson, built this great, yeah, great leader, mentors in my career.
• 40:13
  Jacob Lundy: And actually I've used this, and actually I've used this to random a job, surprisingly, a job hiring manager said, like the I saw your application out of hundreds of I saw your application out of hundreds of others. Catchy, got me the interview. So still want to use in mail. If I still want to come somewhere, they'll give you a screen. See what this comes up.
• 40:36
  Jacob Lundy: Tell you if it's a good subject line
• 40:38
  Tim Montague: or not. Well, Jacob, we're well. Jacob, time here, I was almost out of time here. I want to know how they can benefit from your service.
• 40:46
  Tim Montague: About your services. Tell us a little bit about your services and how folks can work with you, as
• 40:52
  Jacob Lundy: mentioned in this call things we as mentioned, companies ensure growing your LinkedIn followers, organic growing your LinkedIn and also running LinkedIn ads, running and then also helping with Thought Leadership, because that's and then also helping with prospective as well piece.
• 41:10
  Jacob Lundy: So some of the things we've done, you know, implementing these done, you know, my career companies also save them a lot of time, and also showing them high level metrics that matter to the high level matter, and doing the technical work. And then anyone who's listening, or anyone who's listening, or I'm excited to offer, am excited code. I love phone codes on marketing. I love the thing that you can do. So anyone thing that reaches out to me, anyone. Code reaches out, uses the code.
• 41:44
  Jacob Lundy: They'll get 10% off their services. They'll get 10% off www minus m, A R A energy, M, A R, R G Y, dot agency, R G Y, pop in that code when you book a medium was popping that code when you book a meeting with fantastic.
• 42:01
  Tim Montague: Well, check out all the content. Well, check out all of our content called clean.
• 42:03
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• 42:07
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• 42:07
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• 42:22
  Tim Montague: Every week, check it out. Power hour.com, and reach out to me on LinkedIn. I love hearing from thank you so much. Thank you so much. Great show on LinkedIn, growth hacks, and I'm Tim Montague, let's grow solar storage. Take care, everybody.
• 42:38
  Tim Montague: You.